The Greatest Showman

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Propaganda, this is a huge system, how much impact can a "Tonight Show" have? What about an "Ellen Show"? Why does the same program sometimes have an excellent publicity effect, and sometimes it has no effect at all? What is the relationship between the publicity effect and the quality of the work, and will the publicity personnel have a direct impact on the publicity effect? What chain reaction will the audience's psychology and public opinion trend have?

It's a discipline. In universities, there is a need for continuous study, continuous research, and continuous in-depth discipline; but in real life, people can only see one result: the box office of "Crazy Love" once again wrote a miracle, following the popular ratings of "The Tonight Show" and the Billboard rankings of "Believe in Belief".

The incredible expansion strategy of Focus Pictures showed their strong confidence. Even with the expansion for the third consecutive week, the weekend box office performance of "Crazy Love" was still strong, and the decline was successfully controlled to an incredible 19%. This is also the only work in the top 30 that has dropped by less than 20%. In the end, it fetched US$15.4 million in three days over the weekend, and the box office of a single hall was still as high as US$6,000. The excellence leaves me speechless.

Two weeks ago, Focus Pictures rushed to expand the show, and was criticized by countless people, but now it has become a magic pen, and it has magnified the topic effect, word-of-mouth effect and focus effect of "crazy in love" to the extreme.

The so-called high-roller gamble means that it will either fail completely or soar into the sky. A little bit of deviation, maybe "crazy in love" will lose everything, but now it seems that Focus Pictures' gamble has been successful, "crazy in love" belongs to the latter, and at this moment is ushering in the biggest of its own. victory.

After three weeks of screenings, "Crazy Love" has surpassed the $40 million mark and has reached $45 million. For an independent work with an investment cost of only 250,000 yuan, and for a film work that sold 5.5 million yuan in distribution rights, this achievement is enough to make Focus Films start cheering and celebrating. .

At this time, the industry is keenly feeling the change in the airflow: what does the box office revenue of 45 million mean? Means profit and dividends? Of course, this is part of it, and more importantly, it means that the movie gets more attention, and at the same time, it also means that Focus Pictures gets more money, and the academy's PR can play a big role, which means: 2011 In the awards season of 2009, the combat power of "Crazy Love" officially entered the forefront.

Whether this is "crazy in love" helping "faithful" or "faithful" helping "crazy in love" is really difficult to express, but what is certain is that Renly is the biggest winner.

In the third week of October, in the North American weekend box office rankings, "Crazy Love" handed over the top spot and retreated to the runner-up position, but it is still one of the most watched and beautiful works in this year's Halloween schedule.

The fall season is deserted and lonely, and this year is no exception. The highest-grossing work so far is the 3D re-screening of "The Lion King", which has earned a cumulative box office of 92 million US dollars since its release. The best performance after two-thirds did not even break 100 million. Such performance clearly made people feel the silence and silence of the entire film market.

In the midst of such a downturn and dullness, "Crazy Love" suddenly emerged. It earned a total of 45 million in the three weeks of its release, and won the box office championship for the week and weekend. The performance was staggering; The best data for the fall season. Even compared to "Moneyball" is not inferior.

The "Moneyball", which is also an Oscar-based art film, is coming fiercely this year.

The director is Bennett Miller (benter), who once directed "Capote", and the screenwriter is Alan Sorkin, who won the Oscar for "The Social Network" and the Oscar for "Schindler's List". The Steven - Zellian (steven-z protagonist lineup brings together Brad - Pitt, Jonah - Hill, Philip - Seymour - Hoffman (peyffman), Robin - White (rght).

The all-star lineup is talking about works like "Moneyball", which is no less than the sensational "Eleven Arhats". Since its landing at the Toronto Film Festival, it has attracted much attention and received constant praise, and is generally considered to be a strong contender for the best picture at the Oscars this year.

The distributor, Sony Columbia, is very ambitious, focusing on art and business together, skipping the screening link directly, and according to the distribution scale of commercial films, it will be officially released in 3,000 theaters, and the promotion and distribution will go all out. confidence in this film. But unfortunately, the market feedback performance is unsatisfactory. At present, it has been released for five weeks, and the cumulative box office has reached 63 million US dollars.

Compared with the investment of 50 million yuan, compared with the star-studded lineup, and compared with the announcement cost of more than 30 million yuan, this result can only be said to be mediocre.

There is no gap without comparison. The debut of "Crazy Love" has robbed a lot of the limelight of "Moneyball". The three newcomers lead the starring, the screenwriter and the director are all unknown rookies, and even the investment cost It was only 250,000, but in just three weeks, it grabbed a box office of 45 million US dollars. Such a rising momentum made people's expectations begin to rise. Is it true that "Love is Crazy"? can be 2011's "Juno" or "Little Miss Sunshine"?

In the third week of October, "Smart: Ghost Story 3" held a grand premiere, aiming for next week's upcoming Halloween, following the confrontation between "Buried Alive" and "Smart: Ghost Story 2" last year, this year's "Love Crazy". "Against" and "Smart: Ghost Record 3" collided, Renly and the series really have an indissoluble bond. But this year

And last year's box office battle has shown a completely different attitude.

"Smart: Ghost Story 3" was enthusiastically sought after by the audience. It broke out the box office data of 52 million US dollars in the opening weekend, easily refreshing the top box office debut of this fall, without any Doubtfully won this week's North American weekend box office rankings; at the same time, with an investment cost of only 5 million, it entered the profitability stage in just a week. Such data is undoubtedly Paramount's biggest reliance, no wonder The sequel continues to be filmed.

The runner-up on the list is "crazy in love".

At that time, "Buried Alive" was still on the long and arduous road of expansion, step by step, and it didn't have much competitiveness on the weekend box office list; now, "Crazy Love" has shown enough to shake the market. Strong potential, easily defeated other competitors and ranked second on the list.

In just one year, such an earth-shaking change has become the best witness to the rise of Renly.

After "Love Crazy", the decline of "Iron Armored Steel Fist" has slowed down, with a decline of 34%, and it took off 10 million US dollars in three days over the weekend, and this week also dropped a corresponding position. , occupying the third place.

"Iron Armored Steel Fist" and "Crazy Love" were also released for three weeks. Except for the first week of "Crazy Love", which was still on the screen, it lost to "Iron Armored Steel Fist", and then for two consecutive weeks, "Crazy Love" Yes." They all had the last laugh. Three weeks of cumulative box office, "Iron Armored Steel Fist" reached 66 million, and "Crazy Love" received 45 million. The gap between the two is far narrower than expected.

Compared with art films, "Crazy in Love" is comparable to "Moneyball"; compared with commercial films, "Iron Armored Steel Fist" cannot occupy an advantage in the face of "Crazy Love". As a result, the media marveled at the excellent box office performance of "Smart: Ghost Record 3", while praising the dark horse journey of "Crazy Love", an incredible journey.

In the outpost of the awards season, works such as "Help", "Moneyball", "A Separation", "Midnight in Paris", "Presidential Killing" and "Desperado Drive" have emerged one after another. Now, "Love" Crazy" officially announced to join the ranks!

After that, the North American film market first ushered in Halloween, and then Thanksgiving, which also officially announced the arrival of the holiday season, followed by Christmas and New Year's Day, the market recovered again

"Puss in Boots", "Twilight: Breaking Dawn Part 1", "Sherlock Holmes: A Game of Shadows", "Mission Impossible 4", "Hugo", "New Year's Eve", "Dragon Tattoo" "The Girl" and other commercial works appeared, not to mention the art films that strive to occupy a place in the awards season. The competitiveness of each work should not be underestimated. After surviving the downturn in the autumn season, the film market finally ushered in the popularity again. People look forward to the dawn.

In this frenzied bombardment, the competitiveness of "Crazy Love" has not been strong enough to complete the counterattack, but it is still firmly in the weekly list with its excellent reputation and solid quality. occupies a place.

In the fourth week of October, "Puss in Boots" won the championship, "Crazy Love" dropped 33% at the box office, and the weekend box office was 10.3 million, ranking fourth on the list.

In the first week of November, "Puss in Boots" won the championship with a sky-high 3% drop, and the box office of "Crazy Love" dropped another 30%. Fifth on the list.

In the second week of November, the two new films of "God of War" and "Jack and Jill" performed far worse than expected. They were inseparable from the "Puss in Boots", which once again delivered an astonishing decline. "Love is Crazy" Once again, the decline was controlled to 22%, and the weekend box office increased by 5.62 million, ranking seventh on the weekend.

Excellent performance, amazing again and again.

Before "Crazy Love" was released, no one predicted its box office performance. It was not because of its prospects, but because there was no need for prediction. This is an art film. Box office prediction is meaningless. The effect of point screening and expansion, then the influence of film critics’ word-of-mouth and audience’s word-of-mouth, and finally the trend of the awards season. In other words, the focus is no longer on the box office.

But four weeks after the release of "Crazy Love", "U.S. Weekly" was certain that the North American box office of the film would exceed 100 million yuan. In this regard, the official magazine of the exhibitor relationship also expressed the same view, and the continuous handover was lower than 4%. Ten’s box office decline, and the growth rate of the box office in the middle of the week is steady and fierce. The trend curve of the cumulative box office is really gratifying. All signs indicate that this will be another literary masterpiece that exceeds 100 million yuan.

"Love is crazy", can it really break 100 million in North America? 8)

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