Super Tycoon

The development of the global mobile phone market last year exceeded everyone's expectations. At the beginning of 2012, the sales statistics of global mobile phone manufacturers came out, which once again shocked everyone's attention.

Zhiduoxing maintained the first place strongly, with global mobile phone sales reaching 488 million units, accounting for 32.5% of the global market share, and it is also the only mobile phone manufacturer exceeding 30%.

The second place was taken by Samsung, with a sales volume of 297 million units. It failed to complete the sales target of 300 million units, but it was almost there, with a market share of 19.8%.

The speed of Nokia's decline is astonishing. Last year, it was almost the same as Zhiduoxing. This year, it only has 246 million units, ranking third, and its market share has dropped to 16.4%.

The fourth is even more surprising. Zhang Yang originally thought that it should be Lianxiang. Last year, Lianxiang performed very well and its reputation improved a lot, but in the end it was a surprising brand, ZTE, with sales reaching 110 million units.

However, many of ZTE's products are OEMs for other brands. In fact, not many of their announced shipments are self-owned brands, which is difficult to convince the public.

Lianxiang ranks fifth, with global shipments reaching 103 million units, completing the sales target of 100 million units, and their dual-brand strategy has allowed them to develop very well.

Sixth, many companies were surprised. It was not LG or Suni that was estimated at the beginning of the year, but China's Wanyan, with a shipment of 76 million units, all of which were smartphones, mostly entry-level.

The seventh is HTC, with a shipment of 51 million units, exceeding 50 million units for the first time, and HTC has withdrawn from the Microsoft alliance and fully supports the Zhiduoxing system camp.

The eighth is China's brand, Huawei, with a shipment of 48 million units, which failed to achieve the goal of 50 million units, but the upward momentum is also very strong.

The ninth is LG, with sales of 21 million units, the tenth is Motorola, with 18 million units, the eleventh is Sunny, with 17 million units, and the twelfth is Blackberry, with only 10 million units. It is said that this data is only for shipments. In fact, less than 10 million units were sold.

As for other small manufacturers, there is no statistics at all.

Huaxia has become the absolute overlord of the mobile phone market, with Zhiduoxing as the leader, and Lianxiang, ZTE, Wanyan, Huawei, etc. are all very powerful.

The Gionee brand, which rose briefly before, is about to disappear, and the market has been taken away by ZTE and others, because the boss went to Macau for two rounds, and he embezzled all the company's working capital.

The global annual sales of mobile phones can exceed 1.5 billion units, which is a drop from last year. Everyone understands this. The popularity of 3G has dropped, and many people have changed their mobile phones.

But in the next two years, the sales of mobile phones will skyrocket again, because the era of 4G is coming.

Originally, the sales volume of smartphones this year was estimated to reach half, or at least more than 700 million units, but in the end it was only about 650 million units, and feature phones still surpassed smartphones.

The most fundamental reason is the upsurge of functional phones brought about by Zhiduoxing in the fourth quarter. As a result, the shipments of Zhiduoxing were lower than everyone expected, and they still mainly promoted smartphones with their agents.

Zhiduoxing's smartphone sales have already exceeded 300 million units, surpassing all other manufacturers in this part alone. Smartphones based on the Zhiduoxing system accounted for 78% of the market share, Microsoft systems ranked second with only 14%, Symbian systems accounted for 6%, BlackBerry and other systems,

accounted for two percent.

Everyone knows that the BlackBerry system is about to die, and Nokia has also announced that it has joined the Microsoft camp, so Symbian mobile phones may also become the swan song. Nokia will not stick to the plan of 150 million Symbian mobile phones, because it cannot be sold.

It's just that many people don't expect that with the support of Nokia, the Microsoft system is still not the opponent of the Zhiduoxing system, and it seems that the gap is still widening.

Microsoft has made some linkage measures so that smartphones using Microsoft systems can transfer files with PCs better, but how many people will use this function?

Among the mobile phone manufacturers that support the Microsoft system, except for Nokia, which is still struggling, all others have lost.

Zhang Yang looked at the shipment statistics and circled the names of ZTE and HTC. I paid attention to Samsung, but I didn't expect the rise of ZTE and HTC, which is very surprising.

In the previous life, HTC also rose briefly after supporting Android, and was the first to launch the popular rear dual-camera mobile phone, but in this life, HTC did not have too bright innovations, but it still broke out.

After annexing BenQ's mobile phone business, HTC's technology has risen rapidly. They only do smart phone business and don't delay making money.

Zhang Yang didn't want HTC to rise in the end and affect the status of Zhiduoxing. He was not happy even if it affected Wan Yan's status.

As for ZTE, this company has developed better than in the previous life. It has merged many small domestic manufacturers, and because of the purchase of some of BenQ's mobile phone technology and the support of the government, it has become very prosperous.

In particular, ZTE basically annexed Gionee's market, flourished in the vast rural market, and was well received in Africa, which caused Nokia a headache.

On the other hand, Huawei, the mobile phone leader in Huaxia in the previous life, can only be said to be developing well now, and no one can see the potential for its rise. The main reason is that Huaxia's smartphone market has developed better than in the previous life, and there is not so much room left for Huawei.

Lianxiang has developed much better than in the previous life, becoming the world's top mobile phone manufacturer, and several smartphones are very popular, and has no plan to expand market share through acquisitions.

In two years, he wants to let the smart phone camp completely crush the Microsoft camp, and let the Chinese mobile phone industry become a global benchmark, so that Samsung can only follow suit, and find a way to squeeze Samsung out of the top three smartphones!

While Zhang Yang was looking at the statistics table, there was a hasty knock on the door. He raised his head and saw Xiao Wang running in.

"Chairman, Motorola was acquired by Google!"

Zhang Yang immediately turned on the computer screen and watched the news on the Internet. Google announced that they will acquire Motorola's mobile business for a specific amount of tens of billions of dollars.

This really surprised Zhang Yang. In his previous life, Google acquired Motorola’s mobile business because Google had an Android system and wanted to grab all the hardware and software and eat all the market.

But it proved to be a failure in the end, and sold the mobile phone business to Lianxiang, the third largest smartphone market at that time, second only to Apple and Samsung giants.

In this life, Google did not have Android, but joined the Zhiduoxing camp, and now it has acquired Motorola Mobile. It seems that it still wants to use hardware to open up the market and make more money.

However, the purchase price of Google in the previous life reached 12.5 billion U.S. dollars, but this life is much cheaper, mainly because Motorola declined too fast, and Zhang Yang felt that the price of 10 billion U.S. dollars was too expensive.

"It doesn't matter. The big deal is that Google also makes mobile phones. Do we need to be afraid? Motorola, an established manufacturer, is no match for us. Google has no experience and is easier to beat."

"Strive to get BlackBerry, LG and Souni out of the mobile phone market this year. So many manufacturers have quit, what are the three of them still insisting on?"

"In two years, I will let the mobile phone business account for more than 50% of the share and become the absolute overlord!"

Thanks to Feng Guowuhen for the reward of 100 dots, thank you.

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