The Greatest Showman

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"The premiere of 'Fast and Furious 5' is a sensation, detonating the summer season!"

"In the opening battle, 'Fast \u0026 Furious 5' is on the stage, and you are in great shape!"

"The premiere is unbelievable! The 2011 summer season is coming a week earlier?"

"Stunning debut, Renly Hall shines on the big screen!"

"Renly-Hall responds with action: the opening battle, a must!"

"Wonderful! Wonderful! Wonderful! 'Fast and Furious 5' was born, and the battle situation changed suddenly."

"One footstep, one step, 'Fast and Furious 5' reversed the law that the sequel got worse and worse, and radiated new vitality, and the B-level series officially became a blockbuster series!"

"Fast and Furious 5 is a huge hit with Justin Lin's victory."

"Out of the limelight, Renly Hall takes charge of premiere night and becomes a star!"

"Friends help out, Hall shows a strong network of showbiz contacts."

"Unexpectedly, 'Fast and Furious 5' received rave reviews, showing the potential of a dark horse, and the suspense of the opening battle increased sharply!"

"Strong debut! The premiere detonated praise, and 'Fast and Furious 5' moved forward in a low-key manner."

...

"Surprise! Hall and Lawrence have been dating for three months?"

The last one is obviously a gossip about catching fish in troubled waters. It's too much to do if you just want to rub the hot spot, but despite this, this news has caused a lot of discussion on the Internet. It can be seen from this aspect that "speed and The premiere of Passion 5 was a sensation, and any topic was the focus.

The next day, the entertainment headlines of the major news were undoubtedly dominated by "Fast and Furious 5", and more than 300 print media reported it at the first time. To be more precise, As long as it's a news outlet with an entertainment section, no one will miss this hilarious premiere -- or, in other words, no one will miss the opening battle.

Before the premiere, Nathan once complained about why people were generally not optimistic about "Fast and Furious 5" in this showdown. In his opinion, this series can be filmed for the fifth part, fans The foundation must not be underestimated; what's more, every man has more or less fantasies about luxury cars, and the market foundation of the series of movies should have great potential; plus Vin Diesel, Paul Walker, Renly- Hall's duel appeal... This work really has the ability to create great results.

Not just Nathan, but many laypeople think so too. But in fact, the industry generally regards "Fast and Furious 5" as a dark horse, which is not without reason.

After all, the subject matter is the fatal factor. In the general view, men are the main force in the summer market, and men have a certain hobby for luxury cars and racing cars. The mass base of such movies should be very broad. But people have overlooked a key point: it is not easy to shoot a racing movie with new ideas, patterns, and quality.

The "Speed ​​and Passion" series is faced with such a dilemma. It is difficult for the script to last for 90 minutes, and it is difficult to create new ideas. Therefore, for the third part, I chose the Asian racing car. The popular drift ended up falling apart on American soil.

Not only "Speed ​​and Passion", in the entire North American film history, there are not a few movies about racing or drag racing, such as "Life and Death", "Taxi Express", "Death Speed", "Top Speed ​​60 Seconds", "Car Racing" "General Mobilization" and so on, but among them, only "Life and Death" has made a profit.

Only one.

"Taxi Express" was a big hit at the box office in France, but in North America, it was not acclimatized, and the results were poor; "Speed ​​​​60 Seconds" gathered Nicolas Cage and Angelina Jolie. ) two big names, and finally the North American box office barely exceeded 100 million, which brought a loss of nearly 30 million to Disney's Pubwei Films; even the invincible and invincible Pixar also suffered the first place because of "Cars". Subsequent to the full collapse of word-of-mouth in North America, box office revenue was barely flat.

People refer to the Fast and Furious franchise as a B-movie, and the size of the investment is only part of the reason.

In addition to this, the cautiousness of Universal Pictures is also an important reason. From the investment cost, to the cast lineup, to the promotion cost, "Fast and Furious 5" cannot be regarded as a blockbuster, even if the cost of the fifth film is It has reached 120 million, but the overall specifications still do not meet the standard of summer blockbusters, and it still continues the promotion routine of the previous B-level movies - just B-level movies with relatively high investment.

In short, the overall momentum and weight of "Fast and Furious 5" is not at the same level as "Thor" at all. It's like a boxing match, two different weights. It's not that who is more powerful, but the magnitude itself is different.

But now, this dark horse has shown incredible explosiveness, showing excellent fighting ability from the premiere.

On the one hand, according to incomplete statistics, a total of more than 1,460 audience members attended the premiere, setting a new historical record for audience participation in non-summer premieres; 291 of them were blue. The scene of politely responding to help is reminiscent of the premiere scene of "Twilight".

Such a grand event is really impressive. The so-called concern of a weak market fan base seems to be turning into a joke.

On the other hand, compared to "Thor", the starlight of "Fast and Furious 5" is undoubtedly a lot bleak, but last night's premiere was brilliant, Seth Rogen, Jennifer - Lawrence, Ryan Gosling and other topics of focus arrived at the scene one after another, making Renly the limelight; later Scarlett Johansson also recorded a video, expressing that she was "unable to attend because of her contract" - she starred in last year The "Iron Man 2" officially became a part of the Marvel Universe. This ridicule also attracted laughter from the reporters.

If it weren't for the surprise video that followed, Renly would have stole the show for the night's best contacts, not even Paul, who had his friend Jessica-alba in attendance. It also made people realize that Chris Hemsworth's previous slander was false, which in turn increased the credibility of the "borrowed door". However, the subsequent surprise video actually has Renly's credit:

Tom Hanks and Steven Spielberg recorded a video congratulating Renly and Van on the premiere of their collaboration. It was definitely the biggest talking point of the night - people remembered at this point that Fan was in "Saving Private Ryan" when he was a fledgling, and not to mention Renly.

Originally, people were still worried about the dim starlight, which would affect the follow-up publicity of the premiere; I didn't expect that the starlight that night was dizzying. Today's major media reports have focused their attention on these key figures, which is really lively. Concerns that Universal's poor publicity may have a negative impact on the movie's premiere box office seem to be dissipating little by little.

Of course, these are only potential influencing factors. It seems that the flowers are blooming, but it is still unknown how much they can actually contribute to the box office of the movie. The most important thing, after all, is the reaction of the audience and critics.

After the premiere, including the "Seattle Post", a total of four media conducted on-site investigation and interviews to understand the audience's thoughts intuitively and simply.

"Seattle Post" interviewed 103 viewers that night, of which 75 viewers said that the movie was very exciting and far exceeded expectations; 21 viewers said that the movie was good and met the expected standard; another seven Celebrity audiences thought the movie was boring, even if they didn't watch it.

When asked "whether I would recommend friends to watch it", a total of 99 viewers gave affirmative answers, and only four viewers said no; and for "Fast and Furious 5" and "Thor" In the opening battle of the summer season, 57 viewers said they would not watch "Thor", but supported "Fast and Furious 5", 32 viewers said they would definitely watch "Thor", and 14 others The audience said that they will decide after seeing the media evaluation of "Thor" and the audience's word of mouth.

Most interestingly, the "best part" was also mentioned in the interview, with eighty-eight viewers mentioning "Renly Hall" or "newly added characters", and seventy-four viewers Mentioned "The Last Drag Race" or "Armageddon", and another twenty-seven viewers mentioned "Vin Diesel". As for other various keywords, there are many more, but the frequency of mentioning is not so high. .

As we all know, the audience who are willing to attend the premiere are basically the audience who are full of expectations for this movie, and can also be considered as the audience who love this movie. Therefore, their evaluations will be relatively more positive.

Despite this, more than 93% of the audience expressed their expectations, or more, and more than 96% of the audience said they would recommend it to a friend. Such a proportion is still appalling. To sum it up simply: the audience showed great love.

Not only the "Seattle Post", but three other media outlets that conducted on-site surveys also came up with similar results. Judging from the audience base of the premiere alone, the popcorn satisfaction index reached an incredible 99 percent.

Although it is said that the audience base of the premiere is small, the composition is loyal, and the reference value is not large. In the end, we still need to look at the theater scores after the opening weekend and the popcorn index on Rotten Tomatoes, but the rave reviews of the premiere night are still amazing. Countless people!

In the summer box office battle, the evaluation of film critics is still an important measure, but it is undeniable that the influence is relatively limited, and works like "Transformers" are constantly scolded, relying on the wonderful visual effects. It can always create box office miracles; relatively speaking, ratings that reflect audience attitudes such as popcorn index and theater scores are the key to the box office.

Now that the premiere of "Fast and Furious 5" is over, they have made an incredible start in the audience response score; and the emergence of Renly has added some magic to the film. The color of the film, which makes people more curious: what kind of new character is it that can inject so much vitality into the series of movies?

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