Rebirth 2008: I Can Make Money Reading

Mu Yang is a popular figure in China, and it is the same in the world.

The Xinghai Hummer has been followed and reported by the media, and the bet between Nathan, the vice president of GM, and Mu Yang made the whole world know about it.

Nowadays, most people are not optimistic about Nathan, and they are very happy to see how he fulfills his bet.

Just by looking at the headlines of the media reports, you can tell that you are not optimistic about Nathan.

"Curve Overtaking, Powerful Resurrection"

"The Era of New Energy Vehicles Comes, Xinghai Hummer EV Leads"

"On July 1st, Civilian Humvees Reborn from the Ashes"

"Generic Nathan, do you have your dining tools ready?" "

Hummer EV pre-sales are booming, and car enthusiasts are dissatisfied with the small number of pre-sales. Hummer can generate a revenue of US$8 billion if the new car is delivered successfully.

For example, Beautiful Country CNN reported on Hummer Company of Xinghai Group:

"In 1999, GM officially acquired the HMMWV brand, and in the following years, the successive births of H2 and H3 also made HMMWV the most influential hardcore off-road brand at that time.

After the financial crisis swept the world in 2008, GM, which could not afford the HMMWV brand, had also intentionally sold HMMWV. At that time, the negotiation between Huaguo Fujizhong Heavy Industry and GM to acquire the HMMWV brand was also rumored in the industry at that time.

However, with the breakdown of the negotiations, GM was finally forced to close the HMMWV brand, and the Hummer brand also came to an end.

As a "luxury" that could be played by the rich at will and in the hearts of off-road vehicle fans in that era, although the Hummer brand was closed, the popularity of the word Hummer remained undiminished. Until the second half of 2011, Xinghai Group Acquisition of a civilian Humvee...

No company is optimistic about the Xinghai Group's acquisition of Hummer for civilian use. Before the acquisition, the vice president of GM, a major automobile company, even bluntly said that Xinghai Group can't make cars. Who knows that Mu Yang bought GM's Hummer backhand, and there was a 100 million dollar bet later. about.

On April 25, 2012, the Xinghai Hummer Company, which already belongs to the Xinghai Group, officially released a new Hummer model at the Shencheng International Auto Show, but the difference from the Hummer in our impression is that this new Hummer model is Pure electric.

For some car fans, it may be somewhat disappointing to cancel the large-displacement engine and move towards electric Hummer, but combined with the series of configurations and amazing data given by the new car, in terms of off-road characteristics Hummer EV has been well continued, and in the face of fans and increasingly stringent environmental protection trends, electric may also be the best choice for Hummer after weighing off-road capabilities and brand image.

Until July 1, 2012, under the attention of various media, the pre-sale of Hummer EV was very popular. In just 5.5 hours, 50,000 pre-sale places were sold out. There are still tens of thousands of customers queuing up, and there are still preparations Buying customers are very dissatisfied with too few pre-sales.

Hummer EV became an instant hit, and the strong pre-sale results will also mean the real arrival of the new energy era.

It is foreseeable that under the influence of Xinghai Group, various car companies will accelerate the development and launch of new energy vehicles.

The era of new energy vehicles is coming, and the Xinghai Hummer EV is leading the way. I have to admire this company, and I have to admire the wise decision of Xinghai Group Chairman Mu Yang, which has added a cornucopia. "

There are many reports similar to CNN, and most of them are optimistic, which is a little different from the previous trend. Of course, there are also many media reports worrying about Xinghai Hummer's production capacity and mass production quality.

It is one thing to sell well, it is another thing to be able to deliver normally, and it is another thing whether there are many quality problems after delivery.

But if the pre-sale is not good, there will be no follow-up.

According to the feedback from the riders at the auto show, John knew that the Hummer EV was on fire, but he was not sure how the sales would be;

When the price was announced, he also worried that the price was too high.

However, the subsequent customer test drives are still popular, which shows that customers who can afford it have locked in the Hummer EV, and customers who cannot afford it will always say that this car is not good.

Of course, what Nathan said is right, Xinghai Hummer wants to complete the official handover of 50,000 Hummer EVs within the next year, which is very difficult.

Hummer has been preparing for mass production. At present, there are many problems in mass production. The main problem is the problem of tooling and fixtures. Some of them need to be redone, which is troublesome. Another problem is that some purchased parts are unstable. The manufacturer solves the problem.

On the second day of the pre-sale, Muyang issued orders non-stop: solve key problems, increase production capacity at full speed, and ensure that new cars will be delivered to customers by the end of the year!

At the same time, automobile production lines, new energy batteries, motors and other production lines must be expanded.

Xinghai Hummer Company received a pre-sale deposit of 250 million US dollars, and Xinghai Group invested another 200 million US dollars to buy land to build a factory and build a production line with an annual output of 50,000 Hummer EVs in the beautiful country.

Hummer EV pre-sales are so popular, if Xinghai Group successfully delivers the new car, how much money can it make?

Many people want to know the answer, and car manufacturers can make a rough estimate, which will make them envious.

With an order of 50,000 units, the pre-sale ratio of the low-end version and the high-end version is 7:3. This ratio shows that many customers prefer the high-end version.

Customers who are willing to spend 144,800 dollars to buy a car are not very short of money, and it is not a big deal to spend an additional 44,000 dollars to buy a high-end version.

The average price is 158,000 US dollars, plus customers add configuration, if 50,000 Hummer EVs can be officially delivered, the operating income will reach 8 billion US dollars!

Equivalent to 54.4 billion yuan!

A super large order worth 54.4 billion yuan was received in 5.5 hours.

It has reached the annual operating income of many medium and large car companies.

Compared with operating income, they want to know the specific gross profit rate.

Before setting the pre-sale price, Mu Yang set the gross profit rate of the two cars and reversed pricing.

Xinghai Hummer's low-profile version has a gross profit margin of 35%, and the high-profile version has a gross profit margin of 41.4%. The average gross profit rate of these 50,000 Hummer EVs has reached 36.92%, or a gross profit of $2.9536 billion.

Of course, the cost is also very high. The operating cost of the direct-sale store alone is not less than 50 million US dollars, close to 100 million US dollars.

Xinghai Group spent 150 million US dollars to purchase the brand from General Motors, and then invested another 350 million US dollars, adding up to 500 million US dollars.

But no matter how it is calculated, Xinghai Hummer Company has made a lot of money.

The horrible gross profit rate is two or three times that of peer car companies.

Moreover, Xinghai Hummer Company purchases battery packs, motors and automatic driving systems from the headquarters of Xinghai Group. Just talking about battery packs, 50,000 battery packs need to spend 1.897 billion US dollars, equivalent to 12.9 billion yuan.

Xinghai Group can earn a gross profit of 9.46 billion yuan from the battery pack business.

In other words, even if Xinghai Hummer Company doesn't make any money, Xinghai Group can still make money as long as the cost is flat and the car sales are good.

The partner with Xinghai Group also made a lot of money in the Hummer EV pre-sale.

Such as Tesla's investors.

Tesla uses Xinghai Group's battery packs, and Xinghai Investment holds 15% of Tesla's shares.

Model S, which was originally planned to be launched in June, was postponed until the end of July.

Now the pre-sale of Hummer EV is very popular. Shareholders are optimistic about Tesla, which cooperates with Xinghai Group. Tesla’s stock has soared. It has risen to $50 in the past two days. Xinghai Investment’s investment in Tesla has nearly doubled its book profit. .

Li Shufu of Zheli Group called Mu Yang to congratulate him, and at the same time asked Xinghai Group's battery project when he could participate in the stake.

Mu Yang mentioned to Li Shufu that the situation will become clear after the end of the year, so he should not worry.

Now, Li Comfortable knows what Mu Yang's words mean. The pre-sale of the Hummer EV is very popular. If the mass production goes well, the battery project will definitely be a big hit.

No, the battery project of Xinghai Group has become popular now, and all car companies want to cooperate with Xinghai Group to increase the purchase of Xinghai Group's battery packs.

In the past two days, besides Li Shufu, many executives from car companies also called Mu Yang to congratulate him, just to deepen cooperation.

Now, Xinghai Group has already completed the basic plan of the battery project, and it is waiting for everyone to wave their money and beg for shares.

If Xinghai Group said that the battery project needs financing, countless investors will come to seek cooperation.

Li Shufu knew about Mu Yang's plan, so he took the initiative to ask Mu Yang how and when he could become a shareholder.

Mu Yang just said: Wait for a while, my daughter-in-law has graduated from college.

Li Shufu heard that it was useless to be anxious, Mu Yang was focused on his daughter-in-law's graduation, and any cooperation would be postponed.