I Have 100 Million Stores

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"Ah? Don't we do long-distance delivery?" Liu Ting asked in surprise.

"Well, we only considered short-distance delivery in the early stage." Cao Xingyu nodded and said:

"To be precise, it is based on the existing ten commercial streets, and the delivery is within five kilometers of each commercial street."

"Oh..." Liu Ting responded, but her face was still full of doubts.

Obviously, she didn't understand the meaning of Mr. Cao's operation.

Doesn't this limit the scope and limit the scale of the platform? She has never seen any food delivery platform that would do this, and the other two food delivery platforms seem to be able to deliver if they are more than five kilometers away!

"Don't be too radical." Seeing Liu Ting's doubts, Cao Xingyu replied lightly, and then began to explain:

"On the one hand, long-distance distribution has the problem of the distribution fee commission you just mentioned."

"If we also get that commission for long-distance delivery, then we will lose our absolute advantage in the treatment of delivery staff."

"On the one hand, because our delivery team is all formal employees of the company, this puts us at risk of blind expansion."

"Before we know the sales volume and scale of the food delivery market, if we frantically recruit food delivery riders, it is likely that there will be too many people and too few takeaway orders."

"Or there are too many orders and long-distance delivery is too time-consuming, which leads to a situation where we are in a hurry due to lack of experience and cannot provide services."

"To put it simply, if the scope of our services is too large at the beginning, the corresponding risks will become larger and larger."

"In order to avoid this potential situation that will affect our reputation."

"The first thing we have to do is to fight steadily and eat what is within five kilometers."

"Don't underestimate the five kilometers, the number of people that can be covered is already quite a lot."

"Just take this opportunity to perfect our distribution system."

"That is to take the first step, from 0 to 1. As long as the first step is solid,

Then how to play in the future is easy to say. "

"Eh..." Hearing this, Liu Ting suddenly realized, a gleam of light appeared in her eyes, and she looked at Cao Xingyu with even more admiration.

This is the real business mind!

She had thought that Mr. Cao would be aggressive, but she didn't expect such a steady side to appear in his radicalism.

If it was her, as long as she decided to quickly occupy this area from the beginning, then she would definitely go on with her brain and would not think so much at all.

"Mr. Cao, I completely agree with your approach." After a pause, Liu Ting agreed from the bottom of her heart:

"In this way, we can also greatly reduce our brainless investment in the early stage, avoid the huge pressure on funds, and have a lot more room for maneuvering!"

"Well, this is just the first step from 0 to 1." Cao Xingyu responded lightly.

"Anything else?" Liu Ting immediately shook the ballpoint pen in her hand, with a look of anticipation on her face, and at the same time made a gesture of recording at any time.

"Of course there are more." Cao Xingyu nodded, and said lightly:

"In the second step, combined with this distribution scope, I consider making some fixed divisions of delivery personnel based on our current actual situation."

"For example, taking the commercial district as the unit, in each of the ten commercial circles we set foot in, we set up a small distribution branch, and each delivery person belongs to a certain small branch."

"And each small branch is responsible for the delivery of the corresponding five kilometers of the business circle."

"The purpose of this is to enable every delivery person to be familiar with the business district they correspond to, so that they can automatically think of the fastest delivery route in their minds without looking at the map, and increase our delivery efficiency."

For this aspect, Cao Xingyu attaches great importance to it, and has put a lot of effort into it.

Because the future is not only about the delivery of takeaways, but also involves the delivery of other items in the future, the issue of efficiency is particularly critical.

And only when the efficiency is high, the delivery staff can do some other delivery during the off-peak period of dining.

If the existing delivery riders grab orders and deliver orders, etc., the location of food pick-up and delivery cannot be fixed, and some stores are located in tricky locations and difficult to find, which will lead to many and complicated routes, increasing the Difficulty and complexity of deliveries by couriers.

But Cao Xingyu obviously doesn't have to follow that model, because his core is in the commercial street and the surrounding side streets, and the pick-up location is actually fixed, so he can use this advantage to make some changes.

The practice of small distribution branches is more suitable for the overall development of Shiwang brand at present and in the future, and can greatly improve the efficiency of each delivery person. It is somewhat similar to various logistics express points, but not exactly the same.

"En." Hearing this, Liu Ting nodded in agreement:

"If you have been delivering to one area, over time, those delivery employees will definitely be able to familiarize themselves with the neighborhoods and streets within five kilometers. When making multiple deliveries, the priority of delivery can also be automatically With good planning, such delivery will definitely be more efficient.”

"That's right, high efficiency means high income. The delivery staff will naturally be happier, and when they are happier, they will work harder. This will form a virtuous circle." Cao Xingyu laughed.

"High, Mr. Cao." Liu Ting couldn't help giving a thumbs up, and sighed: "Plus our basic welfare is higher than other food delivery platforms, there is no reason for those food delivery riders not to choose to work for us!"

"In terms of delivery service efficiency and quality, there is a great guarantee!"

"But Mr. Cao, do we have to take some punishment measures for the riders? We can't just give them benefits. I heard that the other two food delivery platforms will deduct 200 as long as they have bad reviews. In this regard, we have to Reference?"

"Hehe." Cao Xingyu smiled lightly, shook his head and said, "No, there's no need for that."

"Customized punishment measures will only increase the psychological burden on the delivery staff, which may be counterproductive and even cause unnecessary disputes between customers and delivery staff."

"What's more, our situation is different from other food delivery platforms. In fact, more of our own stores will be on our platform, and the quality of our own stores is guaranteed."

"So in terms of food, there will actually be no problems."

"Coupled with the division of our distribution points, the delivery speed is also guaranteed."

"During the entire process, the only possible problems are special situations such as spilled food."

"In this regard, we should train them more and make everyone pay attention to it. It can be avoided."

"The other aspect is the service attitude, which tells every employee about our group's values."

"With all of that sorted out, there's basically nothing to punish."

"Of course, it is not ruled out that some delivery staff have psychological problems and deliberately find troubles, etc., which cannot be avoided."

"In this regard, a strict evaluation and inspection mechanism can be established. For such black apples, there is no need to punish or not punish them, just expel them directly."

"Okay Mr. Cao, I understand." Liu Ting nodded heavily again.

"If the delivery team is settled, then the rest will be easy." Cao Xingyu continued: "As for the fourth point, they have a large number of stores. their merchants."

"Fifth point, the big money owners behind those two food delivery platforms..."

"As long as we have more stores of our own, they will have nothing to do with us."

"But it doesn't rule out that they also lower the commission, or provide delivery riders' treatment to compete with us."

"But it doesn't matter, when the time comes, let's see what happens."

"Well, if our market is really getting bigger and bigger, I feel that they will definitely not sit still." Liu Ting answered, worried:

"I don't worry about anything else, mainly the delivery riders. If they are really determined to suppress us and raise the treatment of riders to the same level as ours, or even better than ours, then it is likely Will lose the delivery team...”

"After all, they also have that financial strength..."

"Hehe, I'm not sure about the price war in the short term, but what about the long-term war of attrition..." Cao Xingyu curled his lips indifferently: "I'm not bragging. In this world, I really don't have any opponents."

This...

It's a little big...

Liu Ting and Zhan Wentao were dumbfounded and couldn't believe it.

"One last thing." After a pause, Cao Xingyu didn't care about the reactions of the two, and said word by word:

"Mr. Liu, the nine commercial streets I mentioned to you before can go all out to discuss the acquisition of stores."

"Ah?" Liu Ting was stunned for a moment, completely unexpected that the conversation would suddenly turn to this matter.

Moreover, what does it mean to talk with all your strength?

Cao Xingyu thought about it in his heart before slowly opening his mouth and saying:

"The budget is two hundred million."

"The target is catering stores."

"Um... Was it 200 million at the beginning..." Liu Ting came back to her senses and realized that Mr. Cao was implementing the massive expansion he said before!

The first step is two hundred million!

For the physical store industry, this is not a big deal!

"That's right." Cao Xingyu nodded:

"The stores we acquired this time can be focused, and we will discuss all the small-area stores first."

"This kind of small area does not provide dine-in shops, which is very suitable for takeaway."

"The key is that the price is not expensive."

"It can rapidly increase the number of our stores."

"Secondly, according to the financial situation, we will purchase some large-scale stores."

"In short, this time we will spend all the 200 million yuan."

"Okay Mr. Cao." Liu Ting was shocked and responded quickly.

"However, let's talk first, and the contract can also be signed first." Cao Xingyu continued: "However, the purchase price must be paid after a week."

In the commercial field, it is very common to agree on the payment time, and most people can basically accept it, anyway, there will be stipulations in the contract.

And a week later, it is almost time for the stock market to pay back.

Cao Xingyu thought silently.

Obviously, the real purpose of his operation is to save a little time.

"Okay." Liu Ting didn't ask much, although she didn't quite understand why it was necessary to do so extravagantly.

"With the increase of our store data, there is another aspect that needs to be paid attention to." Cao Xingyu ordered:

"We need to do some in-depth standardized research based on the business scope of restaurants."

"It is necessary to ensure that the catering quality of the same type of stores is on the same level."

"Otherwise the quality can't afford to vary, which will be detrimental to the development of our brand in the future."

"This matter can be studied and controlled by setting up a special team in the store management department."

"Understood, I'll study the plan later." Liu Ting immediately understood and nodded.

"Okay, these are probably the measures." Cao Xingyu waved his hand and said:

"Wen Tao, you are in charge of the software upgrade. I will sort out the prototype for you later. There are still some difficulties in this upgrade. For example, the video data of the store is connected to our APP. You need to study it. You will spend more time later. Kung fu, if it’s really not working, just go and find someone who has experience in the video field.”

"Alright Mr. Cao." Zhan Wentao nodded in response.

"Mr. Liu, you have more tasks on your side, and the burden is heavy." Cao Xingyu got up, patted Liu Ting on the shoulder, and encouraged him: "Come on."

"President Cao, please rest assured that we will complete all tasks." Liu Ting stood up and said solemnly.

After watching Cao Xingyu leave the meeting room.

"Mr. Liu, Mr. Cao's move this time is really big..." Zhan Wentao couldn't help but said.

"Isn't it?" Liu Ting nodded and said with a serious face:

"And all the measures Mr. Cao has taken this time are of great significance..."

Focus on food safety...

The improvement of delivery staff benefits...

Subversive measures aimed at food delivery platforms to reduce commission...

Enter ten business circles at the same time...

There is also a takeaway delivery in name, but it has a name of logistics, which obviously has a further step...

If any of these things are released, it will cause violent shocks in the corresponding market!

When these incidents break out together, what kind of reaction will the market have?

Liu Ting still can't imagine what kind of scene it will be, but she knows it will definitely cause a sensation!

maybe even...

It will also change some bad phenomena in today's society!

"Mr. Cao can think of food safety, so he probably has similar ideas." Thinking of this, Liu Ting sighed: "Mr. Cao is really a person with a sense of social responsibility. I have never heard of any company or boss who would Do it this way."

"At Mr. Cao's place, whether it's the previous measures of the store, the treatment of employees and subordinates, or the subsequent series of operations, I can't see the profit-seeking side of capital at all."

"It's really a blessing for us to work with such a boss."

"Well, Mr. Liu is right." Zhan Wentao on the side nodded in agreement and said:

"I followed the company from zero and witnessed the company's development. I have to say that Mr. Cao is really different. Especially today, seeing Mr. Cao's social responsibility is really exciting. I am ashamed, the key point is that Mr. Cao is still so young, which is really admirable."

...

After Cao Xingyu went straight back to his office, he immediately sat in front of the computer and began to design a new version of the membership app prototype.

That is to increase the functions related to takeaway.

Including the monitoring just mentioned, as well as order placement, real-time delivery status, fee deduction, and other common functions in some food delivery platforms.

However, it is worth mentioning that, unlike other platforms, in terms of fee deduction, Cao Xingyu designed to directly deduct the balance of the member account, and he has not considered supporting deduction in other ways for the time being.

As for online recharge, at this stage, only offline store recharge is supported.

After all, payment is a later matter, if you can't become a big fat man with one bite, you still have to take it step by step.

He has a master-level design experience in his mind, and it is a fast operation of the design tools.

Less than an hour.

The new version of the prototype is designed, and the content is as detailed as ever.

With this prototype, developers can basically develop directly.

"Ring ring ring~"

Just when Cao Xingyu was about to call Zhan Wentao to come to the office, the cell phone that Cao Xingyu put on the table suddenly rang.

"It's Cai Qiang." After glancing at the caller ID, Cao Xingyu pressed the answer button.

Immediately, an excited voice came from the other end of the phone:

"Mr. Cao, I have an idea that will benefit the company but not harm it!"

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