The Greatest Showman

734 Strong momentum

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The promotion in just three days will soon end.

At this time, Renly's treatment and status have undergone tremendous changes. Even though Lionsgate didn't lavishly promote the release of "Anti-Cancer Me" this time, with the appeal of Renly and Seth, they still received a lot of program invitations, including " The re-emergence of "The Tonight Show" and "The Ellen Show" also included six live radio interviews, three fan meetings in Manhattan, Brooklyn, and Boston, and fifteen media interviews.

In addition to this, in order to promote "Don Quixote", Renly also participated in three radio broadcasts alone, and a fan meeting in Manhattan, not a signing party, nor a meet-and-greet, but a similar After the release of the new book, Renly appeared at the exchange meeting, sat down and chatted with the fans, exchanged their views on music, exchanged ideas in the process of creating the album...

This exchange meeting was broadcast on YouTube in the form of live broadcast, which was later considered to be the earliest form of "live broadcast" representative. During the live broadcast, YouTube attracted a total of 1.5 million viewers, and after the live broadcast ended, it created a magical performance of 8 million hits in just 48 hours. In 2011, when live broadcasts had not yet emerged, it was a miracle.

At the same time, there were more than 60,000 questions in the live broadcast, and Renly chose 20 of them to answer, not only limited to the album "Don Quixote", but also Renly's views and preferences on music. Some people even mentioned the topic of choosing "Believe in My Faith" as the ending song for "Crazy Love", asking whether Renly has plans to further develop the soundtrack of the movie or create the theme song in the future.

The entire live broadcast lasted for 90 minutes, which was extremely lively, sparked countless discussions, and left a long aftertaste. Even if Renly and his friends returned to London and re-invested in the shooting of "Edge of Tomorrow", the influence would continue to spread. Come on. In fact, after Renly left New York, the subsequent chain reaction really began to ferment.

The interviews of the fifteen media were not released in a rush, but were published one after another, at different times, before and after, about "Love Crazy", about "I'm Anti-Cancer", and about the award season that was unveiled slowly. The media interviews began to quietly build momentum; and the reputation of the film continued to rise after the time had settled, attracting more and more audiences to the cinema.

In the third week of December, "Crazy Love" officially broke 100 million at the North American box office; and "Anti-Cancer Me" has also made persistent efforts, and it has become the largest batch of dark horses in this year's holiday season!

The second week of December, the week after "I'm Fighting Cancer," is critical for every film, and the second-week box office drop is the benchmark that determines the box office limit. This week, the excitement of the holiday stalls has finally started to pick up. The puzzle collection movie "New Year's Eve" and the spoof comedy "Nanny's Adventures" both hit the show with more than 3,000 venues, and the market became lively again.

"New Year's Eve" is a typical holiday-appropriate movie. Since the success of "True Love", such films have begun to emerge in an endless stream. Last year's "Valentine's Eve" once again achieved good results at the box office, so this year's "New Year's Eve" has Come again.

Such a platter movie is not only as simple as a family fun, but also an important way for actors to absorb family audiences and build a good image, so the cast can be described as star-studded, and there are even situations where multiple big-name actors compete for the same role; For the audience, even just watching the star highlights, this is a fun pastime, not to mention, it is the best choice for the holiday atmosphere.

"Nanny's Adventures" has attracted much attention. Director David-gordon-green has become popular in recent years. He has filmed works such as "Pineapple Express" and "His Royal Highness", which has become a celebrity The new member of the Bad Boys Gang, this time together with the new generation Jonah Hill of the Bad Boys Gang to shoot a spoof comedy about the babysitter. After the trailer was released, many people thought that this might be another "Hangover".

You can't go wrong with a low-key spoof comedy for the holidays.

Maybe, it's not a weekend of box office explosions, but at least you can expect the movie theaters to become lively again. In real life, the cinema is indeed lively as expected, and a large number of audiences poured into the screening hall to join the movie viewing craze. However, the reality is slightly different from the expectation-they are not I entered the movie theater because of two new films, but for the "anti-cancer me".

According to the sample survey statistics of "US Weekly", among the most suitable movie selections for Christmas this year, more than 36% of the audience chose "Anti-Cancer Me", and only 17% of the audience. After choosing "New Year's Eve", 13 percent of the audience chose "Sherlock Holmes 2: The Game of Shadows", which will be released next week, and 8 percent of the audience chose "In the Disc". Spy 4".

A movie about cancer, a movie about death, and a small and fresh independent art work unexpectedly became the most watched and popular work in this year's holiday season. This is really a topic worthy of study. Perhaps, this can be used as a sample for film companies to analyze the box office trend of the holiday season.

The two highly anticipated works "New Year's Eve" and "The Nanny's Adventures" have been disappointing in the market, and both suffered unimaginable fiasco.

The former only received 13 million box-office figures in three days of its premiere. The horizontal comparison is when "Valentine's Day" was released last year.

A staggering $56 million was swept away, which is why New Line Cinema agreed without hesitation when Garry-Marshall came up with plans for a "New Year's Eve" shoot. But now the box office results of the opening weekend have shrunk by more than two-thirds, and it has fallen below everyone's glasses.

Of course, the horrendous media feedback and the audience reaction, which undoubtedly made things worse.

The latter's performance was even more disastrous, with only $9 million in its opening weekend, prompting a chorus of exclamations in the North American market. Although the production cost of this work is only 25 million, it now seems that 20th Century Fox may not even be able to recover the paper cost, or even lose money. This is a tragedy!

As for the 39-point media review and the 21% Rotten Tomatoes freshness rating, there is no need to go into details.

The terrible performance of the two new films once again made people feel the deep malice from the holiday season. Although this is not a summer season, it is the second largest ticket slot of the year, but just like the winter in the northern hemisphere, the holiday season will always be there. Inadvertently, a bucket of ice water was poured directly down, and one was completely cold.

Is this the silence of the market? Or is it a matter of work? When people see the next week's box office drop for "My Anti-Cancer", they will naturally know it.

In the second week of its release, the number of venues for "Anti-Cancer Me" increased rather than decreased, and Lionsgate added 57 venues again, which kept the movie's weekend box office drop at an astonishing 32%. The three-day box office grossed $21 million; at the same time, the two-week cumulative box office hit $68 million in one go!

In other words, during the mid-week box office from Monday to Thursday, "Anti-Cancer Me" still showed a super strong momentum, and the box office accumulation rate far exceeded expectations. In just two weeks, this $8 million comedy has already entered the ranks of the most profitable movies of the year, and Lionsgate will wake up laughing from sleep - they don't even put too much effort into publicity. , this is definitely a model of great profits.

Although it has only been two weeks, it is already foreseeable now that the North American box office of "Anti-Cancer Me" is a high probability event! Incredible, absolutely incredible, any language is pale, any description is boring, facts are the best teller and the most amazing interpreter.

As a result, in the second week of December, "Anti-Cancer Me" won the North American weekend box-office champion for a second consecutive year, and was dumbfounded.

Incidentally, "Me Against Cancer" is the only one in the top 20 of this week's North American box office charts with an investment of less than $10 million.

Finally, in this week's box office list, after "The Anti-Cancer Me", "New Year's Eve", "Nanny's Adventures", "Dawn (Part 1)", and "The Muppets Movie" occupy the remaining top five spots respectively. down the seat. With such a list, even the most daring and wildest prophets would not dare to make such predictions.

Immediately after the third week of December, North America finally ushered in a blowout explosion. In this week alone, three major movies were released at the same time, and the bustling and lively holiday stalls opened the floodgates in an instant, venting down. .

The first is "The Great Detective Sherlock Holmes 2: A Game of Shadows", which is shown in 3,700 venues with an investment cost of 125 million; the second is "Sherlock 3", which is shown in 3,700 venues with a production cost of 125 million. Seventy-five million; then "Mission Impossible 4", 425 theaters held a small-scale public screening, testing the water temperature, and the production cost was as high as 145 million.

Three works and three styles can be said to cover almost all types of movies, aiming to catch the audience all at once.

Among them, "Mission Impossible 4" adopts a very unique release plan, with only 425 theaters, similar to the way of screening, collecting audience opinions, waiting for word of mouth to spread, and then it will be released in 3,500 next week. Hundreds of theaters were fully screened and bombarded, hoping to attract all family audiences during the Christmas holiday.

Relatively speaking, the duel between "Shadow Shadow Game" and "Mouse Laibao 3" is that the bayonet has become popular, one is a crime action movie, the target audience is aimed at men, the other is a light-hearted comedy animation movie, and the family audience is the main force. Consumer groups; moreover, the two films are both sequels, each with their own advantages and strengths. Both of them face each other head-on in 3,700 theaters. This showdown is bound to detonate the entire market.

Looking back at the coldness of the North American market in the past two weeks, it is not difficult to understand people's expectations for the North American film market this week. Facts also prove this.

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