I Have 100 Million Stores

"I have a billion shop novel ()" to find the latest chapter!

Forehead?

Is this still conservative?

Hearing this, Liu Ting and Zhan Wentao were startled almost at the same time.

To be reasonable, Zhan Wentao felt that what Mr. Liu just said was quite constructive.

It is a reasonable operation not to directly compete with those two food delivery platforms for merchants.

And the key is that there is no way to compete with the opponent at this moment!

The traffic is not as large as those two platforms, and the service conditions in all aspects are not yet mature.

To put it bluntly, there is nothing yet.

In this situation, what can you do to attract those merchants to come to your side and set up shop?

It is obviously a very reasonable choice to concentrate on increasing the number of APP users first, and then make all the stores under its banner ready to tap all the internal potential first.

It is also more secure!

How can this be considered conservative? It is obviously the most suitable development route for us at this stage... Zhan Wentao thought silently.

It seems that I am still a bit far from Mr. Cao's idea... After recovering, Liu Ting began to reflect secretly.

Obviously, Liu Ting at this moment is no longer the time when she just met Cao Xingyu. After seeing Mr. Cao's unbelievable operations again and again, she thinks that Mr. Cao's conservativeness must mean that she is really conservative.

Cao Xingyu on the side didn't care about the reaction of the two, and continued lightly:

"Since it is targeting Ele.me and Meituan, it makes no sense to bypass them at first. If you want to do it, you have to do it as soon as possible."

"In other words, if we can't suppress them in such a small area of ​​Beicheng District, Sansha City, then what are we talking about? How can we compete with them for the national market?"

"If you want me to say that you can't even win such a small place, you might as well give up as soon as possible!"

"Gulong..." Hearing this, Liu Ting and Zhan Wentao couldn't help swallowing at the same time.

This is really the rhythm to start...

and,

What he said is really domineering!

We must suppress the two major food delivery platforms!

If you can't suppress the other party in such a tiny place in Beicheng District, Sansha City, what's the point of the whole country...

It sounds reasonable, but it always feels weird...

"It seems that Mr. Liu's proposal is okay. Slowly consolidate it first, and then exert strength later. The final result will be able to suppress the other party in Beicheng District..." Zhan Wentao murmured silently in his heart.

Compared with Zhan Wentao's thoughts, Liu Ting understood a deeper meaning.

Mr. Cao is demanding on time!

Judging from the consistent development of Shiwang Group, Mr. Cao simply can't accept the slow groping, but wants to win the takeaway market in Beicheng District with all his might!

Yes, that should be it!

Thinking of this, Liu Ting silently took out her small notebook, she thought the important point should come.

Seeing Liu Ting's little move, Cao Xingyu nodded appreciatively, and continued on his own:

"Remember, takeaway is just an appetizer, we can't delay too much time and energy on this matter."

"So, our current goal is mainly to use Beicheng District to practice a mature development system, so that we can quickly replicate it in the future."

Takeout is just an appetizer? This appetizer might fill you up...Zhan Wentao is a little confused.

"I understand Mr. Cao." Liu Ting nodded heavily, and said, "If I follow the measures I just did, it may take a lot of time, too procrastinating."

"Well, there is such a meaning." Cao Xingyu responded, and said:

"Just like you said to promote the app first, do we need to deliberately spend time to promote it?"

"In my opinion, it's completely unnecessary!"

"As long as we launch takeaway, those members will take the initiative to download it in terms of the cost performance of our store."

"So in this matter, there is no need to be too deliberate, just let nature take its course, and our focus should not be on this matter."

"Well, what Mr. Cao said is that I didn't think carefully just now." Liu Ting accepted humbly.

"In addition, when it comes to delivery, your thinking is obviously more conservative." Cao Xingyu said:

"We are targeting two major food delivery platforms. How can we use third-party delivery services?"

"Even if it's a short-term use in the early stage, it won't work!"

"Because the delivery service is the core part of food delivery, it connects merchants and customers. If we can't firmly control this part in our own hands, how can we guarantee the service quality of this part? Rely on a third party?"

"Let's not talk about anything else. When the time comes, the third party will spend a lot of money and make a fare increase. Wouldn't it disrupt our rhythm all of a sudden?"

"So our initial goal is to have our own distribution team!"

"Especially when the scale is small in the early stage, it is the best time for us to explore how to better build this delivery team, and the cost of trial and error is also low!"

"Otherwise, if we really wait until we are formed before considering this area, maybe the loss will be even more!"

In fact, before this, Cao Xingyu also considered using a third party.

However, after weighing the left and right, he decided to build his own distribution team.

The reason is just like what he said now, but there is still one thing about the real reason that he didn't say.

That is the future of this delivery team. In his vision, it is not just as simple as delivering food!

You can also ship some other things!

For example, when he has a clothing store in the future, can he directly move the clothing store to the membership app?

After the user places an order, go directly to the store to pick up the clothes like a takeaway, and then deliver them quickly?

That is to say, when going to e-commerce in the future, the food delivery team will be able to undertake some traditional express delivery services.

Obviously, this is a very bold idea of ​​his.

It is theoretically possible.

Because his e-commerce service is very different from traditional e-commerce. Traditional e-commerce goods are basically sent from other places, and the logistics involved are naturally more troublesome, while his products are all in local stores. So in essence, the difference with takeaway is not that big.

Based on this, its advantage is also obvious, that is, the delivery time of goods will definitely be faster, and it can really be delivered in half an hour or one hour, and the shopping experience for users is naturally the pinnacle.

But what I have to admit is that ideas are just ideas after all, and no one can tell the actual situation now.

Because no one has ever done it.

So there must be many problems in the middle, such as how to charge the delivery fee? What about returns?

And so on a similar series of potential problems.

But it is precisely because no one has done it that Cao Xingyu wants to try and challenge.

That's the only way to be interesting and exciting.

It's just that Cao Xingyu can't think about it so carefully now. In his opinion, the delivery team should be established first, and the takeaway should be supported first.

With the team in hand, he will naturally have the opportunity to practice his ideas later.

"Mr. Cao, I actually thought about what you said just now." Liu Ting said:

"I just think that using a third party temporarily in the early stage can save some costs and money, and it's not too late to consider building a delivery team later."

"But I really didn't take into account the low cost of trial and error in the early stage."

"So I said you are too conservative, what are you doing to help me save money?" Cao Xingyu joked with a smile: "Am I short of money?"

"Eh..." Liu Ting was taken aback for a moment, as if, Mr. Cao is short of money?

"..." Zhan Wentao clicked his tongue secretly.

At the same time, at this moment, Zhan Wentao has concluded in his heart that Mr. Cao should be the biggest boss of the company!

After a pause, Cao Xingyu continued: "Let me talk about my thoughts."

"Before making a plan, we need to clarify the advantages of the two food delivery platforms at this stage."

"Because only by knowing the advantages of the other party, can we customize some targeted measures so that our platform can have some unique features, so as to break the existing market structure."

"In my opinion, the advantages of those two platforms are nothing more than five."

"The first is traffic. They have been developing for many years, and the accumulated traffic must be beyond our reach."

"The second is a mature operation management team and a complete set of rules and regulations involving all aspects."

"The third is high-quality and fast delivery service."

"The fourth is the huge number of merchants accumulated over time."

"Fifth is that they all have big financial backers."

"Well, that's right." Liu Ting nodded approvingly, and quickly began to record.

"The first traffic, there is nothing to say about it." Cao Xingyu laughed:

"We don't need to compete with them for traffic, because their traffic is nationwide, and we only need to focus on the northern urban area first."

"In this area, as long as we maintain the store's operating measures, our traffic will never be short. So in this regard, the difference between us and the other party is obvious, and they can't stop us from getting traffic unless they are like us. , but obviously that's impossible."

"The second one, the rules and regulations governing the team and the platform, is one of the main issues we have to address right now."

"Mr. Liu, you can handle this matter. Later, coordinate with Ye Xiufei to set up a separate food delivery platform management department. This department should be placed under the operation center business department."

"In the future, this department will be mainly responsible for all management and coordination work on our food delivery platform."

"Alright Mr. Cao." Liu Ting responded.

"For the third food delivery team, set up a logistics service department and put it in the logistics support department." Cao Xingyu continued.

"Logistics service?" Liu Ting frowned, and immediately realized that the name had an extraordinary meaning.

This is obviously not as simple as just delivering food...

Mr. Cao has big plans again!

"That's right." Seeing Liu Ting's inner thoughts, Cao Xingyu nodded to confirm.

"Gulong..." Liu Ting couldn't help swallowing again.

This is focusing on logistics, and the delivery of takeaway is only one of the services. It is no wonder why Mr. Cao wants to build his own delivery team, because there are other big plans in the future!

As expected of Mr. Cao, his long-sighted vision is hard to match.

"Mr. Cao, do we recruit our own delivery staff?" After regaining consciousness, Liu Ting asked, "How about the remuneration? And...five social insurance and one gold, etc., should they be the same as our service staff?"

"Same." Cao Xingyu nodded with a natural expression, and sighed:

"Everyone ages, especially those who live at the bottom of society."

"The five insurances and one housing fund are a guarantee for their future and a thank you for their contributions to our company."

"Mr. Cao is really a conscientious entrepreneur..." After hearing this, Liu Ting sighed and said, "In this way, the attraction to those takeaway riders must be stronger."

"Yeah, I attended the staff meeting for the first time, and I was shocked when I saw those employees jump up excitedly because of the five social insurance and one housing fund." road:

"President Cao's actions really brought sunshine and hope to those people's lives."

"Well, so working with Mr. Cao makes me feel at ease." Liu Ting nodded.

"Yes, it's unprecedentedly practical. You can't find such a conscientious boss with a lantern!" Zhan Wentao agreed.

"Okay, what are you talking about?" Cao Xingyu waved his hands with a smile, jokingly said:

"Let's talk about business, what are you doing so far?"

"Hmm." Liu Ting came back to her senses and asked again:

"Mr. Cao, it also involves how to determine the salary of the delivery staff and how to determine the commission."

"I just heard from Meituan and Ele.me that they are guarantee + commission + odd bonus."

"What about ours?"

"Although I support Mr. Cao's approach in protecting the rights and interests of employees, it is undeniable that the payment of five social insurances and one housing fund will greatly increase our costs. Can we consider transferring part of this expenditure to the delivery staff? ? For example, increase the amount of guaranteed orders and reduce the commission?"

"Well, you are right, the cost will definitely increase." Cao Xingyu responded: "But it is obviously inappropriate for the delivery staff to bear the cost we should pay."

"We need to reflect our advantages and increase employees' sense of belonging to the company. Only in this way can they inspire their greatest enthusiasm, make them more active in their work, and be more attentive when serving customers. "

"If they bear the cost themselves, not only will they not be grateful to the company, but they will be full of resentment towards the company. This kind of working atmosphere will definitely cause big problems in the long run."

"Well, what Mr. Cao said is true." Liu Ting nodded heavily: "Just like the employees in our store now, after their enthusiasm for work is stimulated, it's really a trick to do the work. The key is It has formed a good boost to our brand reputation and potentially increased customers' recognition of our brand."

"Well." Cao Xingyu responded: "So, to be a real enterprise, you can't rely on exploiting employees to obtain income. That will not last long. A win-win situation for both parties is the cornerstone of the long-term development of the enterprise. The boss, at least Earn a little and earn a little less."

"A boss like Mr. Cao is really rare in the world." Hearing this, Liu Ting sighed from the bottom of her heart: "I'm so lucky."

After a pause, Liu Ting said with a worried face: "However, if the company bears all the extra expenses, the financial pressure on the company will be even greater."

"After all, the profit of our store itself is very low. Even if there is an additional takeaway channel, the sales volume will be higher, but there is no way to support a takeaway delivery team with small profits but quick turnover..."

"Especially when the size of the distribution team increases, the pressure in this area will be even greater!"

No matter how rich you are, it's impossible for you to spend money without a bottom line... Naturally, Liu Ting didn't say this, but murmured in her mind.

"Who said we have to bear this part of the expenditure?" Cao Xingyu responded lightly:

"You can let the customer bear it!"

ps: ask for a monthly ticket, a recommended ticket

For the convenience of reading next time, you can click "Favorite" below to record this time (Chapter 221, do it early. (4002 chapters)) reading record, you can see it next time you open the bookshelf!

If you like "I Have a Hundred Million Stores", please recommend this book to your friends (QQ, blog, WeChat, etc.), thank you for your support! ! ()