Rebirth of the Burning Era

The originally lively atmosphere was chilled by Liang Yifei's words.

R&D funding, these four words are like listening to a book from heaven to the entrepreneurs present. They are familiar, but they are far away.

Xie Yifei, I used to be a media company, and I am very familiar with public relations expenses and entertainment expenses. What is R&D expenses? Zong Qinghou makes children's health milk. This thing is plain, sweet and sour. Adding some hawthorn can play a role in strengthening the stomach and promoting digestion. What is the research and development? How to grow hawthorn trees?

Shi Yuzhu, the only one who started out as a high-tech man, told his conscience that since 1990, he spent 150 days in the dormitory building and developed the text conversion system. in the first place?

When it comes to research and development expenses, Shi Yuzhu has the clearest impression, probably the 20 boxes of instant noodles he ate after fighting for 150 days!

He couldn't help but crooked his mouth, as if there was the nauseating taste of instant noodle seasoning essence that he had not seen for a long time.

In this life, no matter how miserable you are, you will never eat instant noodles again! Shi Yuzhu made a decision inexplicably.

And the person who was asked, Feilong Jiangwei, twitched the corners of his mouth and smiled.

"It's me being abrupt, it's a commercial secret." Liang Yifei also waved his hand and smiled and said, "I personally feel this way, a company that rises in a short period of time and is number one in the market, but wants to last long, even becoming a hundred-year-old store. , then it depends on practicing internal skills, and research and development will probably occupy a very important part of all expenditures.”

After speaking, he sighed and said, "Speaking of conscience, I also make health care products. I know how much the research and development expenses of Chinese turtle essence are, and I don't want to say."

This is a big truth, and it attracted a knowing smile from several people present.

Zong Qinghou asked, "What do you think is a more appropriate ratio between R&D and profitability, oh, I mean gross profit?"

"It depends on the industry." Liang Yifei pondered for a moment, looked at Shi Yuzhu, and said, "If it is a technology company, it may be relatively high, even if it can reach 20% or 30%..."

As soon as these words came out, several people looked at each other in dismay, with some ghostly expressions.

20% of the gross profit is almost equal to the net profit in many industries. Although the current economy is good, the net profit of most industries is very high. Even if you do anything, you just use the money to lend, or the state’s legal loan, and the net profit is also More than 20%, but in the environment of grabbing the market, 20% of the profit is used for research and development, which is still an incomprehensible figure.

"Is there such a company in China?" Jiang Wei smiled noncommittally. This sentence is not a question, but a rhetorical question.

On the contrary, Shi Yuzhu put in a very brief mouth and said silently, "Yes."

Huawei is such a company. It invests a lot in research and development. Even when the salary is released, it still guarantees research funding first.

"So Huawei is not as good as Lenovo!" Jiang Wei waved his hand. Although it has begun to improve, it has become a large enterprise with over 100 million yuan, but compared with Lenovo, which has already broken through 1 billion in annual sales, it still has a great distance.

The debate on whether to go to the market or focus on research and development seems to have an answer in the development of Huawei and Lenovo.

And Lenovo, not only makes money, but also represents a domestic technology company.

None of the people present were from the technology industry, so he didn't start talking about this. Zong Qinghou asked, "What about the health care product industry." After a pause, he added: "Or the beverage industry? I heard that Jianlibao's research and development funding, In fact, it is very little, and the main money is still spent on marketing.”

From the perspective of the technology industry, Lenovo is the benchmark. From the perspective of health care products and beverages, Lenovo is the benchmark. These two benchmarks seem to be different from what Liang Yifei said, and they have not invested much in research and development funds.

"In the health care product and beverage industry, the concept of R&D is relatively broad. Product efficacy, consumer psychological research, product upgrades, and even marketing programs are actually R&D expenditures. Although compared with scientific research, the R&D expenditures for health care products and beverages can of course be less. A lot, but the cost of the product still has a cost.”

"What's the meaning?"

"For example, Jianlibao, you know, an empty bottle of Jianlibao costs 3 cents, and some places sell it for 5 cents. But for our bottles of health care products, we are finished drinking. As far as I know , Jianlibao was able to continuously win the special drinks for the National Games Asian Games and the Olympic team, and this detail is inseparable." Liang Yifei said.

This is really a detail that is easy to be overlooked. Jianlibao, an old-fashioned drink that looks relatively low-grade and not fashionable in later generations, is very high-grade at present, even higher than Coca-Cola, except for publicity, taste and effect, etc. Other factors, including packaging, are currently in the country, whether it is health products or beverages, few people are willing to adopt the can model.

Cans not only have metal value, but Jianlibao also prints anti-counterfeiting marks with a certain content on them. These have no special effect on the beverage itself, but it does seem to be different from other beverages at first glance.

These remarks are very inspiring to Zong Qinghou. Wow, the current product is between beverages and health products. It is better to say that it has a health care effect than to say it is delicious.

"Everything you said is right, but I still can't agree with your point of view!" Jiang Wei waved his hand and said, "What you are talking about is the shortcomings and deficiencies of the health care product industry. Which industry has just emerged and has no shortcomings and deficiencies? The historical responsibility of those of us is to make up for these shortcomings and deficiencies, and to make this industry stronger and bigger! Now the health care products on the market are mixed, everyone dares to say their own health care products, and it is approved by the United Nations at every turn. The Prime Minister's thank you letter, Isn't this nonsense!"

Seeing his righteous appearance, Liang Yifei's eyes widened slightly, thinking that this is nonsense, but if you want to talk about such nonsense, there is one company in the national health care product industry, which one doesn't have your exaggeration? Feilong is one of the biggest initiators of exaggerated and false propaganda of health products.

Jiang Wei paused and said, "I understand what you mean, health products must really work. This is the direction of our efforts, but you can't say that health products have no future!"

Liang Yifei said another sentence, asking Xie Yifei speechless at that time.

Since health care products have curative effects, why not make medicines? If you make medicines, or make truly curative health care products, it will be considered half a pharmaceutical factory, and the investment will be even greater. In foreign countries, the research and development of a new drug requires several years, or even decades and decades, with hundreds of millions of billions of dollars invested.

With such a large investment and such a long period of time, there is one who is present. Who is willing to do it, who has the ability to do it, and who dares to do it?

...

This meal was late, and the chat was lively. Not only was Liang Yifei expressing his opinions, but this time he was not the only one who could guide everyone's thoughts and surprise others. In fact, most of the time They were all arguing and arguing, and many views clashed violently. Shi Yu, Zhu Zongqing, and Xie Yifei also joined in, expressing their opinions. Sometimes the atmosphere was very tense, the contradictions were sharp, and the views clashed fiercely.

But I have to say that such a group of people chatting or even arguing together is very inspiring. These most outstanding entrepreneurs have brought a lot of new things to Liang Yifei.

He is really an 'outstanding person'. Among the top ten outstanding entrepreneurs in the country last year, there are Jiang Wei and Shi Yuzhu, especially Shi Yuzhu. This scholar-turned-businessman is now almost the idol of entrepreneurs across the country. The status of the industry is somewhat similar to Ma Yun and Liu Qiangdong of later generations.

When talking about the closing of the hotel restaurant, a few people were still very talkative, so they simply moved to the street. At the end of 1994, there were already food stalls in Yangcheng. Inside, there was a bottle of Tsingtao beer for one yuan, and a large plate of seafood chowder for ten yuan. For a while, I laughed, and then my face blushed and my neck was thick and noisy until the middle of the night~www.wuxiaspot.com~ The owner of the food stall outside listened to this. In it, the words 'listed', 'tens of millions to 100 million', 'the first in the country', 'the world's top 500', etc. will pop up every now and then. Fucking idiot!

The boss despises these bragging idiots because they definitely have capital. These days, the small boss of Yangcheng Seafood Food Stall easily earns more than 10,000 yuan a month, and is much richer than the diners who come to the food stalls to talk about it.

It wasn't until two o'clock in the morning that these idiots finally seemed to have eaten almost the same. A young man paid the bill, and the extra 38 yuan didn't need to be looked for. The boss's contempt for them finally eased a bit.

Then the next scene left the food stall owner stunned.

Five people, eight cars came to pick them up. The last one was Audi 100. The eight cars were like a queue. They stopped in a row on the road. , opened the back door of the car for the five people neatly.

The team went away, the boss was dumbfounded, stayed there for a long time, and finally silently decided to add two more **** hours today.

Your own money is a piece of shit, if you don't work hard, you can't do it!

...

There was no talk for the whole night. The next afternoon, the celebration was almost over. The big guys had to go back to their respective homes to find their own mothers. Because of this chance encounter, Liang Yifei and Jiang Wei knew each other. Before leaving, they got together to eat again. A lunch, relatively simple, no more disputes.

Jianlibao held the annual meeting, which was very beautiful, and aroused the lively thoughts of several health care product leaders. After discussing, if there is an opportunity, the health care product industry will also hold an annual meeting.

Liang Yifei has always been willing to make friends, and he will take care of everything. This matter is left to Lanyun Lake. When you think it is suitable, just tell me and I will handle it.