The Rebirth of the Male God Starts From Playing Games

  Chapter 161 159. Never seen such a brazen person

Once the QQ Show was launched, it immediately detonated the market and won the favor of the majority of users.

   "Change three sets of clothes every day", this sentence sounds familiar, like a classic quote from Zhu Deyong's comic "The Millionaire". But if you spend a few dollars to hundreds of dollars to buy clothes for yourself that you can't wear in real life, does it sound boring and crazy?

  However, the QQ Show provides such a shopping place, and everyone is rushing to buy it, rushing to become a "millionaire." "Today I want to change a few clothes, buy more hair, and play with the town scenery..." This is no longer a madman's crazy talk, but a fashion among young people.

  QQ show itself is very cute, taking the comic style of the two-dimensional route, the style of painting can be said to be very popular at the moment.

  According to female players:

  Although I have no money, nor can I afford a Kutcher bag, I don’t have a big house or luxurious decorations.

  But, I can spend a few dollars to complete the gorgeous turn in the QQ show, become a heartthrob, and use the most fashionable virtual bags, watches, glasses, clothes...

  Even the background wall can be replaced at will. Isn’t it worth it?

  The price-performance ratio is much more cost-effective than really spending money to buy a brand-name bag to show off.

  As long as someone can see your information and click the card, they will know what costume you are wearing now.

  Show off on the Internet, spend less and browse more people, why not?

  ……

  There is such a saying in the Internet and even the entire Chinese marketing field:

  Who wins women wins the world.

  Female consumers are the most willing to spend money among the entire consumer group.

  So the previous life Yu Minhong showed this ppt in a public speech:

  Woman>child>elderly>dog>man

  Although he was criticized for improper speech, Yu Minhong did hit the pain points of consumers.

  In fact, many girls do have stronger desire to consume and shop than boys. At the same time, because in the relationship between the sexes, women enhance their value through shopping, and men demonstrate their own value by spending money on women.

  Especially in network relationships, even more so.

  So once a girl uses the QQ show, there will be a group of boys around who are willing to use the QQ show for her.

  ……

On the first day of the launch of   QQ Show, the sales of items in the mall exceeded 100,000.

  At least 200,000 users paid for QQ Show, and this group is still growing.

If it is not for Cao Yang's conscience, a QQ show can be used for 6 months after buying, but according to the value of each set of QQ show, the customized expiration time is different, then the current QQ show will be able to make more profits .

  After the QQ show fire, related screenshots and discussions about the QQ show have spread abroad, especially in the lighthouse country.

  Internet users abroad can't believe the Chinese people's madness for the QQ show.

   "WTF? Are these people crazy?"

  "Why are they willing to spend money on virtual items?"

  "These clothes can only be seen but are useless. Isn't it a waste of money to buy them?"

  "It’s really worthless at all. I can’t understand the madness of Chinese people at all. If it were me, I would definitely not pay for this kind of virtual clothing."

  ……

  Not only foreigners don’t understand it, but many domestic Internet companies don’t understand it.

   "Gosh, I'm crazy, I'm crazy." Xishan Ju Qiu Xin exclaimed, holding his head.

  Xishanju is the company that cares most about Bomi’s trends, but the hot spot this time is not from Bomi Games, but just another company of Cao Yang——

  The QQ show launched by Penguin, this thing does not seem to have much to do with the game, but it seems to have something to do with it.

   are all virtual products, which can also give people a sense of immersion and substitution.

   "What what? What is killing crazy?" The colleague next to him hurried over.

   "Look at this."

  Qiu Xin clicked to open a QQ chat window.

  Two cartoon characters appeared on the left.

   "Is this a silly?"

  "You are stupid. This is the latest value-added service launched by Penguin, called QQ Show. You can buy dress-up items in the mall to dress up your character."

  "This Nima...isn’t this just the equipment change in the game?"

"Yes..." Qiu Xin didn't understand that what Penguin really copied was actually the avatar function of the South Korean website. He thought it was similar to changing the appearance of characters with the equipment in the game. The design is really **** genius."

  "What? You don't need to provide any game content, just relying on the function of changing, you can sell 5 million?" On the other hand, NetEase boss Ding Sanshi also reacted in shock.

  He has no idea why a social software can achieve this level.

   "Then can we do it too?"

  ……

  The second son of the Li family from Xiangjiang saw the QQ show, his face suddenly changed, and an inexplicable melancholy came to his heart.

  You should know that Penguin had 20% of the equity in his hands.

  It’s a pity that we didn’t find a good way to monetize at the time. I didn’t expect that after being bought by Cao Yang, this company would miraculously come back to life, and it’s getting bigger and bigger. As soon as the QQ show came out, Li Zekai was keenly aware of -

  This design is really amazing, and it completely stimulates the rigid needs of users.

  If the previous QQ account and the movie ticket sales function launched by Li Zekai are dispensable for users, it is difficult to provide effective value, and users rarely buy it.

But now, when the QQ Show was born, the social software QQ suddenly exerted a strong vitality. The QQ Show directly activated the rigid needs of players. Countless users wanted to use the QQ Show to dress up, show off, and make themselves better. Into the social.

  Moreover, QQ Show can also create topicality, adding a little bit of brightness to the boring life of users.

  Now Li Zekai really regrets his intestines. If time can be repeated again, he will definitely choose not to sell Penguin’s shares.

  According to his thoughts, Penguin’s plate is now ready, and the monetization method is becoming mature. With a large user group, it is already a proper treasure company. Then, as long as it goes public, it will be able to make a profit.

  What a pity, what a pity.

   What makes Li Zekai feel even more pity--

Although Cao Yang, the major shareholder, understands products and operations, it is a pity that he does not understand capital operations. Otherwise, if he is now allowed to manipulate Penguin, he can earn tens of billions in minutes.

  ……

  In fact, not only foreign users do not understand why Chinese users are so crazy about virtual items such as QQ Show, many people in the industry do not understand, even the little secretary next to Cao Yang.

Zhuang Yurou shook her head, "I really can't understand what these young people are thinking in their heads? Can something like QQ show be used as a meal? The money spent on it is fake, and it's not. You can really buy physical clothes."

  The little secretary pouted, "If it were me, I would rather save a few months' salary to buy a real Kutcher."

   "That's you," Cao Yang picked up the notebook in his hand and patted Zhuang Yurou on the head.

  The little secretary held her aching forehead resentfully, "Boss, you are really sick, why hit me?"

   "As for why the Chinese are so crazy about the QQ show, here, Ai Xiaomi can answer you." Cao Yang stubbornly said.

   Ai Xiaomi froze for a moment, and came back to her senses.

  "Boss, you call me?"

  Now Ai Xiaomi and the little secretary are both developing new games in King’s Studio, and Cao Yang is just passing by.

  When he heard the little secretary complaining, he took a lesson.

  Cao Yang smiled and asked Ai Xiaomi, "Xiaomi, do you like the QQ show?"

   "QQ Show?" Ai Xiaomi's eyes lit up, "Of course I like it."

"why?"

   "Fuck, you don't know. Yesterday, several boyfriends gave me so many beautiful clothes. I look good when I wear them." Ai Xiaomi said.

   "What... ghost?"

  Zhuang Yurou could not understand at all.

   But seeing Ai Xiaomi’s excited look, she believes that this guy really likes the QQ show.

  "Do you understand?" Cao Yang said with a smile, "QQ Show can successfully catch a man."

   "..." Zhuang Yurou rolled her eyes.

  Ai Xiaomi froze for a moment, her face flushed, "Boss, I am not, I don't, don't talk nonsense."

  Cao Yang looked funny at her exaggerated expression.

  If it is made into an emoticon pack, it will definitely be all the rage.

   "It's normal to fall in love. There is nothing embarrassed to admit."

   "I... I really don't have one." Ai Xiaomin wanted to kneel down and kowtow to Cao Yang.

   "So." Cao Yang turned around and said to Zhuang Yurou, "In fact, the virtual image on the Internet is a kind of idealization of users.

  Some people grow fat in reality, but the QQ show image is very slim.

  Some people look ugly in reality, but the QQ show is beautiful.

  In reality, women who cannot be favored by men can get the hearts of men through the QQ show, and some people even take the initiative to give them gifts.

   is the same for men.

  QQ Show virtualizes people in reality through the cute and handsome cartoon image of Q, which satisfies their sense of respect and ostentation that they don’t get in reality, so these QQ users will never get tired of it and go crazy for it. "

"Well……"

  Zhuang Yurou touched her chin, seeming to have some experience.

  Cao Yang sighed.

  When the little secretary asked this question, it showed that she had gone far away from the game "Miracle Love".

   Originally, Cao Yang thought that Zhuang Yurou lived so exquisitely, it should be the creator of a good avatar game.

  If you can’t accurately grasp the user’s needs and understand the user’s thoughts, then the plan or the product manager is not qualified.

   "Ah! President Cao! You are too bullying!"

  At this moment, Ai Xiaomi snorted with a bulging mouth.

  "Me?" Cao Yang pointed at himself, shouting injustice.

  However, Ai Xiaomi’s next statement is well-founded and convincing, and Cao Yang has no room for rebuttal.

  Just listen to Ai Xiaomi’s words:

   "What you meant just now is exactly that. Yurou is so white and beautiful, so she doesn't need to use the QQ show to satisfy her desires in reality, because she could already be satisfied by reality...

  And a girl like me who doesn’t want it...oooooooo...

  Boss, you still said that my body is not good.

  The face is not good-looking.

  None of us will be good friends anymore. "

   "Fuck!"

  Cao Yang let out an exclamation.

  Is that what I meant just now? !

  One trough was not leveled, the other trough started again, just listen to the little secretary next to him staring at Cao Yang with the same resentful gaze.

  "Boss, did you mean that I don’t like boys? So they don’t give me QQ show props?"

   "Fuck!"

  Your ability to understand...

  ……

  QQ show was a great success, Cao Yang was also invited to fly from the Imperial Capital to Shenzhen, and attended the press conference and answered questions.

  A little secretary was accompanied.

  At the reception, Cao Yang sat on the rostrum, and the little secretary hid in the corner beside him, watching silently with his hands folded in front of his chest.

  This is the first time Cao Yang appeared in public as a major shareholder of Penguin after he bought Penguin.

  It is conceivable that Cao Yang will attach much importance to this press conference.

  This is a good publicity opportunity. The emergence of the QQ show also indicates that Penguin is really on the right track.

  For the media, this is also a rare opportunity for interviews.

  "Hello, President Cao, regarding this QQ show, we have some questions we want to ask you."

  A reporter friend asked a question.

  The lights on the scene focused on Cao Yang, and many photographers pointed the machine at him.

   "Good, good." Cao Yang replied modestly.

  "How did your company come up with such an image display function for changing clothes on an instant messaging software?" the reporter asked.

this……

  Cao Yang hesitated.

  I can’t answer--

  This is an old skill of Penguin. I copied an avatar website in Bangzi Country?

   Just as he could not admit that QQ plagiarized ICQ back then, as Penguin’s boss, now Cao Yang cannot admit that he is plagiarism.

  "We learned from a foreign design concept, and then wanted to use such a product to increase the user's viscosity and enhance the service functions of our social software."

  Cao Yang answered very officially.

  But the reporter didn't give him face at all, and directly asked the question: "But according to our investigation, it is said that Penguin copied a community website called sayclub in Bangzi Country.

  They developed a function called “Avatar”, users can change the shape of virtual characters according to their own preferences, such as hairstyles, expressions, clothing and scenes.

  And these "commodities" need to be paid for.

The functions of   QQ Show are the same as these. "

  Fuck!

  Which are you trying to make trouble?

  Do you want to kill us?

However, Cao Yang took a microphone and answered, "Plaagiarism and borrowing are different. I admit that we do have an element of borrowing. If you want to go back to the earliest avatar creator, you can go back to the 1995 Nexon game. The role-playing game "The Kingdom of Wind" developed by the company."

   Cao Yang said without fear, “Jobs once said [Excellent artists are plagiarism works, great artists are plagiarism inspiration], the QQ show we developed, using another updated word to express may be more accurate——

  Our company calls this model of borrowing innovation as 【micro-innovation】

  Micro-innovation is a shortcut to success. "

  Fuck! ! !

When Cao Yang's words came out, all reporters on the scene were shocked.

   Including the little secretary standing in the corner.

  How did Boss Cao say such brazen words without blushing in his face? !

  This Nima...

  Micro-innovation can all be said!

   However, after thinking about it, the little secretary can also understand——

  All the decisions made by the previous boss were innovative. Only the QQ Show was a proposal of the company’s employees, but the boss approved it. In principle, it was not Cao Yang’s problem.

  However, he dared to stand up and take responsibility instead of throwing the problem to Xu Liang, who raised the QQ show. This alone was enough to convince the employees of the company.

  The reporter continued to ask questions, “I read a lot of comments on foreign websites, saying that they don’t understand why people are so obsessed with this thing and they are willing to pay. Can you talk about why users choose to use the QQ show?”

   Cao Yang moved his body and straightened his posture.

  Under the spotlight of the media, Boss Cao is still very handsome. He belongs to the type that can fascinate a group of girls and capture many hearts.

  "About this, we have already considered this at the beginning of the project.

  This is the case. I don’t know if you have heard of Maslow’s hierarchy of needs theory. "

  “The users of QQ are mostly young people aged 15 to 25. These are a group of anxious people who have no status in real life but are eager to be recognized.

  They are strictly controlled in the family, neglected and marginalized in the social organization;

  Due to the effect of hormones, they are eager to be recognized, eager to confirm themselves, and eager to find their own ethnic group.

  These goals that are impossible to achieve in the real world can be easily achieved in the virtual world.

  QQ Show products can not only meet the needs of belonging and respect through online communication-chat, but also its rich virtual life scenes and interpersonal communication functions can meet this psychological need from all aspects.

  For example: exchanging virtual items, display and competition of virtual dress, group photo of virtual image of QQ show, etc.

  In the virtual world of QQ show, everyone can show their personality and taste to their fullest, and this kind of display is communicative.

  As a lonely individual, the audience gains the respect and love of others by dressing up and displaying the virtual image of QQ show products. At the same time, the audience can also win the recognition of like-minded others through the transmission of information about their own personality and taste, thereby forming a virtual group and gaining a sense of belonging that cannot be obtained in the real world. "

  Cao Yang paused, pretending to say deeply, "Actually, what Penguins sells is not [clothing], but [emotional sustenance].

  Your QQ show represents the image of a person in the eyes of others.

  When friends see my image on QQ, they can know what kind of person I am. "

  Fuck! ! !

  Media friends were once again deeply shocked.

  The little secretary looks at Cao Xingtan——

  What am I special? [What is sold is not clothing, but emotional sustenance] This kind of chicken soup text can also be said without any psychological burden? !

  Media friends said——

  I have never seen such a brazen person.

  ……

  (End of this chapter)