Super Tycoon

A few days later, Zhang Weiguang still came to Bingcheng, because his son told him that the game console needs to be upgraded.

"Son, our game console is selling very well. No one has said that there is any quality problem. It is much better than those of other brands. Although we have discussed after-sales issues with the market, none of them have reported problems within three months. Yes, why upgrade?"

Zhang Weiguang doesn't think it's necessary. Upgrading will definitely increase the cost, and the selling price will also be more expensive, right? Wouldn't the strategy of occupying the market at such a low price fail?

At present, the game consoles of Zhiduoxing are very popular, but according to the feedback results of various shopping malls, the number of game consoles is less than half, and it has not reached the 80% market share they planned.

My son also said before that the market must be established first, and then new products should be promoted through better sales channels and better brand effects.

It's not that time yet, is it?

"Dad, sit down first. Have you ever been to the mall? The game consoles on the market are divided into three types according to the contents."

"The first type is our Zhiduoxing type, bare metal, except for the game console, cables and handles, there is nothing else, not even a game cartridge."

"The second type is a game cartridge as a bonus. There are many of these types, and it is considered the mainstream before. Most of our competitors are like this. But I mentioned the problem with the game cartridge, so I won't explain much. gone."

"The third type, in addition to the game cartridge, they also carry a laser gun. Of course, this is just a name. It is not actually a laser, but a special light that is sensed by the fluorescent material on the TV screen. Feedback to the game. In this way, you can play hunting and shooting games, which are also more popular.”

"Many of those all-in-one game cartridges now have hunting games, but they can't be played without a light gun. Our game consoles don't have a light gun interface."

"That is a VGA interface, that is, a video graphics array interface, which can transmit signals faster and more clearly. This type of interface is also commonly used on computers. There are three rows, five in each row, a total of fifteen Needle."

"Our current game controller has a nine-pin interface, which is an old standard model. Some manufacturers also produce a seven-pin interface. Since we can understand this mode thoroughly, it must be no problem to understand the VGA interface."

"In this way, our game consoles can allow consumers to play shooting games, so as not to let these consumers lose. I saw in the mall two days ago that some people specifically chose game consoles with light guns, and there were even individual game consoles. Bought a light gun."

"Dad, since we want to be the best game console in China and the number one in the industry, we can't lag behind in this respect. We must have this interface, and it can be used to connect some other external devices in the future."

"Besides the light gun, what else can it be connected to?" Zhang Weiguang has no objection to making such an extra interface. Just buy one with this type of interface and study it. It's not too difficult.

What my son said is right, if you want to be the number one in the industry, you have to lead everywhere. We can’t have what others have and we don’t. It seems that our technology is not good enough.

"Connect to the keyboard or something." ァ新ヤ~⑧~1~中文网ωωω.χ~⒏~1zщ.còм

"Keyboard? Don't think that Dad doesn't know when he's old. Keyboards are things on computers and typewriters. Why do we connect them to game consoles?"

Why, if you use a keyboard to play games, can you use a handle?

Besides, how much is the keyboard, and how much is the handle?

"Dad, let's talk about this later. Anyway, you know, as long as this thing is useful. Even if it can only be connected to a light gun, we can't miss it, right?"

Zhang Weiguang nodded: "That's right, if others have it, we must have it. We are a famous brand, how can we not be as good as those small brands? How do you say that, learn from foreigners and defeat foreigners."

"Learn skills from barbarians to control barbarians." Zhang Yang reminded.

"Yes, that's what I said, it's still useful for you to read more books." Zhang Weiguang's face was full of relief.

Zhang Yang: "..."

"Then, shall we produce this light gun ourselves, or find a foundry? I have to ask how much it will cost, and calculate the cost. By the way, how much should the retail price increase by then? Three hundred and fifty? That light gun can be made for forty yuan come out?"

"Dad, who said that we should have this light gun in the box of our game console?"

Zhang Weiguang was stunned: "If you don't include this, why produce that VGA interface?"

In order to produce the interface, the design of the game console must be changed, from the inside to the outside, and some changes must be made. As a result, you still don’t sell the light gun, just play it!

"Dad, as I said, our game console must be able to play light gun shooting games, but if they want to play, they have to buy this light gun themselves. We provide external interfaces, but not external devices."

"In this way, our retail price does not need to be changed at all, and our profit margin can also be guaranteed. Think about it, our products sold for 300 yuan before, and suddenly it rose to 350 yuan, which will make consumers feel some hesitate."

"It's like you saw that bread cost one yuan yesterday, but today it becomes one yuan and five. Even if you decided to buy it today, will you hesitate after seeing the new price?"

"There are not many shooting games. There are people who like to play them, but there are definitely not as many players as Super Mario and Contra. We can guarantee that the product is aimed at more people. If other people want to play, buy one for themselves An external machine gun will do.”

"The core of our product is to be able to insert cassettes and play games. As long as this is guaranteed, it is enough. It is like a belt with a hook for a BP machine. This is very good, but if it is not, will it have much impact? ? If you have a BP machine, can’t you just buy a hook yourself?”

Zhang Weiguang was taken aback by what his son said: "Why do you think everything you say is reasonable? Forget it, let's do what you said. It happened that several other electronics factories also came to me and wanted to take over our OEM. The order, I was looking for an excuse to push it."

"Tell them now that someone may buy an external light gun and let them decide whether to do it or not. Anyway, it has nothing to do with us."

"If it's okay, I'll leave first. I signed up for a corporate cadre training class, and I have classes every weekend. From now on, I will come to Bingcheng on weekends, and I will visit you by the way."

By the way, Zhang Yang was hit again.

"Dad, remember, after this is made, the casing and packaging of our Zhiduoxing game consoles have to be changed. Originally, our casing was printed with ZDX-1, and we have to change it to ZDX-2 to give consumers a It feels like we have upgraded. In this way, we did not lower the price and made them feel more suitable, remember.”