Rebirth of the Burning Era

The domestic health care product industry is said to be big or small, and they have reported their families to each other, and they have heard of each other. Compared with these few, Liang Yifei is still relatively immature in terms of assets and qualifications.

It goes without saying that a veteran entrepreneur like Zong Qinghou started his business in the same year as Jianlibao Li Jingwei. In 1984, although Hangcheng Wahaha’s sales volume is still far from the exaggerated 1.8 billion of Sun God, it is still The generation in Jiangsu and Zhejiang is very marketable. This generation is China's traditional economic strong area. The pace of reform and opening up is not weaker than that of the coastal areas of the special zone, and it is also an area where traditional culture is relatively rooted: Simply put, the rich here, the descendants The concept of offspring is very heavy, and Wahaha has taken a very innovative path, focusing on children's health care milk.

In this field, there is no one else in the country.

Liang Yifei and Zong Qinghou have a similar point: they both started out through a canning factory. Zong Qinghou's doll was rebuilt from the acquisition of the Hangzhou Canning Factory. Liang Yifei made his first money by coming up with ideas for the canning factory.

As for Shi Yuzhu, although he is a little younger, he is only in his 30s this year, but he is one of the first people to get involved in 'high-tech' in China. With Hanka, he has gained his own place in business and has assets of over 100 million yuan. , has 38 branches, announced that it is ready to go public in 1995, impacting the market value of 5 billion and so on.

Giant Group has released rumors this year, and is preparing to transform into the health care product industry. In the next year, it will launch 100 new products, which will be aggressive.

As for Feilong's Jiang Wei, this northeastern man is a legendary existence in himself, and has a similar rise to Liang Yifei's rise. He only started his business in 1991 and 'invented' Feiyan slimming tea. In the second year, the profit was 60 million, and in the third year, the profit exceeded 200 million.

And his strategy is very similar to Liang Yifei's. Large-scale advertising bombing, Feilong's advertising expenses and profits are almost 04:1. 100 million profits will cost 40 million advertising fees. Regardless of the cost of the bombing, Feilong has been able to compete with the top domestic health care giants such as Sanzhu and Helios in just two years.

As for Liang Yifei, he is not weak. In the eyes of the other three, he is also a stunned legend. The key is that he is too young, and young has infinite possibilities.

Coupled with Xie Yifei, Fake Fake is also a senior executive of Chia Tai Qingchunbao. The five people in this group are all important figures in the health care product industry. They have a lot of common topics to talk about. Shi Yuzhu suggested that instead of waiting for the end of the celebration, everyone is so busy to get together, why don't we go to Yangcheng to have a meal and chat.

They all thought it made sense, so they drove back to Yangcheng, which was a coincidence. The other three also lived in White Swan, but they came in a hurry and didn't meet them.

He didn't go out, he just opened a seat in the food and beverage department on the third floor, while eating and chatting, the topic naturally returned to the ear that Jiang Wei passed by and heard it at first.

"Boss Liang, are you not optimistic about the health care product industry?" Jiang Wei asked curiously. The other two people were also puzzled, exactly the same as when Xie Yifei heard these words from Liang Yifei's mouth at first. That's all, but health care products are Liang Yifei's main business, and he also makes a lot of money. How could he not be optimistic?

Not optimistic, you make a yarn?

Liang Yifei thought about it and felt that this topic can be discussed. Although it is a future prophet, it is not a commercial secret. If you say it, other people will believe it and change to another career. It reduces the competition between Zhonghua Turtle Spirit and Ang Li No. 1; others don't believe it, this is nothing more than his own judgment and prediction of the future as an insider.

The domestic market is so big and the industries are diverse. If you want to make money and make a fortune, you can do it yourself. If you talk about it now, if you can help people, it may be your friend, ally, and help in the future. No, the future will also leave a good reputation in the circle with vision.

Now Liang Yifei's focus is no longer the business district of Binhai City, a local big boss, but the development of well-known entrepreneurs across the country.

Liang Yifei was about to speak when Shi Yuzhu suddenly said, "I heard that Feilong is preparing to go public?"

Jiang Wei made no secret of his smug look, nodded arrogantly, and said, "Boss Shi is well-informed, yes, there are more than 300 million funds in the account now, and the company's scale is also large. Going international and in line with modern enterprises, so I am preparing to go public in Hong Kong.”

"That is the first domestic health product company listed in Xiangjiang!" Zong Qinghou said.

Xie Yifei said: "It is also the fifth mainland company listed in Heung Kong. President Jiang and Peng Chen are great."

"It's still just getting started. My ideal is to become a national top brand like Tsingtao Beer, go to the world and become a business card of China!"

Tsingtao Brewery is Tsingtao Brewery. It was listed in Hong Kong in 1993. It is the first mainland company listed in Hong Kong. It is also one of the few century-old companies in China. It can be regarded as one of the national business cards. Jiang Wei paused and continued to use the cadence. In a somewhat excited tone, he said: "This year, I said this publicly at the award ceremony of the top ten outstanding young people in the country. Our country's health care products business is now booming, and it is a unique and rare market in the world, creating a large number of effects. Zoran, products with amazing sales performance, then this is a major feature of our national market!"

The more he spoke, the more excited he became. He slapped his thighs heavily, looked around with bright eyes, and said, "Many people think that I am here to make money, which is true, but I am not convinced! Our country is a big eastern country with thousands of years of civilization. How can we not have our own special brand?! Yankees have Coke fried chicken, we have health products! Yankee's Coke fried chicken eats, hurts the body, our health care products, keep fit! I just want to create a A century-old health care product company representing the image of China!"

This sounded somewhat funny in Liang Yifei's ears, but the other entrepreneurs present, including Liang Yifei, did not take Jiang Wei's words as a joke or pretending to be forceful.

Contemporary entrepreneurs generally have a sense of family and country, which is difficult to find in the vast majority of entrepreneurs in later generations.

But these people are also blind and arrogant, ignorant, unscientific, and not abiding by the law, which led to the fact that in the end the vast majority of people, embracing their family and country feelings and great ideals, fell together with their once brilliant careers. .

After 15 years of reform and opening up, there is not much experience to learn from. The first generation of entrepreneurs in mainland China can only use their youth, enthusiasm, and even their lives to find a way for future generations to learn from.

So for this group of people, regardless of success or failure, or any flaws in character, as an entrepreneur from later generations, Liang Yifei always has a feeling of gratitude and respect in a certain corner of his heart.

Without these failures, there would have been no successes that followed.

Closer to home, Jiang Wei asked Liang Yifei about this topic again after he wrote a lot of words.

Liang Yifei originally wanted to talk about what he said to Xie Yifei, but after thinking about it, he found that this one might not be suitable for Feilong.

In terms of effect, in good conscience, Feilong's products are indeed the best health care products on the market, and they do indeed have a certain effect.

For example, its slimming tea and its aphrodisiac granules, because these things can be found in pharmacies from traditional Chinese medicine, and they can be used directly after the configuration is improved.

Speaking of which, Feilong is still a conscientious company.

Of course, as for the magical effect of advertising, it is far from enough.

After pondering for a while, he said, "Mr. Jiang, I don't know much about the stock market, and I don't know much about the stock markets in Hong Kong and Taiwan, but I heard people say that listing in Hong Kong and Taiwan requires stricter review, and there will be special lawyers and so on. question."

"You can rest assured on this point, my company is absolutely legal and compliant. In today's society, there are a lot of tax evasion and tax evasion. I don't do this kind of thing. We Feilong are ruthless. Let me tell you this, our Feilong advertising business It's so big, but I set a dead rule, I don't give any rebates, and I don't give rebates to anyone! I'd rather give more money to the TV station than ruin the social atmosphere. Entrepreneurs should have a sense of social responsibility!" Jiang Wei said with his head held high.

When it comes to tax evasion and tax evasion~www.wuxiaspot.com~ Shi Yuzhu has a strange expression on his face, and when it comes to taking rebates, Zong Qing's thick face flashes with an unnatural expression.

"Mr. Jiang is not only one of the top ten outstanding young people in the country, but also a figure in the country's reform. It is indeed very standardized to be an enterprise and it is worth learning from." Zong Qinghou, who is almost 50 years old, nodded slightly, then smiled and looked at Liang Yifei and said: " If I remember correctly, Boss Liang is also like this. There was a demolition in Hangcheng that year, which seems to be the idea of ​​Boss Liang. Of course, in the interview, you specifically mentioned the two words of entrepreneurs' sense of social responsibility and historical mission. I am very impressed, our local entrepreneurs and many government officials in Hangzhou are regarded as golden words."

Liang Yifei was a little surprised. Zong Qinghou is an entrepreneur in Hangzhou. It is not surprising to know that the idea of ​​demolition and relocation was not surprising at first, but these two words caused a relatively large impact in the later period. It was only when he directed Pan Jue to write about entrepreneurs. When I got up, I didn't expect Zong Qinghou to be very careful and accurate in his intelligence work.

"The leading comrade in charge of the demolition has now been promoted to deputy mayor. I am familiar with him." Zong Qinghou said with a smile.

"Boss Zong, don't interrupt, I really want to hear, why is Boss Liang not optimistic about health products?" Jiang Wei interrupted again and brought the topic back to the original line.

Zong Qinghou was older, and he was obviously more calm. He smiled slightly and did not speak.

Liang Yifei also thought it was quite funny. These bosses have their own careers and legends. They are all arrogant figures in their respective fields, so their personalities are also very strong. Every time, he wanted to say something, but he was interrupted all the time.

"Mr. Jiang, I take the liberty to ask, how much is your annual R&D expenditure?" Liang Yifei said.

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