I Have 100 Million Stores

"I have a billion shop novel ()" to find the latest chapter!

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From Cao Xingyu’s point of view at this time, the profit model of the food delivery platform, after all, is actually to rely on commissions and advertisements to make money.

Among them, the running water commission is just like what the person in charge of Meituan said just now, it is often a ten to twenty percent commission, and there is also a guaranteed commission commission at the bottom.

Before each platform has tens of thousands of stores, it is conceivable how huge the income inside is, and this can be said to be a profitable business.

The advertisement is the bidding ranking of the store mentioned by both parties just now.

That is to use some technical means to make the store's position on the user end better, get more exposure, and then charge a certain commission fee based on the click or order rate, or directly charge a fixed fee based on time. cost.

In short, there are many specific ways to operate advertising revenue, and the effect will be immediate, and the price in this regard will naturally not be low.

In the Internet field, this form of advertising is a very common way to make money.

For example, Baidu, Ari, etc., who have achieved the ultimate in bidding and played various tricks, can be said to be masters in this field.

The key is that no one forces you to participate, but you have to participate, because if you want to do better business, you have to invest money in it.

This is the scariest part.

Therefore, it is obvious that the two aspects of commission and advertising should account for the majority of the revenue of the food delivery platform.

Of course, in addition to these two points, there must be other income points,

For example, the platform’s super membership income, joint membership income, other hard advertising income (such as issuing co-branded credit cards, mobile phone cards, advertising for other brands to attract traffic), etc.

But these incomes certainly do not account for a high proportion, or its profits are not much, and it is not its main source of income.

"By the way, boss, I forgot to mention it just now. As long as you sign an exclusive contract with us, not only do you not need to pay commission, but I can also decide on the delivery cost now. In the future, all the delivery costs of your company's stores will also be determined by Our platform is fully responsible." The person in charge of Meituan interrupted.

It can be seen that Cao Xingyu is very concerned about such issues,

In order to show their own importance and sincerity, the person in charge of Meituan can be said to be very dedicated to answering the question, and also took the initiative to say what Cao Xingyu did not ask.

Obviously, the two leaders of Meituan and Ele.me don't seem to have too many scruples about talking about this kind of thing.

After all, these things are not secrets, but the business terms of service and fee collection rules clearly stipulated on their platform.

"Oh? It means that there is another cost over the delivery cost that we need to bear?" Cao Xingyu asked with a raised eyebrow in surprise.

He just thought that the turnover fee already included the delivery fee.

Dare to love?

If the merchant has to pay additional delivery fees, the profit margin of the merchant will be even lower.

Really cruel!

For the first time, Cao Xingyu had a clearer and more intuitive understanding of the squeeze of capital.

"Well, yes." The person in charge of Meituan responded:

"In fact, this part mainly depends on how the merchant sets up in the background. If you participate in the free shipping activity, then the merchant will have to pay for this part out of pocket. Or the merchant and the platform will share the responsibility according to the negotiated ratio. However, Generally, in this case, we only share delivery costs for high-quality or large chain stores.”

"And if you don't participate in the free delivery fee activity, then the cost of this piece will be borne by the customer."

"Either it's the merchant's responsibility or the customer's responsibility, anyway, you won't lose money anyway." Cao Xingyu sneered, and at the same time, he also got a deeper understanding of the profit model of the food delivery platform.

It seems that physical stores are really difficult...

If this situation continues, can it not decline?

To be honest, Cao Xingyu used to be quite envious of those who could open a shop. He felt that those people were really happy. They could be their own bosses, earn money and be free at the same time, without having to work hard like workers.

But at this moment, after learning more about the inside story, Cao Xingyu suddenly felt a little sympathetic to those owners who opened physical stores.

It's another turnover fee, and it's a subsidy for delivery fees. If you participate in those bidding rankings...

When you talk about being greedy early in the morning, what are you working so hard for?

But also to bear the operating pressure of the store!

This is definitely more difficult than beating a worker!

The key is that you can only hold back if you have grievances, because the two largest food delivery platforms are like this!

Unless you choose not to do takeaway!

But the Internet trend is in front of you, can you not do it?

Even if the profit is very low, you can only grit your teeth to earn this hard-earned money.

However, after being constantly drawn by the platform and the profit margin is compressed, restaurants can still make weak profits. From this point, it can be seen that the catering industry still deserves its name for its high net profit.

But that's all in the past.

"You can't say that. Our platform has put a lot of effort into the rewards for delivery riders." The person in charge of Meituan euphemistically denied.

"Yes." Cao Xingyu replied noncommittally.

The reward part is based on the volume of delivery orders. If the volume of delivery orders increases, the turnover rate will naturally increase. Can the platform lose money?

It's just a small effort in exchange for the takeaway riders to work more enthusiastically and harder, that's all.

If the rider delivers food well, the customers and merchants will be more satisfied.

It's a virtuous cycle.

He could see through such a simple truth at a glance.

In the end, it is the platform that will benefit the most in the end. At this stage, it is not an exaggeration to say that they are just sitting around and counting money.

But in business talk business, this kind of decision-making is really normal, and it will happen naturally at a certain stage.

The field of food delivery is just a small microcosm of the Internet.

So Cao Xingyu did not deny this model because of this.

If the platform wants to develop, it must find a profit model.

After all, the construction and maintenance of the platform does require money, as well as various expenses such as distribution, all of which require a lot of funds to support.

And according to the development trend of Meituan and Ele.me, it has been burning money for some years. It is very reasonable to consider profit at this stage.

Especially now that the two companies in the food delivery field are united to divide the world, and there are still giants behind them. No one can absolutely defeat the other, so there is no need to burn money to continue the fight.

In other words, the two companies have actually formed a tacit understanding in this regard, which can be seen from the fact that the percentage of the fees is 23%.

"The takeaway rider, do you pay the five insurances and one gold?" After pursing his lips, Cao Xingyu asked curiously again.

"Hehe, this is not under our control." The person in charge of Meituan shook his head and explained: "Actually, the delivery rider did not sign with our company in the end, and has no direct relationship with our company."

"Oh?" Cao Xingyu motioned for the other party to continue talking with a curious look on his face.

"Takeaway riders all have their own labor service companies, and we only signed the cooperation agreement with their corresponding labor service companies." The person in charge of Meituan explained:

"However, please rest assured that the boss, although we have no direct labor relationship with them, we still do the management, and we will have a strict review of every rider."

"So that's the case." Cao Xingyu nodded and said, "That is to say, you are only a labor relationship in name, and what you pay them is also labor fees. In fact, they may not even have five insurances and one housing fund, right?"

"There is nothing wrong with the labor fee. As for whether the five social insurances and one housing fund are provided, this is out of our control." The person in charge of Meituan said with a smile.

"Understood." Cao Xingyu nodded.

The purpose of not directly signing employees to the company is to bypass the five insurances and one housing fund, that is, to reduce costs.

After all, if every employee pays five social insurances and one housing fund, the company's cost for each employee will increase by about 40%.

Judging by the size of the delivery team’s millions of delivery riders, this cost is huge. If the delivery platform bears it by itself, there is no need to think about profitability at all, because profitability is definitely far away, and it will even matter whether it can develop or not. is a problem.

Unless it is working hard on the delivery riders, the cost is indirectly transferred to them.

For example, increase the number of guaranteed orders per month, reduce delivery commissions, and so on.

But in this way, the takeaway riders will earn less, and their motivation will naturally decrease, which will evolve into a vicious circle.

And to be realistic, in this situation, if those riders are allowed to choose, maybe they would rather take more cash.

"This is nothing more than Zhou Yu beating Huang Gai, one is willing to fight and the other is willing to suffer." Cao Xingyu muttered in his heart.

"Okay, I probably got it. Thank you both for your enthusiastic answer." After a pause, Cao Xingyu thanked him, and then said to Liu Ting, "Mr. Liu, see off the guests."

"Ah?" The sudden occurrence of this scene stunned the person in charge of Meituan and Ele.me at the same time.

What do you mean?

Didn't you just learn about their rules with great interest?

Shouldn't you be very interested?

Why are you still seeing off guests?

"I'm sorry, both of you, we don't have any plans to enter any food delivery platform, please go back." Seeing this, Cao Xingyu added.

"Why?" The person in charge of Meituan murmured: "As long as you are willing to settle in, we will waive all commissions, and you will not have to bear any delivery fees, and we will give you a better ranking for free!"

"Yes, Boss, as long as you enter our platform, the sales of all the stores in your company will definitely rise to a higher level! I can assure you of this!" The person in charge of Ele.me didn't even have the time to refute the other party's words. Interested, he spoke in agreement.

"That's right, you don't have to pay a penny, and you get a sales channel for free. Why not do such a good thing?" the person in charge of Meituan answered.

"Hehe, it looks like I didn't spend any money." Cao Xingyu nodded first, and then said in other words: "But who knows what will happen in the future?"

"After you tie us up at that time, as the number of our stores increases, you will definitely use us to do some things and dig out our use value."

"After all, no one wants to make a loss-making business."

"At that time, I can only let you slaughter me."

"I don't like that kind of situation."

"Boss, what you said is that this is a win-win situation for both parties. How can there be a saying of slaughter." The person in charge of Meituan answered:

"Cooperation will benefit both. Your revenue will rise in a straight line. At that time, you will definitely be the one who earns the most. At most, our platform will only harvest some traffic and the like, and then find a way to realize the traffic. , no matter what the final situation will be in this regard, it will certainly not have any impact on you."

"What you said is not unreasonable, but can you permanently exempt us from the commission? If you can, I can seriously think about it again." Cao Xingyu laughed.

"This..." The person in charge of Meituan smiled awkwardly, shook his head and said, "It's definitely not possible."

"Then it's fine." Cao Xingyu waved his hand: "See off the guests."

"Please, please, our boss's attitude is very clear." Liu Ting gestured towards the door.

"This...boss, you should think about it again. It's a pity that you don't do takeaway, and you will lose a lot of income." The person in charge of Meituan stood up and reminded with a kind face.

"Yes, now Ele.me is the largest food delivery platform. If you join our platform, you will never be disappointed." The person in charge of Ele.me also stood up.

"The food delivery platform is your biggest? Can you show some face?" This made the person in charge of Meituan immediately upset.

"Okay, stop arguing." Cao Xingyu sneered, and responded lightly: "Soon, both of your platforms will disappear, so why bother?"

"???" The two persons in charge immediately looked at Cao Xingyu in astonishment.

That look seemed to say: What are you kidding us about?

The combined market share of the two platforms is nearly 100%, you tell me to disappear?

"What are you looking at? Don't believe me?" Cao Xingyu curled his lips indifferently, and said, "Then you just wait and see."

"Boss, stop joking, who has the ability to make our two platforms disappear." The person in charge of Meituan waved his hand.

"That is, one family is backed by Fujixun, and the other is backed by Ari. If they want to defeat Meituan and Ele.me from these two, isn't that a dream? Looking at the entire Internet, who has that strength?" Ele.me is in charge It is rare for a person to agree with the other party's words, said.

"Who has that strength?" Cao Xingyu raised his right hand, raised his index finger, pointed at himself, and said with a surprising smile, "Me."

The person in charge of Meituan: "..."

Ele.me person in charge: "..."

Finally, the two left.

They looked at each other as they left.

What do you think we were arguing about just now? The person in charge of this company is clearly out of his mind...

...

Not long.

After sending the heads of the two food delivery platforms out of the company, Liu Ting returned to the conference room.

Seeing that Cao Xingyu was in deep thought, she didn't bother, and just stood quietly and waited.

After following Mr. Cao for so long, she naturally vaguely guessed that Cao Xingyu's inquiry today must have a deep meaning.

How could someone as busy as Mr. Cao spend his time on meaningless things?

Liu Ting thought so in her heart.

Could it be that we are really going to make efforts in the direction of takeaway? Thinking of what Cao Xingyu said at the last moment, Liu Ting murmured silently in her heart.

...

After a quarter of an hour.

After Cao Xingyu had a plan in his mind, he waved his hand towards Liu Ting and ordered, "Go and call Zhan Wentao in for me."

"Okay." Liu Ting nodded in response.

In the blink of an eye.

Why did Mr. Cao come to me suddenly? Usually, Mr. Liu is in charge of everything on the software... With doubts, Zhan Wentao trotted into the conference room.

"Mr. Cao." Zhan Wentao called out respectfully.

"Well, both of you sit." Cao Xingyu nodded.

After Liu Ting and Zhan Wentao sat down, Cao Xingyu asked, "Wentao, how many members does our Shiwang brand have now?"

"Oh, the number of members..." Speaking of this, Zhan Wentao unconsciously showed a hint of excitement on his face.

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