The Greatest Showman

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The premiere of "Fast and Furious 5" came to an end. Judging from the audience's preliminary sampling interviews, the film's reputation has ushered in an explosive response, completely subverting people's speculation, which is simply incredible!

Before the fifth work was released, the creative style, audience, market positioning, public impression, etc. of "Speed ​​and Passion" were in a relatively stable state: B-level action works, pure popcorn.

There are traces of the trend of such movies. The simplest case is that when the news of Dwayne Johnson's upcoming joining was raging, people were not surprised at all, because this is the choice that fits the style of the series; but in the end The choice of Renly was an accident, a huge accident, completely deviated from the track, and then caused an uproar in the media and audience, almost everyone was not optimistic about this choice.

Similarly, the same is true for the word-of-mouth feedback data of movies in the media comprehensive review, imdb score, Rotten Tomatoes index, theater score, popcorn index, etc. From professional media to mass media, from senior audiences to ordinary audiences, the word-of-mouth trend is as always and quite stable.

The previous four works of the series have been criticized by professional film critics. The media reviews of the four works are in the order of precedence. The media reviews of the previous four works are 58 points, 38 points, 4 Fifteen points and forty-six points, not only have I never passed, but the performance of the scores is really unsatisfactory.

Similarly, the mass media is not far behind, showing no mercy on Rotten Tomatoes. The freshness index of the four works is only 53%, 36%, 37%, and 100% respectively. Twenty-eighth, the overall rating trend is even worse than the media comprehensive review.

Even the fourth film, which reawakened the confidence of Universal Pictures, was no exception. It encountered a storm of bad reviews. It can be clearly felt that the media did not welcome the series. It's no wonder that when the opening battle between "Fast and Furious 5" and "Thor" just started, the news media didn't catch it at all. In their eyes, this series of works that has already shot the fifth part is not at all. The necessity of filming is even less qualified to be compared with "Thor".

If the harshness of the media is due to their professional requirements, even if it is a popcorn commercial movie, they expect to be able to shoot the level of "Avatar" and "Inception", even if it is not "Batman: The Dark Knight"; then The audience's verbal criticism further proves the "B-level" attribute of this series of works.

imdb presents the ratings of senior viewers. The ratings of the first four parts of the series are 6.7, 5.9, 6, and 6.6. Although the scores are still not outstanding, not even "seven" , but at least it passed - or hovering on the edge of passing, it can be seen that the audience's requirements for popcorn are relatively relaxed.

This can also be reflected in the theater scores. The scores of the previous four works have remained extremely stable on a horizontal line, namely b+, a-, a-, and a-. Objectively speaking, the theater score "a" of a commercial movie is in line with expectations, and it has a bonus effect on the subsequent box office. "a-" can only be regarded as a passing line, but the "Fast and Furious" series at least passed.

On the other hand, the popcorn index from the general audience can be used as auxiliary reference data. The scores of the four works are 74%, 50%, 69%, and 67% respectively. . For commercial films, even the first 74% is a big disappointment. None of them can exceed the minimum standard line of "80%" for popcorn, not to mention the other three are terrible. 's data.

On the whole, the series of movies have indeed attracted a relatively fixed audience. Their requirements are very simple, just luxury cars, drag racing, and excitement. This is enough; but for the general audience, the series of movies still lacks. In order to be attractive, the protagonist lineup also lacks appeal, which can be clearly seen from the box office——

The best box office performance of the previous four works was the fourth film, with a North American box office of 155 million and a global box office of 360 million. Compared with the fourth film's cost of 85 million, it successfully achieved profitability. But it can hardly be called bright.

Whether it is the media or the audience, the "Fast and Furious" series is far from a work worthy of admiration, not to mention the word-of-mouth, even if it is the fourth film that is determined to continue to invest in Universal Pictures, the "Praise" is still a long way off, but now, the fifth part has ushered in an explosive praise frenzy? Even if it was just the premiere, it sparked a chorus of exclamations: What the hell happened?

From the fourth to the fifth, what exactly happened to make the film successfully reinvent itself? When people browsed the entire production cast of Fast \u0026 Furious 5, including the producers; and then browsed the interviews after the premiere, including four different media, then it was easy to find A common point, or a difference -

Renly-Hall.

The only difference between the fourth and fifth is that Renly's excellent performance was also mentioned in the four media audience interviews. This, this is really too incredible, but it really happened. Replacing Dwayne by Renly, which was originally scolded as a stupid move, has now become an opportunity for the movie to regain its vitality?

Even if this is a Hollywood where dreams come true, even if this is a Hollywood full of miracles, even if this is a Hollywood where anything is possible, but this is too unbelievable!

Maybe the sampling of the premiere audience wasn't quite accurate? maybe it was

The shift in focus caused by the uproar of news during this time? Maybe it was the majority of Renly's fans that night? Maybe the journalist himself is a Renly supporter? Maybe... maybe there are other subjective or objective reasons that led to such a result - such a wrong and outrageous result?

But then, all kinds of guesses and speculations had not had time to diverge, and they were stillborn and strangled in the cradle. Because, the first batch of comprehensive media reviews have been released - their views coincide with the sample survey of the "Seattle Post"!

Actually! Actually! Actually!

After the audience, the film critics also praised "Fast and Furious 5"? Did the film critics also give Renly positive words? Actually film critics also sing praises for this B-series film? These are critical and sharp, troublesome and cumbersome critics! This is definitely the Arabian Nights of the Thousand and One Nights. This year's summer season will really bring chaos to the world!

After the premiere, a total of forty-three professional media wrote film reviews. Such a number is definitely a victory for commercial films. For the fourth film two years ago, there were only twenty-eight professional media who wrote film reviews. , the gap is beyond imagination, and the leap-forward progress can be seen intuitively.

The amount of media reflects the degree of attention the film has received, which is not common for commercial films. On the positive side, the hype of the opening battle has indeed earned "Fast \u0026 Furious 5" incredible attention; on the negative side, there has been an increase in the nit-picking media, and these professional film critics are not easy to serve. .

But apparently, this time "Fast \u0026 Furious 5" successfully turned the disadvantage into an advantage!

The first among them is "Variety" magazine.

This one of the most authoritative professional magazines in the industry, on the eve of the opening battle, not only expressed support for "Thor", but also seriously analyzed the disadvantages of "Fast and Furious 5", thinking that this work is in the All links are underdogs in all aspects, and to win, I am afraid it will take a miracle. The calm and objective analysis and detailed content have made it once again won the affirmation of the industry peers, and has also become a weather vane for the prediction of the box office trend.

After the premiere ended, Stephen Holden, the chief film critic of "Variety", immediately published his short review, showing his concern and attention to the opening battle once again.

Hidden behind this, it can be seen that Hollywood industry insiders led by "variety" are paying close attention to the box office trend of comic-adapted superhero movies this summer, as well as the follow-up impact on the entire film industry, in other words. , the opening battle of "Fast and Furious 5" and "Thor", the attention is far more hot than people think.

"It's certainly a dazzling action blockbuster, and a testament to the franchise's potential to break away from the B-grade mold and officially become a top commercial franchise."

In the first sentence of the opening, Steven sent praise and continued this trend, "In the narrow and sultry streets of Rio de Janeiro, an unbelievable match made The mood of the movie reaches its high/climax, and the scene has all the elements to make the audience scream and get excited:

The thrilling you chase me on the street, accompanied by explosions, destructions, thrilling chase scenes, and unrestrained imagination, break people's fixed concepts time and time again, and present a dream-making method that breaks Newton's three laws. Out of the dream moment of the Hollywood film industry, the full burst of adrenaline will allow every audience to experience the ultimate audio-visual feast.

Justin Lin did it, and he managed to take the franchise to a whole new level, giving it a whole new lease of life, and starting to look forward to seeing it as a huge commercial success. "

Unlike previous predictions, Stephen gave almost all the praise to the movie, in a way of enjoying the popcorn, and really started to make people interested in "Fast \u0026 Furious 5", but, this It's not over yet.

"The most beautiful part of the film is undoubtedly the addition of Hall. The young actor not only once again proved his outstanding and solid acting skills, but also showed his agility and dashing charm. There is no doubt that Hall is this year. The biggest harvest of the summer season! It is also the most sensible choice for the series!"

Boom, boom! From audiences to film critics, "Fast and Furious 5", which took the lead in making moves, will be the first to win in this opening battle!

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