Rebirth of the Burning Era

Chapter 310: gymnastic prince

The little man who spoke was Li Ning, the prince of gymnastics.

Who is Li Ning, the prince of gymnastics? What kind of influence? In fact, a person of Liang Yifei's age in his last life only knew a vague impression. He was very famous and famous, but he didn't understand the words "Prince of Gymnastics" so deeply.

It was not until he came back from time travel that he truly integrated into the 1990s. The news that happened in the 1980s was still a topic of discussion in the streets. Liang Yifei had a clearer understanding of these four words.

In 1982, the fledgling Li Ning won 6 of the men's 7 gold medals in the 6th World Cup gymnastics competition held in Zagreb, Yugoslavia, creating a myth in the history of world gymnastics. .

This is just the beginning. In the 1984 Olympic Games, China broke through 0 gold medals and won the fourth place in the gold medal list. Li Ning won three golds, two silvers and one bronze in one fell swoop, which is close to 1/5 of the total medals of the Chinese delegation. , became the athlete with the most medals in the Olympic Games.

In gymnastics, Li Ning is almost the spokesperson of the myth. He has won 14 world championships and won more than 100 gold medals. This record is unprecedented, and may be unprecedented.

In Li Ning's peak period, his influence, in Liang Yifei's view, was greater than that of Yao Ming and Liu Xiang in the sports world, and the stars in the entertainment industry. It is very likely that he would also exceed the sum of these people. , Deng Yaping and others of the same generation are far inferior to Li Ning.

In the Chinese entertainment circle, only Andy Lau can be compared slightly later. They are all names that are familiar to people all over the country, but the former is only 'highly famous', and not everyone likes it, and the latter is much more popular in China. former.

No one will dislike a handsome guy who is sunny, cheerful and healthy for the country, although this guy is a little short.

Just don't get fat...

Why is Li Ning here? Isn't he a sports brand after he retired?

After being stunned for a moment, he immediately came back to his senses. No matter why he was here, to see the real person, this trip was worth it, and he was considered one of Liang Yifei's idols in his childhood.

"Hello, Liang Yifei." He stretched out his hand and shook Li Ning slightly, and there was a strong but warm feeling on his hand, but he couldn't help but ask; "I'm a health care product maker, and I was invited by President Li, aren't you making clothes? , why are you here? This is a crossover."

Crossover is a new word that has not appeared, but as the name implies, it is easy to understand. Li Ning smiled a little honestly and said, "I am a consultant of Jianlibao Company, and the Li Ning brand also relies on the strong support of President Li to make it what it is today."

When he said this, Liang Yifei remembered it, and it was true, he had given a lecture on Li Ning's entrepreneurship in the MBA before.

It's not a coincidence, Li Ning's brand is first and foremost the largest domestic sportswear in China. It has experienced ups and downs along the way. At the same time, compared with Jianlibao, Li Ning has avoided many pitfalls. All Li Ning's entrepreneurial history has a high degree of learning. Value and typicality, MBA has specially opened several related courses.

Li Ning in 1986 has passed the peak period of athlete, but the gymnastics team at that time was unable to accept. Since he is a hero, he can only assume the responsibility of a hero, stay in the team and lead the team, and at the age of 25, he led the team to participate in the 24th. Seoul Olympics.

This time, instead of honor, what was gained was the anger and scolding of the people of the whole country.

From the beginning of the ring project, Li Ning failed to play. At the end of the final vault project, Li Ning fell directly on the mat and made a major mistake.

Then he stood up, finished with a smile and left the field.

Because of this smile, the people of the whole country were angry, and they stomped the hero who was once praised to the sky into the mud.

What the people need is the sense of glory brought by gold medals, not sports; what the sports administration needs are champions, not athletes.

In 1988, Li Ning retired sadly. At the retirement ceremony, Jianlibao Li Jingwei gave him a pair of pure gold wristbands. From then on, the two became attached. Li Ning joined Jianlibao and became a senior consultant. With the strong support of Li Jingwei, he founded Li Ning. Lemonade sports brand.

For more than ten years after that, the relationship between the two was not right. Li Jingwei helped the little brother and helped him get on the horse. When Li Jingwei died, Li Ning kept the spirit all night, and it was rumored that he held the eldest son ceremony for Li Jingwei. Send off.

During this encounter and acquaintance, Liang Yifei did not see the intrigue and intrigue of entrepreneurs, but sincerely watched and helped each other.

Most of Li Ning's attention was on the wrong Man Jianghong. He was born on his own initiative just now, and it was also because of this character that attracted his attention. He asked in a puzzled way, "This Man Jianghong is very strong, but you Such a perversion made me feel more heroic and pathetic, and even made me feel like I saw the end of a hero."

You may not be able to feel this if you change someone, but Li Ning has experienced ups and downs. The feeling is especially profound.

"Well, that's what it means. The hero is at the end of the road. You can only scream up to the sky or smile helplessly." Liang Yifei nodded.

Hearing the words 'helpless smile', Li Ning 'smiles knowingly', and then said: "Boss Liang, take the liberty to ask, today is a happy day for Jianlibao, and Jianlibao is prospering again, how can you have such a thought? "

Xie Yifei next to him also looked at Liang Yifei very strangely. He always came to the door to congratulate him and only said good things. How could anyone congratulate him on his birthday and say that you were going to die as soon as he entered the door?

"The extremes of things will be reversed, and the prosperity will inevitably decline." Liang Yifei looked at the crowd of Wuyangyang who came to celebrate the gift not far away, and said with a faint smile: "There are enough people who say good things, I will not join in the fun, since President Li is also If you invite me, then I will take the liberty to say what my friend should say, which is a fool's errand."

"Worry about it? The king of dignified ideas, the founder of the Chinese Turtle Spirit, shouldn't worry about it." Li Ning smiled honestly but wisely.

"You know me?" Liang Yifei asked unexpectedly.

"After all, I came from the sports industry, and now I am in business, so I will pay more attention to the news of the health care product industry." Li Ning smiled and said: "Our country's athletes won the gold medal, and foreigners don't all say that we drink because of drinking. The Oriental Magic Water."

This innocuous joke made Liang Yifei and Xie Yifei at the side smile knowingly. The reason why the Chinese Turtle Essence became popular overnight is mainly because Liang Yifei took advantage of the popularity of the Lu family army, and still went to sports, gold medals, and championships. thigh.

Li Ning's words are somewhat disdainful of the health care products on the market. He is a champion himself. He knows too well that if you want to achieve good results, there is no shortcut. sweat.

After laughing, Liang Yifei hesitated for a while before saying, "Mr. Li, your Li Ning brand now has three major shareholders, right?"

Li Ning was slightly taken aback. Originally, she was saying why Liang Yifei had a pessimistic view on Jianlibao's future. When he wrote those words on this happy day, he didn't expect him to change the subject and talk about his company.

This is no secret, nodded and said; "Yes, a Singaporean family, Jianlibao invested 15 million yuan, and myself." After speaking, he smiled and said: "But I am a poor athlete who has no money, so it can be considered a famous investment. ."

I just met, and after a short while, I saw Li Ning smile shyly several times, and I could see that he was indeed a very sunny person.

"The three major shareholders, how do you calculate the future property rights of your brand?" Liang Yifei said.

"Property rights?" Li Ning didn't know how to answer this question.

Of course he knows what property rights are, but today's entrepreneurs are all thinking about how to make money, and few people pay attention to property rights.

It is also interesting to say that before the reform and opening up and in the first few years of reform and opening up, everyone believed that private enterprises were illegal and could be confiscated at any moment. Very sensitive; and just after the Southern Tour in 1992, the market economy line was officially established, and the thinking of entrepreneurs went to another extreme. No one thought about property rights anymore. It came out, of course it was mine.

Li Ning is no exception~www.wuxiaspot.com~ But since he mentioned it, he naturally understood and said, "I am a manager, and the major shareholder is Jianlibao."

"Mr. Li, if Jianlibao wants your company in the future, what will you do?" Liang Yifei said.

Li Ning didn't answer the question, shook her head and smiled, indicating that it was impossible. He didn't think that Liang Yifei was provoking the relationship between him and Li Jingwei, but he felt that the young man in front of him didn't understand the relationship between him and Li Jingwei, so it was normal to have such doubts.

Liang Yifei seemed to be able to see through his thoughts and said, "I'm not saying what happened to President Li Jingwei, but Jianlibao, which has its own property rights. You should know better than me, Li Jingwei, President Li, he has a state cadre. The identity, originally in the sports committee, later went to the town winery to be the director."

After a pause, he said, "Although it is a small winery with only a few tanks, it is also a winery and a state enterprise. In other words, Mr. Li is now a state cadre, not a private entrepreneur. In addition, it is said that, Jianlibao Company was first established, and the Sanshui County Government took a sum of money. Of course, it seems that the money is not worth mentioning now, and it is enough to buy a BP machine. However, after all, it is the original investment. It is a large amount of shares. Li Jingwei and Li are always state cadres, and Jianlibao has local government shares. If there is any friction in the future, let’s not talk about Jianlibao, Mr. Li, your Li Ning, how should you deal with yourself?”

Li Ning frowned slightly, her face became serious, and she stopped smiling.

The young man in front of him not only has a detailed investigation and understanding of Jianlibao and Li Jingwei, but more importantly, he has indeed raised a terrifying possibility in the future.

No wonder he has a pessimistic attitude.

No wonder he was able to occupy a place in the health care product market and become a prince in just one year, and this is not just because of the use of sports stars.

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