Super Tycoon

A week later, Zhang Yang received a call from Zhang Benxiong of Wanxin Company, saying that Liu Sheng'an had died by suicide.

Zhang Yang was silent for a while, then sighed.

Zhang Benxiong also quickly changed the topic, and agreed with Zhang Yang to increase the supply volume for the next month by 50%.

Although Zhang Yang did not speculate on the topic of Nintendo's compensation, other game console manufacturers will not let go of this opportunity. Nintendo's word of mouth has declined, and sales have also declined.

Wanxin Company wants to sell Zhiduoxing's handhelds to Europe this time, and at a cheaper price, there will always be some sales.

However, the order volume of video game consoles has dropped a bit. This can only be sold in Southeast Asia, and there are not many people buying it now.

Wanxin Company also tried to sell some learning machines, but unfortunately, the sales were too poor and they had already given up. The software inside is suitable for the Chinese market, but not for other regions.

After the New Year, the sales of Zhiduoxing's computer learning machines have dropped, and new learning machines are emerging in the market one after another, and they all want to get a share.

They also played the banner of 486, and even some companies directly installed the chip in the keyboard, making it very similar to Zhiduoxing's products.

And each company has its own promotion method, for example, some directly give away light guns, give away game cassettes, some give an extra controller, and some directly cut prices.

Looking at the sales statistics, Zhang Yang felt that it was time to proceed to the next step.

"Tengfei, Sun Tengfei?"

"Mr. Zhang, didn't you transfer Brother Sun to the capital to take charge?" someone reminded.

Zhang Yang was stunned, and suddenly transferred Sun Tengfei away, he was still not used to it.

"You are Xiao Wang? Inform the agents to come to my place for a meeting in three days, and the price of the learning machine will be lowered."

At present, there are too many learning machine products on the market, and the price gap is too large, which will have a great impact on the sales of Zhiduoxing products. Although Zhiduoxing has the highest profit margin, the sales volume will decline, and the overall profit will also decline.

He lowered the price to sell. In fact, the overall profit may not increase much, but it will make the sales of other learning machine manufacturers also decline, reduce their profits, and increase the market share of Zhiduoxing.

Last year, Zhiduxing's market share once exceeded 90%, but now it has dropped to 80%. This is not a good sign.

Market share also represents a company's right to speak in the market. The higher the share, the heavier the right to speak, and the rules of the industry can be formulated, such as pricing rules.

If the price of other learning machines is similar to that of Zhiduoxing, which exceeds 1,000 yuan, then Zhang Yang will not think about reducing the price. At the same price, with the sales channels and brand awareness of Zhiduoxing, the sales volume must be the best.

In addition, there is also after-sales service, as well as its own learning cards, and it is absolutely no problem to continue to guarantee a market share of more than 90%.

But for those who produce learning machines, the price has dropped too much. The price of the game console with an external keyboard has been reduced to more than 600, but Zhang Yang ignores it, because it is not very popular in the first place.

But that kind of keyboard is also embedded with a chip, and the layout of the connection port is the same as that of Zhiduoxing. The price has been reduced to less than 1,000 yuan, so we have to pay attention to it.

Consumers will pursue brands and feel that the quality is better, but the difference is 300 yuan, which is not a small amount, and there are many people who pursue cheap prices.

...

"Mr. Zhang,

Will the price of the learning machine be lowered? By how much? "Wang Liang asked after sitting down.

"I'll talk about it later in the meeting. You have also investigated your agency area, and you have a suitable retail price in your mind, so you can use it as a reference."

Soon everyone arrived, and everyone sat down, waiting for Zhang Yang to speak.

"Everyone's pick-up volume in March has dropped a lot. The feedback to us is that there are too many learning machines of other brands on the market. Our products are priced too high and have no price advantage. So what do you think the retail price should be? Is the location more appropriate?"

"One thousand yuan." Wang Liang was the first to speak.

Others also agreed, and the price of this kind of keyboard-style learning machine is considered low.

"Then set it within 1,000 yuan, such as 998. It feels like less than 1,000 yuan, three digits and four digits. There is still a big gap in my heart. Everyone will talk to the retailer later. Let's discuss it, let them advertise, and only sell 998." Zhang Yang made a decision.

"Mr. Zhang, if the retail price is lowered, then the supply price for us will also be reduced? May I ask, if the retail price is 998, what is the supply price for us?" Someone tentatively asked.

Their agency fee is linked to the supply price. If the supply price drops too much, even if the sales volume increases, they may earn less, which is not worthwhile.

"If the retail price is nine hundred and ninety-eight, then the supply price is around eight hundred yuan, and we need to calculate it in detail."

Everyone did the math, and if the sales volume can increase by 100 units, it will be profitable. The price has dropped so much, and the monthly sales volume in a province has only increased by 100 units, which should not be difficult.

In fact, each of them still has some useless promotional methods. The sales volume of agents is calculated on a year-round basis, not on a monthly basis. Their promotional tactics are reserved for peak seasons such as winter and summer vacations.

"Mr. Zhang, do other conditions change?"

Before they advertised, including logistics and transportation, Zhiduoxing Company paid half of the cost, which was very important to them. If all these expenses are borne by them, the profit will drop a lot.

"Zhi Duo Xing still bears half of the cost of the advertisements we require and the necessary logistics and transportation. The rules are still the same, and our review shall prevail."

"Zhi Duo Xing Company has never discounted the preferential conditions that should be given to you. You know how much you earn, and we know it too."

"Our cooperation can win a win-win situation, so Zhiduoxing Company will never treat you harshly, and I hope that you can jointly maintain the brand of Zhiduoxing, so that we can continue to win together."

Zhang Yang's words meant something. Multi-brand learning machines have appeared in some agency areas. Do agents really have no ability to control them?

Absolute control is impossible, but we can talk to the shopping malls to some extent to prevent the sale of those learning machines. For example, check out those who have stolen the learning software of Zhiduoxing, and check the ones who have stolen the patented design of Zhiduoxing's appearance.

The last thing Zhang Yang wants to see is that there are agents colluding with other brands and helping them distribute them in private. If it happens, he will never let it go lightly. Not only will all deposits be deducted, but the other party's legal responsibility will also be investigated!

"The new retail price is set at 998 yuan, and the supply price for everyone is set at 800 yuan. If there is no problem, it will be set like this."

Zhiduoxing suddenly started a price reduction promotion, and the price reduction was extremely large, which caught many manufacturers of learning machines by surprise. If you lower the price like this, won't your profit also drop?

Moreover, some shopping malls no longer buy learning machines of other brands, and the blow is even more serious. How can their products be sold without retailers?

When many manufacturers were discussing countermeasures, Duan Yongping took an application report and went to the leader.