The Rebirth of the Male God Starts From Playing Games

  Chapter 215 213.Applause to you

  Of course, the possibility that Monster Hunter will sue Bomi for infringement is not too great.

  After all, everyone is in a different country, so it is very troublesome to file a complaint.

  Moreover, Bomi’s "Shan Hai Jing" was released earlier, and the picture and world view, as well as the entire packaging system, are different.

  It is not possible to tell the other party to plagiarize simply from the game mode and gameplay.

  What's more, now Monster Hunter is completely crushed by the mountain and ocean, and you don't know who is copying whom.

  In this case, you can only accept it.

  Everyone has almost time to develop. If no one else does a good job, you can only blame yourself.

  ……

  After entering 2004, Cao Yang felt that he was really lucky.

  "The Classic of Mountains and Seas" is a big hit, kicking open the international market, and now every step of the layout is smooth.

  In April, after Cao Yang's persistent efforts, he successfully dug Liu Zhiping from Goldman Sachs.

  Previous life Liu Zhiping joined Penguin in 2005 as the company’s chief strategic investment officer, responsible for corporate strategy, investment, mergers and acquisitions and investor relations;

  In February 2006, he was appointed as the president of Penguin, helping the chairman and CEO of the board of directors Ma Huateng to be responsible for the company's daily management and operation. In March 2007, he was appointed as executive director.

  On December 4, 2017, it ranked 48th on the Bloomberg Business Weekly’s 2017 list of the 50 most influential people in the world.

  After he joined Penguin, he began to formulate a strategic framework for Penguin's future development direction. He is in charge of investment and strategy, which can be regarded as one of the most important think tanks of Xiao Ma.

  In addition to Liu Zhiping responsible for strategic investment, Zhang Xiaolong is responsible for communication value-added business, Ren Yuxin is responsible for mutual entertainment, Yao Xiaoguang is responsible for the Tianmei game business group and content business group, and Cheng Wu is responsible for film and television culture...

  These think tanks have helped Penguin continue to grow and develop, and many important investment projects have come from Liu Zhiping.

  At that time, in the Penguin's structure, the more than 10 senior officials in the general office basically reported directly to Liu Zhiping, and Xiao Ma was only responsible for the jurisdiction.

  Of course, important meeting emails must be copied to Brother Xiao Ma.

  If there is no Liu Zhiping, such a large company would really not be able to manage. It can be said that Liu Zhiping is equivalent to the chief butler of Penguin.

  Now Cao Yang dug him over, just to save himself a lot of trouble, otherwise he would care about everything and do it personally. Cao Yang felt that if this continues, his whole person will die suddenly.

  Liu Zhiping previously served as Chief Operating Officer of the Telecommunications, Media and Technology Industry Group of the Asian Investment Banking Department of Goldman Sachs.

  Liu Zhiping handled the merger and acquisition of Xingyue Company last time and the establishment of a wholly-owned subsidiary in Xiangjiang for stock trading.

  Up to now, the main source of Bomi’s largest capital reserve was the 911 stock market.

911 Cao Yang made a direct profit of US$1.5 billion from US stocks and cashed out 300 million. The remaining 1.2 billion was reinvested in the US market, holding up to 3.1% of Apple’s shares. Apple also provided Bomi with a board seat. , It's just that Cao Yang never took care of this matter.

Doing the math, from the time when it invested in the U.S. stock market, the U.S. stock market has come out of the downturn and entered a period of stable development, and the Nasdaq has gradually recovered and recovered its lost ground. Until now, before Cao Yang The 1.2 billion US dollars remaining in the US stock market has more than tripled, almost almost 4 billion US dollars.

  And this amount will gradually increase as those potential stocks continue to soar.

  After several previous cooperations, Liu Zhiping has been observing the movements of Bomi and Cao Yang. Especially in the recent period, the various big-handed works of boss Cao have set off a **** storm in the Internet industry.

  Liu Zhiping still admires Cao Yang very much, and the two have a feeling that they hate to see each other late.

Boss Cao acted decisively and made extraordinary moves. It is difficult for ordinary people to imagine what Boss Cao will do next. But this person can step on every step quite well, quite cleverly, and every decision he makes is Can bring unprecedented development to Bomi.

  Whether it is the acquisition of Penguin, or the subsequent acquisition of Dongdao’s Xingyue, Alpha Music, and the acquisition of the US’s Epic, every investment can not help but make people astounded.

  Liu Zhiping looked back and saw what Boss Cao did. He only felt that it was a little bit scary.

  Not to mention the show operation during 9/11, which really shocked Liu Zhiping.

  So this time Cao Yang invited him to the company again, but Liu Zhiping did not decline.

  ……

  The position and authority given to Liu Zhiping by Cao Yang is similar to what Xiao Ma did in the previous life——

  Liu Zhiping was hired by Cao Yang as the company’s chief strategic investment officer, responsible for all future strategies and investment projects of Bomi Group. At the same time, after Liu Zhiping’s arrival, he will serve as the company’s executive director, mainly responsible for Bomi’s future daily management.

  As the CEO of a company of the same level, Cao Yang will retreat behind the scenes and no longer manage the trivial details of the company.

  In this way, Cao Yang's hands and time can be freed and used where he thinks it should be spent.

At noon, Cao Yang pulled Liu Zhiping, Liu Guangran, Ma Hao, Li Lanyun, Ai Xiaomi and the newcomer Ding Yingfeng for a meal.

  Except for Penguin’s Five Tigers, Xingyue’s Nao Mushroom, and Alpha Music’s Yang Junrong...

  Almost here is Bomi’s leadership team.

  Everyone welcomes Liu Zhiping’s arrival.

  The purpose of Cao Yang's meal this time is mainly to support Liu Zhiping, which is equivalent to a hand-picked prime minister.

  He is a newcomer and he is not familiar with the place. Cao Yang is afraid that he will not be able to convince the crowd, so he first brings him to the team to have a meal, so that everyone can get to know each other.

  Among the employees here, Liu Guangran has the oldest qualifications, has been with Cao Yang for the longest time, and is the most respected by Cao Yang.

  Fortunately, Liu Guangran's biggest characteristic is that he doesn't love power and is willing to be a qualified tool person. So this time Liu Guangran expressed his support for Liu Zhiping's arrival, and other people are not easy to say anything.

  This is also Liu Guangran’s greatest strength, knowing himself, and trusting Cao Yang’s decision at the same time.

  But in exchange, it is also Cao Yang's unconditional trust in him and the best treatment in the industry.

You can say that--

  Everyone in the company can be abandoned by Cao Yang, except Liu Guangran.

  You will never find such a program director who understands the overall situation and is capable.

  Fortunately, Liu Zhiping himself is very affectionate, and he is also very capable and has a strong background. He also served as the chief operating officer of the telecommunications, media and technology industry group of the Asian Investment Banking Department of Goldman Sachs.

  So after the meal, everyone had a good initial impression of him.

   can also be regarded as laying a certain foundation for his future work.

  Liu Zhiping still behaved very down-to-earth. Although he was from Xiangjiang, he was born in the imperial capital, so for him this time, it is almost the feeling of returning to his hometown.

  ……

  After eating, Liu Zhiping followed Cao Yang to his office alone to discuss the future development strategy of Bomi.

  Liu Zhiping pulled a chair and sat down, holding the teapot to pour Cao Yang tea, the two sat face to face.

  In fact, before this, the two people had chatted once, because most of the ideas are relatively consistent, so Liu Zhiping agreed to work here at Bomi.

  So this time, Liu Zhiping mainly wanted to talk about the parts that he hadn’t talked about before, or where there was a disagreement.

"Mr. Cao," Liu Zhiping said, "Although I have not been at Bomi during this time, I have also conducted a lot of analysis and research on Bomi. I found that the company has a relatively big problem now, and it may need to be in the next 3 to 5 years. It will be resolved within a year."

   "Huh? You said." Cao Yang raised his hand.

"That's it," Liu Zhiping mobilized the information about Bomi in his brain. "I found that Bomi's source of income is relatively singular. A lot of income comes from games. The simplistic corporate structure actually faces risks. Very high, this kind of industrial structure is not conducive to future expansion and strengthening."

  What Liu Zhiping said is indeed the current shortcoming of Bomi.

Because it is indeed as Liu Zhiping said, although Bomi has acquired a lot of companies, it seems that the industry has done a lot, and they have hands in island countries and the United States, but these companies are still in the game category. Said to be a very single industrial chain.

  Single business means hidden dangers.

   To give the simplest example, if one day, the country suddenly says that it wants to completely crack down on the game industry, and all manufacturers can no longer develop and sell games, then Bomi may go bankrupt overnight.

  In other words, to a certain extent, Bomi has encountered a game company that is more powerful and larger than them. When that time is defeated, or when the market shrinks, Bomi is in danger of sinking.

  So Liu Zhiping is very concerned about this industrial structure.

  Penguin seems to have a healthier ecology, with instant messaging and related value-added services, but Penguin does not belong to Bomi.

   can only be regarded as a large Internet company of Caoyang Holdings.

  Although Penguin can be regarded as Cao Yang's other hand, and can cooperate with Bomi when important, it is another company after all.

  As the chief strategy officer of Bomi, Liu Zhiping focuses on the development of Bomi’s own industry. As for whether the boss has other companies, these are not what Liu Zhiping cares about.

  Now Bomi Group is really involved in only two industries:

  One, game

  Second, music

  This is why Liu Zhiping feels that the industry is single.

   "So what do you think? What should we do next?" Cao Yang looked at him with interest.

  In fact, Cao Yang has been pondering this matter recently.

  Bomi’s industry is single, and Cao Yang knows it well, but he has not yet expanded in other areas.

  Except for Alpha's layout in the music field, other directions and investments can be said to be zero.

  Liu Zhiping took a sip of tea and said calmly, “First bring the penguin back. Then it will be split up. This is the first step.”

   "Hmm..." Cao Yang frowned.

  In fact, it’s not impossible. Cao Yang had considered this issue before. At that time, his idea was that eggs should not be placed in a basket. Even if Bomi is gone one day, he still has a penguin retreat, and vice versa.

  Now as Bomi and Penguin grow stronger with each other, the contradiction has become increasingly prominent.

  Penguin’s employees, especially the Xiao Ma Ge team, saw that Bomi Games had taken away a lot of the benefits that should have belonged to Penguin. They also wanted to establish a game division in Penguin.

  In this way, from the perspective of Cao Yang, it is actually a fight with the left hand and the right hand, which is not worth the gain.

  Since Liu Zhiping proposed it, Cao Yang also thinks this is better.

After the merger and acquisition, Cao Yang transferred his equity in Penguin to Bomi, and then made Penguin officially a subsidiary of Bomi. This will make Bomi’s industry healthier and reduce internal conflicts.

  Since everyone will eat in the same pot in the future, there is no need for Brother Xiaoma and the others to clamor to set up a new game department under Penguin.

  Then transfer the Xiao Ma team to the general office. In this way, everyone is the management of Bomi. The growth of the entire Bomi Group means the growth of everyone, reducing the spread of power, and the occurrence of intrigue.

   "Hmm." Cao Yang nodded, "I support the merger of Penguin back to Bomi, but the accounts must be clear. All the content of the merger must be handled properly."

   "Well, it shouldn't be a big problem. Later, I will give a detailed plan to President Cao. During this period, we can also bring the Penguin management team to talk together." Liu Zhiping said.

   "Okay." Cao Yang lowered his head to drink tea, he was relieved of Liu Zhiping's ability.

  If Liu Zhiping can't figure it out afterwards, he will talk to the Xiao Ma team.

  As long as the merger plan is reasonable, Xiao Ma and the others can get enough benefits and space, and there should be no problem.

  Even if Penguin returns to Bomi, Ma will still be the person in charge of Penguin.

  It’s just that it might not be called Penguin at that time, it was called the QQ business group or the communications business group.

  Then the current Bomi took out alone and became a game business group.

  ……

   "In this way, the industry line will be richer, and the company will walk more steadily." Cao Yang nodded.

   "Also," Liu Zhiping continued, "I recently studied the successful models of Penguin and Bomi, and then I discovered a very important thing-

  Platform strategy, this thing is very valuable. "

   "Huh?" Cao Yang looked at him with bright eyes.

   Liu Zhiping now in front of him has some impressions of the CEO.

  When Liu Zhiping went to Penguin, he also proposed the platform strategy. The strategy he formulated at the beginning was based on QQ communication, and the others were developed and built around this platform.

Now Liu Zhiping thought for a while and said, “For example, QQ is a platform. This platform is like a reservoir, with countless users injected into it, and various value-added services developed around this platform. For example, QQ Show and QQ Music allow users in the reservoir to realize value.

  But from another perspective, it is equivalent to the platform creating needs for users, and at the same time meeting the needs of users. "

   "Huh? This is a bit interesting." Cao Yang smiled and nodded in admiration.

   "This is how I see it," Liu Zhiping walked to the side, picked up a marker, and drew three squares on the whiteboard, connecting them with lines.

  "What about the top one? It is called the product manufacturer, which is also the manufacturer.

  The bottom one is called the product buyer, that is, the user. "

  He poked the square in the middle, "What we need is this. I call it the platform ecology."

   "Yeah, yeah." Cao Yang nodded and continued to listen to him.

The concept of platform came into being very early, but it has not been systematized. In a book called "Platform Revolution: A Business Model That Changed the World" in the early 2017 edition of the previous life, three well-known authors in the United States: Geoffrey G. Parker (Geoffrey G. Parker), Marshall W. Van Alstyne (Marshall W. Van Alstyne), and Sangeet Paul Choudary (Sangeet Paul Choudary) have theoretically elaborated on this:

  "Platform is a business model based on the value creation interaction between external suppliers and customers".

  There are several keywords in this definition: external suppliers and customers, value creation, interaction, business model.

  The platform involves two subjects: external suppliers (producers) and customers (consumers).

  The platform connects producers and consumers and enables them to exchange value.

  From the perspective of business models, platforms must create value. The platform is usually responsible for allocating value among market participants, and the platform itself will also obtain value. The primary goal of the platform is to match users and create value for all participants through the exchange of goods, services and social currency.

  ……

  The platform concept currently being talked about at home and abroad still refers to an open collaborative system built by an enterprise and centered on itself.

   does not involve the future platform business model level.

  But Liu Zhiping keenly caught this point and brought up the concept of [platform business model].

When Cao Yang heard this, he couldn't help but admire Liu Zhiping's business wisdom and keen insight.

   is simply amazing.

"QQ is a platform that connects producers and consumers." Liu Zhiping said, "Just like the previous model of Bomi and QQ operating together, Bomi is a producer. It produces games and then promotes them through the QQ platform. To the user.

  QQ acts as a bridge in the middle. "

Liu Zhiping said with a smile, “But don’t ignore this bridge, because it is not only a bridge, but also a huge reservoir. When continuously providing connected services for producers and consumers, in fact, whether it is the producer or the consumer. Consumers are slowly being **** by this platform, and finally found that it is difficult for any of them to leave the platform."

  Fuck!

incredible!

Cao Yang almost couldn't help standing up and applauding Liu Zhiping.

  "Then, what we need to do now is to constantly look for similar platforms, build these platforms, and let them form a good ecosystem with each other.

  The more platforms we build and the larger the ecosystem, the more stable Bomi Group can go, and the healthier the structure. The more you can be invincible! "

  ……

  (End of this chapter)