I Have 100 Million Stores

"I have a billion shop novel ()" to find the latest chapter!

"Ah, let the customer bear it?" Liu Ting asked in surprise.

"That's right." Cao Xingyu nodded, and said the measure he had just thought about in his heart: "I plan to uniformly set the delivery fee on the platform to 9 yuan."

"9 yuan? Is it that expensive?" Liu Ting exclaimed.

Liu Ting couldn't help but be surprised, because it's not like she hasn't ordered takeaway before, especially when she was the supervisor of Qingyuan Internet Cafe, ordering takeaway was commonplace for her.

Therefore, she still knows the price of takeaways very well, especially when it comes to delivery fees, because it is much cheaper to order takeaways without delivery fees, so every time she likes to choose merchants that are free of delivery fees!

In all fairness, if the delivery fee is 9 yuan, Liu Ting probably won't even click in to see this kind of shop when ordering takeaway!

This approach is very realistic.

But people like Liu Ting are definitely not a small group, but most of them have such thoughts!

"Is it expensive? Not necessarily." Cao Xingyu on the side shook his head and said:

"Actually, when I thought of this pricing, I suddenly thought of merchants like McDonald's and KFC. They have their own food delivery mini-programs, and they have also entered the two major food delivery platforms, and their delivery fees on each platform are all priced uniformly9 Yuan."

"But even with a delivery fee of 9 yuan, their sales are still very hot, often selling thousands of orders a month, and their stores in some larger business districts still sell 9,999 orders a month."

"Why is the delivery fee so high, and why are there so many people willing to buy it?"

"First, the quality of their meals is excellent, the food safety is guaranteed, and you can rest assured to eat."

"Second, it is the premium generated by their brand effect, which allows people to subconsciously accept it."

"I think those two things are what make people accept their high delivery fees."

"And if they can, why can't we?"

"Is the quality of our food poor? As far as steamed dishes are concerned, there are first-class steamed dishes chefs, and the taste must be excellent."

“In terms of ingredients, the freshest ingredients are also used.

"

"The most important thing is that our catering prices! Judging from the pricing of our stores, even with the delivery fee of 9 yuan, the final price is actually quite affordable. Compared with the same type of restaurants, our The prices are still very competitive.”

"You said, in this case, customers should bear the delivery fee by themselves. Can they not accept it? Why not accept it?"

"Uh...that's right." Liu Ting suddenly came back to her senses, how could she forget this!

Just now she focused on the delivery fee of 9 yuan, completely ignoring the characteristics of Shiwang brand itself!

So much so that she had unacceptable thoughts.

But the reality is that even with the addition of the delivery fee, the stores under the Shiwang brand are still sufficiently competitive in terms of price!

"Mr. Cao is still considerate!" Liu Ting nodded heavily: "As our brand is accepted and recognized by the public in the future, the effect of the brand will also be produced, and people's acceptance will gradually increase! 9 yuan The delivery fee is not a problem at all!"

"Yes." Cao Xingyu said with a smile:

"In the final analysis, we already have an absolute advantage in terms of price, which is the biggest bargaining chip we have at this stage. However, I think this is not enough. Since we are going to do it, we must do our best and do it Become a benchmark in the industry, so that no one can easily surpass us! Only in this way can we emerge faster in the food delivery field and break out from the two major platforms!"

"Is it a benchmark..." Liu Ting murmured, a little dazed.

"Yes! It is to increase the popularity of our brand and increase the recognition of our customers!" Cao Xingyu nodded and said:

"Simply put, we want to do something more meaningful!"

"For example, food safety!"

"Why can everyone accept the high delivery fees of KFC and McDonald's? Food safety accounts for a high proportion! It tastes reassuring."

"Nowadays, the food safety problem is getting more and more serious and people are paying more and more attention to it. There was a news last week. I don't know if you have paid attention to it."

"There is a chain brand whose main business is porridge. It puts the spare ribs left by customers back and sells them again. In addition, it also uses hands that have just picked their feet to pinch preserved eggs, and the rice for porridge is not washed at all. And other heinous questions. Such behaviors make people angry, but they feel helpless."

"The key is that this branch has a good sales performance of several thousand per month on the two major food delivery platforms! What an irony this is!"

"Even such a large national chain porridge restaurant can have this kind of thing happen, so is this phenomenon rare in the catering industry? It must be rare, but it is rarely exposed."

"As people's income is getting higher and higher, the quality of life and food requirements are improving, if they can eat safe food, even if they spend a few dollars more, it is definitely acceptable to them. .”

"So, this aspect is also where we can work hard."

"And our development has just started, and it is definitely not as good as the word-of-mouth accumulated by KFC and McDonald's over the years. We don't have so much time to slowly accumulate word-of-mouth. Therefore, we have to think of some special methods to speed up the establishment of word-of-mouth. .”

"Food safety is the best breakthrough for us to build word of mouth."

"Based on this aspect, I decided to let all our catering stores under Shiwang show the process of making our meals to all customers, so that people can see the situation of our back kitchen at any time!"

There is another sentence that Cao Xingyu did not say in the end, that is, he wants to use his existing abilities to do something that is helpful and meaningful to society.

And to solve the problem of food safety, in his view, is particularly meaningful.

If he can take the lead in doing so, it will greatly promote the entire catering industry.

It might even lead to a wave of concern about food safety.

"Cao Boss means to install surveillance video and other operations in our back kitchen?" Liu Ting guessed.

"That's right." Cao Xingyu nodded and said, "All of our catering stores are equipped with high-definition cameras. Customers can check the situation of any store's back kitchen through our APP at any time, so that everyone has the right to supervise!"

"As long as this step can be achieved, I believe that customers will never have any objections to the delivery fee!"

"Well, if it's me, as long as I can eat safe and secure food, it's not a big deal to spend a few dollars more for delivery." After pursing her lips, Liu Ting nodded and said: "What's more, the price is not high at all. , then there is nothing to hesitate.”

"In this way, the cost problem of the delivery team is indeed solved, but the installation of the camera has become a new cost for us..." Liu Ting thought of something, worried:

"And as far as I know, video traffic requires extremely high broadband costs, right? This expenditure is estimated to be not small."

"The cost of the camera is not bad. Nowadays, every shop will install a surveillance camera for itself. There is nothing to say about this." Cao Xingyu waved his hand and said, "As for the cost of bandwidth, it doesn't cost much."

"Do you think anyone will really stare at it?"

"This is not watching entertainment live broadcasts, nor watching movies!"

"In the early stage, customers may take a look out of curiosity. In the later stage, after our word of mouth is fully established, no one will deliberately pay attention to it!"

"So in the final analysis, this is just an expression of our attitude towards food safety. By the way, we have opened up such a channel for everyone to monitor."

"In this regard, we can use technology to do some control. When someone checks it, we can turn on the real-time surveillance video and transmit it over the network, so that the bandwidth overhead will naturally be saved a lot."

"Yeah, that's right." Hearing this, Liu Ting nodded, it was true, no one would be so bored to stare at the back kitchen all the time.

Even if you are curious, if you watch it once or twice, it will almost be the same.

"What's more, this investment, in exchange for the rapid improvement of our word of mouth, is a very cost-effective investment." Cao Xingyu continued:

"In the future, when food safety is mentioned and people will compare it with our Shiwang brand, the intangible value will be immeasurable, and this is what I call the benchmark."

"I understand." Liu Ting responded with a serious face, and then said: "Mr. Cao, what about other merchants' settlement issues? Do we also require them to install cameras?"

"Of course." Cao Xingyu affirmed:

"If we want to break out of the takeaway field where the overall situation is now determined, this food safety is naturally our trump card."

"Therefore, all the merchants who settle in must install cameras to accept the supervision of the masses. This is one of the necessary conditions."

"This will be the biggest selling point of our food delivery platform."

"Well, I can understand Mr. Cao's meaning." Liu Ting pursed her lips and asked again:

"Then their delivery fee is also a uniform price of 9 yuan? If this is the case, then their own catering pricing has no advantage compared with ours. Adding this delivery fee, they may not have any price at all. It's not attractive anymore."

"This involves another idea of ​​mine." Cao Xingyu said with a smile:

"Reduce the proportion of their draw!"

"Aren't the other two food delivery platforms both taking 23% of the commission? Then we set the commission for merchants at 5%! And we promise to keep this commission, but the premise is that we must exclusively enter our platform, and the contract must be signed at least three times." More than a year!"

"Under the temptation of such a low commission, coupled with the increasing number of our members, I don't believe those merchants are not tempted."

"And after reducing the commission, merchants can choose to lower the price of dishes, or pay for the delivery fee themselves. In short, the delivery fee of 9 yuan is mandatory, and it is the key to supporting the growth of our delivery team."

"Um..." Liu Ting was stunned for a moment, and said, "With such a small draw, the money may only be enough for the maintenance fee of our platform... It seems that there will be no money to make."

"It's enough to pay our maintenance fee." Cao Xingyu said with a smile.

You may not believe it, but I never expected to make money from the food delivery platform.

Cao Xingyu thought silently.

Is it enough for the platform maintenance fee?

"This..." Liu Ting was speechless for a moment.

How could she have imagined that such a big fight was not for making money?

Sure enough, Mr. Cao's every move is so unexpected.

But what are you trying to do?

Liu Ting was a little puzzled.

"Let me tell you this." Seemingly seeing Liu Ting's doubts, Cao Xingyu added:

"Don't forget, our food delivery platform, or our member APP, is only open to our members."

"So, our main goal is to accumulate more members with high-quality food delivery."

"Oh, first accumulate the number of members of our brand, and then find a way to monetize the traffic after we have a large number of users?" Liu Ting answered.

"Almost." Cao Xingyu said casually.

"I understand!" Liu Ting said suddenly, "Mr. Cao is indeed far-sighted. While we are still looking at the immediate benefits, Mr. Cao has already set his sights so far!"

"Hehe." Cao Xingyu smiled noncommittally. In fact, he didn't consider the issue of monetization at all, because there was no need for it.

To explain something to Liu Ting like this is just because I don't want the other party to get too entangled in those meaningless things.

Another point that Cao Xingyu didn't say is that even a third-party store, in his opinion, is not the key.

Cao Xingyu didn't really care about whether they would settle in or not.

Because according to his development, with the increase of stores, his food delivery platform is mainly based on its own stores.

The addition of third-party stores is just a small addition to the platform.

In other words, it is just a supplement to his existing foundation.

For example, take the ten commercial streets that he can set foot in now as an example. There are actually many side streets around each commercial street, and the shops on the side streets are beyond his control.

In this case, it would be the best if the restaurants on the side street could join his food delivery platform, and it would also indirectly expand the influence of his platform.

And the low commission is used to attract those side street shops.

"Let's talk about the distribution team." Cao Xingyu didn't explain too much on this issue, in other words:

"In terms of the basic salary of the delivery staff and the guaranteed number of orders, we just need to keep the same as the other two platforms."

"The only difference is that after completing the guaranteed number of orders, the delivery staff can get 5 yuan of the 9 yuan delivery fee for each additional order delivered, and the remaining 4 yuan will be included in one of our delivery incentive fund pools. .”

"For this fund pool, my idea is to use it as a bonus pool to motivate couriers to deliver orders in some extreme weather or circumstances."

"Yeah." Liu Ting nodded and analyzed: "The delivery fee commissions of the two platforms are increased according to the order volume. For example, the commission for less than 300 orders is 3 yuan, and the commission for more than 300 orders is 4 yuan."

"Our direct commission of five yuan per order still has a great advantage."

"However, in the case of long-distance delivery, our fixed commission has no advantage, because the long-distance delivery of the two platforms seems to add a few extra dollars."

"Well, your analysis is correct." Cao Xingyu nodded first, then smiled and said:

"But who said we're going to do long-distance delivery?"

ps: ask for a monthly ticket, a recommended ticket

For the convenience of reading next time, you can click "Favorite" below to record this (Chapter 222 Food Safety!) reading record, and you can see it next time you open the bookshelf!

If you like "I Have a Hundred Million Stores", please recommend this book to your friends (QQ, blog, WeChat, etc.), thank you for your support! ! ()