Chapter 207 205.!

  Cao Yang’s idea is very simple and rude——

Since the Aier game platform is called a game platform, it is impossible to have only board games and some small surfing games. It must carry more.

  From the beginning of the design, Cao Yang wanted to build it into a game platform that is broader than steam.

  Players can not only download their own games on it, but also upload their own games through the game platform, and then the game platform will share with the producer.

Now due to bandwidth restrictions, it is not realistic for players to download digital games directly through the Internet. However, the user is bound to the platform through "Warcraft 3: The Frozen Throne" in advance. After that, all updates of war3 can be performed through the network. It should be feasible.

  Now it can be said that Bomi’s best opportunity.

The game platform is equivalent to a very useful channel. It does something similar to QQ. It also develops it into a game enthusiast base by constantly attracting users to enter, and then sells various games on it, and then expands it. This platform will become a platform for both players and producers to supply and demand, and the traffic at that time is even more terrifying.

  As long as there are users with channels, then this thing can generate huge value.

  What's more, Bomi now has subsidiaries in China, East Island, and the United States, and it is completely possible to bring this platform to the world.

  Cao Yang's ambitions are very large, and it is bound to be impossible for the Chinese market to have such a small range.

  A game platform with the largest user base in the world is one of them, and it is also an extremely important one.

  ……

  In the past life, as the world's largest gaming platform, when steam first appeared, it was unremarkable and even had a history of premature death.

  On September 12, 2003, Steam met with users for the first time.

  There are not many games, no social networking, ugly interface, many bugs, and network loading time is particularly long.

  The only advantage may be "frequent updates".

  Unstable, semi-finished product? ! Players’ impression of Steam is definitely a negative score. In one word, it’s "results"! At that time, Steam would be useless if it were placed in 2020.

  By 2004, steam was on the verge of bankruptcy, because this game really deserves too many complaints.

  At this time, a game changed the fate of steam, and the name of that game was "Half-Life 2"

  Half-Life 1 has a large number of fans around the world. By the time of Half-Life 2, players' expectations for this game are quite high.

  But the only disadvantage is-

  Half-Life 2 is tied to steam and is exclusive to steam.

  Half-Life 2 was released in 2004 and can only be played on Steam.

  At that time, as long as you have Steam, you can download the game for free, and I spared no effort to promote it.

  After the release of "Half-Life 2", history has been repeated once again-it took Valve a few days to let Steam bear the surging players, although it was not good, but finally let the players get started. Once in, it is difficult to come out again. Because of the solid experience, only one year later, Steam has the strength and superior physical retailer to challenge, and the domineering is beginning to show.

  This is the value of God’s work.

  This change is like e-commerce to physical stores, eliminating outdated business models through technology. The fate of digital distribution and physical retail is a matter of time, not to mention the inefficiency of the latter, and the high cost is only affordable for major manufacturers, which severely limits the diversity of games. By leveraging the power of the Internet to improve the efficiency of game publishing while lowering the threshold, Valve did a smooth job at the right time.

Afterwards, everyone basically knows what happened. Steam has become the Alibaba of the game industry. V agency has signed agreements with almost all major manufacturers. You can see PC masterpieces on the market, and you can basically do it on Steam. Find it and download it for a fee/free.

  Players can also make and upload their own games to the steam platform, as long as they sign an agreement and pass the review, they can get players.

  ……

  Now is the beginning stage of steam, a war3 is enough to turn steam over.

  Next year’s steam will have Half-Life 2, and the AIR game platform will have war3.

  This is a gamble, a grand battle, Cao Yang does not want to lose.

  ……

  Steam has several advantages:

  First, Steam has a magical work, and it can only be played through Steam. All Half-Life 2 updates can only be performed through Steam. Players will basically not be able to play Half-Life 2 if they leave Steam.

  This is called brand value.

  Now Bomi also has a similar trump card in his hand, which is called "Warcraft 3: The Frozen Throne"

  Secondly, Steam also provides a similar "virtual CD-ROM" function.

  Many post-90s players may not understand, because in this era of 2003, a genuine game requires a CD every time it runs.

  With a virtual CD-ROM, the game will be permanently added to the game library of the current account after the CD is installed, and the disk can fly.

  After entering the game, there is no need to insert the disc to play the game.

  So this function should also be inherited.

  After another two years, when the network environment changes and the network speed increases so fast that CDs are no longer needed, the game can be released directly through the AIR game platform.

  ……

  Now war3 game has several modes:

  First, the single player mode. Players can make their computer the host through the single player mode, and then fight the computer in the single player mode.

Second, the LAN mode. This mode does not require Bomi to provide an official server. In the LAN mode, the player can become the host by creating a room, that is to say, the computer of the player who created the room will become the server of the LAN. Then other players enter the room to fight, which is equivalent to connecting to this host.

  Only the player’s host configuration is high enough and the local area network is in good condition to play.

  Many college students now play against each other through this LAN connection.

  Third, the function of battlenet is an official server, and then all players connect to the server to compete.

Compared to the LAN mode, the Battle.net function allows players who are thousands of miles away to enter the same game, just like Three Kingdoms online. As long as they enter the same server, everyone can compete here, but due to network conditions , There may be some problems with the connection speed.

  Now Cao Yang’s idea is to retain all the original functions of war3, and then bind Battle.net to the game platform, and buy servers around the world to provide players with experience in the Battle.net game.

  Also, once the CD-ROM of "Warcraft 3: Frozen Throne" is released, all subsequent game updates can only be performed through the AIR game platform.

  At the same time, when the player purchases the CD for installation, the AIR platform will also be bundled and installed.

  If players do not update in time, their version will be inconsistent with the server version, and they will not be able to play against other players with inconsistent versions.

  With these items, most war3 players can basically be bound to the AIR game platform.

  This group of players is used as a basis, and other exclusive games will be gradually added to the game platform in the future:

  Such as the "Shan Hai Jing" "King of Glory" series...

   Naturally, there will be more players.

  ……

  Cao Yang finished talking about his needs, and Liu Guangran had the desire to die.

  "This is a big project. We have to study the technology of virtual CD-ROM. Fortunately, this thing is not difficult. It should be done in time.

Online update is not very difficult. After all, we have developed so many online games. Whether it is Three Kingdoms online or Audition, every time a new version is released, it is done through online updates, so update war3 through the game platform. Not big.

  But the war3 binding game platform is more troublesome, and some underlying protocols need to be changed. "

  Liu Guangran did not veto Cao Yang because his idea was too unbelievable. Instead, he threw out all the difficulties through his own technical analysis.

  This is also the advantage of being a program boss. Cao Yang likes Liu Guangran’s thinking about feasibility in advance.

  Only when you are willing to think can you land, and there will be a day of realization.

"Then, we have to consider the scalability of the platform, because if we want to update other games, such as the "Shan Hai Jing" and "Honor of Kings" series, then the game platform will have to increase the scalability. Strengthen it together."

  Listen, what Liu Guangran said is still within the scope of Cao Yang's acceptance.

  Fortunately, Cao Yang has not told him that in the future, all games will be made into a form that can be downloaded directly without CD, otherwise Liu Guangran will really be crazy.

  After more than an hour, the two people have finished the analysis, and everyone has a count in their hearts.

   "Hmm..." Cao Yang nodded, "It is obviously unrealistic to complete this work in such a short time."

  It is indeed a bit too impatient. Originally, Cao Yang still thought that he could be on the Frozen Throne this year.

  It's probably going to be a hot water now.

  But if you skip the ticket, you can skip the ticket. Anyway, you haven't promised anything to the player before, and now the promotion of the Frozen Throne has not been released.

  Even if it is released——

  Isn’t Bomi’s old tradition of skipping tickets?

  Cao Yang didn't worry about this at all.

  He thought for a while and said, "Let’s postpone it for half a year. It should be about the same for you for half a year."

"Um."

  Liu Guangran nodded, with a relieved smile on his face.

  The big stone in his heart finally fell to the ground, otherwise Boss Cao really wants to implement this function by the end of the year, that is really deadly.

   Boss Cao deserves to know the game and know the technology very well, half a year may really be about the same.

  This network protocol has to change the underlying code of the original war3, and it has to be docked with the Aier game platform.

  There are many details that need to be dealt with. For example, if you need to connect to the Internet, how to deal with data interaction, and how to deal with cross-regional.

  But the benefits are obvious, as Cao Yang said, this thing is to make the game global.

  Players who play war3 in the future, as long as the network speed allows, they can enter foreign servers to fight against foreigners.

  At the same time, war3 can drive players to use Bomi’s game platform, which will become a very important distribution channel for the company in the future.

  This game platform can be said to have strategic value. Once successful, the benefits will not only be exclusive to Bomi.

  For example, Xishanju will release a stand-alone game in the future, this game can be released on the game platform...

On the one hand, Bomi’s game platform has brought traffic to other manufacturers, and at the same time, diehard fans of those games have further joined the game platform. Over time, the number of users of the game platform will increase, and then a virtuous circle will be formed to expand the circle. .

  This is also the reason why Penguins in the past life desperately to do wegame, to be China's own game platform.

  Because the game platform is a channel. If you have a channel, you can collect money and let other game companies put eggs in your basket.

  ……

   "Right, there is one more thing to be finalized." Liu Guangran said, "It happens that we are going to be a game platform, so we will discuss it together."

   "Huh?" Cao Yang raised Mi Meng's eyes and looked at him, haven't we all discussed it clearly?

  Why is there still something missing?

"Regarding the issue of Sinicization, and how to deal with the issue of multilingual localization in the future." Liu Guangran said, "This is also a big project, because the interface of the game platform has to be adapted to different languages ​​in different countries. Although it is not difficult, Basically, it is manual work, and the number of personnel required is quite large.

   Maybe you have to hire an interpreter. "

  "Um...this is indeed a problem." Cao Yang covered his mouth, a bit of toothache.

  Because you want to make the platform bigger, naturally you have to consider the issues of different countries and languages, and the platform interface has to be adjusted accordingly.

   To give a simple example, the Chinese word "Transformers" is four large square characters, while the English word "Transformers" is obviously 12 letters, and the length is different. Naturally, the width and height of the area displayed in the interface are also different.

  So in order to promote the platform to different countries, it is natural to make local adaptation adjustments.

  It is necessary to deal with things related to the country’s religious beliefs that are prone to sensitive and heated discussions.

  But this problem is not a big problem.

  Because you can only take one step and see one step, wait until that day really comes.

  "At present, we can only consider China, China's treasure island, as well as countries where English is the mother tongue, and East Island. Others can only be really done at that time."

  "As for the content of the game itself..." Cao Yang frowned, "The Frozen Throne client can be localized, and the data transmission in the game can be separated from the text."

   Give a simple example:

  Although the Frozen Throne is divided into Chinese and Japanese versions.

  When the Chinese are playing, the client shows the local Chinese version, and all the interfaces are localized.

  On the islander's side, it is also the Japanese version displayed.

   However, during the battle between the two sides, because the transmission data only needs to transmit the player's location information, damage value determination, character attributes, etc.... It does not depend on the basic data of the language, so the two sides will not be affected by the language.

  The only thing that has an impact is that the chat function is turned on during the game, and they can’t understand each other’s words, that’s all.

  This question is actually okay.

  "If there are games from other countries who want to join the AIR game platform in the future, it should be their own problem to make multilingual versions. They can't let the platform translate it for you, right?

  The labor cost is a bit too high. "Cao Yang said.

  The previous steam platform, language localization mainly depends on two groups:

  The first is the manufacturer of its own games, such as Monster Hunter, if they want to publish on Steam, then if it considers the Chinese region, it has to do Chinese localization work.

  The second is to rely on players to use love to generate electricity.

  The Steam platform has a team responsible for platform localization called STS——

  SteamTranslationServer, also known as "Volunteer Translation Team".

  21 language areas have dedicated teams. As the name suggests, this organization is entirely voluntary, unpaid labor, and responsible for almost all the text on the Steam platform and the text localization work of V agency games such as "TF2", "Dota2" and "CSGO".

  If the AIR game platform can really spread to such a large scale in the future, Cao Yang can consider whether to build a paid player translation team.

  Simply put, the player translates and uploads by himself, and then Bomi pays a certain amount of remuneration.

  Cao Yang shook his head. These details are too much and too troublesome. For a while, he can't think about it clearly. "Let's talk about it then."

   "Well," Liu Guangran nodded.

  "Any other questions?" Cao Yang asked.

   "Is there a plug-in problem?" Liu Guangran said.

   "You think too much, the plug-in problem is not solved by us," Cao Yang thought for a while and said, "At least foreign countries are not what we need to consider, we only need to be responsible for the domestic.

   Then if there are other games that want to join our platform in the future, the plug-in issue should be their own consideration. "

  Let steam help solve the plug-in problem of NBA2K, isn’t this funny?

  Computer games, as long as the data is not synchronized by the server, there is a risk of plug-in.

  Especially for stand-alone games, even if the encryption is done well, your data will be stored locally on the client, it will be cracked, and a plug-in will be generated. This is inevitable.

  Furthermore, even if a stand-alone game has a plug-in, it is actually not a big deal, because a stand-alone game is a one-off deal and affects your own experience, so if you don’t need a plug-in, it doesn’t affect other people.

  As for war3...

   "The Frozen Throne, if the player is connected to Battle.net, let's check the server, don't care about other modes." Cao Yang said.

  The server verification is done, and the existence of plug-ins can basically be eliminated.

  The only downside is that it requires real-time synchronization, which is similar to the future League of Legends. Players with poor network conditions will be very stuck when playing Battle.net.

  There is another advantage of competitive games-

  Players enjoy the fun of battle and competition. Bomiduo organizes some world-scale competitions, using head players as an attraction, which can guide a large number of players to battle.net battles.

  Then wait until there is time in the future and then iterate step by step, put all war3 modes on the server, but this is inseparable from the quality of the network environment.

  I just hope that the country’s network infrastructure can be faster.

  ……

  The discussion was about the same, and the rest was some details. Liu Guangran got up and left the office, leaving only Cao Yang alone.

  Cao Yang sat on the chair and sighed silently.

  Next year’s game platform wars, it depends on whether you can kill steam.

  ……

  (End of this chapter)

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