Super Tycoon

Since the establishment of the 3G standard, countries have begun to promote 3G communication technology, and the rapid transformation of communication networks has begun, many people know that mobile phones need to be replaced with new ones, especially those smartphone users.

However, smartphones are generally more expensive. Even if you buy an old model from last year, the price is often not cheap. The retail price of some new models can even reach a high price of 1,000 US dollars, and ordinary ones can exceed 600 US dollars.

One thousand dollars, just used for one year, many people are reluctant. However, many old smartphones do not support 3G at all. I feel that my smartphone's Internet access speed is much slower than others', and it seems that it is not so smart.

Some well-informed people vowed that 4G will be popularized soon, and that in two years, they will still have to change their mobile phones.

If you change to a new mobile phone now, you will still have to change it in two years. Even cheap 3G smartphones cost hundreds of dollars more.

The fewer the number of people using the 3G communication network, the less the communication providers will earn, and the longer it will take for them to recover the cost of network transformation.

Some carriers chose to cut prices, but more carriers didn't dare to cut prices at all. Now that there are still few users, 3G communications can't make much money. If the price is lowered, it won't increase the number of people, and the money earned will be even less.

If it continues like this, it will become a vicious circle, and neither communication carriers nor mobile phone manufacturers can make much money.

However, mobile phone manufacturers still have 2G mobile phones that can be sold, and they can still make money. However, 2G communication charges are very cheap, and there are many carrier users, but they still can't make much money.

At this time, some communication companies began to cooperate with mobile phone manufacturers, hoping to launch some contract phones to give consumers a profit, but it would allow them to add more users and launch some value-added services to make money.

Give you a cheap package, but many service items are not included, and if you use items outside the package, you will have to pay more.

Because it is a contract machine, you have no right to change the package, and the money has been spent, and you have to use it, so the carrier can earn more money.

Many people are used to a mobile phone number. Family members, friends, colleagues, and business partners all know this number, and it is not convenient to change it. Therefore, there is a high probability that they will keep the number when the contract expires, and many of them even do not have it at all. Will change the package because I am used to it.

Usually, I am used to so much traffic in a month, but suddenly it decreases, and it is easy to exceed it.

However, the contract phone itself is more expensive than the L phone because it includes a part of the communication fee. The feature phone is okay, and there are some cheap ones. The price of 3G smartphones is too high, and very few people buy contract phones.

After some communication companies signed a guaranteed sales agreement, many mobile phone manufacturers began to produce cheap 3G smart phones. With guaranteed sales, they will never lose money.

Although the profit margin is not as high as those with high prices, but the sales volume is large, and it can still make money.

Some mobile phone manufacturers did not intend to do so, which affects the sales of high-end phones. But if others do it, if you don't do it, then only you will be affected.

So after Apple and Wanyan launched cheap 3G smart phones, many mobile phone manufacturers also launched cheap 3G smart phones.

In order to maintain the brand, Lian Xiang launched a cheap smart phone under the brand of Bird, which sold well.

Mobile phone giants such as Nokia and Samsung have originally divided their mobile phones into different model series, and the price range is also very large, ranging from tens of dollars to thousands of dollars.

This time I saw other mobile phone manufacturers start to make cheap smartphones,

They have also announced that they will launch some 3G smartphones priced under $400.

This time, Duan Yongping couldn't sit still anymore.

Originally, what he discussed with Zhang Yang was to launch a low-end 3G smart phone with a price of about 2,500 RMB in China under the Wenquxing brand, lower some hardware parameters, strengthen Internet access and application software functions, etc., to meet the needs of some consumers. Also test the market acceptance.

But at that time, it was not expected that so many mobile phone manufacturers' 3G smartphones would drop in price. Is this the era of smartphones to be opened in advance?

According to the calculations of Zhiduoxing Group, the sales volume of mobile phones this year is about the same as last year, and there will be no further growth, mainly due to the global economic downturn in the past two years and the short-term saturation of the market.

Another reason is that mobile phones led by Nokia and others are of such good quality that they are not broken after several years of use, and the market has shrunk.

As for smartphones, it was originally guessed that it would reach 300 million units, and judging from the performance in the first quarter, this is indeed the case. However, since the second quarter, smartphone shipments have grown rapidly.

Now that there are so many cheap smartphones, all of which are 3G, and with the clearance of some original 2G smartphones, the sales volume of smartphones this year may exceed 350 million units!

And those that contributed the most to the gains were these cheap smartphones, with Nokia and Samsung both announcing plans to launch cheap smartphones.

If Zhiduoxing does not fight, this year's market share will not only not increase, but may even decline.

That being the case, let's have another wave of ruthlessness and weed out some small manufacturers.

...

"What did you say? Smartphone announced a smartphone that retails for $200? Nokia announced a cheap smartphone?"

The vice president of Samsung in charge of the collection business is in a hurry. Why did this news break out? There was no sign at all before. Didn't it mean that Zhiduoxing Group intends to use Wenquxing's brand to launch a smartphone at around US$300 in the Chinese market? Why is there a cheaper one? The previous one was fake news?

"Yes, it has been officially announced, and Zhiduoxing guarantees that the new mobile phone will be launched in the third quarter. We have not received any news before. Zhiduoxing has always been used to keeping new products secret. It seems that we have been deceived again this time."

"Once their new smartphones hit the market, our upcoming new phones won't be competitive, whether it's brand or performance or price."

"What about the parameters?" the vice president asked.

"The hardware parameters have not been announced in detail, but according to our cost calculations, it will definitely not be very high. However, the relationship between Zhiduoxing and Chaowei Eagle Weida will definitely get a batch of cheap chips, plus they have invested in a fab. , has an LCD panel factory, and has a long-term cooperative relationship with Haihong, and the system is also developed by itself."

"I think their performance should not be much different from our $300, but we can't drop it that low, especially in foreign markets."

"What about other manufacturers? Does LG, Soai, and Motorola have any response?"

"At present, those companies have also announced that they will launch cheap 3G smartphones, but they don't know the specific price or performance."

"It's just that the price of smartphones has been greatly reduced this time. Our previous strategy must also be overturned. The idea of ​​surpassing smart phones this year may not be realized."