Super Tycoon

The global game console sales statistics for the second quarter came out, and Zhiduoxing cheered happily. They sold 18 million units.

Normally, there may be a drop in the third quarter, but it will continue to grow in the fourth quarter. This year, it will exceed 50 million units, which is absolutely no problem. And G3MINI is still on sale. Although it only sold 1.8 million units in the second quarter, it is far ahead of the other three game console manufacturers.

Even though the price of Nintendo's WII has been reduced to US$199, it still can't be sold. In the second quarter, the sales volume was only 1.03 million units, and the game sales also plummeted.

The price of Souni's PS3 has dropped repeatedly, from $599 when it was first launched to the current $399. It is still unpopular, and only 1.08 million units have been sold.

Sega Bandai and Zhiduxing G4 launched Super Neptune at about the same time, upgraded their game store, and Microsoft helped promote it, but they only sold 1.2 million units.

The game consoles of the three companies together only sold about 3.3 million units, while Zhiduoxing sold nearly 20 million units. This gap is really too big.

They never imagined that even if they used the old game consoles to fight against other people's new models in the past, they would not lose so badly. It seems that this year, it will be difficult for them to turn around.

However, their new game consoles are still under development, and they dare not push them to the market hastily, as this will lead to lack of characteristics and even worse reputation.

It's not just them that makes Zhiduoxing G4 popular. This is a new generation of game consoles with super performance and low price. Also because of the VR glasses peripherals.

Who would have imagined that Zhiduoxing would rely on a peripheral to drive the sales of the console. When everyone wants to buy a game console, the first choice is Zhiduoxing.

Many people who bought VR glasses at the beginning, and those who won the lottery in various activities, found that they could not use them alone, and they still needed to cooperate with G4.

Consider that Zhiduoxing’s VR glasses have sold more than 10 million units. Some people even assert that the sales volume of VR glasses in the future may be equal to that of G4, because Zhiduoxing promised that G3 series game consoles will also be able to use this VR. Glasses.

The sales volume of the entire G3 series is now close to 200 million units, and it will definitely exceed this figure in the future, creating a historical record that is difficult to break.

But for other companies, the despair is hard to break through. After all, Sunny’s PS3 has only sold less than 60 million units, and the entire Neptune series is also in the early 60 million units. WII relied on low prices in the early days. It sold very well, but the weakness of the performance was exposed in the later stage, and the sales volume plummeted. Now the total sales volume is only 58 million units, and it should exceed 60 million units in the end, but no one is optimistic that they can break through 70 million units. .

In other words, the combined sales of the other three manufacturers are not as good as that of Zhiduoxing. Zhiduoxing's share in the game console market has already exceeded 50%.

If you count today's G4 sales, then this ratio is even more terrifying.

In terms of experience in the game industry, Zhiduxing is the shallowest, similar to Sunny, Nintendo is the most experienced, and Sega Bandai is next.

But who would have thought that the current status of the industry has been completely reversed.

On Nintendo's board of directors, several senior officials remained silent. Their WIIU will not be released until the end of next year. According to the company's previous strategic plan, this year they will continue to focus on promoting some games.

Make money from games.

In the past, even if Nintendo’s hardware didn’t sell well, its profit margin was not low, maintaining above 20% all the year round. This was unmatched by any big company, and even once its annual profit exceeded one billion US dollars.

But since the rise of Zhi Duoxing, Nintendo's profits have begun to decline. Their profit margins can be maintained at the beginning, but they may not be able to maintain this year.

Because they increased the cost of advertising, it was Yantian Satoshi's decision. Without advertising, I'm afraid they will be forgotten by players.

Zhiduoxing's advertisements are too fierce. It is obvious that there will be a lot of waste in such intensive advertisements. But Zhi Duoxing didn't seem to care, and continued to maintain this density.

Not just consoles and software, they even advertise peripherals, as if there is more money to spend.

Moreover, Zhiduxing is also the first game console manufacturer to start the global simultaneous release model, and even the game is also released in multiple languages ​​​​simultaneously around the world.

This has indeed further expanded the game market, but it has also raised the threshold. Zhiduxing not only has game products, but also many other profitable products. Every time a new product is launched, it needs to spend a lot of money.

They can only take credit with suppliers and take loans from banks. It is said that Zhiduoxing can handle it with working capital.

"Everyone, do we want to adjust the hardware direction of WIIU? Is it because our strategy of selling hosts at low prices is no longer possible? Too many game manufacturers have turned to Zhiduoxing, because of the compatibility between Zhiduoxing systems, it is easier to transplant to tablets and mobile platform."

"Our handhelds were also suppressed by Zhiduoxing. I even heard that Sega Bandai had a plan to give up handhelds. When our handheld VB was launched on the market, we lost a lot of money. Now Zhiduoxing relies on us. Is it because our R\u0026D department didn’t work hard enough, or our sales department didn’t find the right direction?”

"We must solve the current predicament, otherwise gamers in the future will only know Zhi Duoxing, and no longer know us Nintendo!"

In addition to Nintendo being okay in terms of handhelds, in terms of consoles, it has been losing since SFC. The N64 had a short period of glory, but unfortunately it was defeated by the 128-bit game console.

Since then, Nintendo's video game consoles haven't sold well. This time their WII has greatly reduced the cost, and they have produced motion-sensing games, thinking that they can climb to the top again, but they are still defeated by the G3 series, and they have lost their stamina.

Last year, their performance was not as good as Super Neptune, not as good as Soni PS3, and even worse than Zhiduoxing G3MINI.

"President, could it be that the current technological progress is too fast, and the upgrade speed of our game consoles is too slow to satisfy the market? I suggest that we not only set the R\u0026D strategy for WIIU, but also do a good job in the R\u0026D strategy for the next generation of products. "

"Or we learn from Soni and Zhiduoxing, and launch an upgraded version after a while. The performance does not need to be significantly improved. Some players value the most performance. The performance can be upgraded, and the system does not need to be redeveloped."

Satoshi Yantian finally heard a satisfactory answer. He was also thinking about whether Nintendo's five-year-generation game console strategy was a little behind. It should be the same as the handheld console, and an upgraded version will come in two or three years.

"It can be considered. Let's take a closer look at this. The company's performance will decline this year, not only in sales, but also in profit margins. We must rise again next year, or we will be eliminated by the market!"

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