Super Tycoon

"Son, I heard that Zhiduoxing's mobile phones are selling very well now, and it is expected to surpass Motorola and Samsung in the fourth quarter of this year?" Zhang Weiguang took a small sip from his wine glass. The father and son are drinking and chatting at home, and they are also very comfortable.

"There is this hope. Lao Duan is also working hard to increase advertising investment and give up some benefits so that we can become the second in the industry this year, which will be better for future development."

Many companies compete for rankings and are willing to pay a lot of money for this. Because this ranking is a way of publicity, which can help companies earn more money.

Why does Chaowei Eagle Weida keep challenging Intel? Isn't it because it can get more attention, sell more products and make more money?

If there is no benefit, who is willing to fight hard?

Now Nokia does not need many advertisements. Just relying on the brand effect, when many consumers buy mobile phones, their brand is the first thing they consider, because Nokia is the number one in the industry.

Since you want to buy it, of course you buy it.

Why other mobile phone manufacturers compete for rankings is also for the sake of brand and profit. The growth of brand value has great benefits for the future.

Giving up some benefits at this time is like spending a lot of money on advertising in order to earn more.

Originally, Zhang Yang's plan for the company was to become the third in the industry this year, and Duan Yongping also thought so. Ximenzi was sold, and Suo'ai was firmly trampled by Zhi Duoxing. The following brands such as LG also have a certain gap with Zhiduoxing, and the gap between Zhiduxing and Samsung last year was not that big.

But the market is changing too fast. This year, Motorola has gone downhill, and Samsung's sales have increased a lot, but compared to last year's Motorola sales, it is definitely not up to the mark.

No one would have imagined that after Nokia became the industry leader, when the major mobile phone manufacturers are all making efforts, they can still rise against the market and widen the sales gap with the next few mobile phone manufacturers?

Nokia will continue to maintain its peak this year, and of course it will be the last peak. From next year, Nokia's market share will begin to decline until it is replaced by Zhiduoxing.

In the previous life, Nokia began to decline sharply in 11 years, and then fell into a slump. In this life, Zhang Yang will definitely let him advance. But it is also possible that Nokia's development strategy will change, and everything is still unknown.

In the first half of the year, the sales gap between Zhiduoxing, Samsung and Motorola was not big. Since the third quarter, Motorola fell behind again, while Zhiduxing and Samsung continued to grow.

In the fourth quarter, Zhiduoxing is expected to overtake Samsung and become the second largest mobile phone manufacturer in the fourth quarter. According to the statistics of the whole year, it is hoped that it will surpass the two and become the second in the industry.

In order to achieve this goal, Zhiduoxing has increased the speed of launching new products, especially cheap phones. The performance of game phones, camera phones, music phones and smart phones has also been improved, and the prices of some products have even been reduced significantly.

It gives retailers more profits and more commissions for agents, so that they can work hard to achieve their goals.

The sales of smart phones this year will definitely be higher than last year, but the net profit will decline, and the profit margin will also decline. But Zhang Yang is very supportive of this approach. Maybe this year, Motorola can be trampled to death in advance, so that he has no chance to stand up.

As for trampling Samsung to death, Zhang Yang has no absolute confidence. After all, Samsung was the only one in the previous life from the functional machine to the smart machine era.

They are all giants at the forefront of the industry, and in their previous lives, they were the number one in sales in the smartphone industry.

Moreover, this company is already very powerful, it is a comprehensive company, and it does a very good job of combining various functions, making it the most difficult to beat.

But it is still possible for Samsung to follow Zhi Duoxing in the future.

Zhang Yang told his father about the plans for the fourth quarter, and Zhang Weiguang's face became red.

"Son, then next year's goal is to become the number one in the industry?"

According to his understanding of his son, it must be a step a year. If we overfulfilled the task this year, we can't stand still next year, right?

The corner of Zhang Yang's mouth twitched twice: "Dad, did you not listen carefully to what I said just now? Our goal this year is to ensure that the market share reaches 18%, and the sales volume exceeds 200 million units. And Nokia guarantees that there will be three With a sales volume of 500 million units, it is even possible to sell better."

Zhang Yang also didn't expect that Zhiduoxing mobile phones took away so much market share, but Nokia's share did not decrease by much. On the contrary, the sales volume of some mobile phone manufacturers behind them became lower.

In the previous life, Nokia's sales volume reached 435 million units this year, and in the fourth quarter, it even created a historical record with a share of more than 40%.

Nokia has still been affected a bit in this life, but not as much as expected. Brands such as Motorola, LG, and Suoai have been greatly affected, and their share has been greatly reduced.

Well, this year, Nokia's market share can be guaranteed to be more than 30% for the first time, and Zhiduoxing's best goal is to exceed 18%.

The gap between the two parties is at least 150 million units, which means that there is still a Motorola gap between Zhiduoxing and Nokia.

It is obviously unrealistic to increase sales so much in one year. Unless Nokia makes any major operating mistakes. In fact, the sales of smart phones at this time are still far behind that of feature phones, and Nokia's status as the king of feature phones is unshakable.

Even in the Chinese market, Zhiduoxing is still suppressed by Nokia.

"I heard, you said that Nokia is very strong, and Zhiduoxing can't do it now. But what about the Chinese market? Zhiduoxing should have enough advantages, right? Don't you have the confidence to surpass Nokia in the Chinese market?"

Zhang Yang's heart moved, Zhiduoxing will surpass Nokia in an all-round way next year, which is indeed an unattainable goal. But if you only count the Huaxia market, that's not necessarily the case.

The Chinese market is expected to sell more than 150 million units this year, and its share in the global market has once again increased. Nokia can probably occupy about 30% of the market share, and Zhiduoxing can reach 25%. The gap is not big, just a few million units.

With the promotion of the dual-brand strategy of Lianxiang + Bird, Motorola and Suoai have retreated, Samsung and LG have not grown much, and competition from other small manufacturers has also entered a fierce competition, and Nokia's share will definitely decline.

As long as Zhiduoxing guarantees that its share will not drop, it may become the industry's number one in China's mobile phone market.

Nokia has more than 50% market share in many markets, but in China, never even think about it. Originally, Zhang Yang was still hesitating about the development goal of smart multi-star mobile phones next year, but now he has.

Before becoming the industry leader, complete a small goal first.

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