The Greatest Showman

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In the Christmas schedule of 2009, the two films "Sherlock Holmes" and "Mouse Lamb 2" chose to be released on the same weekend. As a result, they hit the sky-defying "Avatar", both failed, and failed to win the weekend box office in North America. The ranking list, however, at that time, the two works launched a bayonet competition, and the struggle was broken.

On the opening weekend, "The Great Detective Sherlock Holmes" was slightly better, but in terms of stamina, "Shu Lai Bao 2" had the upper hand. In the end, the total North American box office, "Shu Lai Bao 2" narrowly won; in overseas markets, Robert Downey Jr. The appeal of joining forces with Jude Law has gained an advantage, which also makes "Sherlock Holmes" far ahead in the total global box office.

Both works have exceeded 200 million at the North American box office and 450 million at the global box office. To a certain extent, it can be regarded as a win-win situation.

In the third week of December 2011, "The Great Detective Sherlock Holmes 2: The Game of Shadows" and "Mouse Laibao 3" were once again on the scene, and they were released simultaneously. The "Mission Impossible 4", which also makes the box office competition even more intense, can be called a big melee.

Long before the holiday season started, and after the schedule was finalized, everyone's attention was focused on the third week of December. In addition to "Twilight: Breaking Dawn (Part 1)", this is the crater where all the attention is focused, the close hand-to-hand combat of the three works, and the resentment of the two years ago is enough to make all the news. The media got excited.

Sadly, people were once again disappointed. To be more precise, the higher the expectation, the greater the disappointment. Neither of the two works was able to give full play to the superposition advantage of the sequel movie. Instead, it continued the bad luck of "the quality of the sequel movie is not satisfactory", and both suffered. The hit at the box office can be described as a fraternity.

"Shadow Shadow Game" earned only $39 million over the three-day premiere weekend, a drop of more than one-third compared to the $62 million of the previous game. Amid the disappointing feedback, it was not good to be a teacher; and The word-of-mouth of "Mouse Laibao 3" is even more messed up. The opening weekend box office of 23 million yuan has dropped by more than half compared with the second part of the series two years ago. The premiere result of 48 million yuan that year can be said to be impressive. Bright eyes, but now the scenery is no longer.

The sluggishness of the two works is reminiscent of the experiences of "New Year's Eve" and "Nanny's Adventures" last week. Could it be that the overall sluggish holiday season this year is the reason for the market, rather than the unsatisfactory quality of the works. ? There is no harm without comparison, and there is no gap without comparison. When people see the screening data of "Mission Impossible 4", they know that in the final analysis, it is the problem of the work itself, not the market.

It was screened in a small area in 425 theaters, but "Mission Impossible 4" collected 12.8 million US dollars with the data of 30,000 in a single theater, which not only detonated word of mouth, but also Detonating the box office, Tom Cruise has been silent for five years since the consecutive box office failures of "World War" in 2005 and "Mission Impossible 3" in 2006, and once again recreated the professional New Year with the classic series!

The excellent performance of "Mission Impossible 4" on a small scale not only witnessed Tom's rejuvenation, but also made the first shot of Pixar's animation director Brad Bird's live-action film, which also made people feel that the same Pixar Andrew Stanton, a former animation director, is full of expectations for "Alien Battlefield", which will be released next year.

In addition, "Anti-Cancer Me" survived in a frenzy of bombardment, and once again delivered a wonderful performance. The decline in the third week of its release was only 35%, and it was once again controlled within It was less than 40%, and it was a commercial film that fell short of a masterpiece of art. The performance was wonderful, and it won a round of applause.

Especially considering the siege of three new films this week, the performance of "Anti-Cancer Me" is still so strong, which is even more commendable.

After making another 13.7 million this weekend, the three-week cumulative box office of this small-budget independent comedy has exceeded $90 million, which is more than 11 times more than the production cost. Still continuing to collect the box office, it deservedly became the most powerful box office dark horse in the 2011 holiday season.

In the third week of December, "Shadow Shadow Game" won the championship, "Mouse Laibao 3" runner-up, "Anti-Cancer Me" third runner-up, "Mission Impossible 4" occupied the runner-up position by virtue of the screening data, and..." "New Year's Eve" dropped 45 percent at the box office the following week, taking in $7 million, placing it fifth for the week.

A drop of 45% is not outstanding for ordinary commercial films, but it is barely qualified. However, the box office of "New Year's Eve" was already unsatisfactory, and the box office fell so sharply the following week, which is appalling. The cumulative box office in two weeks is only 24 million. Compared with the production cost of 56 million, there is still a long way to catch up.

For "New Year's Eve", for "Nanny's Adventures", for "Shadow Games", for "Mouse Noble 3", this year's holiday season is like a nightmare, disaster, disaster, or disaster. Now, the only thing they can look forward to is that the next Christmas and New Year's Day, the bonus of consecutive holidays, can make the box office pick up again, at least the loss will not be too serious.

The good news is that in the next few weeks, the biggest competitor in commercial films will be "Mission Impossible 4". There are really not many choices for the audience. This is the only film list on the market. The box office bonus during the holiday should be very high. Good news; the bad news is that "Anti-Cancer Me" has sprung up. This work, which has unexpectedly become the leader of holiday movies, is unknown how many audiences it will attract in the future.

According to common sense, the concept of "anti-cancer me"

The public attraction is really limited, at least it can't be compared with the gimmicky works such as "Shadow Shadow Game", "Mouse Laibao 3", and "New Year's Eve", but the problem is here, the current common sense has been broken, "anti-the Cancer Me" has created an incredible box office curve, and no one can predict the next trend.

As expected, the next week is Christmas. This year's Christmas just happened to meet Saturday and Sunday. The bonus effect was affected to a certain extent. However, the box office bonus on Friday and Monday is also worth looking forward to. . In this week, "Mission Impossible 4" topped the North American weekend box office without any suspense!

In addition to this, the much-anticipated awards season has finally ushered in a blowout, Steven Spielberg teamed up with Peter Jackson to create "The Adventures of Tintin", Steven Spielberg The war blockbuster "War Horse" that hit the Oscars, the "Girl with the Dragon Tattoo", which has attracted much attention since last year, and the family comedy "My Family Bought a Zoo" starring Matt Damon and Scarlett Johansson... are all coming!

Except for "My Family Bought a Zoo", the other three works are all awards season works with box office driving force, which firmly attract the attention of the audience. Crocodile, but the competition is dazzling. As the deadline for the Oscar registration period, all works determined to compete for this year's Oscars will be released, launching the first wave of sprint frenzy in the nomination stage.

Awards season is coming!

In the fierce competition, "Shadow Game" dropped by 49% in the second week, "Mouse Laibao 3" dropped by 45% in the second week, and "The Girl with the Dragon Tattoo" premiered at 1,200 yuan. Wan, "The Adventures of Tintin" premiered at 9.7 million, and "My Family Bought a Zoo" at the premiere of 9.3 million...

The whole scene was bleak, and there were mourning everywhere. The performance of almost all works was unsatisfactory. Such a tragic situation made all the people in the industry stunned and couldn't believe their eyes. Low, the results are far lower than expected; more publicity and less attention is generally cold.

Only "Mission: Impossible 4" and "Me Against Cancer" are exceptions. It sounds like a fantasy, but it's really happening.

Leaving aside the feat of taking 30 million weekend box office after the expansion of "Mission Impossible 4", "Anti-Cancer Me" still accurately controlled the decline to 30% in the fourth week of its release. Since its release, the box office The decline has never been higher than 35 percentage points, amazing, still amazing! It is an absolutely stunning performance for any work. After the weekend's box office harvest of 9.5 million US dollars, the cumulative box office has passed the 100 million threshold without any suspense, and temporarily settled at 107 million!

Following "Fast \u0026 Furious 5" and "Crazy Love", "I'm Anti-Cancer" became Renly's third consecutive North American box office break of 100 million, and it was still within the same calendar year, such a feat. , even Tom Cruise in his prime did not do it, only Harrison Ford, the one and only Harrison Ford.

Interestingly, both Harrison and Renly have the same agent.

This is not the end. What's even more gratifying is that this week is a four-day holiday weekend. Thanks to the bonus from Christmas, on Monday, December 26th, the one-day box office of this day broke out with incredible energy again!

On this day, "Mission: Impossible 4" undoubtedly became the biggest winner, with a single-day box office of 14 million, the single-day box office data of the eleventh day of release, but it was comparable to the premiere day of "Anti-Cancer Me" This performance has won a lot of applause, especially when this year's holiday season is generally sluggish.

And "Anti-Cancer Me" did not disappoint. On the 26th, the single-day box office totaled 9 million, which is almost the same as the 11 million of "Shadow Games". Considering the "anti-cancer" "I" has been released for a full two weeks, and this box office data is even more valuable! Undoubtedly, "Me Against Cancer" became the biggest winner of the 2011 holiday season, becoming the number one choice for family-friendly movie viewing - the previous market research has now been verified.

With the blessing of Christmas, "Anti-Cancer Me" was released for four weeks, with a cumulative box office of 116 million. It is certain that it will surpass the cumulative box office of "Love Crazy" in North America. This is a certainty. . The question is: Can this eccentric comedy sketch replicate the miracles of "Juno" and "Little Sunshine"? After the box office success, all the way to Oscar?

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