Twenty Years in Business

Huaibei City, Huinong Branch Meeting Room.

Zhu Hong sat right in front, with sales managers in the province on both sides.

After a moment of silence, Zhu Hong glanced over the last person, squinting and calling out: "Zhao Kuo!"

Upon hearing the poor tone of Zhu's words, Zhao Kuo was shocked and stood up and said: "Zhu!"

Zhu Hong snorted coldly, "Broad Group has hit your door, you don't even know?"

Zhao Kuo is the manager of the Baixian branch, and there is a sales point in Baixian. Huinong used this sales point to destroy the original distributor.

This Zhao Kuo and Zhang Xiaobai still have some connections. When they were drinking, Zhang Xiaobai and Bao Xiaomei went to his factory to promote sales, but he didn't give a good expression.

Of course he didn't even know that those two mud legs had actually become opponents.

To be exact, it is not his opponent, his level is not enough.

Zhao Kuo lowered his head and said: "Reporting to President Zhu, I am dereliction of duty!"

Zhu Hong waved his hand displeased, motioned him to sit down, and then said: "The above is the sales strategy of Broad Group. Obviously, they want to rebuild the sales network to replace the distributors!"

Zhu Hong suddenly stood up and raised his voice halfway, "Broad Group is going to attack, and the battlefield of both sides is in Anzu Province. If this position is lost, the upper side will definitely blame me! But you have to take care of me before I am unlucky. Let’s talk about it, what countermeasures do you elites have?"

The seats for the meeting are also particular. When the positions are almost the same, the seniority should be considered. The older the seniority, the higher the seat.

Everyone was silent for a while, and the person closest to Zhu Hong said, "Mr. Zhu, I think Yuanda is fooling around!"

Zhu Hong glanced at him, raised his eyebrows and said: "Old Chen, tell me your opinion!"

The tone is not very good, that is, his seniority is old, otherwise he would have passed away long ago.

Zhu Hong did not have any profound research on the sales strategy of Yuanda Group, but one thing she understood was that Zhang Xiaobai was not a fool.

Old Chen smiled and said: "The purpose of re-publishing the sales network is to sell. Yuanda does this a bit of a different way. At first glance, it seems very reasonable, but when I think about it, it is not practical at all, and it is even dead!"

Zhu Hong glanced at him and said displeased: "Reason!"

Seeing that Mr. Zhu was a little angry, Old Chen quickly curbed his playful look and said seriously: "Mr. Zhu, I just analyzed it. Even if their channels are really well established, there is no threat to us Huinong!"

"If you think about it, more than 70% of the people in Anzu Province are loyal users of Huinong. Who wants to buy a big fertilizer? Don't overlook the influence of a brand. Huinong is rooted. With the good reputation established over the past ten years, he Yuanda Fertilizer cannot shake it!"

At this moment, the person opposite him shook his head and said softly: "That's not necessarily true!"

Zhu Hong said: "Old Li, tell me!"

Lao Li is also the veteran of Huinong. He has been doing business in Ansu Province for more than ten years. He frowned and said, "Mr. Zhu, I don’t think they can underestimate their trick. hand!"

Zhu Hong nodded, agreeing with Lao Li's opinion, Zhang Xiaobai's character would inevitably think of the result before taking this step.

Old Chen analyzed: "There are several important factors in market competition, such as product quality, brand, price, and service. Let's not talk about quality. Yuanda and Huinong are both big companies and they are almost the same."

"Lao Chen is right. Their brand advantage is definitely not as great as ours, at least in this market. But there are two other factors that cannot be ignored. First, let’s talk about service. The current model is that users go to dealers to buy fertilizers. We can’t reach the people in our company, so we can’t control the service.”

"And Yuanda has recruited so many salesmen, one person is in charge of one county, and each township has time to supervise and manage, answer various questions from users, so we are at a disadvantage in the service area!"

Zhu Hong showed approving eyes. This is the correct analysis of the situation. He clapped his hands and said, "It makes sense, Lao Li, continue to say!"

Lao Li smiled and continued: "We have the advantage of brands, and now they have the advantage of serving them, but they are definitely not the match for us, because the people are rude people who don't value service, so the point is..."

Lao Li put aside his smile and said seriously: "I think Broad Company is going to fight a price war with us this time!"

After hearing this, the opposite Lao Zhang laughed for no reason, "Lao Li, they are fighting with us on price? Unless they are stupid! Don't forget that there is another cost issue! They ship from Yanjing, the distance Ansu is so far away, how much did the shipping cost increase? Now that their prices have bottomed out, and then go down? All the pants have to be paid in! Another point, now they hire more people, and the cost has also increased. I I think it's impossible to fight a price war!"

Lao Li stared at Lao Zhang, and said fiercely: "If Yuanda would rather lose money and occupy the market? This is a common phenomenon in market competition, and it has not happened. This is called survival by breaking the arm. Later, this is also called courage and vision!"

Lao Li turned his attention to Zhu Hong~www.wuxiaspot.com~ and said in pain: "Mr. Zhu, don’t let it go! I suggest that you report to the head office immediately and apply for a price reduction policy. It will be too late to start a price war. what!"

Zhu Hong heard the dispute between the two very clearly. Basically, he had already said the future of the Broad Group. It was expected that Zhang Xiaobai had no other way.

In the competition, there are not so many feasible solutions, and one or two can be speculated based on the current analysis.

But if you really want to start a price war, it's not good for anyone. This is also a helpless approach. Would Zhang Xiaobai really do this?

Zhu Hong thought for a while and said, "I think what Lao Li said is reasonable, and some things must be prevented in advance! Who else wants to talk about it?"

...

...

After driving all morning, Zhu Hong returned to the office, mentally and physically exhausted, and had never felt so stressed.

Not because of anything else, but because that opponent is Zhang Xiaobai, someone she once admired.

Sitting on the office chair, Zhu Hong rubbed his forehead.

A knock on the door suddenly sounded, and then Chen Wei walked in.

"Why are you back?" Zhu Hong asked puzzledly.

Chen Wei took a deep breath, stepped forward gently, and put the phone on the table.

"Mr. Zhu, thank you for your love, but I really can't do this spy job!"

Zhu Hong quickly stood up, "What's wrong with you? If you have any requests, you can ask, I promise you!"

Chen Wei smiled, then shook his head and turned away.

Zhu Hong shouted: "Stop, do you believe it or not, I will tell Zhang Xiaobai directly?"

Chen Wei turned around and said, "No, Mr. Zhang already knows it!"

After speaking, Chen Wei walked out directly, only feeling that his steps were lighter.

Zhu Hong stood there blankly, unable to speak!