The Pioneer of the Rebirth Era

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Almost every city in Detroit is full of car processing plants, parts production plants, and various car modification workshops. So how prosperous it used to be now desolate

Many very advanced automobile production lines now have no figure in the factory building, and only a few security guards close the door. Along the way, Yang Dongxu couldn't help but play drums. Isn't it a wrong choice to open a branch here, but the idea is just a flash, he has his own plans.

"Can you help me buy some auto smelting technology and some parts production technology?" Yang Dongxu asked.

"There is a sentence in the United States that I very much agree with. If you want to eat beef, you don't have to open a farm, because you are just a beef eater, not a cattle breeder." Dave turned his head and looked at Yang Dongxu.

Of course, if you can master the entire production chain of an industry, then you are a unique boss in this industry, but such a giant can not last long, because such an industrial chain is too bloated, once a ring collapses, the entire The company will be split.

The most sensible choice is that you master some core technologies that are not easily broken, such as engine technology and gearbox technology, and then use this as the core to buy other car parts to assemble a car.

When buying parts, you have a lot of autonomy. You don’t have to worry about the production cost of this part and how to innovate the technology. You only need to know whether this part is suitable for your own car.

"I know what you mean. I don't mean to put the entire automobile production chain in my hands. After all, it is unrealistic and it is likely to attract antitrust laws. I bought these technologies and transferred them back to some partners.

I don't need to buy some technology that is too sensitive, you can sell the medium technology. Then I bought it and sold it back to others to make a difference. Yang Dongxu said.

"This..." Dave hesitated and said: "If China and the United States just established diplomatic relations, there is no problem with what you said, even if you buy some sensitive technology, but now... ..."

"Market price, don't ask you to give those preferential prices to partners, you can give me an average market price. Then the final price of each technology purchase is 5% of your remuneration." Yang Dongxu said.

He naturally knew of the technical blockade imposed on China in the international market, and some of the technologies that had been eliminated were sold more expensive than sophisticated technologies.

"I need to think about this." Dave chose to calm down in the face of the huge temptation: "You know that the premise of free speech is political correctness, and when some sensitive regulations are involved, how the lords of the Ministry of Commerce are not humane. . If you invest and build a factory in the United States, I can get you an unexpected discount. It’s a bit of buying technology and sending it back to Huaxia..."

"Okay, this matter can be put aside first. If you feel that it can be operated, we will talk about this matter. Do you have any good suggestions for the purchase of automobile production lines?" Yang Dongxu asked.

"I've taken you through so many places and introduced so many things that must be clear to your heart. In Detroit, you want to buy a car production line is very simple, recruiting skilled workers and engineers is also very simple. As long as you have money, everything can be done, But have you thought about another way?"

"What way?" Yang Dongxu asked.

"Lease or OEM." Dave said.

"Lease or OEM?" Yang Dongxu raised his eyebrows, then his eyes became brighter and brighter.

"Yes, leasing or OEM. After a few days of observation. I found that you don’t seem to care too much about the sales of cars in North America. I just want to assemble the cars here and ship them back to China." Dave observed Yang Dongxu’s The look changes.

"And then?" Yang Dongxu's eyes flickered, and apparently did not expect that the old man Dave felt so keen, he didn't say anything, he knew the purpose of building a factory in the United States.

"If this is the case, you only need to buy a better engine production line with heavy money, and then hand over the other things to other car production companies. Or even renting a car production line is more expensive than buying it. many.

At the same time, it is also easier and more convenient to operate this matter. After all, you are just looking for a foundry partner, or renting a plant is not to buy these into your private property, which will save a lot of trouble in the review. "

"Is the engine production line insensitive?" Yang Dongxu glanced at Dave.

"But aren't you producing in Detroit? Besides, you are making engines, and you are not buying engine production technology. What's so sensitive about it? Can the British bring potatoes to the United States, can't they be fried into chips?" Dave said. .

"It seems like a good choice." Yang Dongxu touched his chin.

Dave felt good, he didn't mean to open the North American market directly. In other words, he did not invest in a car manufacturing plant in Detroit, and used this as a base to enter the North American market.

What he really needs is just an assembly foundry, and then turn the car assembly to the domestic market by importing the car.

I don’t know when the import price of a brand’s car will be at least 30% more expensive than that produced in a domestic joint venture, and some will even double directly.

Although there are reasons for regional protection taxation, it is more because the people do not trust the quality of domestic automobile production, and feel that there is a face in driving imported cars than in joint ventures.

When acquiring Maserati to open a BMW car company in China, Yang Dongxu was not stupid enough to completely move Maserati into China to become the Chinese auto industry.

It is a BMW car company built in a joint venture with the Modu government. Therefore, there is currently a sports car produced by BMW Motors. Why is there a Maserati sports car completely imported in Italy.

Now when the government uses Audi more, the commercial vehicle market becomes more and more active. He needs to get a foreign production line for Audi and Mercedes-Benz business vehicles to meet the domestic market's demand for the import and purchase of these two types of cars.

Although he does not admire foreigners himself, you have to admit. Having fully imported cars is useful for shaping your own brand in the country. When it comes to imports, everyone thinks of being tall, even if they are more expensive, they will buy their teeth.

Even if the internal parts of these cars are the same, only one is produced abroad, and some foreign parts may be used. Others such as engines are not bad at all. It’s just that it’s production abroad and a joint venture.

So for the same engine, just add the word "import" in front, and the car can sell a lot of money. Why doesn't he make so much money?

After roughly visiting Detroit, Dave introduced a few friends to Yang Dongxu. It’s just a simple understanding of the mixed face, and further familiarity. Wait until the investment is settled and see if you can cooperate with each other.

After staying in Detroit for two days, Yang Dongxu flew to New York first, and then flies to the magic capital from wherever he went, and flew directly to Hangzhou without a stop.

Carrefour has been quiet for a while, and this time it is even more menacing. Because this time they completed the merger and acquisition of Purmedes, and became the giant of the European food retail industry, and the second in the world retail industry.

Carrying the momentum of the world's second-largest international retail industry, Carrefour executives are planning to further increase their investment in China to dominate the huge dividend market.

"What's the specific situation?" In the Hangzhou office of the Millennium Supermarket, Yang Dongxu didn't adjust the time difference when he came back, but came here directly.

"This time it's more difficult to deal with than last time. Some people have greeted me above, suggesting that we can't fight the price war rudely anymore." Hu Dashan said with some anxiety.

This time Carrefour is not only aggressive but also playing a routine. Carrefour and Wanwan's unified enterprise are partners. Therefore, this time he entered the mainland retail market, he did not come by himself, but brought the unity together with the mainland’s official attitude towards the Gulf enterprises.

However, although they cooperate with Unity, they do not want to divide the cakes in their bowls into Unity, so they are slogan to help Uniform spread the goods. That is to say, every time Carrefour opens a store, when there is a coincident product with a unified food company, it prefers to choose a unified product to be on the shelf, and gives extremely large discounts in some expenses.

That’s right, putting goods in a supermarket is not about the supermarket giving money to the supplier. It’s about giving the supermarket money before the goods want to enter the supermarket, such as the scan code payment and entrance fee.

When the supermarket opens a branch, the supplier also pays an opening fee. When the branch reaches the anniversary, the supplier pays the festival fee. If the supplier wants to send personnel in the supermarket to do promotional activities, it will also give management fees to the promotional personnel.

In addition, the promotion staff usually has to send at least two, a real promotion. One is to be a porter for loading and unloading goods in supermarkets.

If you pull a banner to promote a product in a supermarket, the supplier of the product promoted on this banner will also have to pay. In general, a supermarket does not only make a difference in retail products, but also makes a lot of money from suppliers.

This was not obvious in China before, because it used to be a seller's market. The supply of goods is not worrying about selling at all. Someone who does not buy me is someone who buys me. At that time, it was the gate shops that asked the suppliers for their goods.

Now 99 years, the domestic economic development has been further liberated, and various factory food factories have sprung up like mushrooms. Major international food giants have also entered the country, wanting to sell their own products well and want to establish their own brand advantages. In addition to spending a lot of money on advertising, they must have in-depth cooperation with supermarkets and hypermarkets.

After all, online shopping has not risen in China at all. The only ports for selling goods are supermarkets, hypermarkets, and small stores in the community. No benefit, no cut meat, why put your product on the supermarket?

So Carrefour's unified discount this time will definitely make them feel excited, and the more branches it helps Carrefour open, the greater the degree of discount. This is a win-win cooperation.

In addition to this, Carrefour has a policy that is to increase localization and branch autonomy. Localization is a good way to understand that the most important one is to find a local partner to borrow a partner's resources to gain a firm foothold.

The store that started in Hangcheng before used this policy, but it was backed by the Millennium Supermarket. However, the Millennium Supermarket can be hard-topped in Hangzhou, which does not mean that it can be hardtopped all over the country. There are always places where Carrefour’s collaborators are better than those who support Millennium Supermarkets.

Branch autonomy is a major aid to localization, which is to increase the power of each branch to list goods on its own. After all, each place has special products in each place and has the preferences of guests in each place.

This autonomy can flexibly adjust the needs of customers in the major branches to the greatest extent. It also increases the power of the branches in disguise, so that local partners can get more profits, so people who cooperate are naturally more enthusiastic to help Carrefour. development of.

"This time it was really a wolf, and it was still a ferocious hungry wolf. How is the membership system going?" Yang Dongxu rubbed his forehead.

Such multinational companies are not so easy to deal with, let alone people are still the world's second largest retail company. What if there were no two brushes in his turn to be the second best?

So he didn't think that Carrefour and other foreign retail businesses that entered the country were so good to deal with from the beginning. Although Hangcheng won one game, one was that he had a great advantage in Hangcheng resources.

The second nature is the long-term deficit, Carrefour shareholders will naturally not be willing to violate their own interests. This time, the other party made a comeback and had a huge momentum.

Obviously, the senior management has unified their voices, and there will be no opposition to temporary loss-making shareholders. With its own strong capital, it pried open the iron gate of this huge market in one fell swoop, and then occupied the market.

At this time, any price war will not be so easy to win, even if he nourishes the Millennium supermarket. Can he still spend more money than the world's second retail giant?

What's more, the country certainly won't allow him to do this~www.ltnovel.com~After all, the introduction of foreign capital has always been a strategy that has been firmly implemented. Although Millennium Supermarket has Hong Kong-owned outerwear in order to get discounts, Renren is the second largest retail giant in the world.

If he succeeds in entering the domestic market, it will have a positive effect on the country's introduction of other foreign capital. As for Hong Kong capital, a lot of money has been invested in the mainland. Those who are making money are making money, and the concessions are also given. And compared with real foreign capital, Hong Kong capital is actually not so powerful.

"Membership system has been popularized, and in addition to a few points, it has also given a certain pre-charged preferential activities. At present, the number of supermarket members has reached 3 million." Hu Dashan said.

Actually, I didn’t think too much about promoting member Kah Dashan before, thinking that it was only used to strengthen customer relationships. And now he found that the membership card can not only be used to stabilize customers, the market value of so many loyal consumer members in the Millennium Supermarket has been greatly increased.

Sometimes when negotiating with a supplier, even if he puts forward some harsh requirements to the supplier to refute, he can also come to the millennium supermarket. There are now more than 3 million regular consumer members, and your products are on the shelves of the millennium supermarket. , It is equivalent to being able to face 3 million consumer customers, which has won many benefits for the supermarket.