I Have 100 Million Stores

"I have a billion shop novel ()" to find the latest chapter!

Lay off?

What about this kind of thing?

Cao Xingyu was amused by Liu Ting's description.

However, Cao Xingyu was not surprised by the arrival of Ele.me and Meituan.

After all, according to the current sensation caused by the Shiwang brand and the established popularity, as well as the high cost performance displayed by each store, coupled with the fact that the number of stores is increasing, based on the market vision and huge scale of the two food delivery platforms, It is impossible for them not to see how fierce the development momentum of Shiwang Group is now.

Therefore, it will be a matter of time to find the door.

"What about joining the food delivery platform..." Cao Xingyu pursed his lips.

"It is definitely impossible to settle in, but after their reminder, my own food delivery platform can also be considered on the agenda as soon as possible."

"Ten commercial streets are not too small. It's not bad for practice. You should give yourself a chance to try and make mistakes."

After all, although the idea is very good, there are bound to be many problems in practice. For example, we have to find a way to solve the problem of riders. Should we recruit riders ourselves or what should we do?

If you recruit yourself, this is a huge team, how much money do you need to spend?

How is the rider's income determined?

And if you don't recruit yourself, there are software products that provide instant local delivery services on the market, such as Dada.

But with third-party products, the quality and management of the service cannot be guaranteed.

Here there is a question of how to choose.

And should the follow-up food delivery platform accept other third-party stores to expand the number of stores?

And how to set the rules of entry to ensure the quality?

And so on, these are the problems that need to be faced immediately.

"So taking advantage of the small scale and the low cost of trial and error, early detection and early resolution."

"And now that these two have come,

See if you can learn from them. "

With an idea, Cao Xingyu replied "I will come to the company later", and got up to pack up.

After a quarter of an hour.

Cao Xingyu came to the company.

After coming straight to the conference room, Cao Xingyu saw two groups of people fighting inside, their faces red.

"What's going on here?" Cao Xingyu asked Liu Ting who was beside him.

"I've said that we don't have the idea of ​​entering the food delivery platform, but they are still relentless, and even put us aside, and the two parties started arguing on their own..." Liu Ting responded.

"We all refused, what else do they have to argue about?" Cao Xingyu said in surprise.

"They seem to think that we will definitely enter the food delivery platform. The reason why we don't enter the food delivery platform now is because the conditions have not been negotiated..." Liu Ting explained.

"Oh, I understand." Cao Xingyu nodded, understanding.

That's right, it's normal for them to have such thoughts.

According to normal logic, except for some restaurants that are inconvenient to expand food delivery, such as hot pot restaurants, ordinary restaurants will now settle on the food delivery platform. This is the development trend of the general environment, and no one can disobey it.

Because the traffic of the food delivery platform is quite considerable, especially now that there are more and more young people ordering food delivery without leaving home, the daily operating income of food delivery can even reach more than 50% of a store’s daily revenue.

What's more, some shops even only do takeaway, and do not provide dine-in services.

Because it only does takeaway, the store can save a lot of costs.

For example, you can save a lot of shop rent costs without providing dine-in, and without dine-in, you save a series of subsequent labor costs. You don’t need to clean up the dishes, and you only need the back kitchen and packing staff, labor costs sharp reduction and so on.

This has also given birth to a large-scale rise of some restaurants that only do takeout.

The food delivery platform is also one of the most intuitive examples of using Internet technology and ecology to influence the physical industry.

Therefore, the two food delivery platforms must feel that they want to do food delivery, but the interests have not yet been negotiated.

After realizing it, Cao Xingyu walked straight towards the two sides.

"Everyone, how is your discussion going?" Walking to the center of the conference room, Cao Xingyu pulled out a chair carelessly, and after sitting down, he asked calmly.

"Who are you?" Seeing this young man who suddenly appeared, the people on both sides immediately asked in unison.

But after asking, she saw Liu Ting standing next to the young man and didn't take a seat.

They had contacted before, and everyone knew Liu Ting, the general manager. The occurrence of this scene made them immediately realize that the identity of the young man in front of them was not simple.

"It doesn't matter who I am, as long as you know that I can make a decision." Cao Xingyu responded lightly.

"Oh..." Everyone nodded, and the guess in their hearts was confirmed.

Among them, the deputy director from the headquarters of Ele.me took the initiative to say: "Boss, I am the deputy director of the marketing department of Ele.me. My name is..."

"Who are you, what is your name, these are not important, let's talk about business directly." Cao Xingyu interrupted with a chuckle and waved his hand.

"..." The deputy director of Ele.me was taken aback, completely unexpected that the other party would be so unruly.

"Hehe." The person in charge of Meituan smiled immediately. After seeing that the young man was not interested in identity matters at all, he interjected in simple words: "I belong to Meituan."

"Well, they are Meituan and Ele.me, right?" Cao Xingyu nodded, and without talking nonsense, he asked directly, "How do your platforms charge merchants?"

"Oh, it's such a boss." The person in charge of Meituan responded:

"Our Meituan did not make that claim."

"Huh?" Cao Xingyu raised his brows with dissatisfaction. Did you tell me something that the world knows?

"To be precise, what we charge is a technical service fee." The person in charge of Meituan explained: "Our food delivery platform like Meituan needs to invest a lot of manpower to maintain the normal operation of the platform, including technology, server costs, and food delivery. Costs and so on, a lot of expenses."

"So, as a last resort, we charged some service fees, and it was also to allow the platform to develop better."

"Say so much, isn't that still a commission?" Cao Xingyu rolled his eyes. Is this worth explaining? Still have to? How wronged are you...

"Hey, it's different. There's a big difference. To make this statement, we are exploiting those merchants. In fact, we are not exploiting merchants." The person in charge of Meituan continued:

"If it's not for maintaining the development of the platform, if there is no way, we don't want to charge this service fee. The operating costs of the platform are too high to bear."

"..." Cao Xingyu pouted, not wanting to speak.

If you want to make money, just say it straight, why are you fooling a three-year-old kid?

Well, capital is like this, even if it cuts your flesh, it will cut your flesh so grandiosely that you have nothing to say.

The emergence of this phenomenon has made Cao Xingyu more determined to be a food delivery platform, and he does not want to be slaughtered by others.

"Speaking of service fees, Boss, our platform has special terms of service for high-quality merchants, especially those with so many high-quality stores like your company." The person in charge of Meituan said with a smile:

"Boss, if you are willing to settle in our Meituan Waimai and sign an exclusive cooperation agreement, we will waive your service fee!"

"Boss, don't trust him, he is setting you up." The person in charge of Ele.me interjected in a timely manner: "It may be true to waive the service fee, but they will definitely make a fuss about the time. Listen to what he just said. There is obviously room for what was said.”

"Ele.me is much more honest than Meituan. As long as your company is willing to enter our platform and sign an exclusive agreement, we will waive your service fee for two years!"

"Free for two years..." The person in charge of Meituan narrowed his eyes, this guy is ruthless enough.

It was a year before, but now it has doubled!

Thinking of the arrangement of the company's leaders, and after inspecting those stores yesterday, he has clearly realized in his heart how high-quality the stores under this company are.

In particular, he has seen many large chain stores, and he has never seen a chain store that can be opened like this, with such a high cost performance.

It is no exaggeration to say that if these stores can be listed on their platform, they will definitely be stores with monthly sales of 9999+!

If it weren't for the platform showing a maximum of 9999+, it is possible for these stores to sell 10,000 to 20,000 a month!

Moreover, it is not a family!

Instead, there are nearly ten such shops!

This can potentially bring a lot of traffic to the platform!

More importantly, a company has been set up to manage the store, and it is obvious that it will continue to expand in the future!

If the company's exclusive agreement can be won at this time, the benefits for their platform will be considerable.

This investment is worth it... After pursing his lips, the person in charge of Meituan said not to be outdone, "Boss, we at Meituan are also willing to exempt your company from service fees for two years. In addition, in terms of the platform's bidding ranking mechanism, we We can provide you with a half-year priority display service without charging you any fees."

"At the same time, we will also arrange special personnel to provide you with one-stop free consulting services to help you settle in better and faster."

"All in all, you only need to sign the exclusive contract, and you don't have to think about all the follow-up matters. We, Meituan, will assist you to realize online sales as soon as possible, so as to expand your business income faster."

"Boss, these are incidental services, and we will also provide them at Ele.me." The person in charge of Ele.me was in a hurry.

"Hehe, the incidental service, why didn't you mention it just now? It's obviously not sincere." The person in charge of Meituan said.

"Don't rant here. Is the bidding ranking of such a good store meaningful? I didn't say this just because these stores can still sell well even if they don't have a bidding ranking!" The person in charge of Ele.me replied.

"Okay, I'm not here to listen to your quarrel." Cao Xingyu interrupted the momentum of the person in charge of Meituan, saying:

"Besides, that's not what I'm asking. I'm asking about the normal commissions of your various platforms. How do you draw them? Can you tell me more about them?"

"Our Meituan has two plans for collecting service fees. The first one is that if our Meituan is responsible for the delivery, ordinary merchants will take 23%, and for chain stores like your company, we will take 17%-18%." Although I don't understand why Cao Xingyu asked this question even though the service fee was waived, the person in charge of Meituan still took the lead in responding positively:

"If your company chooses to deliver by itself, the commission will be between 8-10 points."

"However, our current policy in Sansha City is to force the use of our Meituan Express, so there is no self-delivery situation."

"In addition, there is a guaranteed commission for each order. If it is less than 4.5 yuan, it will be drawn at 4.5 yuan."

"It's the same with Ele.me." The person in charge of Ele.me echoed.

"This ratio is quite high..." Cao Xingyu, who heard this kind of news for the first time, muttered in surprise.

In other words, for a takeaway order of 100 yuan, ordinary shops have to take away 23 yuan.

This can greatly reduce the profit margins of merchants.

Not to mention that there is a guaranteed rake, the takeaway orders of more than ten yuan per order must account for the majority. With this guaranteed rake of 4.5 yuan, how can there be any profit at all?

At most, it would be good to earn some labor costs.

The commission for self-delivery is much lower, which means that a large part of the commission is for riders... Cao Xingyu murmured to himself.

Thinking of this, Cao Xingyu asked again: "Then how do you treat the delivery riders? How is it?"

"This... Boss, why do you care about this? You don't have to worry about this. We are responsible for the takeaway riders." The person in charge of Meituan explained.

"Boss, people in Meituan like to hide and hide like this." The person in charge of Ele.me seized the opportunity to intervene: "We are more frank in doing things like Ele.me, and we can talk about what we have. Since you, the boss, care about this aspect , then we naturally have the obligation to answer to you.”

"For takeaway riders, we will give a certain basic salary. With the basic salary, the rider must complete the specified number of orders every month, generally 300 orders are guaranteed."

"After completing the guaranteed minimum quantity, there will be a fixed reward for each order sent, and a certain quantity reward will be given according to the number of orders delivered."

"For example, if you deliver an order, the normal rewards range from 1 to 5 yuan, and if you can deliver 30, 50 or more orders a day, we will give you some extra cash rewards on top of the normal rewards. This cash reward is basically between tens or two hundred, and it will fluctuate according to the number of orders on the day."

"All in all, we have sufficient experience in rider management. Boss, you can rest assured."

"Our Meituan is similar." The person in charge of Meituan followed up not to be outdone.

"Oh." Cao Xingyu nodded thoughtfully.

At this time, Cao Xingyu gradually had a rough outline of the business model and profit model of the food delivery platform in his mind.

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