Super Tycoon

Soon, everyone else went to work, but Zhang Yang stayed in Ma Huateng's office, because there was a strategic cooperation agreement, and Zhang Yang wanted to talk to Ma Huateng.

"Mr. Ma, do you know what the netizens mainly do when surfing the Internet?"

"Yes, browsing the web, sending and receiving emails, chatting, playing games, and browsing some community forums."

Among the webpages I browse, the most illegal ones are the ones that have not been banned in many countries. China's Internet development is already at a backward stage, and the supervision in this regard is relatively low for the time being.

"That's right, these are the main things to do. In terms of web pages, your company is at a disadvantage, and the web page traffic of our Zhiduoxing Group is not top-notch, but your chat software and our online games are all top-notch in China."

"I have an idea that we all need more users. Only by having more users can we make more money. Then, can we carry out some strategic cooperation between us?"

Now the promotion of Penguin is already done by Penguin itself, and Zhiduoxing Group is only the agent for promotion in Europe and America, and the remaining time of the contract is not long.

The cooperation between the two parties can save a lot of promotion costs, and at the same time allow users to have more crossovers and improve together.

"What does Mr. Zhang mean by strategic cooperation?" Ma Huateng poured a cup of tea for Zhang Yang, and gently pushed it in front of Zhang Yang.

Zhang Yang picked up the teacup, sniffed it under his nose, and drank it in one gulp: "We promote each other."

"First of all, on the official website, Zhiduoxing's official website provides Penguin with a download link, including a direct link to Penguin's website. Correspondingly, Penguin's official website also has a direct link to Zhiduoxing Group's official website."

"At the same time, our Zhiduoxing Group is also an agent of Blizzard's Battle.net promotion, so you need to give Battle.net a promotion link. The Battle.net page will also give Penguin a link."

"We also hope to get pop-up advertisements from Penguin for our game consoles and new games. At the same time, we can print Penguin's logo on some of our product brochures and tell everyone that you can contact us through your Penguin account. , including complaints, consultations and other aspects.”

"There are also two of the most popular online games in China, one is Legend and the other is Miracle. We can both recommend Penguin on the official website and promote customer service numbers at the same time."

"There are many places where we can cooperate. I am just giving an example. In terms of details, we can discuss slowly."

In the previous life, you will see the bottom of many web pages,

There will be links to other websites. These are simple strategic cooperation, jointly delineating users and promoting each other.

The earliest implementation of this is also those 18-year-old websites. It can be said that such websites have provided a lot of successful experience in website construction and development.

Signing a strategic cooperation agreement with Penguin was also Zhang Yang's idea long ago. On the one hand, it can help Zhiduoxing Company to occupy the Chinese mainland market more securely, and on the other hand, it can help Penguin Company to go out and develop better overseas.

After all, Zhang Yang is also a major shareholder of Penguin Company, and if he makes money here, he will also be given a large sum of money.

In the previous life, Penguin Company was not only a giant of instant messaging software, but also one of the giants of game companies. He has developed some games by himself, and has acted as an agent for some games. No matter which one, the promotion in China is very strong, and it has also earned a large amount of profits for the company.

When Ma Huateng heard Zhang Yang's words, he agreed without hesitation: "Mr. Zhang, I will definitely agree to the strategic cooperation agreement. We will discuss the specific cooperation terms in detail next."

In terms of company size, number of users and influence, Zhiduoxing Group far exceeds Penguin, so many promotions cannot be said to be exactly the same. If I promote one for you, you have to promote two or three for me to be regarded as equal.

"Mr. Ma, not only with Zhiduoxing Group, but also with other Internet companies and companies with a low degree of business overlap."

"Maybe you will become competitors in the future, but you can also maintain healthy competition, let the company develop together, and exclude other competitors."

"Nowadays there is an Internet bubble in North America, but our Internet in China is in a period of rapid development. Maybe in the future, there will be a bubble in China, but at least for now, dare to enter this industry and develop to a certain scale , must not be ordinary people."

"Each company has its own characteristics and its own advantageous products. As long as the advantageous products do not overlap, we can cooperate."

"Your advertisements are also more suitable for online promotion. Now you have almost run the Internet cafes, but what about the computer users in some units and the users who buy home computers?"

"They use computers to surf the Internet, so they have a great chance to see your online advertisements. The price of online advertisements is not high at this time. If you put in more, you won't lose money."

Zhiduoxing Group has also launched a lot of online advertisements around the world, which are cheap and effective. Especially when many games are promoted, the effect of online advertisements is very good, even better than that of TV advertisements in some regions.

In the future, Zhiduoxing Group will gradually reduce the amount of TV advertisements for games. Of course, game consoles will still use TV advertisements as the main means of promotion.

Although games are the company's main revenue, but now that game consoles are available online, some built-in advertising methods must be added to the next generation of products.

Ma Huateng thought for a while: "Mr. Zhang, I plan to promote it on campus. We also feel that college students are a large group of people with the strongest ability to accept new things. At present, universities in our country have also expanded their enrollment, and the number of college students is increasing. more."

"Of course there are more middle school students, but many middle schools are very strict, and their parents won't let them go to Internet cafes. Moreover, many college students are out of town, living expenses are in their own hands, and many people want to play online while saving money. "

Zhang Yang looked at Ma Huateng approvingly: "I support Mr. Ma's idea very much. You can even conduct a survey among college students to see what functions they prefer."

"Nowadays, some universities also have websites. Have you never thought about launching a product called customer service account or management account? Strategic cooperation with some universities, sponsoring an event or something, can also better promote Penguin."

"How to do it, I think you can study it and understand it, so I won't go into details. If the company encounters any troubles, please feel free to contact me. I'm going to Xiangjiang in the afternoon, so I'll leave first, and call if I need anything."