The Greatest Showman

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At the 2010 Telluride Film Festival, Drake Doremus persuaded Renly Hall to join "Crazy in Love" for only $20,000; at the 2011 Sundance Film Festival, "Crazy in Love" was picked With the Jury Prize and Jury Special Award, Focus Pictures stood out from the competitors and won the distribution rights of the film; in the second week of October 2011, "Crazy Love" was released in a low-key manner.

From any point of view, "Crazy in Love" is an ordinary independent film, and the best destination for such works is "Blue Valentine" or "Winter's Bones", using Sundance as a platform , gaining attention, and then earning a place in awards season, with the Oscars clearly being the ultimate goal.

But the reality has written a different development curve!

Even though the competition is getting more and more fierce, even if the confrontation is getting more and more fierce, even if the works released every week are menacing, but "Crazy Love" has always remained motionless, showing the abnormal and irregular strong business of an art film. Potential, not only the weekly box office decline is extremely gratifying, but the cumulative box office growth rate is also fast every week. In just six weeks of release, the cumulative North American box office of "Crazy Love" has exceeded 80 million!

In a horizontal comparison, the six-week cumulative box office of "Iron Armored Steel Fist" is 81 million. If nothing else, "Crazy Love" can complete the overtake of "Iron Armored Steel Fist" next week.

Aside from the huge gap in production costs, when the two works debuted, one work was released on a large scale in 3,400 theaters, and the other was screened in four theaters. The distribution strategies can be said to be completely different. But now, the latter is about to overtake the former, which is really amazing. It's not that the performance of "Iron Armored Steel Fist" is too embarrassing, but the box office trend of "Crazy Love" is too amazing.

Although "Iron Armored Steel Fist" and "Crazy Love" both accumulated about 80 million in six weeks, the situation of the two works is completely different. The box office of the former has always dropped by more than 40% in a single week, and the box office of the weekend has also been reduced. It fell below 2 million, and the hope of 100 million in North America was completely shattered; the latter’s box office decline was still controlled at around 30%, and the weekend box office was still higher than 5 million, and 100 million in North America can be said to be a certainty.

Us Weekly's prediction two weeks ago is now becoming a reality.

Although it is said that 200 million in North America is now the measure of success, and the threshold of 100 million has become more approachable, such a low attitude is only for commercial films. If the North American box office of art films wants to reach such a high level, it is still An extremely difficult problem.

In the past three years, among the Oscar-nominated art films, there are only a handful of works that have grossed more than 100 million yuan in North America. ", "The Curious Case of Benjamin Button", nothing more; and, among these works, only one "Weakness" has exceeded 200 million at the North American box office.

It is worth mentioning that, among the above-mentioned works, there is only one true independent film "The Ninth District".

Not only that, "Crazy in Love" is also a love story film, a love story film with an extremely sluggish overall performance since the millennium, not to mention that it is still an art film in the awards season series, and the same type of film has achieved a lot of box office results in North America. In the downturn, "Blue Valentine" is 9 million, "500 Days with Summer" is 32 million, and "Growth Education" is 12 million.

In other words, it is definitely not an easy task for North America to break through 100 million; it is even more difficult to reproduce the miracle of "Juno" in 2007.

Now, "Love is Crazy" has high hopes, replicating the miracle curve again, breaking through 100 million in North America, being nominated by the academy, and the awards season is glorious. The weight of hope is extremely heavy on this literary love movie.

In the third week of November, "Twilight Saga 4: New Moon (Part 1)" won the championship without any suspense with a weekend of over 100 million, and the cumulative box office of "Crazy Love" officially achieved the overtake of "Iron Armored Steel Fist" .

In the third week of December, "Crazy Love" officially crossed the 100 million threshold at the North American box office and temporarily settled at $100.23 million.

In the second week of January, "Crazy Love" launched the second round of expansion, and the weekend box office showed a green increase; in the third week of April, "Crazy Love" officially went offline, ending a 21-year-old Zhou's long screening is the perfect ending to the mighty journey of breaking 100 million for this independent work that cost only 250,000 US dollars!

In the end, 21 weeks after the release of "Crazy Love", the North American box office finally settled at 125 million!

This is not only the second romantic drama film with a box office of over 100 million in North America since the millennium, second only to "Pearl Harbor", replacing "The Notebook" and "Brokeback Mountain" to become the best box office performance in the 21st century Romance movies are purely romantic categories and do not contain other genres.

And it is also the sixth-highest-grossing romantic drama film in the history of filmmaking. The top five works are "Titanic", "Ghost Love", "Pearl Harbor", "Mr. Sweetheart" and "Officer". with a gentleman". Interestingly, four of the five films were nominated for major Oscars, with the only exception being "Pearl Harbor" which received four technical nominations.

In other words, after the 21st century, there is not a single romantic drama movie that has been well-received and well-received, both at the box office and awards. The top performers of awards season were Cold Mountain and Brokeback Mountain.

what does that mean? It means the decline of romantic drama movies in the mainstream market, and it also means that major film companies are shifting their focus from romantic drama genres to romantic comedies, and it also means that romantic drama movies are becoming more and more artistic and more and more.

Independent and increasingly unpopular.

In the past few years, there have been only a handful of romantic drama films that have been able to achieve success in the awards season. Not to mention, last year's "Blue Valentine's Day" alone was greeted with great applause, but in the end it was only a harvest. An Oscar nomination for Best Actress. The marginalization of the market, the neglect of the academy, the genre films that once thrived, are now dying. Of course, this is also the inevitability of the progress of the times, just like Western movies and song and dance movies that have almost disappeared.

So, what about "Love Crazy"?

It is the first romantic drama film in North America to break 100 million at the box office in ten years, and it is also ranked sixth in the box office rankings of this type of film in film history; at the same time, no one should forget the film's praise among film critics. .

So, can it continue the Sundance Film Festival's three-year streak of nominations for Best Picture at the Oscars? Can it reverse the disadvantage of romantic drama movies? Can it replicate the "Growing Up Education" feat to be nominated for an Oscar for Best Picture again? Can it fight its way through the fierce competition of awards season? Can it set records again with a stellar North American box office?

No one expected "Crazy in Love" to do so well at the box office, even if the romance label aside, it's a result that deserves a lot of celebration; no one expected "Crazy in Love" to spark such widespread discussion And boom, even if it doesn't get a place in awards season, it's a welcome achievement.

However, that's not all.

Following the North American market, "Crazy Love" immediately landed in forty-five countries and regions around the world. Although it cannot be compared with the scale of "Harry Potter" in sixty or seventy countries and regions, the focus is The film industry's distribution strategy is completely based on commercial films. Of course, art films that have won Golden Globes and Oscars can also follow this strategy to launch Focus Film's goal, just like Sima Zhao's heart.

"Love Crazy" was a box office success in North America, and factors such as Sundance, Toronto, "The Tonight Show", "Fast \u0026 Furious 5", "Believe It", Renly and Jennifer all played an important role , this is a chain effect, which is indispensable; but in overseas markets, the influence of these factors has been weakened more or less, and only the influence of the awards season is still eye-catching.

In the end, the overseas performance of "Crazy Love" cannot be said to be amazing, but it is also satisfying.

As the hometown of Renly and Felicity, as well as one of the main filming locations for "Crazy in Love", not to mention a highly sought-after area for love art films, the UK has once again demonstrated a strong market potential. One region contributed $19 million in box office figures!

This achievement not only easily crowned the box office champion in overseas markets, but also topped the list, and the box office data of other countries and regions cannot be compared at all.

Outside the UK, the box office in Germany and Australia has exceeded 10 million, which is the only 30 million box office in overseas regions; however, the box office performance of Spain, France and Mexico is not inferior. , all exceeded 8 million, and the results were gratifying.

Of the entire "Crazy In Love" crew, only Renly can barely claim to have "box-office appeal", after all, the "Fast \u0026 Furious 5" craze hasn't subsided. According to statistics after the event, as many as 27% of the audience in overseas markets went to the cinema because of Renly, this figure is even higher than that in North America, which is only 13%. More importantly, the viewing satisfaction of this part of the audience has reached more than 95%.

Quietly, even by surprise, Renly has begun to gain a loyal following.

In the end, "Crazy Love", a film without big names, stars, publicity, and special effects, is also an art film. There are eight regions in the overseas market that have accumulated a total box office of more than 5 million. The total overseas box office of the film has reached 100 million US dollars in one go.

In fact, the accurate data is more than 102.3 million, but the follow-up fraction is really too small, so it is equivalent to 100 million US dollars.

This is also the first overseas love drama film since "Pearl Harbor" to break 100 million at the overseas box office. The closest "Brokeback Mountain" stopped at 95 million. Once again, "Crazy Love" wrote its own History.

A film with an investment cost of 250,000 yuan, the final global box office as high as 227 million US dollars. This is a miracle.

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