The Rebirth of the Male God Starts From Playing Games

  Chapter 216 214.The big change

  After Liu Zhiping’s explanation, the concept of the platform is much clearer.

   Just like Cao Yang now let Liu Guangran do the [Game Platform], this thing is a platform used to connect producers (game manufacturers) and consumers (players).

  As long as this platform exists, by constantly serving game manufacturers and consumers, the platform can grow and develop, and the number of users and the number of producers based on this platform will also increase.

  So Liu Zhiping approves of Cao Yang's idea of ​​being a [gaming platform].

  When Cao Yang didn't call the chess and card hall, but the Aier game platform, Liu Zhiping had ten thousand whackers in his heart!

  He felt that Cao Yang was a genius, and the concept was simply too advanced.

  It was the concept of Caoyang's game platform that suddenly opened up Liu Zhiping's thinking.

  Many big guys in the future are very keen on making platforms.

  For example, Ali’s e-commerce platform provides connection services for sellers and sellers, thus accumulating a large number of customer groups.

  Meituan Takeaway, Are you hungry, provide connected services for food producers (restaurants) and food consumers (dryers), thus accumulating a large number of users and businesses.

  Didi Taxi, which provides connected services for service providers (car drivers) and service consumers (passengers), has also won huge users and service providers.

The    platform is very violent, a two-way take-all business model, and once it is established, it is difficult for upstream and downstream to leave it.

  These are more typical platforms.

  There are some platforms that are not so obvious—

  Is the phone a platform?

  Mobile phones are of course the platform. The products provided by the mobile phones are more connected to consumers. Any software and service content on the mobile phones can be said to be based on the mobile phone platform.

  Is the game console a platform?

  Game consoles are of course also platforms. Its role is similar to that of [Game Platform]. Because the functions are relatively singular, it only provides connection services between game products and players.

  The concept of a platform is not singular. It is possible that the platform itself is also a kind of commodity, and this kind of commodity may also be built on another platform.

  Like the mobile phone platform, it itself is the platform used to connect to the Didi platform.

  And Ali’s e-commerce platform may in turn become a mobile phone sales platform.

  QQ may be a platform built on multiple platforms such as computers and mobile phones...

  They are intertwined with each other, connected to each other, and transform their identities as needed.

  This is Liu Zhiping’s platform ecology concept.

  It can be said that when he proposed this concept, he had already said almost everything to be done in the next few decades.

  With this concept, it is actually much easier to find the platform that exists in the middle.

  As long as there are producers and consumers, you can find a suitable platform.

  There is no need for you to create out of thin air and think about some ideas that may [make a fortune]. You only need to observe and discover, find the platform, and then **** it, you can easily achieve success.

  Hearing the platform ecology proposed by Liu Zhiping, Cao Yang was so surprised that he could not speak.

  There were a lot of things that I didn’t know before, but now he has figured it all out.

  Where is so much innovation in the world? It's just that they follow the requirements.

  In the process of listening to the lecture just now, more than n thoughts have been generated in Cao Yang's brain quickly—

  E-commerce platform, mobile phone, Are you hungry, Didi Taxi...

  The key is the question of which one to do first.

  Many platforms are very expensive.

   "Then what kind of platform do you think we should build now?" Cao Yang asked with a smile.

  Liu Zhiping thought for a while, "My suggestion is to start with Internet information and cultural products."

   "Huh?" Cao Yang looked at him, waiting for the following.

"For information, QQ is a good platform. Another information platform I can think of is the establishment of Bomi's own portal," said Liu Zhiping. "The portal is an information platform, and the product content provided is news and Information inquiry, the object of service is to satisfy users' desire for information."

Um.

  Cao Yang nodded.

  He still agrees with Liu Zhiping.

   "Then what?" Cao Yang continued to ask.

   "One more thing, I wonder if it is possible to build an information platform where users provide information. Information is a commodity, and users are people who desire information."

   "Huh? That's a good idea." Cao Yang applauded.

  Starting from the information, and then subdividing the information, there are several platforms that can be built.

  The first one can be called the B2C model, that is, the products are provided by Bomi, and the consumers are the general population. This is the first category Liu Zhiping said, such as a portal website. Bomi needs to set up a media department to find people to run relevant news information.

  This method is actually laborious, but the benefits are also obvious. In addition to providing a platform to control traffic, Bomi can also control the right to speak.

  The right to speak is too important for companies, especially capitalists.

  When necessary, this is a weapon of public opinion.

  So Liu Zhiping said to be a portal website, and Cao Yang agrees, and it doesn’t require much technology. Now there are three major portal websites in China—

  Sina, Netease, Sohu, and one more Bomi is nothing.

  Penguin from the previous life came from behind, and the Penguin portal can be built through QQ push.

  The second information platform is the C2C model that Liu Zhiping said. Users play both producers and consumers. This kind of thing is equivalent to the later Baidu Tieba, Zhihu...

  There is nothing to say about this.

  It must be done.

   And easy to make, cost-effective.

   "Are there any more?" Cao Yang continued to ask.

   "If the game is a cultural product, then I think other cultural products can also be modeled on the game platform, such as... novels?"

  Liu Zhiping bit his lower lip and said with difficulty that he felt that Boss Cao was constantly digging out the thoughts in his brain, trying to hollow out and squeeze him out.

"Um?"

  After Liu Zhiping's reminder, Cao Yang's eyes lit up.

  This is not bad.

  Now that Shanda is gone, Penguin has been acquired by Cao Yang, so it’s really a shame that the current Chinese website of Singularity hasn’t won.

  This thing is not only a very good platform, but also a large IP library. In the future, many games, animations and movies can come from this.

Um.

  Received.

  Be sure to acquire the starting point Chinese website.

  The future Reading Group is already beckoning to Cao Yang.

   "Are there any more?" Cao Yang continued to ask him.

"Uh…"

  Liu Zhiping has a mouthful of old blood.

  It feels like the brain is hollowed out.

  "Maybe...film?" Liu Zhiping tentatively replied, "Fictions, text information, games, film and television, animation, these are all cultural products, and we can provide the corresponding platform around them."

   "But now the film and television platform is limited by the Internet, it feels difficult to do it." Cao Yang frowned.

  According to the platform concept proposed by Liu Zhiping just now, film and television platforms can be roughly divided into online and offline categories.

  The offline ones needless to say, it is nothing more than the cinema line. As long as the cinema line is laid, the film must be shown here, and the audience must enter the cinema to watch it.

  But the problems caused by laying the cinema line are very straightforward—

money.

  This is a thing that needs to spend a lot of money to build, and you have to find land, and you have to build...

  So many Internet companies do not get involved in this area because it is really difficult to reach in.

  The reason that real estate agents are more suitable is that they have solved the problem of [land] from the beginning.

  The other kind of platform is the online movie platform.

  The online methods most people think of are probably iQiyi, Penguin Video...This category is considered to be a PCG model. Videos, movies, TV, animation... are provided by various manufacturers, and audiences pay to watch them.

  The most successful one in the world is an online video platform called Netflix.

  It benefits from a large number of high-quality platforms that broadcast movies and televisions exclusively.

  So this piece is not only a problem of the platform itself, but also depends on a large number of high-quality video products.

Judging from the current domestic Internet speed, it may be a little too late to become an online streaming media platform. It will probably be a few years later, when the optical fiber technology is more mature, the Internet speed can be steadily increased to a few megabits or more. Push streaming media platform is more suitable.

  There is also a type of online streaming media platform, UCG mode, that is, users themselves provide film and television products for other users, which is the future short video platform, such as Douyin, Volcano Video, Penguin Microvision...

  Same as above, it depends on the development of the network.

   "Are there any more?" Cao Yang continued to ask Liu Zhiping with a smile.

  Mom! !

  Are you the devil? !

  Liu Zhiping felt that his entire brain had been hollowed out.

   "Well... I can think of it at the moment, that's probably it."

It’s not easy for him to come up with a platform ecological strategy. The rest is actually some more detailed work. How to find the next product, Liu Zhiping has provided a method, and then he needs to arrange people to do investigation and research in this area. Thereby generating development needs.

  It is not easy for Liu Zhiping to provide so many valuable ideas in a short time, and he himself has not thought about so many expandable things.

   Cao Yang frowned, and he almost had some numbers in his heart.

  What Liu Zhiping can see now is the current supply and demand environment, which is also considered based on the current situation of Bomi.

  It's hard for him to see the future, such as Are You Hungry, Meituan, Didi... these big platforms, so the opinions he put forward are relatively down-to-earth.

  In other words, it is still limited by personal experience and cognition and the general environment of the times.

  But this methodology is a good thing. With the methodology provided by Liu Zhiping, Bomi will not worry about product development for a long time in the future.

  In addition, Cao Yang agrees with his platform ecological concept. If you follow this path, there will be no problems.

  The problem is just—

  No matter which platform road he takes, Cao Yang will kill a future industrial giant.

that is it.

   "Hmm." Cao Yang agreed with his thoughts, "Then please draw up a strategic plan for the future. Let's find a time to hold a meeting with the seniors."

  ...

  The arrival of Liu Zhiping can be said to have had a tremendous impact on the entire Bomi and the affiliated companies under Bomi.

   Throughout April, Bomi was completing the adjustment of its internal industrial structure.

  Cao Yang first brought the plan from Liu Zhiping to discuss the merger of Penguin into Bomi with the Xiao Ma team.

  At the beginning, the Xiao Ma Ge team showed great resistance and resistance.

  After all, the Penguin company was founded by the Five Tigers, and Xiao Ma brought it up by himself. Although Cao Yang was the absolute controlling shareholder of the company before, because Boss Cao’s main business focus is on Bomi, Penguin is equivalent to autonomy.

  Little Ma has a high degree of autonomy.

   Once Penguin merges with Bomi, the future Penguin can only become a subordinate department under Bomi, and everyone has to make concessions for the company-level strategic arrangements.

  This point is actually hard to agree.

  However, Liu Zhiping relied on his three-inch tongue and a good plan. Through various benefits and strategic explanations, the Xiao Ma team successfully accepted the merger plan.

  In fact, regardless of whether the Xiao Ma team agrees or not, Boss Cao will do this.

  Today is different from the past. Now Penguin has created an absolute monopoly in the instant messaging industry. Even if the Xiao Ma team is left, then Cao Yang does not have to worry about what storms they will cause outside.

  So Cao Yang has actually done a good job of sacrificing the Xiao Ma team to do this.

  Once the company's strategy is formulated, everything must be compromised and executed in place to make the strategy meaningful, otherwise it will become empty talk.

  Fortunately, in the end, Brother Xiao Ma and the others were quite sensible. When they heard the platform ecology proposed by Liu Zhiping, they actually already understood—

   Boss Cao, this is going to do a big business!

  This pattern is more ambitious, and it is not limited to Penguin or any small industry of Bomi games. Penguin's return to Bomi is to make the future industrial layout possible and make the company bigger.

  And after Xiao Ma and the others return to the head office, they will still be responsible for the management of Penguin, and they can also obtain the corresponding shares of Bomi according to the current valuation.

  In fact, everything is going well.

  So the Xiao Ma team finally chose to accept Liu Zhiping's proposal and stay, in order to create a brilliant future with Cao.

  ...

   In May, Bomi completed the merger with Penguin. Since then, Penguin has changed from an independent company to a business department under Bomi.

  Penguin employees are converted to Bomi employees, and the contract agreement is re-signed.

  This time is the largest company internal structure adjustment in Bomi's history. After absorbing Penguin, Bomi split the internal structure into:

  Bomi social network business group: mainly provides network-based social services, and develops various service content around social networking. Currently, Tang Daosheng, a university classmate recommended by Liu Zhiping, is responsible.

In the previous life, Tang Daosheng was also responsible for Penguin's social network business group, so this time it was handed over to him, and Cao Yang had no objection.

  QQ business group: retain the original QQ and business departments surrounding QQ. This piece is mainly handed over to Xiao Ma. The reason why this piece is retained is that the content of its own QQ is very large, and it can be regarded as a relatively independent large module. The Xiao Ma team has been responsible for this for a long time, and now it is handed over to them to continue. Management is more appropriate.

  Interactive entertainment business group: Mainly engaged in game-related businesses, which will be handled by Li Lanyun.

As one of the Three Musketeers in Xishanju, Li Lanyun was also an old man who joined Bomi long ago. Although he did not follow Cao Yang from the beginning, he showed that he was in charge of the game and showed an understanding and love of the game. , Are enough to undertake this job.

Besides, besides Li Lanyun, Cao Yang couldn't find a more suitable candidate.

  Ai Xiaomi is still too young now, so let her practice for a few more years, not to mention that Cao Yang will have more important tasks to be handed over to Ai Xiaomi in the future.

  As for the new NetEase Ding Yingfeng, although he is very capable, he still needs time to prove himself.

  Corporate development business group: mainly as a professional support department, providing professional support for the company and various business groups such as strategic planning, investment and mergers and acquisitions, international expansion, and market public relations.

At the same time, carry out platform strategy, formulate platform development plan, and provide corresponding platform services and industries around platform research and development. Liu Zhiping is currently responsible for this area, and more platform products and platform departments will continue to be derived from this part of the content. .

  Liu Zhiping himself has been an investment bank for many years, and he has a good understanding of finance and investment, and he also has strategic thinking. That’s why Cao Yang left this content to him.

  Technical Engineering Business Group: The company’s technical department mainly provides technical support for the company’s various products. Liu Guangran is in charge.

  Cao Yang and Liu Zhiping formulated this structure to separate the Technical Engineering Division, which is actually the [China-Taiwan Strategy] proposed by Alima in the future.

  The most important core appeal is—

  Do not reinvent the wheel.

For example, originally different game projects need to develop their own engines. This amount of engineering is actually wasted, but everyone shares the same engine, and then each project needs to be modified according to the needs. The waste of manpower and material resources caused by repeated manufacturing can be saved.

  ...

  This time Bomi’s internal structure adjustment means that Bomi’s organizational structure has changed from a functional type to a BU business unit system.

  BU business department system: different departments in the company, each department is a BUSINESSUNIT, not the name of a specific department. Generally speaking, it is a group or department that accomplishes a thing independently, and some refers to a business unit.

  Each business unit began to carry out project development and division of labor operations based on product units. Strategically, Bomi has changed from a single game manufacturer to a one-stop lifestyle platform, entering the fields of games, advertising, search, and information services, and gradually leapfrogged from the growth period to the mature period.

  ...

  (End of this chapter)