Super Tycoon

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John Chen stood up, shook hands with the person opposite, then looked at the camera, and took a photo as a souvenir.

As the vice president of BlackBerry and the person in charge of expanding its business in Asia, he finally expanded BlackBerry to the big market of China.

For the Huaxia market, the company spent a huge amount of research and development expenses to localize the system, and found a top electronic product agent like Shenzhou Digital to represent all their business in the Huaxia region.

Including mobile phone sales, software sales, related accessories sales, advertising, after-sales guarantee and other businesses, they believe that Blackberry will take root in China and greatly expand its market share.

The economic downturn in North America in the past two years has caused the sales of BlackBerry's smartphones to decline a lot, while the sales of smartphones from other mobile phone manufacturers have been rising steadily, especially Nokia and Zhiduoxing, which have the fastest growth.

However, the two mobile phone manufacturers also have operating systems that satisfy users, Symbian and Zhiduoxing, the two major operating systems, are also the top two in the smartphone market share, much higher than BlackBerry.

But BlackBerry has a political market in North America after all. When the United States was in Nine Yaoyao, the vice president who used the BlackBerry could receive real-time news from the front, so that the American government issued a BlackBerry mobile phone to every congressman to ensure communication. .

And now, every politician and entrepreneur in North America uses BlackBerry, but there is a big problem, that is, many people use more than one mobile phone.

BlackBerry mobile phones are still very resistant to use, and many people still use the style of three or four years ago. This has not reduced the number of BlackBerry mobile phone users, but the sales volume has steadily decreased.

But this year because of 3G, many BlackBerry users will change their mobile phones. This is an opportunity for BlackBerry. They also intend to take advantage of the opportunity to enter the Chinese market and establish BlackBerry's global position, not just in North America.

"John, let's have dinner together later?" the president of Shenzhou Digital invited.

"No, I still have something to do. I need to fly back to the University of Ghana as soon as possible. If you are free, go there and I will treat you to dinner."

"Well, there must be a chance. I think at the end of this year, you will definitely come back to participate in the celebration of BlackBerry in the China market."

"Hahaha, I hope so too."

John took a chartered flight back to the University of Ghana that night, but just after the plane landed, he received a call from the president asking him to go to the company for a meeting immediately.

"John, trouble."

When he saw John Chen, the president had a solemn expression.

"What's the matter? We expect sales to increase by 10 million units this year. With the development of the Chinese market, it will definitely be better. Why are everyone unhappy?"

Just those BlackBerry users switching to 3G smartphones can bring them a huge increase in sales, as well as growth in new markets. Their share of the smartphone market this year will definitely exceed 15%. Why are you still frowning? of?

"Motorola announced a cheap smartphone, and Nokia announced that it will launch a new smartphone in North America next month, and the price will not exceed $300."

"We originally thought that those users who are used to BlackBerry will continue to use our products, but now many users have chosen new smartphones from other brands, and they think our design is too old-fashioned."

People who like it think it is a classic design, even when many people see the appearance of the mobile phone,

Just know what brand it is. But those who don't like it think that BlackBerry has always been in this style, without innovation and not trendy enough.

Although BlackBerry positions itself as a high-end business phone, it is not as functional as Nokia's high-end business phone n-series, and the number of software is also not as good as that of the Zhiduoxing x3. purchase.

And their mobile phones are rarely liked by young people. They feel that they don't need any mobile mailboxes, but this is the biggest selling point of BlackBerry.

More importantly, after Motorola cooperated with Microsoft, they even opened up the relationship with the government. The government announced that it would no longer provide every congressman with a BlackBerry, but let them buy it themselves. You can choose a BlackBerry, or You can choose the new one from Motorola.

It was this announcement that caused the sales of BlackBerry mobile phones to decline in the North American market, and the brand reputation also decreased.

No one would have imagined that Motorola, who seemed to be sliding down a slide, would turn over on their blackberries. And BlackBerry has spent a lot of money to expand the Chinese market, how can it have the money to compete in the North American market?

Now BlackBerry is facing a dilemma. Should it temporarily abandon the Chinese market and try its best to keep its market share in North America, or vigorously develop the Chinese market and use the growth there to help BlackBerry become a world-class mobile phone brand?

But soon, BlackBerry won't have to hesitate.

...

"Shenzhou Digital has taken over the agency rights of BlackBerry? Old Liu, you know about this in advance, are you ready?" Zhang Yang showed no worry at all on his face.

Liu Chuanzhi smiled: "Of course, I'm ready. Let's not talk about Bird's cheap smartphones, which will increase the audience for smartphones and make them less unattainable. Coupled with the price cuts of other mobile phone manufacturers, Blackberry's high The price will definitely not be popular.”

"And in that contract, BlackBerry was required to pay a large amount of advertising expenses in advance, and to prepare the goods in advance. After the sales were sold, the settlement would be made to BlackBerry, which was a serious burden on BlackBerry's funds."

"We will cooperate with other manufacturers to jointly prevent Blackberry from being sold in the Chinese market. What's more, domestic communication companies will not let Blackberry become a contract phone manufacturer. They were previously designated by the US government as a mobile phone manufacturer, and they are closed systems. Does anyone know if there is a safety issue in it?"

"Motorola has received a government order from the United States and is encroaching on the blackberry market. I heard that Motorola has also found a blackberry black material. The security of the blackberry will also be challenged."

"Both ends are hindered. BlackBerry's glory this year will definitely be lost, and their sales will fall again and again next year."

Shenzhou Digital is a company that Lian wants to spin off, and Lian Xiang is also one of the shareholders. Liu Chuanzhi wants to know the details of these contracts easily.

I don't understand how BlackBerry thinks, handing over the sales agency right to Shenzhou Digital, isn't that putting the lifeblood in the hands of Lian Xiang?

Relying on the brilliance of PC products at this time, Lian Xiang began to vigorously develop the North American market, and the Blackberry was delivered to Lian Xiang's door.

"This contract was signed. Shenzhou Digital's negotiating team is excellent. They grasped BlackBerry's spirit of aggressiveness and got the best terms."

"No wonder you told me before that BlackBerry is the last peak this year, and you have already heard the news from Motorola, right?"

Zhang Yang's eyes are shining, Liu Chuanzhi also has a source of information on Motorola, amazing.

"Hahaha, it's just what some friends told me. It's not worth mentioning. In the second half of this year, the sales of our Lianxiang mobile phones will continue to increase, and our market share will increase again. I plan to challenge Suoai's market position next year, or Lianxiang. It's okay to kill Laura together."

Liu Chuanzhi also set a goal for Lianxiang's mobile phone, which is to become the top five in the industry next year, seize the opportunity of smart phone development, and look for opportunities to go further in the future!

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Superfood Tycoon \u0026lt;/p\u0026gt;