The Director of Music Department

"Give me a luxurious suit!" Lin Yaoyao was the one who was not short of money, so she immediately asked for a luxurious suit.

After buying it, Lin Yaoyao couldn't wait to take it apart, and there really was a full set of puppet dolls inside. The difference from ordinary doll peripheral products is that this is a string puppet.

Lin Yaoyao couldn't help but tried it. Although she could manipulate it, it seemed a bit clumsy, but it still made her smile.

"It's so fun! Let's go buy tickets and watch this "Silk Pulling Opera"!" Lin Yaoyao said.

"Okay!" Mu Nan naturally wouldn't object.

Moreover, he has also heard about this movie. He heard from his friends that Yan Lingxuan's performance was on a large scale. As a male actor, he would definitely not admit it in front of his girlfriend. He went for this.

"Drawing the Silk Opera" inevitably saw a sharp drop in the box office on Monday working days, but it reported a close of 36 million that day, a drop of less than 50%, which is already a very good result.

In the next three working days, another 100 million box office will be collected, and it will be screened for a full week, with a total box office of 360 million!

However, with such a box office trend, it is still very difficult to break the 1 billion box office, but it is enough for Huaxin and Wang Yifan to smile.

Especially the sales of peripheral products gave them a pleasant surprise.

"I didn't expect that!" Lin Husheng said happily as he looked at the report.

"Yeah, I didn't expect that even the peripherals could have such a high sales volume." Chen Hanming was also amazed.

Most of the income of Huaguo's movies comes from the box office share. In terms of peripherals, unless it is an animated movie, otherwise, it is almost negligible.

But this time the "Silk Pulling Play" gave them a big surprise.

"The sales volume exceeded 20 million in a week, which is unbelievable!" Lin Husheng said.

Although 20 million sales is actually not much for the box office, you must know that the surrounding sales, even after cost and channel expenses, are at least half of the revenue, and the key is that this is additional income.

Wang Yifan felt that this was normal.

"Actually, I don't think it's a big deal. You haven't noticed that in the early days, online e-commerce was full of counterfeit goods, but now, people's consumption concepts have changed. They no longer pursue cheap prices, but high-quality goods. Many people even hesitate when they see some cheap products, and wonder if they are genuine products, instead of buying pirated copies as they did earlier.”

"I checked and found that although there are still many shops selling pirated products on the Internet, the sales of genuine peripheral products have been increasing. Because "Drawing the Silk Opera" itself is not a movie for all age groups, so There are relatively few peripheral products, so this sales volume is really nothing.”

"In fact, if you look at the animation production companies in recent years, you will know that. In the past few years, animation companies produced some animation series, but they could not be sold at a high price. Brand authorization is also of little value, but in recent years, there are even animation companies. The company was able to go public, why? Because their brand has become valuable, and many physical stores and online stores have begun to sell genuine products. The era of small profits but high sales has passed in this industry.”

What Wang Yifan said is the fact that although intellectual property is more valued in this world, in fact, piracy is still difficult to ban in many cases. However, with the rise of people's living standards and economic levels, the concept of consumption has also begun to change from the earlier one. The pursuit of cheap has turned into the pursuit of quality.

Moreover, piracy actually required cost. As Huaguo's economic level rose, so did labor costs. Naturally, the cost of those piracy also rose.

If a genuine product sells for 50 yuan, how much does the pirated version sell for?

Usually it takes at least 20 yuan to make a profit, and the profit is very low. Not to mention whether the public is willing to buy it, but the merchants, first of all, they will definitely not like pirated products so much.

Because the profit is low, even if the profit is small but the sales are high, it must be able to sell more, and selling pirated copies is also a risky thing for many merchants.

Therefore, in the past few years, the proportion of genuine products in the sales of peripheral products has been rising.

Like movies.

Although there are still pirated movies, it is almost impossible to find the gun version that can be watched online, and some of them need to be downloaded to watch.

Don’t underestimate this point. In fact, most people are lazy and novice. If they can watch it directly, then of course they are willing. It turned out to be fake.

In addition, practitioners in the domestic film industry and some download platforms on the Internet have also reached some unspoken agreements, that is, they will release high-definition versions, but there is a time limit.

In the second weekend, "Drawing the Silk Opera" dropped by nearly 40% compared with the previous weekend, and closed at 140 million in three days.

The total box office of "Drawing the Silk Opera" exceeded 500 million!

Although one billion is almost impossible, the final box office is at least 700 million.

However, the sales of peripherals are very gratifying. After selling nearly 20 million in the first week, the sales increased a lot in the second week. Because the online channel started selling, the sales in the second week reached 36 million!

The online channel contributes more than half of the sales. The key point is that the sales share of the online channel is higher.

Xu Cang was relieved! At least, it's no longer a problem for "Drawing the Silk Opera" to simply rely on the box office to pay back, and everything else is profit.

This has been very difficult.

Afterwards, the low-budget movie "Sniper Phone Booth" was released, and it also gained a good reputation, and the box office was also very good.

It will be released at the end of August, and will be released for 28 days until the end of September. "Sniper Phone Booth" has a box office of 46 million. Although such a box office is difficult to compare with "Longsi Opera", the return on investment is much higher than "Longsi Opera". The point is that the production cycle for this type of movie is really too short.

In fact, some giant companies have noticed for a long time. The previous "127 Hours" and the subsequent "Sniper Booth" both have a box office of 50 million. This box office does not seem obvious, but the problem is that this kind of movie , there is no need for a big star to be in charge, the director is also a rookie director, and the cost is pitifully low, but the two films combined will at least bring more than 50 million profits to the investors.

Most importantly, the cycle is short! The operation difficulty is low, but it can cultivate talents.

Su Zhen and Dou Qingle, who knew about them before? Although they are still not well-known even after making these two films, but there are many such people, so who dares to say that the next Wang Yifan will not appear among them?

Therefore, Times Lighting and Shadow, and Prosperous Tang Kyushu have also started to discuss similar project plans.

Of course, they are not fools. Do you really think that any low-budget movie can be successful?