Rebirth of the 92 Business Tycoon

The bracket that Feng Yiping just drew in just a few strokes was very familiar to Jobs for no reason. Upon closer inspection, it seemed to be designed by his own team, and it should have been designed by his own team.

Could it be that this guy who is highly respected by Page is also an expert in design? And is a good hand that fits well with your own ideas?

"I grew up in a traditional rural area," Feng Yiping said. "Page may not understand, but Mr. Jobs, you have been in India for a while. You should understand the situation in that area."

"It's very primitive, and many places are not connected to electricity. Whether it is work or life, there are few modern equipment to assist," Jobs said.

"So when I was young, I had limited access to the outside world. I could only use textbooks and a few extracurricular readings, such as comic strips, to get to know and understand the world I was in.

I clearly remember that after seeing the photo of the parachute in the Chinese textbook, I thought about it for a long time. With such a beautiful device, it floats freely behind the blue sky and what kind of system is supporting it. ?

Later, in the comic strip, I saw a huge ship, plowing the sea, driving on the endless sea, and I was very fascinated by it. Why can such a heavy and huge ship travel easily on the sea? Controlled by a small rudder?

These questions, these creations, stimulated my curiosity and admiration for technology.

So I think that a good design is to be firmly attracted when people see it at first sight, and then your heart is gently touched by it. Then, it prompts you to imagine and explore. Go after. "

Apple employees passing by Jobs' office were surprised, and seemed to applaud. Rather than ranting and arguing, is this an expression of extreme anger?

"Papa," it was Page applauding, "what you said reminds me of your other identity, you deserve to be a successful novelist!"

"Haha, I'm sorry, the knowledge imprinted in my mind in childhood. It is always the most profound,"

Jobs also took two shots, "The best design is to touch people's hearts," he nodded, "It's true, I was in my teens, when I first saw a computer."

"However, such a goal." He shook his head. "It's hard to reach."

Feng Yiping also understood. This requirement is too high, "So, generally good design is not only to look good and feel good, but more importantly, when it is used by people, it also feels good!"

Why is this so familiar? Jobs thought, did I say this. No, I didn't say it. The reason for this feeling should be because these words have come to my heart again.

The feeling of a bosom friend immediately surged in his heart. "Then what do you think is the most difficult thing to make a good product?"

"The most difficult thing is to compromise between your ideal design and objective conditions, and then how to make the product of this compromise to the extreme." After thinking about it, Feng Yiping said.

"It's from my heart again," Jobs said in his heart. He couldn't help but patted it on the sofa. "Yes, when I was leading the project team, it was like that." He leaned on the sofa, dancing with his hands, talking The past when designing computers.

Feng Yiping immediately changed from a keynote speaker to a perfect listener, cooperating to ask a few questions from time to time.

Page was a little surprised. He knew that Jobs' time was very tight. This was the first time he saw Jobs and was willing to talk about the past. It seemed that his impression of Feng was also very good.

When the memory came to an end, Jobs immediately asked another question, "I heard Page said that you now own more than a dozen companies and have been involved in several fields, haha, more projects than I am responsible for, then, do you think, manage one What is the biggest difficulty for big companies?"

How does this look like an interview? Feng Yiping said heartily.

"I currently believe that the biggest difficulty lies in two aspects. One is how to balance the various functional departments of the company."

"Some companies are even calling'marketing is king' now. Although this is biased, the company's benefits are generally realized through marketing. The performance of the marketing department is also the most intuitive and outstanding sales staff. It is often the fastest to improve. That is easy. The director of the marketing department will have more say in the company.

However, a good product is the basis for them to achieve outstanding sales. Therefore, the design department's credit is also not small. However, their performance is not intuitive and difficult to quantify, so it is not easy to reward them.

It is certainly not a good tendency to emphasize marketing and neglect design. Therefore, how to perfectly balance the relationship between the two is the first problem I face. "

His opinion is actually a bit wise to say, because he knows that Jobs and Page are the kind of people who advocate the design department to control the company, especially Jobs. The reason why he was exiled was because the company's board of directors supported him. Have a marketing background.

"Good design and good products are the foundation. Although marketing is also very important, no matter how capable marketers are, they cannot make a mediocre product sell well." He waved his hands again to emphasize.

"I have always insisted on giving priority to engineers, and will not allow business elites in the general sense to lead the development project team that is vital to the company." Page said.

The answers are all expected.

"There is another problem that needs to be solved very urgently." This problem is Feng Yiping's real puzzle. "In the process of our transformation from a small company to a large company, we have formulated a lot of regulations in order to avoid mistakes. The process, in the eyes of the time, was a very reasonable and scientific management method.

However, now I find that these processes that we have always relied heavily on and emphasized that everyone must follow are increasingly becoming a shackle that hinders our development. They are the shackles of our innovation and the most prominent manifestation of the diseases of large companies.

However, if these processes are cancelled, how can we manage and control so many companies, so many departments, and so many employees? "

He looked at Jobs and Page with some expectation, hoping that these two people can provide the perfect solution, don't always let me help you solve the problem.

"After the company is scaled up, this is a difficult problem," Jobs said. "We can further improve the company's management system while adjusting the assessment of some processes. However, these standard processes are formulated to maintain the same The basis for the normal and orderly operation of large companies is also part of the company's value. It is also a carrier of corporate culture, which can be simplified ~www.wuxiaspot.com~ However, cancellation is definitely unrealistic."

The opinions of the masters are also nothing new. Of course, management is a rigorous science and it is difficult to create new ideas.

"Paige, what do you think?"

"For the current Google, this is not a very urgent issue. On the contrary, we are now stepping up the development of these processes and specifications. If this contradiction is inevitable, then we can only find ways to alleviate it. Then I think, within the company Smooth communication channels and a transparent and efficient processing feedback system should be a direction that can be worked hard." Page said.

"These functions can be integrated into the company's management system," Jobs said. "That's what we do."

I did the same, and through Zhitong, this model spread to those companies that buy Zhitong management software.

Feng Yiping was a little discouraged. It seemed that he could only help them solve the problem. It seemed difficult to count on them to help himself.

This is an indirect explanation. To a certain extent, is Brother even better than them? (To be continued.) (www..)