Super Tycoon

At the beginning, everyone took Zhang Yang's suggestions seriously, and felt that they were indeed very useful and opened up their minds. But when it came to personalization, several people frowned.

"Mr. Zhang, the personalized design you are talking about means that the characters have different facial features, hairstyles, heights, fats and thins, and clothing. This is a very heavy workload, and will many people like it?" Zhang Zhidong asked others. doubts.

"Is it a lot of work? Have you seen some criminal facial features jigsaw puzzles in some film and television dramas? It's just to get out some designed hairstyles and facial features, and then piece them together."

"And we are a cartoon version, and we don't necessarily pursue realism. The proportions of the characters can be divorced from reality. Like anime characters, the eyes are very big, which looks very cute."

"The height, fat and thin of the character can be simply stretched. It doesn't need to be complicated, and it doesn't need to guarantee a high pixel. It can be improved slowly in the future."

"In terms of clothing, find some manga painters to do some design, and you can also use the costumes of some manga characters. You can also buy copyrights from some manga, allowing players to use the images of those manga characters as avatars. Different avatars can also make people Know who sent the message faster."

"If the current technology can't do this, you can do some simple ones first. You'd better find some young people to join and ask them what they like. After all, we are a young software, and the promotion among young people is the smoothest. "

"What do young people pay most attention to now? Personality! You can ask other young people, and then you will know how to attract them."

Zhang Yang talked about a young man, and Ma Huateng and others all had strange expressions. In front of the bosses of many companies, Ma Huateng felt that he was a young man. But in front of him, Zhang Yang is a young man.

But Zhang Yang emphasized young people, that means students?

It just so happened that the company already recruited some college students for internships, so they could make some suggestions. It's just that young people nowadays really pursue individuality?

Why did he see many young people on the street with colorful hair?

"Mr. Zhang, is it a bit biased to only focus on young people? We still want to use it as a communication software for office workers. Those young people you mentioned don't go to work, right?" Ma Huateng asked weakly .

"Youth is a general term. It is not about physical age, but mentality. If a person thinks about playing basketball after get off work, he can be considered a young person. If what he thinks about after get off work is to go home and clean the house, or go drinking and singing with his colleagues , not even young people.”

"Our Penguin,

It will take a few years to promote and improve. At that time, college students also entered the society and started working. They are relatively young people in the company. "

"When they are more accustomed to using this communication, other people will find it interesting and want to learn. We are not just advertising, but also through word of mouth."

How did Penguin capture those elderly users in the previous life? Relying not on Penguin, but on WeChat. A mobile phone Penguin that felt like it had reduced functions at the time, especially after the real-name system was finally added, it was a great success.

With these two products, Penguin is the top Internet user in China, even in the world. At that time, the only one who could challenge Penguin was another father horse.

In the previous life, why Microsoft's msn lost to Penguin in China was because their pages were very retro, with bloated functions, but users didn't like them.

The software promoted by Microsoft is more likely to succeed because they have an operating system, which is often bound. But msn is not only in the Chinese market, its performance in overseas markets is also mediocre.

"Mr. Zhang, in terms of personality, besides different avatars, is there anything else?" Zhang Zhidong asked for advice.

They had also considered the avatar before, but it was not as detailed as what Zhang Yang said. But relying on these alone does not allow the company to make a lot of money.

"Have you ever used blogs? This is becoming popular now. Why can't we develop a product similar to blogs? The so-called blog is just a page that records some life details."

"Penguin users are considered good friends, and some don't even know each other's surname or name at all. They only know a screen name, but this does not prevent them from chatting happily on the Internet."

"However, many people still like blogging. This is something that has been spread from Europe and the United States. There are also some companies in the mainland that are doing it at this time. If we compete in it, we will spend more money."

"I think you don't want your equity to be diluted again, right? The company's performance is difficult to list, so this kind of money-burning promotion model cannot be used frequently, at least not now."

In his previous life, Penguin was also one of the big money-burning promotion tycoons, because he had money and could afford it, so he didn’t need to seek venture capital financing or anything. But now, Penguin is a small company, and some investment companies may evaluate it very highly, but it has very little cash.

Zhang Yang made two additional investments, and Penguin also raised money twice, in order to develop so fast.

But as the founder, Ma Huateng absolutely does not want his equity to be diluted again. The company he founded cannot eventually become someone else's.

Fortunately, Zhang Yang agreed to give him more voting rights, so that he can still be the helm of the company.

"Mr. Zhang, it's not difficult to develop something like a blog, and we can do it soon, but the company's website traffic is very low, and not many people are willing to register."

"Why do you have to re-register? Can't you log in directly with the Penguin account? You can even make a link and go directly to that page. And we don't want to call it a blog. What's the meaning of being like other people's homes? It's called Penguin Space."

"In this space, everyone can make a personalized design, just like everyone designs a web page. Everyone has different habits and likes differently. Let users follow their own preferences."

"In the future, we can also develop some web games to help you attract user traffic and increase income. But those are things in the future. The focus now is to increase the number of users. Other companies are also eyeing instant messaging software. What about this market?"

"Thank you Mr. Zhang for your guidance. I remember. Give users more places to show their personality, and users will be willing to spend money for it. There is no need for Mr. Zhang to worry about attracting users. I can guarantee that it will increase to 5,000 within half a year." It will increase to 100 million within one year. In the future, we will not only occupy the Chinese market, but also become the number one in the global instant messaging market!"