Rebirth of the 92 Business Tycoon

Then Jobs asked him to help, "Feng, apart from the bad habits of big companies, what do you think Apple needs to improve at present? Can it be improved?"

"To be honest, I don't have a comprehensive understanding of the current Apple. From my personal current understanding," Feng Yiping glanced at this person who has a bad temper and is not very willing to accept criticism.

"You speak, speak freely," Jobs waved readily.

"Apple is the company with the best combination of software and hardware. The closed-loop system design is also a good virtuous circle. For example, the best-selling products now can also drive the sales of Apple computers."

In the early days, it did not support other computers and systems, only Apple's. This is also the strategy that Jobs insists on. So good, buy my computer to cooperate.

"However, things always have two sides. A relatively closed system actually excludes the larger market. Moreover, such a drive is somewhat threatening. Therefore, I think it is completely possible to make it compatible with others. I believe that if we can do that, it will bring greater sales."

Jobs pondered, "At this point, we need to do accurate market research before we can make a decision."

In fact, the sales department has already made such a proposal, but Jobs has been unable to make up his mind.

Like other products that Apple later sold well, it also meant that there was a shortage of supply. Although production capacity was a limitation, there were also reasons for their hunger marketing. For example, in Europe, they have been adopting this strategy.

"And I think that the hot sales has brought a new opportunity for Apple. Very good opportunity." Feng Yiping said.

"Oh, let's talk about it," this is what Jobs wants to hear most.

"With the rise of the Internet. The recording industry is now a sorrow, because more and more content is shared online. People no longer need to spend money to buy records."

"They should be punished for not making changes for decades," Jobs said.

These words actually exposed another aspect of his personality, that is, he has never been a compliant person, he has always been an anti-mainstream hippie attribute, and moreover. In many cases, he is not a guy who thinks for others.

In fact, the music industry has condemned Apple many times.

"However, this should not always be a reasonable and legal phenomenon. The rights and interests of people in the music industry should be protected.

I know that you invested in Disney, have a great influence in Hollywood, do such things. It happens to be your advantage. "

"You mean, let us join the record company?" Jobs immediately reflected, "But. How to cooperate?"

"Yes, as for how to do it? It's also simple. Relying on a huge user base, we can launch a music library for users to pay for downloads. The revenue from downloads is shared with musicians. Maybe this revenue will be better than sales. The profit coming is even higher. At least, its cost is low. You say yes!"

"However, there are already free ones. Who will spend money?" Page questioned.

"No," Jobs said with his hands on his thighs and his eyes beaming. "As long as our content is rich, and we can provide convenient download services at a reasonable price, it will definitely attract many users," Jobs said.

"This is actually a cycle," Feng Yiping said, "it will let users go to websites to download music, and content-rich music download sites will also promote sales,"

"And it's still a relatively open loop," Jobs became excited.

"Finally, I want to explain one more thing," Feng Yiping looked at Page and Jobs, and also used a gesture to emphasize and affirm the following sentence, "I think that in the near future, content will also be a very critical aspect. ,"

"Content, content," Jobs stared sharply at Feng Yiping suddenly, "Feng, be my special advisor!"

I knew it might happen. Feng Yiping glanced at Peppa, and Peppa expressed what you wanted. Anyway, there is no conflict of interest between Google and Apple. It seems that a few years later, Google’s Schmidt , Was also hired by Jobs as a director of Apple.

This is not a temporary impulse of Jobs, let alone that he is now in his forties, even in his 20s. When he first started his business, he was never impulsive. On the contrary, he had always been calm to the point of coldness.

Strictly speaking, Jobs is not an inventor, a programmer, or a designer, but he is a genius businessman. Although his success with Apple has a lot to do with his pursuit of product excellence, The most important thing is his vision in the business field.

But this short meeting with Feng Yiping made Steve Jobs discover that just as Peppa said, this young man's business vision is even better than himself.

Moreover, he is worthy of being a man who created a new management strategy, often jumping out of existing frameworks, looking at problems from a new perspective, and then using new and effective methods to solve them.

Page is right, this young man can really inspire himself a lot.

In addition, in this short period of time, his talent in product design is equally impressive.

If his talents can shorten the product development schedule and improve the product’s taste and image, it will save R&D costs for Apple-this is not a small amount. You must know that Apple’s investment in R&D is abnormal. It is huge, and cumulatively, it has reached billions of dollars. On average, it is hundreds of millions or more every year.

Shortening the research and development schedule means that products can be marketed as soon as possible, which means that profits can be created as soon as possible.

It can also reduce costs and increase profits, so this is a very good business decision.

"Although I am honored, I am afraid I really don't have so much energy," Feng Yiping politely declined his invitation.

"Feng, don't rush to refuse. You don't need to be full-time. Your responsibility is to give some opinions on Apple's strategy and product design when needed. Your opinions and suggestions will be directly reflected to me.

I can give you the treatment of board members, with an annual salary of 50,000 US dollars, paid quarterly~www.wuxiaspot.com~ At the same time, you can get every product we launch for free, and you can also get some stocks.

Of course, these treatments are not very attractive to you, but I think that if you can work at Apple for a period of time, I believe that you can definitely find some very useful experience here. "

"Remuneration is not a problem," Feng Yiping explained. "I also know that as an outstanding company, Apple has many aspects that I can learn from. I very much hope that I can work in a tasteful company like Apple, but I am worried that I can't Being qualified for this position, on the one hand, my abilities are limited, on the other hand, I will not be based in Silicon Valley and I should return to China in the second half of the year."

"Your ability is beyond doubt. Besides, you have no problem in China. In your capital, we set up an office in 1993. Contact is not a problem."

"Feng, didn't you say that after returning to China, you will also strive to come to Silicon Valley once a month?" Page was a little nervous when he heard him say this.

This guy, can't you see that this is an excuse?

"How about it, Feng, I sincerely invite you again to serve as my special adviser," Jobs said. (To be continued.) (www..)