Urban Sims

A few days later.

A "Future Development Plan of the Hotel" was placed in front of the Gu family.

"Raise the price? This, this won't work. As long as it increases, the passenger flow will definitely drop significantly. You can't do this."

When he opened the first page of the plan and saw the word "price increase", Gu Dawei kept shaking his head, feeling that the plan was very unreliable.

As long as Gujia Hotel announces a price increase today, the passenger flow will drop significantly tomorrow.

Gujia Restaurant has been open for more than a hundred years, and the prices of its dishes have rarely changed. A menu for customers to order can be used for more than ten years.

"Uncle Gu, the price increase I am talking about does not mean a comprehensive price increase, but a partial price increase. Ordinary vegetarian dishes will not increase, but the portion size will be reduced a little; meat dishes and large dishes will increase by 20% to 30%. Later development will be successful. When launching new dishes, set the price a little higher... The hotel’s profit margin is too low. With the current low profit, if the hotel wants to renovate and expand in the future, I don’t know how long it will take.”

Zhou Ming explained that he felt that with his skills, if the gross profit of making a dish was not even 80%, it would really be tarnishing his skills.

Gu Dawei shook his head even more violently and said: "No, this really won't work! Xiaoqiang, you don't know the people in this town very well. In this town, even some wealthy bosses usually choose to eat out. Some cheap small restaurants will not go to places that are too expensive. Once you increase the price, they will never come and will only eat somewhere else."

"I know, so I plan to target high-end customers, those who are willing to spend more to taste delicious food. It doesn't matter if we lose some middle- and low-end customers. As long as we build the high-end market, the net profit of Gujia Restaurant will be higher than Now it’s ten times, a hundred times more!”

Zhou Ming began to do Gu Dawei's ideological work, hoping that he could support and recognize his "high-end market plan", and he also pointed out his advantages, just two words: delicious, delicious should be valuable, delicious should be Expensive, those high-end smart kitchen robots in rich people’s homes, no matter how many types of dishes they produce, no matter how delicious the taste is, eating the same taste for ten or twenty years will already taste the same. Eating is just to replenish the body’s energy consumption. For Real food, unique food, those rich people have never enjoyed it, and their brain memory is blank.

Zhou Ming is confident that as long as those truly rich people are willing to go out of their homes and come to Gujia Restaurant to try his craftsmanship, he can turn them into die-hard customers of Gujia Restaurant in just one or two times. .

Currently, there are more than 100 such die-hard customers in Gujia Restaurant, bringing their families with them. They come to Gujia Restaurant to eat almost every day. They often order some expensive dishes that represent "more delicious" dishes, and they are not very distressed. It costs nearly a hundred credits to order a "big dish" that can feed an average person for several days.

For example, the most expensive pickled fish sold in restaurants today, which requires 88 credit points per dish, went from being unpopular at the beginning to becoming very popular, and now it has become a "must order" for some customers every time they come. ...It was these customers who began to display various "foodie" behaviors that gave Zhou Ming great confidence in building a high-end consumer market!

"It's true that some guests will continue to stay, but those guests who leave are the foundation of Gujia Hotel. If we throw away this foundation and become a high-end market that only serves a few people, if there is no such thing in the future, Done well, these high-end customers have been lost again. It will be too difficult to return to the mid- to low-end and bring back those customers! Xiaoqiang, I know your idea makes sense, but the risk is too great. Gujia Hotel cannot bear such a big risk!"

Gu Dawei knew that the bright future of the high-end consumer market described by Zhou Ming was very good. Making one dish could make more money than making a hundred dishes. Of course he also wanted this good thing, but first he wanted to know whether it could be done. There is a question mark, and secondly, even if it is done, it is too childish to rely on a few high-end customers to maintain the survival of Gujia Restaurant. What if these customers get tired of it? What if these customers' tastes change? What if higher requirements are made?

In addition, being expensive means not only ensuring the deliciousness of the dishes, but also providing services that make customers feel value for money. They will definitely not be so easy to serve. The mid- to low-end ones do not need to consider so many issues, even if the guests have diarrhea. The most you can lose is a few hundred credit points.

"Uncle Gu, it's only an increase of 2.30%. We haven't even touched the high-end side. We are only the high-end among the low-end. I haven't mentioned the real high-end in my plan yet. Uncle Gu, I know. What are your concerns? In this way, this plan is put on hold for now. I plan to do a test and launch four new signature dishes. The prices are all set at more than 100 credit points. Let the customers in the town taste them for free first, and then see Based on the customer's purchase intention, after the official launch, we will count the sales of these four new signature dishes... If the sales are huge and bring a lot of profits to the hotel, in the future, the hotel's development must adopt some of my suggestions and ideas... No I know Uncle Gu, do you agree to do this experiment?"

After saying that, Zhou Ming looked at Gu Dawei with a tough look. It was just an experiment. If he didn't even agree to this, he really had to consider whether to switch to the Du's Hotel opposite. In the past two days, he After communicating with Boss Du once, I found that Boss Du's ability to accept new theories and new things is much better than Gu Dawei. If his hands and feet are restrained at Gujia Restaurant, it is not a bad idea to change platforms.

After all, he doesn't want to be a cooking machine. After completing the initial accumulation, he will try his best to make a lot of money.

"For a dish that costs more than 100 credits, will... the customers buy it?"

"Dad, let Xiaoqiang try it. How will you know if it works if you don't give it a try? If it succeeds, won't the hotel make more money than before?"

Gu Naihui, who was next to her, spoke at this moment. She looked at her father's embarrassed face, and then looked at Zhou Ming's resolute and unstoppable look. Somehow, she sided with Zhou Ming.

She thinks both opinions are reasonable, but it may be because of the young people. She also feels that the dishes Tie Qiang stir-fries should not be sold at such low prices. She also hopes that Gujia Restaurant can become bigger and bigger. Strong, because this hotel will be hers in the future, and she also has ambitions in her heart, hoping to make this hotel bigger and stronger. This ambition was not so strong before, but now, because of him, it is not only extremely strong, but also Be confident.

"Okay, give it a try."

Gu Dawei nodded. It was just four new dishes, which would have little impact on the whole. Even if it failed and the customers didn't buy it, they would only lose some money on the ingredients. At best, they would pay some tuition.

…

So, in the next half month, based on the information found on the Xingkong S17 communicator in his hand, Zhou Ming took Gu Naihui (actually he didn't want to take this woman with him, it was her mother who asked her to go with him) and ran for ten years. He found some of the ingredients he wanted in several foreign cities:

There are more than ten kinds of freshwater lobster, black fish, salmon, black-bone chicken, wild boar, yam, Sichuan peppercorns, Chaotian pepper...etc.

It took a lot of effort to find these ingredients, because these ingredients are not common and are only found in certain areas. Moreover, due to the nuclear war that occurred in this world, the nuclear winter that lasted for hundreds of years resulted in the extinction of more than 90% of animal and plant species. , even though scientists resurrected tens of thousands of animals and plants in the seed gene bank in the hundreds of years that followed, nearly a million biological species still completely disappeared from this planet.

Zhou Ming found these ingredients and signed a long-term purchase contract with farmers, mainly to create these four signature dishes:

Spicy crayfish: the first choice for summer dining. It’s spicy and spicy. It’s 168 credits per plate, and there are fifty of them. It’s great value for money and extremely delicious.

Countryside grilled fish: There are a variety of fish to choose from, such as carp, silver carp, salmon, black fish, etc., as well as dried bamboo shoots, onions, potato slices, bean sprouts and other side dishes to match. The red oil is full of chili peppers, spicy and Refreshing, served in a large square stainless steel basin, large portions, 188 credits per plate, delicious and affordable, no kidding

Yam and black-bone chicken soup: simmer yam and black-bone chicken together over low heat, and add other medicinal materials that are good for the body. Not only is it delicious, it is also very good for the body. It costs 128 credits per serving, and it’s an absolutely reasonable price.

Braised wild boar: It tastes delicious. Although the raw materials are more expensive, at 108 credits per plate, ordinary families can afford it.

After these ingredients were shipped to the Gu family restaurant, Zhou Ming conducted cooking research for a week. After everyone in the Gu family recognized the taste and said that it would be a big seller, Zhou Ming ordered four sets of advertisements to be placed. In front of the store, on August 18th, a new product tasting event was held that caused a sensation in Baowan Town.

I won’t describe the specific sensation of this tasting event in detail. Anyway, on that day, the residents of the town were like fighting over the ten large plates of spicy crayfish, ten large plates of country grilled fish, etc. that were placed in front of the store. After finishing ten pots of yam and black-bone chicken soup and ten plates of braised wild boar meat, the townspeople whose stomachs were not satisfied at all started shouting, "I want to buy a big portion of lobster" and "Give me two." "Grilled fish" and "I want a pot of yam and black-bone chicken soup"... Zhou Ming knew that these four new dishes would be a 100% success.

Wait, did these potential customers not read the price on the advertising poster? The cheapest braised wild boar meat costs 108 credits. Is it so expensive, can you afford it? Are you willing to spend this money?

Compared with the unparalleled delicious food, those little credits are nothing!

With my income, I can afford to eat every day and every meal, so why not? Why not enjoy it?

These delicacies are like drugs. You will be ecstatic after smelling them, and you will be addicted after taking one bite. Then it is like being brainwashed. Your head is full of wanting to eat and want to eat, and you can't control it at all.

The habit of saving unnecessary expenses and the long-term plan of saving money were completely disrupted in the face of these delicacies.

then.

On August 19, the first day when the new dishes of Gujia Restaurant were officially launched, nearly a thousand guests flooded into the store. Most of them came straight to the four new dishes and ordered to eat them. The restaurant's turnover for the day reached 158,000 credits. point.

On August 20th, Mayor Yang Liangping came over for a meal and ordered all four new dishes. After enjoying it, he gave a thumbs up and spoke highly of it: Gujia Restaurant, the No. 1 restaurant in Baowan Town!

On August 21, Guo Changfu, the richest man in the town, and Han Lei, the town police chief, came over to have a meal together. They also ordered four new dishes. They wolfed them down without looking like the richest man or police chief. They ate too much and their bellies were round. , had it not been for someone's kind reminder, he would have been sent to the hospital... After that, the two became regular guests at Gujia Restaurant.

On August 22, Yalan, the director of a large farm outside the town, a dignified and elegant middle-aged woman, came here because of her reputation. She owned tens of thousands of acres of farmland and was worth an unknown amount of billions. She was conquered by a pot of yam and black chicken soup. He sighed: It’s so delicious. My kitchen robot, which can make tens of thousands of dishes, has never made one. It makes me so intoxicated and moved that I feel as if I have entered a dream...

After this day, more and more local tycoons and distinguished guests came here. The passenger flow of Gujia Hotel is getting bigger and bigger, and the turnover is increasing every day. The conditions for taking the high-end route are gradually forming and maturing...

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