Super Tycoon

Kutaragi Ken looked at the monthly sales statistics of Suni Tablet, and his face was very ugly. A product that has spent so much money on research and development, and spent so much on advertising, why is it selling so poorly?

This sales volume is less than one-fifth of that of Zhi Duoxing. If the word-of-mouth does not rise in the early stage, it will definitely not be able to sell in the future, and it will get worse and worse.

In particular, he looked at the attached table of sales statistics. In the island market, Sunny was the first local manufacturer to launch a tablet computer. Unfortunately, the best-selling tablet computer here is still Zhiduoxing.

Zhiduoxing's game consoles are very powerful, and they are the absolute overlord in the world. But in the island market, the share is much lower than other regions.

Every company will focus on cultivating the image of its own brand in the local area. Coupled with other relationships, they can guarantee a good market share.

But this time, Zhi Duoxing gave them a head-on blow. In the island market, Zhi Duoxing also wanted to dominate!

Kutaragi Ken sighed, maybe he really should retire. The people who supported him at the beginning have retired, and the Souni Group has replaced a new helm.

He was at the helm of Sunny Computer Entertainment, but things were going from bad to worse. In fact, when the listing hit the street, he almost dismissed get out of class.

However, at that time, Suni's business declined in an all-round way, and there was no suitable successor, so he continued to sit in this position. But now, he has no confidence in himself.

Today, the market value of Suni Group is not comparable to that of a subsidiary of Zhiduoxing. What is even more frightening now is that Suuni has been involved in the quality gate incident in the past two years, and it has intensified.

In 2008, their best-selling laptop was found to have quality problems, the motherboard had design flaws, and often crashed. At first Suuni didn't admit it, but many people who bought it back and used it for a week discovered this problem, which caused Suuni to lose a lot of money.

Last year, the flat-panel TV market that Sunny vigorously developed also had quality problems. They wanted to make a smart TV, but there was a problem with the software, which could not be solved independently through the official website.

Souni was forced to adopt the strategy of staff coming to replace the software, but refused to return the product and compensate, because they really couldn't afford it.

Once it is returned, it will definitely not be sold. lose money? Sunny himself is still losing money, so how can he still have money to pay consumers?

These also affected Suuni's reputation, and many colleagues seized the opportunity and attacked him a lot.

As a result, at this time, Sunny's digital camera also had problems, and the camera shook when it was turned on. It was said that it was a defect in the casing design.

At the end of last year, Sunny's laptop once again had design flaws. It often became inexplicably hot. It was obviously not used for a long time, and some simply burned.

Souni was forced to recall hundreds of thousands of laptops, but ignored many regions, such as Huaxia. This also made Lian want to seize the opportunity to supply Suni in the Chinese market, and other PC manufacturers were not polite.

Sunny's hardware business suffered a comprehensive loss, and their strong vertical integration capabilities failed to save them. A few years ago they also made a breakthrough in the battery, but with some quality problems, now the largest manufacturer of PC batteries is Moscow Electronics.

Calling the secretary in, Ken Kutaragi put down the materials: "Bring your things, let's have a good talk with the president."

Sunny is now Howard Skin as the president and president. Originally, he was only the president of the North American branch, but with the retirement of Nobuyuki Idei, he directly became the president.

last year,

He also served as the president, and the original president Yoshitomo Nakahiro served as the vice president, so he lost hope of eventually becoming the president.

At this time, Howard was also looking at the reports of Suony's tablet computer. After he put it down, he looked at the reports of other products. Sunny is now in a complete defeat.

Even their music, film and television products are losing money, and the profits of the financial industry can't make up for such a big hole.

It seems that it is time to make a choice, some businesses must be abandoned, and the company must be restructured. Then there is a problem, layoffs.

Sonny once promised that he would never lay off staff, but now the founders are gone. According to Howard's experience, layoffs are the best solution, which can greatly reduce expenses.

Only after the enterprise slims down can it have a stronger ability to resist risks. They also want to revitalize the entertainment industry, so that it can become a growth point for Sunny's profits.

As for some of Suony's non-core assets, he will bring them up at the board of directors, and sell what can be sold. Don't cling to the relevant technical patents, just authorize those that should be authorized, and you can make some money back.

In this meeting, Suony’s hardware industry recovery plan should also be finalized. He is more optimistic about the mobile phone business. This business is growing rapidly, and Suoai’s brand awareness is also high. quality accidents.

And they tried Ericsson before, Suoai did not lose money last year, and the sales volume fell very sharply. In the end, there were only a little over 40 million units, and the ranking was even caught up by Lianxiang.

If Ericsson is launched, then Suni will just take over all Suoai, and can also take the opportunity to lay off employees. Suoi is not Suoi, layoffs will not affect the corporate image, and then transfer some of Suoi's employees to Suoi's side.

But be careful to avoid public opinion attacks, saying that they only lay off foreign employees.

Dangdangdang~~

"President, Ken Kutaragi is here."

"Call him in, I just have something to discuss with him."

Ken Kutaragi came in, and before he could speak, Howard said first: "Recently, it has been the most difficult time for us Suni. I hope you can spend it with the company. Do you have the confidence to lead the team and develop better products? ?”

Kutaragi Ken, who originally wanted to say resignation, opened his mouth, but finally expressed his opinion: "I have this confidence."

"That's good. Don't worry about the temporary failure. Tablet PCs are affected by the decline in the reputation of our laptops. I believe there will be better products."

"I have another idea, which is to turn Suoai into a sole proprietorship of Suoni. I have communicated with Ericsson before, and now the other party has let go. A negotiation team will come over next week, and you should follow along to help. "

"If you succeed this time, I will recommend you to be the vice president of Souni Group."

Kutaragi took a deep breath: "President, please rest assured, I will work hard to make this happen. So, the company's focus will be adjusted, and mobile phones will become our pillar industry?"

"Well, the company also has the idea of ​​reorganization. If the mobile phone business can rise, everything is easy to say. If not, then we have to sell some businesses and assets."

"Sunny, it's not like it used to be."

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