Chapter 160 158.QQ Show

  Cao Yang proposed to pass the "Protection of Domestic Cultural Industry", led by Qiu Bojun, submitted a proposal to the above.

   But it was quickly dismissed.

  The reason is—

  Because China has just joined the WTO in December 2001 and has eradicated WTO-related trade agreements, the country has no right to ban imports from foreign countries, especially Western countries.

Think about it, the lighthouse country tried every means to import its own culture to other countries. This time China’s accession to the WTO will make China a part of the world trading system on the one hand, and on the other hand, import and export are open to both parties. of.

  The lighthouse country will certainly not let go of the opportunity.

  This is also the case in the previous life. The island country’s game consoles were banned early. After joining the WTO, it would be more troublesome to ban them.

  And foreign online games come in and only need to pass the audit.

  However, the leader also secretly stated that this matter must not be done officially because it violates the trade agreement, but if it can be done in other ways, it may be feasible.

  Qiu always feels very depressed. It seems that I closed a door and opened a window for you, but I don’t know where this window is.

  Because there is no light on the top.

  ...

  When this matter reaches Cao Yang, he will soon notice the intention.

  Since joining the WTO, China has become a part of the international market, which means that the matter of trade is open to countries in the WTO system. Others can carry out cultural transmission at home, so we can also go abroad to do game business.

  This is mutual, no one can block each other.

  Since you can't ban the games on the American side, banning the games on the island country is actually not very meaningful.

  Because since 2001, island countries and China have embarked on two completely different game development paths.

  Island country is a magical country where online games are difficult to penetrate, and the otaku culture prevails. They prefer to spend seven or eight hours at home playing Super Mario, and they are unwilling to go online to play the Three Kingdoms.

  Moreover, in order to protect the country’s stand-alone culture, the island country is doing its best to develop game consoles.

  The function of the game console is very single. It is used to play games. It is completely different from the versatility of a computer. At the same time, it is very troublesome to port games on the game console to the computer.

  It can be said that the game console is a natural barrier. It makes the game pure and difficult to transplant.

  So as long as China bans the import of game consoles from island countries, it is tantamount to banning the sale of games in island countries in disguise.

  It is a loss that China issued a ban on game consoles before joining the WTO. Otherwise, it would be really difficult to issue this ban after joining the WTO.

  This is already the biggest protection against domestic related industries.

  In fact, the above does not really want to prohibit everyone from playing games. This is essentially an anti-dumping strategy;

  1. China’s game software and hardware capabilities lag behind foreign countries for several generations (online games are slightly better), and the result of opening up is that the market is fully occupied;

  2. After all, the current player group is still a minority. If the market is opened up, the market may increase greatly through the marketing of game companies;

  3. It can be compared to animation products, ideology is just an excuse, and the essence is industry protection;

Now it is precisely because online games are slightly better (mainly because of the wonderful work of Bomi, which has raised the quality of domestic online games, and let the above see that the gap between domestic online games and the world is not obvious, so there is no forced anti-dumping strategy. protect.

  Many small and weak game manufacturers who learned the news have been crying in the toilet. )

  Actually, what the above means is, support you to fight in the past, try to fight in the past.

  It’s actually very simple to get the above help. You only need to multi-card when importing and reselling foreign games. China has the discretion to review the games.

  It’s just that it’s not good for them to intervene. This is from a macro world perspective.

  There is another way, that is, there is no domestic agent to represent foreign games, but just think about it with your toes and you will know that it’s impossible.

  ...

  Therefore, it is hard to hit the iron. After receiving this news, domestic game manufacturers can only bite the bullet and do their own online game research and development.

  In the future, this area will become a battleground for military strategists.

  Fortunately, Bomi has already taken the lead.

  Cao Yang said that I also held the meeting, and the consensus was reached. Lao Tzu’s proposal was very good, but it was a pity that the above was not adopted. After that, everyone met on the battlefield.

   Seeing the boss smile silently and gloomily in the chair, the little secretary felt a tremor all over.

  "Boss, don't laugh like that, you are so panicky."

   "Ahem," Cao Yang coughed twice, narrowing his smile.

   "Sorry, it's too interesting."

  What should I say?

  Bomi is about to usher in an era of killing.

  ...

  On March 1st, QQ launched a brand new feature called [QQ Show]

  In addition to the original chat window, add an image display bar.

  In this image display column, you can see the character image of the person you are chatting with, and at the same time let the other person see their own character image.

  QQ Show is an epoch-making product, and it can be described as very far-reaching to the image of Penguin.

  This is something that Cao Yang had always wanted to do before, but had no time to bring it up. As a result, it was a spontaneous [innovative] value-added service product made by Penguin's internal staff.

  At the end of last year, Penguin had a kid named Xu Liang.

During a chat one day, he learned that there is a sayclub community website in South Korea and developed a function called "Avatar". Users can change the shape of virtual characters according to their own preferences, such as hairstyles, expressions, costumes and scenes, etc. And these "commodities" need to be paid for. After the service was launched, it was very popular among young Koreans. The speaker was unintentional, and the listener was intentional. Xu Liang went to search sayclub before returning to the computer. He found it strange. He couldn't understand Korean, so he spent 400 yuan to ask someone to translate the content of the website.

  Then Xu Liang wrote an 80-page business plan to recommend this product to the executives, and the executives forwarded the email to Cao Yang.

   Cao Yang glanced at it, and couldn't help laughing.

  There is no need to write more than 80 pages to explain [why do it]. Cao Yang only needs to take a look, and he can agree to the project.

the reason is simple-

  In the past life, the QQ show was one of the biggest sources of income for Penguin before there were games.

  This thing immediately caused a strong response as soon as it was launched. Many QQ users were fascinated by it and took the initiative to pay.

  Almost relying on the QQ show, it can make a net profit of about 25 million in half a year.

  What is an avatar? (It can be pronounced as Awata)

  The word "Avatar" is derived from two Sanskrit words: "Ava" means "down" or "inheritance", and "terr" means "below" or "earthly".

  In ancient India, it means that God incarnate from heaven into a mortal to the world, or an incarnation in the form of a mortal.

  Avatar (Avatar) originally means the incarnation of the **** (Vishnu) in Hinduism that appears in the world as a man or a beast.

  SnowCrash, a science fiction novel widely popular in the West in the 1990s, uses the word Avatar to refer to virtual people in the virtual world of the Internet.

The concept of   Avatar was introduced to South Korea in 1995, when a game company called Nexon began to provide an online role-playing game called "The Kingdom of Wind". This game provides users with the function of creating game characters.

  In the early stage of the development of the Korean Avatar online entertainment products, the costume of the virtual character was just a simple combination of eyes, nose, and hairstyle. Later, it quickly developed into various aspects of body shape and function.

  These functions have quickly covered various network application areas using Avatar as an identification method from role-playing games, including personal avatar chat rooms, emails, virtual reality and even mobile phones.

  The network is also a world, a dream world that we can realize that is impossible in reality. Aavatar provides this possibility. Avatar is a visual and variable logo of netizens on the Internet. On the other hand, Avatar is the most realistic and feasible charging mode in online communication-type Internet chrome services.

In the game industry, people habitually refer to matching clothing accessories as avatars, or hero skins, which can also be called avatars. It was later extended that as long as it is the appearance decoration in the game, whether it is the character itself or an item As well as the decoration on the scene, it can be called avatar.

  For example, in the peace elite game, the hats, clothes, pants, sunglasses worn by the characters...These are all avatars, and even the skins of the guns sold are also avatars.

  Hero skins in League of Legends can also be called avatars, but domestic players are more accustomed to calling them skins.

The word   skin is simple and clear, which is much easier to remember and understand than avatar.

The word   avatar is an exotic product, and it is generally used to pretend to be coercive to people in the industry.

  In his previous life, Cao Yang served as the main beauty, and often showed avatar in front of planning. Some college students who had just graduated did not know what avatar was at the beginning. Later, after getting along for a while, the new planning talent scolded:

   "What's so special, what is the pretense, can't you just just say the appearance?"

  ...

  The QQ show was supposed to go online for trial operation in January 2003, but under the promotion of Cao Yang, it was much earlier than before.

  On March 1, QQ launched the QQ Show.

  QQ users can use Q coins to buy clothes, accessories and environmental scenes to design their own personalized avatars.

  In the QQ Show Mall, there are various virtual items—fairy ladies, professional wear, sunglasses, necklaces...

  They are priced between 0.5 yuan and 1 yuan...These virtual items can be replaced at any time according to their needs, or they can be given to their QQ friends as gifts.

In addition to being displayed on the QQ avatar, this personalized avatar will also appear in QQ chat rooms, Tencent communities, QQ dating and other services. In other words, the QQ show allows a netizen to reconstruct a virtual world in the virtual world. Of yourself and expressing emotions.

  A QQ show image is valid for 6 months, after which the user needs to continue to pay for the purchase.

  ...

  Jiang Congtao is an office worker from Beidiao. He lives in Xingyi, Guizhou. He is very busy at work and can return to his hometown once a year.

  Jiang Congtao came into contact with a social software at the beginning of last year. The name of the software is QQ.

  At the beginning, he was also recommended by friends to register, mainly because they said it was convenient to communicate online.

  Later, Jiang Congtao met a **** the Internet through QQ, and the two became acquainted as soon as they came and went, and slowly established a super-friendship relationship.

  It's just that it hasn't developed offline yet.

  This feeling is actually more seductive than the real reality. Ever since Jiang Congtao met this girl named [Clouds on the horizon], he would dream of her at night.

  Although girls may not look like this, the hazy feeling is really beautiful.

  Now the two have been chatting for more than a year, and there is no substantial progress.

  However, whenever Jiang Congtao was rejected by the girls around, he would think of this girl named [Clouds in the Sky].

  Many people said that this [female] may be a liar, and she is a big man in life.

  Many people also said that this [female] may be a liar, she just enjoys the pleasure of being chased by you, but in fact, when you want to walk with her, you will definitely be rejected.

   Jiang Congtao didn't know, he would rather be immersed in his own fantasy.

  Fantasy that the cloud on the horizon is a beautiful girl, although she can't meet each other, she is his soul mate.

  After finishing work, Jiang Congtao returned to the dormitory to turn on the computer, and then skillfully logged in to QQ.

  His avatar lights up and appears online.

  He glanced with expectation.

  Fortunately, [Clouds on the horizon] is online.

  So he quickly double-clicked the person’s avatar to open the chat box:

  The boat goes north from the south: in?

  Two seconds passed.

  Clouds in the sky: hee hee, smiley face.jpg How do you know that I am online?

  South and northbound: Are you stupid? Your profile picture is bright.

  Clouds on the horizon: Ha ha, yes.

  Clouds on the horizon: Do you look good at my new image?

Um?

  Jiang Congtao was stunned for a moment. Indeed, there is a new feature next to the QQ chat box, and a new interface shows two images—

  The one above is a girl, wearing a water-red shirt, a white spring dress in a wedding dress, and a teddy bear in her hands.

  The girl’s face is very cute, her eyes are big, and her two pony tails hang behind her head.

  The background is a corner of a park, with a blossoming tree above, and flower bushes and park benches below.

   looks fresh and pleasant.

  Although it is a 2D image.

  But I don’t know why, Jiang Congtao suddenly became a little excited.

  It is as if this 2D overlaps with the clouds in the sky.

   Originally only relied on his imagination, imagining what the clouds in the sky should look like, what hair they had, and their skin white. Now after seeing this image, the clouds in the sky in his brain suddenly became clear.

  South boat and northbound: kind of cute.

  Clouds in the sky: Hehe, this is the new QQ show launched by Penguin.

  South ship and north: QQ show?

  Clouds on the horizon: Yes, you can buy the corresponding QQ show in the mall to change your image. The set I bought is called [Chunri Sunshine], which cost me 2 yuan.

Eh?

  There is such a thing?

  He thought everyone was the same?

   is just a difference in gender.

  You have to pay after doing it for a long time.

  Jiang Congtao looked up and found that although his character image is also a young and handsome boy, but the background is very simple, the boys only wear simple T-shirts and shorts, which is in sharp contrast with the gorgeous image on the opposite side.

   Soon, the cloud on the horizon sent a screenshot.

   Clouds in the sky: Hee hee, show you my classmate’s QQ show. This guy is stinky in front of me all day long, but it really makes me mad.

  The cloud on the horizon sent me a QQ show image of a boy.

  This collocation is a complete set, called the Kingdom of Dreams. It costs about 10 yuan to purchase a complete set.

  I don't know why, seeing this, Jiang Congtao's heart is a little angry.

  He is a typical Scorpio, the most unstimulated.

  Especially this kind of frustration of being compared by the girls I like.

  So Jiang Congtao opened the QQ Mall and chose the most expensive set...

  ...

  The launch of the QQ show this time has aroused heated discussions on the Internet.

  The most peculiar feature, the features previously launched by Bomi and Penguin, the most commented on the official website or related forums are men.

   But this time it’s completely reversed. Most QQ groups are women, and many QQ groups have become girls’ QQ show photo shoot bases.

  (The QQ group was launched last year. Boss Cao strongly requested that this thing be made first, because the QQ group function is so important that this thing can be said to be the core of the social chain.)

  Little Huya: "Mom! This new QQ show launched by QQ is too good-looking, right?"

   Take the lead and lead the sister: "Yeah, yeah, I really like the princess costume of the dream country, it is so good-looking, I feel that it is modeled after Kutcher."

   Meng Xingxing: "Yes, yes, there are belts, small skirts, these are really, some of the themed clothes are really beautiful, even my mother said they are beautiful."

  When will the flowers bloom: "Can you believe it? I can't change one set of clothes a day at home, and I can change 10 sets a day on the QQ show."

   Sunny: "Hahahaha, I feel like seeing myself, I am also 10 sets a day."

Big orange cat: "Yes, yes, a set of dew drops in the morning, a set of positive sun at noon, you can wear the spring sunshine later, have a cup of afternoon tea in the afternoon, enjoy [Dreamland], and then continue to change a simple set The short T-shirt goes to the street...Wear [dream sweetheart] to go to bed at night.

  I feel like a princess in my life. "

  Fu Mengyu: "Hahahaha, that's right, women are only beautiful if they are willing to spend money for themselves."

Little Apple: "I tell you that the new Paris passion that I just launched today is a good-looking one, especially the French aristocratic feeling, full of romantic charm, and there are also couple sets. I am going to make my boyfriend Buy a set for both of us."

  Little Huya: "Envy upstairs."

  Fu Mengyu: "Envy upstairs."

  Big orange cat: "Envy upstairs."

   clear up: "Envy upstairs."

   Cute Star: "Envy upstairs."

Brother Wang 1904: "What's so envious of this, you girls, it's not me who said that you can show off your wealth on QQ. Maybe in real life you haven't even touched a real Kutcher baby. I'm so sorry to be here. What did you say imitated Kutcher?"

  Ge Wang 1904 has been removed from the group chat by the administrator.

  ...

  (End of this chapter)

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