Super Tycoon

In 2010, the first big news in the mobile phone industry came out. Souni announced that it would acquire 50% of the shares of Soai from Ericsson, involving an amount of more than one billion euros!

After the news appeared, many media asked Ericsson for verification, which was also confirmed by Ericsson. However, it is said that the two parties are still negotiating, involving many details, and it may take a year to complete the transaction.

After Zhiduoxing Group got the news, Chen Mingyong and Li Zekai also came to the capital to discuss the adjustment of the company's strategy.

"Everyone, last year our smart phone sales reached a new high, reaching 289 million units, with a market share of 24%. The number one Nokia sold 348 million units, with a market share of 29%."

"For the first time, we have pulled Nokia's market share below 30%, and at the same time widened the gap with other mobile phone manufacturers."

"Samsung sold only 10,000 units, and Motorola sold 66 million units. For the first time, our top five companies had less than 80% of the market share."

"Suoai's sales last year were only a little over 40 million, a huge drop. Judging from the sales in the first quarter of this year, it has already been surpassed by Lianxiang. After the sales statistics in the second quarter, Lianxiang may still surpass Motorola. Because Motorola’s performance in the first quarter of this year was also not good.”

"Sunny seized this opportunity and persuaded Ericsson to withdraw, so Suony must want to revitalize the mobile phone industry. After paying so much money, even if it is paid in installments, the pressure is not small. Many hardware businesses in Suuni are now declining."

"This year's mobile phone sales expectations may need to be adjusted. Our idea of ​​completely defeating Suoai this year may not be realized."

"However, it can be seen that the proportion of smartphones in the mobile phone market is getting higher and higher. It reached 350 million units last year and may exceed 400 million units this year."

"Suony has acquired Soai, and it is bound to launch new smartphones. I plan to cooperate with Lianxiang, Wanyan, HTC, etc. to encircle Soai's market together, so that Souni's mobile phone business will continue to decline."

"At the same time, I think some PC manufacturers will definitely not let go of a good opportunity to attack Suuni. This year Suuni will be very difficult, so we will make it even more difficult for them, and there will be no chance of turning over again."

Duan Yongping nodded: "Then how do you plan to join forces with other companies? Is there any way to persuade them? If it is to let the parent company give up the benefits, then it will not work."

Chen Mingyong didn't gnaw, but looked at Li Zekai.

Li Zekai said: "We have analyzed the market of Suoai this year. Although they have confirmed that Souni will be the sole owner of Suoai, it will take a lot of time to complete the liquidation and delivery of various assets, plus the transfer of some rights and interests. .”

"The two most important points are the patented technology and the brand. In terms of brand, will you continue to use the Suai brand? Will it change back to Suini?"

"If it is still love, then it is easy to solve. When there is a major turmoil in the brand shareholders, we have many ways to suppress the brand and make it fall out of the top five, or even the top ten. At least this year, even the brands such as Xiang, Wanyan, and HTC are all in trouble. If there is an opportunity above Suoai, domestic ZTE and Huawei also have opportunities, and I don’t think any of them will give up.”

"If it is changed to Suuni, then it will be easy to solve. Suuni has frequently been involved in quality door incidents in the past two years. We will seize this point and promote it so that consumers will no longer trust the brand of Suuni, and they will no longer trust it. This brand of mobile phone."

"And corporate shareholders change,

It will definitely involve personnel changes, including management and grassroots employees. If Sonny lays off staff, we will have more excuses to attack. "

"In terms of patent technology, Soai had many basic patents of Souni and Ericsson, as well as some new patents. Many of them overlapped with other manufacturers. Nowadays, small mobile phone manufacturers are gradually being eliminated, and patent authorization is not so easy. We can snatch this opportunity and license it at a low price so that they can’t make money.”

"It is difficult for small manufacturers to develop better products after obtaining our basic authorization. Their technical defects cannot be made up for by one or two basic patents. No one will easily authorize more valuable patents."

"Suony is now at the helm of an American, and his ability and reputation cannot be compared with the previous helmsman. Especially now, before the equity is delivered, the market value of Suoai is always changing."

"At this time, if Suoai's revenue suddenly grows rapidly and turns losses into profits, will Ericsson still sell its shares? But if Suoai's loss increases, will Ericsson demand compensation from Suini?"

"Their premature official announcement is the biggest mistake. I will use some contacts to add some difficulties to Suoai's side. I also hope that Zhiduoxing Group can help."

Duan Yongping thought for a while: "Yes, this will also add some difficulties to Suoai. But I want to remind you that Suoai is not our main competitor. Our goal is to close the gap with Nokia this year. Go beyond next year."

"Smartphones are the future trend, and this has already emerged. This year, the smartphone market will continue to grow, while the sales of Blackberry and Motorola will decrease. I hope that these two companies can be defeated together."

"At the beginning, Motorola was able to turn losses into profits and approach Nokia in terms of profit, relying on a machine king V3. We must pay close attention to the research and development trends of other companies, and we are not allowed to have any other machine king besides our Zhiduoxing appeared, including this time the Nokia 5230 series."

"Our focus will also shift to smartphones, including research and development expenses, promotional expenses, etc. Traditional feature phones only focus on camera functions, voice functions, and standby time functions. There is no need to continue to improve other things."

"Chairman, do you have anything to add?"

Duan Yongping didn't speak much, but when it came to some key points, Zhang Yang was very relieved. With such a president, how relaxed he is.

"There is nothing to add. I hope that the market value of Yangcheng Zhiduoxing will exceed 500 billion Hong Kong dollars this year. Revenue and profit will also increase significantly. Let's release another game phone and sell some classic handheld games. .”

"Since we want to target Suuni, it's better to be a little bit bigger, make clear the horses and horses, and tell everyone that we are going to defeat Suuni. See if anyone is willing to join the battle group and take advantage of the situation."

Thousands of people beat the drum, and other manufacturers may have different products from Zhiduoxing, but it doesn't mean they can't join the battle. If there is a problem with Soni's parent company, Soai's equity transaction will have problems, and it will also affect Soai's technology research and development.

When there are problems in many businesses, which one does Sunny choose to insure?

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