Super Tycoon

Zhiduoxing G2 is still more than a month away from the launch, how to make players willing to wait for another month? Showing sage determination will suffice.

When Uranus went on sale in North America for a week and the sales volume reached 780,000 units, Zhiduoxing Group announced that Zhiduoxing G will stop production from today!

After the news came out, all colleagues felt incredible.

For example, Nintendo's FC is still on sale. It has been sold for more than ten years, and it has been running for twenty years. SFC, the sales volume is also very low, but it can still be sold again.

It is not that there were no 32-bit game consoles that were discontinued before, but they all proved to be failures. It is meaningless to persist, and it can only increase losses.

However, the sales volume of Zhiduoxing G is not bad at all. Now the global sales volume has already exceeded 30 million units, and it is going to 40 million units, and it is very popular because of its cheap price.

Why is such a game console that sells well, discontinued? Although the price of Zhiduoxing G has been lowered repeatedly, it was a technology five years ago, and the cost has dropped a lot, and the current price is not at a loss.

The discontinuation of a product that is still making money also let everyone know that Zhiduoxing is full of confidence in G2.

Of course, there is another reason why Zhiduoxing Group dares to stop selling, that is, they still have MINI, which has sold nearly 30 million units, and it is still growing rapidly.

And the price of Zhiduoxing GMINI is higher, and it can also take into account the arcade market. There's nothing wrong with keeping a console with similar performance and ditching one with lower margins.

Like Zhiduoxing GMINI, Zhang Yangke plans to sell it for a few more years.

Because of the addition of Zhiduoxing, the sales volume of the current game console market has changed a lot compared with the previous life. For example, the game consoles of companies such as NEC withdrew from the market earlier, and the sales volume was even worse.

For example, Suni's PS1, sales volume is far less than the previous life. Few people will buy Suony's PS1 after buying the Zhiduoxing G. Why do you need so many game consoles at home?

So Nintendo's N64 is only in the early 20 million range, but Nintendo firmly believes that it can break through 30 million units, and Zhang Yang thinks it is unlikely.

Sunny's PS1 is only more than 30 million units, and the sales volume of 40 million is a big mark. And just because Zhiduoxing launched the MINI first, even if Sunny launched the PSone, the sales may not be very good.

In the previous life, Suuni’s first-generation PS product sold a total of 100 million units. In this life, it is definitely not as good as the first-generation product of Zhiduoxing G. If it can sell 50 to 60 million, it will be the sky.

When Zhiduoxing G stopped production, Zhiduoxing Group also found some media to interview, which is also a kind of publicity. I want to tell everyone that Zhiduoxing G2 will be launched soon, and Zhiduoxing Group has so much confidence in this product, and players are determined to wait for Zhiduoxing G2 to be launched.

...

Isao Okawa looked at the sales statistics of Uranus in North America, and it was not as good as the island market. This is not normal.

The island market has always been inferior to the North American market, not only because of economic reasons, but also because the North American market is larger and has a larger population. In addition to the United States and Ghana, both are developed countries with excellent economic environments.

Moreover, those two countries are vast and sparsely populated, and many people live in small towns, farms and other places, far away from cities. It doesn't look very noisy like this, but it also reduces many entertainment activities.

Game consoles are a good companion for many people to pass the boring time, not just children love to play.

Under normal circumstances, the sales volume in the North American market is more than double that of the island country market, and even the sales volume of some companies in the North American market can account for half of the global market, such as Nintendo.

At the beginning, Sega's MD developed very well in North America, and once suppressed Nintendo. At that time, it was also the most glorious moment for Sega.

It's a pity that the happy time is always so short. Since Sega launched the ND handheld, the good days are gone forever. Coupled with the failure of Saturn, Sega almost didn't go bankrupt.

Under Isao Okawa's personal lobbying, it finally merged with Bandai,

Also obtained many precious animation copyrights. After it was developed, it became very popular in the island market.

Among them, Mobile Suit Gundam also performed well in North America, because Gundam is very well-known around the world.

In order to allow Uranus to be launched in the North American market ahead of schedule, Isao Okawa also agreed to Microsoft's shareholding. He knew it was a risk, and it was obvious whose company Sega Bandai would become once he retired.

But he had no other way, he didn't have a suitable heir, and he didn't have the confidence to survive by himself. What's more, Microsoft has already made a gesture. If you don't agree, I will make the game console myself, and Songxia will contact you.

I thought that after Microsoft took a stake, it would perform well in the North American market again, but whoever imagined did not give him a big surprise.

This sales curve may not be comparable to the N64 yet. How can the performance of N64 compare with their Uranus?

Okawa Gong thought about it for a long time, and there may be two reasons. One is that the publicity of Zhiduxing Group has skyrocketed. TV, print media, and the Internet are all promoting the news that Zhiduxing G will stop production and G2 will be launched soon.

Coupled with the promotional videos of the previous games, many players have a great sense of expectation for the game effects on G2.

Another reason is that the game masterpieces carried on Uranus are not very popular in the North American market. Sega Bandai lacks the global popularity of Nintendo's Super Mario, and they really don't have top-notch games developed with huge funds.

Nintendo can spend 40 million dollars crazy to develop a game, which is unbelievable in the eyes of other companies. How much did they spend developing the game console?

But Nintendo can do this, and it can also make the price of the game more expensive than the game console, and players will still be willing to buy it. At this point, Nintendo does the best, and no other company can match it.

Isao Okawa sighed, the current Sega Bandai is too difficult. In the case that their 128-bit game consoles are on the market earlier than other companies, they are still unable to occupy an absolute leading edge.

When Zhiduoxing G2, Sunny PS2, etc. are launched, will their products still be able to sell?

The research and development cost of Uranus this time is not particularly high. After all, there is a previous foundation, but the publicity cost is too much. They spent nearly 100 million U.S. dollars, but the effect is not satisfactory.

The most fundamental reason is that other companies are also burning money on advertising, robbing the market, and diverting consumers' attention. Especially for Zhiduoxing, the advertisements are the craziest.

The Zhiduoxing Group will also become Sega Bandai's first competitor on 128-bit game consoles. The advertisement that Uranus, please use before July, dealt a heavy blow to Sega Bandai.

How did Sega Bandai, once so glorious, fall out of favor in the minds of players? Is Zhiduoxing's new game console really that fun?