The Greatest Showman

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The North American box office of "Anti-Cancer Me" exceeded 100 million. Although the box office professional forecasting analysts had already predicted such an outcome after the next week's box office drop, the exclamation was involuntarily sent out when the truth happened. This seems to have become a phenomenon-level work. Lionsgate is so happy that tears fell, and the industry insiders fell through countless glasses and couldn't understand - how did all this happen?

There can be many reasons, the subject matter is lovable, the script is solid, the director's control, Seth Rogen, the holiday season... But after stripping all these additional factors, the focus of attention finally falls on Renly. Especially after the accident at the premiere, the controversy surrounding Renly, and how he handled it, is even more impressive.

Renly and Seth joined hands for an interview on The Ellen Show, where Ellen DeGeneres posed the question, "Controversy, it always seems like there's controversy around you, but you're very Less gaffe, no panic, no arguing, why is this?"

Faced with such a question, Renly replied:

"I always believe that the world is objective, but it is subjective in the eyes of everyone, which also means that what kind of attitude you take to view the world, then what the world looks like in front of you. Maybe It could be hatred, it could be kindness, it could be happiness, it could be disaster. In my world, those so-called controversies don’t make sense, they can hurt because you allow them to hurt you.”

This mature and wise, intelligent and philosophical answer earned Allen a standing ovation.

"My Cancer-fighting Me" is such a work, it can be a simple comedy, a diary of introspection, or a heartwarming Christmas carol -- or a carol of life. Accidents give the film more meaning.

This isn't the first time Renly has performed miracles.

In the past three years, Renly has starred in a total of four works. Except for "Buried Alive", the other three works have successfully achieved more than 100 million in North America. Among them, "Fast and Furious 5" North America 300 million, Renly played as the third supporting role, the credit cannot be counted on his head; but "Crazy in love" and "I am anti-cancer" are undoubtedly more exaggerated. Yes, the investment in these two works is extremely low, the former is 250,000, and the latter is 8 million, but the box office results are so crazy, this is the miracle behind the numbers.

Whether it's "crazy in love" or "my cancer-fighting me", Renly is a well-deserved and important hero. This young actor of the Y generation first proved his talent in acting, and then proved himself in the market. In terms of charm, it deserved to be the biggest discovery in the North American market in 2011.

In the eyes of major Hollywood studios, Renly's commercial value has skyrocketed! It's even comparable to actors at the level of Robert Downey Jr. and Johnny Depp. Why? Because...it's cheap!

Discussing this topic at this moment is really interesting, or rather ironic.

Not long ago, Renly left the "Fast \u0026 Furious 6" crew and joined "Edge of Tomorrow". According to rumors, the salary figures could not be negotiated. This is one of the important reasons. Millions of dollars, still failed to impress Renly. In the end, Warner Bros. generously offered $10 million plus a 5% box-office dividend to build the "Edge of Tomorrow" project with Renly as the core.

Hidden behind these numbers, it is well known that Universal Pictures is stingy and Warner Bros. is generous. For 8 million, Universal Pictures gave up Renly; for 10 million, Warner Bros. got Renly.

Looking back at Renly's three works this year, "Fast and Furious 5", Renly's salary is 0.5% dividends, the income is 1.5 million, and the North American box office of the work is 300 million; "Love Crazy ", Renly's salary is 20,000 plus 10% red, with an income of 1.3 million, and the North American box office of the work is 120 million; "I am fighting cancer", Renly's salary is 800,000 plus The top 5% dividend is settled based on the current box office data, with an income of 1.3 million, currently 100 million in North America.

In other words, Renly's highest salary so far is only 1.5 million, but each work has achieved several times the profit return. Although the "Forbes" related list has not yet come out, it is certain that in the list of actors with the highest returns this year, Renly will win the championship with an absolute advantage, far ahead of all the top Hollywood stars.

For such an actor, let alone 10 million, even 15 million, or even 18 million, it is worth it. So, is Universal Pictures losing money, or is it losing money?

After "Fast and Furious 5", Renly entered the attention of major Hollywood film companies for the first time, and his name began to appear on the shortlist of actors for many projects, including many super blockbuster projects, but the impact After all, the power is still limited; now, "Crazy in Love" and "The Cancer-fighting Me" have successfully completed two consecutive hits, Renly's commercial value has risen, and in an instant, he has become the hottest new favorite in Hollywood.

Even though Renly is filming "Edge of Tomorrow", the next schedule is completely uncertain; even though awards season has officially entered the academy PR phase, and Los Angeles has gathered countless celebrities...but Andy Rogers has become Hollywood's most popular agent One of the people, there is an endless stream of calls to inquire about schedules, inquiries about the situation, and inquiries about projects.

Profit first, entertainment to death, this is the essence of Hollywood. The 20 million club was considered for a long time to be an important judgment when an actor's status in the industry changed substantially.

However, it is not so much the club itself, but the interests hidden behind the club. It is precisely driven by the interests that the reputation, rights and status have changed accordingly.

That's what Renly is now.

However, the box office journey of "Anti-Cancer Me" is still not over, and the New Year's Day holiday is coming. For the western world, Christmas is similar to the Chinese Lunar New Year. Although it is a holiday, family reunion is the most important thing. Relatively speaking, New Year's Day is a time for friends to party, which also makes the film market flourish.

Not only the three days on weekends, but also in the days between Christmas and New Year's Day, the cinema has also become the best choice for leisure and pastime. The box office data of the entire market has recovered in an all-round way, sweeping away the slump and silence of the previous four weeks, showing a gratifying Upward momentum, swagger to meet the arrival of 2012.

In this week's weekend box office rankings, the top 20 works, except "Mission Impossible 4", the weekend box office data of all other works all showed a green inverse growth trend, and the one with the least growth rate" "Shadow Shadow Game" has 3%, and "War Horse" and "New Year's Eve", which have the largest growth rate, both have a 90% increase!

The frenzy of New Year's Eve makes "New Year's Eve" undoubtedly the most perfect occasion work and is highly sought after.

After "Mission Impossible 4" handed in good answers for two consecutive weeks, this week, with the addition of holidays, the weekend drop was only 0.5%, almost the same as the data of the next week, although it was not green The increase, such data is still worth cheering; more importantly, thanks to the crazy surge in the box office during the week, the cumulative box office in three weeks has reached 132 million, and the hope of 200 million in North America has dawned.

To be sure, "Mission: Impossible 4" is one of the best-performing works in December this year, but the box office champion in December this year is someone else: "The Cancer-fighting Me".

Entering the fifth week of its release, the "Anti-Cancer Me" craze continues unabated, with a 30% increase at the weekend box office, and another $12.4 million in revenue; at the same time, the mid-week box office performance is also exceptionally good , the enthusiasm for watching the movie has always been high, which made the film's five-week cumulative box office reach 143 million!

Not "Mission: Impossible 4", not "Shadow Games", not "War Horse", not "The Adventures of Tintin", not "New Year's Eve", not "Girl with the Dragon Tattoo", but "The Cancer-fighting Me" .

This small-budget independent comedy sturdily became the box office champion in December 2011, surpassing the North American cumulative box office of "Crazy Love"; The box office data is also 143 million; further, the North American box office of Seth's famous work "Big Belly" is 148 million, which also means that "Anti-Cancer" "My Me" is about to become Seth's highest-grossing live-action film!

In addition to inconceivable, any language is pale. The right time, the right place, the people, the wrong accident, the right time, the wrong place, the right way, the "anti-cancer me" unexpectedly fits the perfect timing between right and wrong, and finally wrote an unforgettable A copy of the legend.

After the New Year's frenzy, the box office growth momentum of "Anti-Cancer Me" finally slowed down, highlighting the disadvantage of lack of stamina. In the first week of 2012, 42% of the box office was handed over. The box office has dropped by more than 40% for the first time since the film was released, and the rapid progress has slowed down.

Despite this, the film was released in various theaters smoothly until April, and it was released for 20 weeks before and after. In the end, the North American box office reached 176 million US dollars, and it ended its own dark horse miracle. trip. The cumulative box office score even surpassed the 169 million of "Bridesmaids", becoming the biggest dark horse in 2011, and also the work with the highest return.

It's the best-grossing comedy since "My Big Greek Wedding" in 2002. Back then, "My Grand Greek Wedding" was exactly the same. No one cared about it, no publicity, niche works, no big names, and there were only more than 100 distribution venues - not point screenings, but independent distributors negotiating There are no more theaters, only a small range of screenings.

In the end, this $5 million work swept the box office of 240 million in North America, writing the most magical history in film history.

Now, the "cancer-fighting me" has successfully replicated this feat!

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