Super Tycoon

"Hey, mosquito coils are going to be launched in North America?" Zhang Yang looked at the email in his mailbox and said casually.

Secretary Xiao Wang's mouth twitched twice. President, the sign of Uranus looks like a mosquito coil, but it represents endless dreams.

"Yes, they announced that it will be launched in mid-May, also after the E3 game show. It is estimated that they want to learn from us and turn the game show into their new product promotion meeting."

Zhang Yang nodded: "How is the sales volume of Uranus in the island country at this time?"

From the sales curve of the island country market, the future global sales curve can be analyzed. The island nation is the headquarters of Sega Bandai. Even if the United States has Microsoft as a major shareholder, how much impact will it have on the performance of the game machine?

After all, Microsoft is just a newbie in the game industry. Moreover, the games played on TV game consoles are not PC games, and Microsoft's monopoly bundling sales method is useless.

However, Microsoft can help Sega Bandai better structure their online network. In this regard, Microsoft's technology is still very good.

"The current shipments have reached 3.5 million units, which is at least 1 million units less than expected."

In Sega Bandai's mind, this product will definitely sell better than Nintendo's N64. But in the end, the sales were not as good as the N64.

The fundamental reason is that the market is temporarily saturated, people's expectations for the new game console are not so high, and the Sega Bandai brand is not strong enough.

In the game camp, Sega Bandai is also lagging behind. Originally, many manufacturers who promised Sega Bandai that they were willing to distribute the game exclusively to Sega Bandai have changed their minds now, and they can distribute it to you, but it cannot be exclusive unless you add money.

Because Zhiduoxing G2 is about to go on the market, those manufacturers are all waiting for Zhiduoxing to create another glories.

They sell games, of course they want their games to be released on larger platforms. For them, game consoles are platforms, and whoever sells the best game consoles will have a big platform.

Exclusive distribution, the price can naturally be higher, and it can be distributed on two platforms, the quantity must be higher, and the risk is lower.

The main reason is that Sega Bandai can't promise game manufacturers like Nintendo. If you can't sell a certain amount, we will give some subsidies.

Because Sega Bandai had no money, although Microsoft took a stake and spent a lot of money, it allowed some of Sega Bandai's small shareholders to withdraw, and also settled some debts.

Sega Bandai also spent a huge amount of advertising money for product promotion. In addition, the funds for software translation are also very expensive, which was not expected by Sega Bandai before.

Who made them not only want to buy two versions in Japanese and English, but also want to release more than a dozen language versions like Zhi Duoxing and Suoni?

Every additional language version requires an additional fee, but Sega Bandai chose to translate multiple language versions at the same time.

And Sega Bandai is not like Zhiduxing, which has so many factories. They have a big factory, but they have to produce different batches of products, and some debugging is required. In terms of production capacity and efficiency, they are not as good as Zhiduxing.

Therefore, Microsoft suggested that it has invested in a new factory in North America to expand production, and it is best to build a factory in Europe in the future.

In this way, Microsoft’s investment in Sega Bandai’s capital is almost the same. If the sales in the North American market are not good this time, their listing in the European market will be seriously affected.

The data of Sega Bandai is much better than the sales in Zhang Yang's memory. He remembered that Sega's seventh-generation game console was only launched in island countries and North America with great fanfare, but it was quiet in Europe, and there were indeed only two language versions.

The overall sales volume is indeed not very good, less than 10 million units.

But in this life, it seems that some changes have taken place. In the island market alone, there are more than 3.5 million units, and with subsequent sales, it will definitely exceed 5 million units.

Judging from the previous performance of the American market, the sales volume will definitely be higher. If Sega Bandai is also successful in the North American market this time, its global sales will be

It is expected to exceed 20 million units.

In this way, Sega Bandai will not withdraw from the hardware market, and will continue to develop game consoles.

It seems that the four-point world situation in the future will not disappear in a short time.

"President, do you think they can sell well in the North American market? Will it surpass the island market?" Xiao Wang was a little worried. Zhi Duoxing's income is low, and his year-end bonus is also low.

Although in the eyes of many people, he is already a rich man, but who doesn't want to earn more? Parents have a big house, can't his father-in-law and mother-in-law ignore it? And his wife and children don't want to spend money?

"The North American market is bigger than the island country market, and Sega's American games did very well back then. This time, we have contacted some game companies in North America, and with the help of Microsoft, it is certain that they will sell well."

"You don't have to worry, ours will sell better."

From the perspective of the game screen effect, Uranus is much stronger than N64, and it is more than one grade higher than Zhiduoxing G.

But the promotional screen of Zhiduoxing G2 is even more shocking, how many people will be waiting for their game console to go on the market. And this time Zhiduoxing plans to learn from Nintendo, that is, to lower the price of game consoles and make money from games.

Uranus sells for 29,800 yen in the island market, and in the North American market, because of exchange rate changes, the price is 219 US dollars. This price is not cheap.

Zhiduoxing intends to sell it at 24,800 yen in the island market and 199 US dollars in North America, and the pricing in Europe is similar to North America. At this price, the host is definitely not making money.

With the development of technology, the cost of some hardware has dropped, and there may be some profits, but it is definitely not high.

Because Zhiduoxing G2 intends to make changes in the game price, increase it a little, and the average price will rise to more than 100 US dollars, so as to make a profit.

Of course, there will be different fine-tuning for different markets, but the range will not be too large.

This price is not only aimed at the Sega Bandai Uranus, but also aimed at the future Souni PS2 and Nintendo NGC, so that they must also lower their prices, thereby reducing their profit margins.

In terms of game camps, although in island countries and North America, Zhi Duo Xing is not particularly powerful, but in Europe, it is the absolute overlord.

He plans to introduce a large number of games developed by European game companies to hit the island and North American markets. As for the Asian market, relying on mainland games is enough.

Zhang Yang finally breathed a sigh of relief after the sales statistics of Uranus on the first day of sale in North America came out. There are only more than 200,000 units, so the sales in the first week may still not reach one million units.

In two months, there are only about 2 million units, not more than 3 million units. Zhiduoxing's advertising strategy has worked!