Super Tycoon

【BlackBerry and Samsung reached a strategic alliance to expand mobile device management and security platform】

This news was much earlier than in the previous life, and also because BlackBerry declined faster than in the previous life. BlackBerry's handset sales may be bottoming out this year, and they've released two new models that didn't make a splash.

BlackBerry declined rapidly last year, but no one expected that BlackBerry's sales this year would be so poor. In the first half of the year, only more than 4 million mobile phones were sold, and the third quarter was even worse, with less than 2 million units. It seems that it will be difficult to reach 10 million units this year.

For some small companies, a few million units can make a lot of money, such as some domestic small manufacturers in China, but for BlackBerry, ten thousand is a baseline. If it is lower than this standard, it will definitely lose money. Their company Operating costs are not comparable to small companies.

This is because BlackBerry still has some software revenue, otherwise it would be even worse.

After the previous life, BlackBerry became a pure software company, completely abandoned the smartphone business, and stopped making hardware. Zhang Yang also couldn't understand why BlackBerry insisted on making a full keyboard and launched a mobile phone with a full touch screen earlier, maybe it didn't end there.

However, Blackberry chose to form an alliance with Samsung, which is also a stupid decision.

In the previous life, it was this kind of alliance that made Samsung's unique Android system widely acclaimed, and the sales of mobile phones continued to rise. It has secured its position as the leader in the smartphone market and will never waver.

This life is ahead of time, which also means that Samsung may rise faster.

Previously, Zhiduoxing had a tacit understanding with Microsoft, forcing Samsung and LG, two South Korean manufacturers, to make a choice. LG chose the Microsoft camp and received chip technology support from ARM and Intel.

Samsung chose the Zhiduoxing camp and got the support of Chaowei Eagle Weida chip technology.

Both software and hardware are divided into obvious camps, and everyone fights against each other. However, during this period of time, LG, which was killed by Samsung, was losing ground. It is reported that if LG's mobile phone business does not improve next year, it is going to sell this business and aggressively attack the smart TV market.

Then Samsung will monopolize the South Korean market without any competition from other companies. After all, the South Korean market is so big. Samsung has stores all over the country, and no other company can match it in Korean language development.

The sales of Zhiduoxing's game products are now cooperating with Samsung. It is a subsidiary of Samsung that acts as the general agent in the South Korean market, otherwise the sales will be much worse.

Zhiduoxing Group once planted several nails in the South Korean market, but to no avail. Samsung is deeply rooted in South Korea, and the Lee family is also the top powerful family in South Korea, not only influential in business, but also in politics.

"Chairman, if BlackBerry cooperates with Samsung, you won't be afraid of being swallowed by Samsung? What do they think? It's better to cooperate with Motorola than with Samsung."

When Li Junsheng saw the news, he also felt that the leader of the BlackBerry had lost his mind. But think about it, if the helm of BlackBerry can really see the market clearly, how can it lead BlackBerry downhill?

"Didn't we contact BlackBerry before?" Zhang Yang remembered that he told him about it.

"I've contacted them, but they refused, and they didn't give us a chance to negotiate at all. If they bite to death, they will either be allowed to become a shareholder of the Zhiduoxing Group, or they will not be able to negotiate. Of course, we have not agreed."

"They seem to think too highly of BlackBerry, a company that is going downhill, not well managed, and may go bankrupt at any time,

Still trying to take advantage of us? "

Li Junsheng sneered, Blackberry took it for granted, things that are valuable in the eyes of Blackberry are actually easy to replace.

Because many technologies of BlackBerry are based on their BlackBerry system. For a system that is about to be replaced, how much effort and cost will it take to transplant the relevant software platform? Zhiduoxing can develop it by itself.

Even if the initial function is not comparable, it can lay the foundation. Many software functions on the Zhiduoxing platform are not powerful, but there are many of them. You can find any functions you want in the Zhiduoxing software store, and many of them are free!

"Chairman, shall we make sure to adjust Samsung to be the number one competitor in the mobile phone market?"

"Be sure. When Nokia insists on launching Symbian and Microsoft dual systems, it actually loses its characteristics. Nokia is also adjusting the industry's focus, and they will reduce their investment in mobile phones."

"Our plan this year is to completely crush Motorola and BlackBerry, Zony and LG, and if we have the opportunity, we will also crush them. Samsung and Nokia will become our biggest competitors, especially Samsung."

"Nokia's strategy was wrong before. They paid too much attention to production costs and selling prices. Relying on this strategy, Nokia used to be very prosperous, but their profit margins were too low."

"Moreover, Nokia did not complete its absolute occupation of the European and American markets, but began to vigorously develop the African and Central Asian markets. This is also a strategic mistake."

"If it weren't for this, we would not have developed so well. Their mistakes have also made us. At that time, Nokia thought that the Southeast Asian market would have competition from many companies such as Soai, Samsung, LG, and HTC, as well as Motorola, Songxia, Enterprises such as Ximenzi, we can't develop at all."

"They never imagined that we would be the final winner. Nokia has successfully built its brand, and its quality and cost-effectiveness are its labels."

"But if you look at the people who buy mobile phones now, they will basically replace them with new ones in two or three years, and it may be faster in the future. Mobile phones no longer need such a long life cycle, because communication technology is constantly improving."

"The 4G standard will definitely be passed next year. At that time, mobile phones will be updated again. Why should mobile phones be so resistant to use and affect others to replace them?"

"This year we have to reduce the production capacity of cheap mobile phones. If Nokia, Samsung, etc. like it, let them. We mainly focus on smartphones and launch two entry-level smartphones. There are also mid-range and high-end smartphones. Feature phones are still focused on taking pictures. and standby time, not a luxury mobile phone.”

Luxury mobile phones are indeed good, the market is not big, but the profit margin is high. But after all, products belonging to niche circles will not sell well, and will not help the promotion of the brand, and it will be difficult to expand the market in the future.

On the contrary, Zhiduoxing can launch some high-end smart flagship phones to establish its position with performance. In the previous life, Samsung was able to beat Nokia, and in this life, Smart Star can also do it, and it will even be easier. After all, the Smart Star system is now the mainstream.

"Chairman, in our Chinese market, should we suppress other brands? Now some small brands have started to dabble in smartphones, so don't let them develop."

"You can discuss the solution with Lao Duan, or you can ask Chen Mingyong for his opinion. At the end of the year, I hope to hear good news."

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