The Fantasy Entertainment Empire

The sales performance of "Steam Daming" is quite outstanding.

The reputation bonus of Dimension Entertainment itself, as well as the good reputation left by the two from the previous game work "Taiwu Painting Scroll 2", are all things that add points to sales.

Coupled with the excellent quality of the work itself, it is normal to get good sales.

This game, in the first week in mainland China, sold 4 million sets. Judging from the unit price of more than 200, this figure is more than 400 million or almost 500 million in sales.

The key point is that in mainland China, the platform on which "Steam Daming" is launched is Dimension Entertainment's own "Dimension Platform". There is no channel fee, and the profits earned, excluding taxes and operating costs, are all their own in the end.

However, for 3A games such as "Steam Daming", the domestic market environment is still immature compared with the European, American and Japanese markets.

Overseas, "Steam Daming" is priced at US$69, which is slightly more expensive than "Taiwu 2". Especially in the Japanese market, the pricing standard is the most expensive, reaching US$79.

Calculated, a game would cost more than 400 or even 500 yuan in Europe, America and Japan.

In China, the price is 199 yuan, which is less than half of that in Europe, America and Japan.

This is of course taking into account the domestic consumption level.

As a company based in China, Dimension Entertainment certainly attaches great importance to the domestic market. But for such a 3A masterpiece, it is unrealistic to only rely on a single market when the investment is huge.

Although the sales in overseas markets have to be divided into Activision, but due to the higher sales price, the money you get from selling a share is actually not small.

The overseas sales of "Steam Daming" are also quite good.

In the first week, 6 million units were also sold.

Since then, the sales volume of "Steam Daming" in the first week has already reached 10 million sets.

This is a pretty good statistic. In this world, no matter which game can sell this result in the first week, it will definitely be quite explosive.

Among them, the efforts of Activision, to be honest, cannot be erased. They invested hundreds of millions of dollars in publicity before and at the beginning of the launch of "Steam Daming".

With so much money, the effect of throwing it down is very obvious. The so-called good wine is afraid of deep alleys. Without such a huge amount of publicity, it is difficult for even the best works to achieve such high sales in the first week.

However, despite this, the people at Activision still can't feel happy.

The sales volume in China has nothing to do with them. It is only the game sales volume in major markets such as Europe, America, and Japan. Although it has reached an ultra-high figure of 6 million sets, this is a data that is a great success for any work, but for For "Steam Daming", it is different.

Activision paid too high a price to win this work.

With an agency fee of 60 million US dollars, plus 150 million publicity investment, the cost they spent on this work is almost more than 200 million US dollars. And the sales of 6 million sets have reached more than 400 million U.S. dollars, but as agents, the agency income they can get is only one-third of it-this is still without deducting some costs. .

In terms of the current first-week sales, their cost input still has a loss of more than half.

Although the time has just passed halfway, but based on the experience of Activision and the practice of the entire industry, the sales volume in the first week is crucial for a masterpiece with sufficient exposure.

From past experience, the first week sales of a game account for about one-third to half of the overall sales of the work. Sales evergreens like "Taiwu 2" and "GTA5" are another matter, not the same.

Based on normal experience, if the follow-up trend of "Steam Daming" is relatively average, then the final sales volume is estimated to be 10 million to 13 million. This means that the huge amount of money that Activision invested in this work may cause losses. Even if it makes money, it will not make much.

This is not a good thing.

Although the most worrying blood loss did not happen, the 200 million US dollars in funds, at the risk of a large loss, was not pursuing that small profit.

But looking at the current situation... Even in the best case, it would be difficult to create that kind of miracle.

Unless, the follow-up sales trend of "Steam Daming" can be similar to that of "Taiwu Painting Scroll 2".

However, according to the analysis report given by the staff of Activision's commercial department, it is basically unlikely.

You know, when "Taiwu 2" was launched, the global sales volume in the first week was 14 million sets.

The publicity investment of "Steam Daming" is higher than that of "Taiwu 2"; Dimension Entertainment is no longer the unknown player before, and now they can be regarded as a famous team in the game industry. With the support of many parties, the total global sales volume of "Steam Daming" in the first week is only a little over 10 million, which is a lot worse than "Taiwu 2".

Even the sales in the first week have not been compared with "Taiwu 2", so why should they compare with the follow-up sales?

Activision's internal project team responsible for "Steam Daming" is currently in a low mood.

In private, some people complained a lot about Arnold who bought "Steam Great Ming" at a high price.

However, the low morale is low, but it is not too desperate.

After all... With so much money spent in the early stage, of course they have made quite a lot of plans for various consequences.

In this case, it can actually be regarded as upper-middle class.

But no matter what, things still have to go on.

Although "Steam Daming" has been online for a week, the corresponding publicity still cannot be left behind.

Continue to invest in costs and continue to carry out various publicity.

Anyway... the 150 million publicity costs are included in the contract, and people from Dimension North America are watching to do audits, so they have to be spent.

However... What people didn't expect was that when the word-of-mouth of "Steam Daming" fermented, the thinning trend similar to "Taiwu 2" that many people thought was impossible, reappeared.

Even worse!

The word-of-mouth fermentation of "Steam Daming" is not just good praise from various players. The most outstanding point of this work, that is, the "freest linear narrative", is not something that can be experienced immediately after entering the game. If a person who doesn't know this at all starts playing, he will hardly notice it. Only after the player makes a different action than the last time, will he find that the following plot will be completely different.

And this point, when more and more people realize and participate in the promotion, will slowly show its power!

I know my latest update is sloppy...

There is no excuse, but it is the end of the book, and it is estimated that there are only five chapters away from the finale.

The main energy is still on the conception of the new book.

This book will finish the finale before the tenth. The new book will be released in early June.