Super Tycoon

On July 1, 2000, Nintendo announced that NGC began pre-sale in the island market, the North American market and Britain, and planned to officially launch it one month later.

After the news broke out, it seemed very sudden, and Sega Bandai and others were caught off guard.

Last year, Nintendo kept announcing that their new game would be released in early 2001. It was said earlier this year that it might be earlier, but no one thought that it would be more than half a year earlier.

The main reason is that the 128-bit game consoles of the other three game console manufacturers sold so well that Nintendo had to increase R\u0026D expenses and speed up.

Zhiduoxing g2 has sold 50 million units, and the expected target for this year is that the total sales volume will exceed 70 million units. Sunny's PS2 has been on the market for more than three months, and has sold more than 10 million units. This year's goal is 40 million units.

Uranus sold very poorly at the beginning of the year, with monthly sales falling below one million units. However, with the relaunch of Super Uranus, sales have picked up. It is expected that the total sales this year will exceed 25 million units.

The global game console market is just so big. The previous generation of game consoles are still on sale, and the cheap price still attracts many players.

If Nintendo doesn't hurry up, then their NGC will have no market space, and I'm afraid it will be difficult to reach even 20 million units in sales.

It happened that Songxia was also urging, hoping to snipe Super Uranus and avenge Microsoft, so ngc completed it ahead of schedule.

The hardware parameters announced by Nintendo are ahead of the game consoles of other companies, but not many, the main reason is that the CPU is better.

But even if the hardware parameters are higher, Nintendo's price is very cheap. The average selling price is 199 US dollars, which is 100 US dollars cheaper than Souni's Ps2 and Super Uranus.

After this price appeared, both Sunny and Sega Bandai were a little embarrassed. Their mainframes are more expensive, and it can be said that their performance is better than that of Zhiduoxing g2, although it is only a little bit stronger, and they can’t experience anything when playing games.

But now their host performance is slightly inferior to ngc, but the price of others is even cheaper, which will make consumers dissatisfied with their products.

It is also a game console, why are yours more expensive?

Zhang Yang had known for a long time that Nintendo's NGC would be launched in advance, but he didn't expect it to be so much earlier. In the previous life, ngc was only launched in 2001. At that time, its main competitor was Microsoft's xBox.

Now there is no xBox series,

Thought Microsoft took a stake in Sega Bandai. And made some adjustments to the seventh-generation Sega game console that soon disappeared in the previous life, launched Super Uranus, and raised the retail price.

Sega Bandai believes that those who are willing to spend more than two hundred dollars on a game console don’t mind spending tens of dollars more, as long as their game consoles have good performance and are more fun.

Besides, just because of Microsoft's brand effect, what if the price is more expensive? Their game consoles can browse the web, and it's smooth.

NGC's early listing disrupted the deployment of Soni and Sega Bandai, because Nintendo has the greatest influence in the island country, and the first pre-sale area is also the island country being North America.

However, the deployment of Zhiduoxing has not been disrupted, and Zhiduoxing is still selling step by step, with a global sales volume of 4 million units last month.

The pre-sale of ngc has started, and when it is launched in the future, not only the Zhiduoxing g2, but also the sales of the other two game consoles will definitely decline.

Nintendo's consistent approach is that when a game console goes on the market, there will inevitably be a supporting game.

Sure enough, Nintendo announced that their sequels to Super Mario and The Legend of Sedar will be released next month, and the game software provided during the pre-sale is Super Smash Bros. Dx, and the evaluation of this game software is also very good. excellent.

Zhiduoxing has also slightly adjusted its development strategy. Nintendo's n64 is still selling well, and the hardware cost has become extremely low, and the console can also earn a lot of money.

Now it depends on whether Nintendo intends to vigorously promote ngc, or keep equal emphasis on n64.

Only one day later, Zhang Yang knew about Nintendo's plan, because NGC's advertising campaign came, and the offensive was extremely fast.

"President, now both the island country and North America are advertisements for Nintendo NGC, including advertisements for some popular game titles. It's so crazy, they need to spend at least 100 million U.S. dollars to do it."

Sun Tengfei stood in front of Zhang Yang's desk, feeling a little impatient. If Zhiduoxing does not respond, then this year's sales will definitely not meet expectations.

The company plans to make the sales of Zhiduoxing g2 reach 100 million units next year, so this year it must reach more than 70 million units.

And Nintendo has increased advertising in the North American and island markets, will other markets give up? Once the same is true in other markets, the sales of Zhiduoxing's game consoles will decline again, which is definitely not good news.

The more game consoles are sold, the more games can be sold in the future, and the more money can be made. The company's revenue focus is games, but it must be console-based.

After all, the previous generation of game consoles such as Nintendo and Sunny also have 3D games, and the games on their old game consoles can still make a lot of money.

But at that time, the games on Zhiduoxing g were very cheap, and even if they could sell some, they would not make much money. G2 is the key to the development of Zhiduxing!

If g2 is a great success, even if Zhiduoxing fails in the next generation of game consoles, it will not shake its position.

Zhang Yang raised his hand: "Don't worry. Nintendo's crazy advertising means that they are anxious and worried that their game consoles will not be sold."

"Before Matsutajiri Satoshi said that Nintendo's promotional expenses for the NGC game console and its games have increased from 200 million U.S. dollars to 500 million U.S. dollars. And their research and development expenses have long exceeded the standard."

"Last year, Nintendo's dividends to shareholders were extremely low, and their revenue did not decrease much, because they had to spend more money on research and development and publicity."

"Nintendo just announced that their ngc will be linked with the next generation of handhelds, and their gBa is already in the R\u0026D center, and some games will be universal in the future."

"As for this gBa, Nintendo also spent hundreds of millions of dollars in research and development expenses, and they announced that this will be the first 32 handheld."

In the previous life, Nintendo spent a total of more than three billion dollars on the R\u0026D and promotion of gBa and ngc. Although ngc failed and lost to Ps2, their gBa was very successful and also defeated Suuni's PsP.

But in this life, is it only Nintendo who knows how to develop a 32 handheld?

"Go and contact AMD Semiconductor and ask if the 32-bit energy-saving microprocessor specially developed for us has passed the test. Among all the hardware, this is the only thing missing."

"Also in other markets, isn't Nintendo going to launch an advertising campaign? Let's fight it. I want to see if their NGC fails, will it affect the listing of gBa!"