Super Tycoon

After Jiang Wanmeng passed the New Year, he always got angry. There is no way, the company's new product promotion is not satisfactory, and the money is spent, but the market has not been fully opened.

To put it bluntly, the price of mP3 players is too high, and the domestic market is too small. Last year, less than 200,000 units were sold. Judging from the sales in the first quarter of this year, 400,000 units will be the sky-high.

It seems to have doubled in a year, but even if 400,000 units are sold, each unit is priced at more than 1,500 yuan, but the gross profit of each unit is only more than 300 yuan.

The gross profit is more than 100 million yuan, and after excluding advertising costs, logistics and transportation costs, etc., there will still be some losses.

After spending hundreds of millions of dollars on advertising, why is the product still not selling? He feels that the product has been done very well, and it should be very popular because it is so small and exquisite.

At the beginning, two to three thousand VCD players could sell millions of units a year. The Zhiduoxing Chinese and English computer learning machine has sales of more than one billion yuan a year, so the gap is too big.

No, Sun Yansheng, the shareholder who usually develops the market in North America, is here, and wants to discuss with Jiang Wanmeng how to make the company's new product profitable.

"Mr. Jiang, mP3 was not created by our company, and there is no related technical patent. There are design patents, but it is not difficult to bypass."

"I have consulted some sales companies in North America, and they are not very optimistic about our product. We have invested tens of millions of dollars to build the website for the paid download of mP3 music."

"If there is still no improvement this year, then our income from VCD patent licensing will have to be included, and our DVD technology research and development will also be affected."

Nowadays, there are many companies with DVD technology, and Wanyan's is still the most mainstream standard, attracting many big companies. But the standard can also be upgraded. If you can't do it, someone else will bring it up first, which will definitely be a big blow to Wanyan Company.

Jiang Wanmeng once discussed with Sun Yansheng that the future of Wanyan Company should be transformed into a technology export company. That is to develop various utility model technologies, then register patents, and make money by patent licensing.

There are many such companies in foreign countries, with excellent risk resistance ability, because the expenditure is very small, mainly personnel salaries and laboratory operations.

But now, Wanyan Company is still doing technology and manufacturing at the same time. At least Wanyan's brand value is still very high.

After they develop recordable DVD disc drive technology, they will license it to some computer manufacturers,

It will definitely make a lot of money again, and Wan Yan can consider transformation at that time.

Before that, Wan Yan had to guarantee her income and not lose money.

Jiang Wan took two sharp puffs of cigarettes: "I have an idea, and it depends on whether you agree or not."

"Old Jiang, just tell me the truth. I have a company in North America, but the money earned by that company is not as good as that of Wan Yan. If something goes wrong with Wan Yan, I won't be able to sleep because of the heartache." Sun Yansheng exaggerated Said.

The company is named after him and Jiang Wanmeng, and he has indeed devoted a lot of affection to the company, but the main reason is for profit.

"Ask Mr. Zhang for help. He sold this technology to us at the beginning, and we not only gave him a sum of cash, but also some equity in Zhiduoxing Group."

"Wanyan Company also has a share in Zhiduoxing Group, so he can't stand by and do nothing."

Sun Yansheng frowned: "Old Jiang, do you think that you were working in a company back then, all of which belonged to the state and helped each other? Now it is a joint-stock company, and you also share the money."

"Why do others help you for nothing? If he wants to make a move, we will definitely have to pay a great price. Have you thought it through?"

Jiang Wanmeng looked at Sun Yansheng calmly: "Then do you have a better solution?"

...

Zhang Yang was lying on the bed, and a man wearing sunglasses stood next to him, gently pinching his shoulder. The phone rang suddenly, and as soon as he stretched out his hand, someone handed over the phone.

"Old Jiang, why did you remember to call me? I was busy at the last quarter's meeting. I read the email. The company's management is based on you."

"Huh? You and Lao Sun have both come to the capital? You want to talk to me about the mP3 project? Okay, I'm at the xx club, you two come over and have dinner together tonight."

After hanging up the phone, the voice of the service staff came from behind: "Boss, do you want to add the clock?"

"No, just tidy up here. I'll have two friends come over in a while and tell your boss to make a good pot of tea."

After changing his clothes, Zhang Yang sat on the sofa, listening to the song, waiting for the two of them.

He has known for a long time that the promotion of mP3 is not something Wanyan can handle. Because Wanyan's main sales markets are in the mainland and North America.

In the mainland, the price of mP3 is too high. At this time, a cheap mobile phone is only about 2,000 yuan, but this one costs 1,500 yuan. How many people are willing to buy it?

In terms of sound quality, it doesn't sound much better than the Walkman. And because of the launch of repeaters and the emergence of many small Walkman manufacturers in China, the retail price of cheap Walkmans has dropped to around 100 yuan at this time.

The price gap, plus the need to pay for downloading mP3 songs, makes many people reluctant. Even if downloading songs is a monthly membership subscription, the price is not too high, but they still think it is expensive.

To put it bluntly, it is a matter of consumption concept. They ignore that they also need to buy tapes to use Walkmans.

Zhang Yang made it clear to Jiang Wanmeng at the beginning that the mP3 has a good market prospect, but it will take a few years to develop, and it can gradually replace Walkmans and portable CD players.

It's just that Wanyan Company's asset scale is not large now, and its previous profits have been distributed as dividends, and its liquidity is insufficient. Loans are not impossible, but it will put the company's finances in crisis, and it will go bankrupt if it is not careful.

Zhang Yang naturally believes in the future of mP3, but Jiang Wanmeng and Sun Yansheng are not sure. When promoting VcD at the beginning, they dared to put all their eggs in one basket. Now they have made more money, but they have become cautious.

This is also the normal state of many businessmen. They are very bold when they have nothing. After they have some wealth, they are reluctant to take risks.

This time, Jiang Wanmeng came here with Sun Yansheng, and if he wanted to talk about the mP3 project, he would definitely need his support. If he increases his shareholding in Wanyan Company again, the other party may not agree.

But Zhang Yang has already thought about the second step, and it can be done with a little manipulation.

Now many people have noticed the big cake of mP3, such as Suoni, while publicly resisting, saying that it is not as good as the Walkman, while secretly doing technology research and development.

As the first Samsung company to make an mP3 player, it will definitely not give up. In the previous life, Apple relied on IPoD to make a large amount of profits and helped the company tide over the difficulties.

In this life, the leader of this industry can only be Zhi Duoxing.

The project has been going on for a while, and it's time to reap the fruits of victory!