Rebirth 2008: I Can Make Money Reading

"Xinghai Hummer EV new car pre-sale, low configuration 144,800 dollars, high configuration 188,800 dollars, can it be popular? "

With the debut of Xinghai Group's Hummer EV new car, it will have a big impact on the market of medium and large hardcore off-road vehicles and million-level SUVs.

As the pre-sale day approaches, media reports are overwhelming and opinions vary.

After all, this big guy with black technology has caught the attention of the public in an instant during the test drive of riders on the road recently. It is difficult to know it or not.

July 1, 2012, at half past seven in the morning.

Davis drove a 2001 Toyota Domineering and came to the King of Prussia Mall in Philadelphia very early. This shopping center opened in 1962 and covers an area of ​​about 2.8 million square feet, or about 270,000 square meters. The seventh largest department store, he and his family often come here to shop.

The King of Prussia shopping center does not open until nine o'clock in the morning, and at the same time, the Hummer company begins to accept new car reservations at nine o'clock in the morning.

Davis had tested the Hummer EV two days ago and knew the specific location of the Hummer EV store.

The Hummer EV store is on the first floor of the shopping mall, and the store next door is a branded clothing store.

This kind of sales model of opening car stores in shopping malls makes the public feel very novel. When they see that big car, they can't help but go in and take a look, and it becomes a beautiful landscape in the shopping center.

In the past few days, the Hummer EV store has just opened, and it is crowded with riders all day long. The clerks of the Hummer EV are too busy, and there are only two show cars on site.

There are many customers who want to add money to buy a show car and do not want to wait for a new car, but the salesperson of the merchant said that the company is not allowed to sell, only accepts reservations, and the car is not yet available. After the reservation is made, it will take at least half a year to get the car. The time is relatively short. long.

Some people don’t want to be the first to eat crabs, but there are still many car friends who feel very good after test driving, so they are determined to buy this Hummer EV, and Davis is one of them. He wants to give Toyota overbearing Changed.

The latest top-equipped Toyota overbearing is pretty good, but after comparing it with the Hummer EV, it doesn't feel good in an instant.

The domineering size is large, but it is not as big as the Hummer EV, which directly subverts people's perception of off-road vehicles.

Davis reconfirmed the model, color, and configuration he had chosen. After eight o'clock this morning, he could prepay a deposit of $5,000, but he could not confirm success. He could refund at any time, giving the customer a chance to regret.

It must be confirmed by the salesperson, and the information will be transmitted to the company headquarters, and the order number will be officially generated, and the reservation will be considered successful. After this process, refunds are no longer possible.

I heard from the salesperson that the company’s pre-sales are limited this time, and there are many test drives, so the pre-sales may be very popular. I told him that it is best to queue up early, otherwise it will be difficult to grab the pre-sale quota.

It was still half an hour before the mall opened at 9:00, but dozens of people had already gathered outside the gate, basically coming for the Hummer EV, otherwise they wouldn’t have come so early, and the mall didn’t have any discounted shopping activities.

As time got closer and closer to nine o'clock, more than 300 people gathered outside the gate, some of them came to join in the fun, and more and more people crowded in.

Now, seeing so many people wanting to grab the pre-sale quota, everyone is a little uneasy.

Davis knows something about Hummer. There are close to 200 stores across the country for this pre-sale. If there are so many people in each store, some people will not be able to buy the pre-sale quota. I heard that 50,000 pre-sales are open. quota.

I don't know who the car lovers are so stupid, telling this information that not all car friends know, there was a commotion at the scene, everyone wanted to rush into the shopping center, the gate was almost smashed.

FU*K!

Davis couldn't help scolding that idiot. It's okay to analyze why this pre-sale is 50,000 places. There are less than 200 stores in the country, and each store only has 250 places.

The management personnel of the shopping center were shocked when they knew this situation, and asked the security guards to maintain the order and let everyone line up in five lines.

When it was almost nine o'clock in the morning, there were three or four hundred people queuing up outside the gate, and many passing people also came to join in the fun, and there were hundreds of people outside the queue.

Car enthusiasts were worried that they would not be able to grab the pre-sale places. The moment the shopping mall gate opened, people in line crowded into the shopping mall and ran to the Hummer store.

Shopping malls restricted traffic, which prevented the stampede.

Davis was at the front of the line, and when it was his turn to enter the mall, he rushed to the Hummer EV store.

Hummer merchants seem to have foreseen today's scene and hired many temporary security guards to maintain order and line up.

A total of three rows.

Davis was in one of the rows, and he roughly counted. There were about 20 people in front of him, and the third row was about 60 people. He only hoped that the sales staff would be more efficient.

Just after a while, there was a sea of ​​people inside and outside the store in an instant.

"FU*K, I'll line up first!"

"F YOUR MOM, what to grab, didn't you see everyone queuing up?"

"Jump in line again and I'll kill you!"

There were those few national curses back and forth. Fortunately, the security guards were able to maintain the line and prevent people from jumping in line.

The customers at the back want to spend money to buy the ones at the front, but everyone is not short of money, so they definitely don't want to.

If it was in Huaguo, there might be scalpers queuing up.

But even if it appeared, the Hummer store would not recognize it, and other customers would definitely not be happy.

The efficiency of sales staff confirming pre-sale information and entering information is relatively fast, and it can be done in a minute or two. However, some customers are still hesitating which model, color, and configuration to choose, and they have not even downloaded the APP, which will take a long time. I ordered some and was urged by the queue staff behind.

The merchant saw that there were many people in the queue, so they issued a queue number, and ten people lined up after shouting the number. This is a good way to solve the queue, and the store is not so crowded.

Riders who are in the last few dozen numbers can go to other stores first, but if they miss the call number, they really missed the pre-sale, and no one can blame it.

Davis got the number 58 and found that there were about 40 people in front of him. He felt that he would not have his turn for an hour. After walking around the shopping center, he came back and found that there were more than 20 people in front of him.

After waiting for more than ten minutes, I called out to No. 50-59 to prepare to line up, and Davis hurriedly lined up.

About ten minutes later, it was Davis' turn. He opened the mobile app and opened the order number. The staff confirmed his identity information and order information, asked him whether the full payment or the loan, and whether there was any problem with the credit check. After feeling that there is no problem, then enter the relevant information, and the order information is confirmed successfully.

Another staff member gave him a contract, asked him to sign the pre-sale contract, and gave him a copy after signing.

If it cannot be implemented due to bank loans, the deposit can be refunded, but if the customer unilaterally breaks the contract, the deposit will not be refunded. If the manufacturer fails to deliver the car on time, according to the contract, the compensation will be double the daily interest.

Of course, the regular interest rate in Beautiful Country is very low, and no customer cares about the interest of 5,000 US dollars.

Davis got the paper contract, breathed a sigh of relief, and looked at the time, it was already past ten o'clock in the morning.

Looking at the Hummer EV store, there are still many people on site. This year, the staff will not entertain test drives, but you can still look at the car.

Today, there are a lot of people. Davis touched the Hummer EV again before leaving the store. To get the current car, the salesperson said that it would take at least half a year for him to pay more attention to the personal order information of the Hummer APP.

He opened the APP order, checked the progress, and found that the two processes of "deposit payment" - "order confirmation" have been completed, and the next step is "Hummer company's big order confirmation", "dealer lock order settlement", "vehicle to be scheduled for production" , "Scheduled", "In production", "Production completed", "Logistics warehouse has received", "Transportation", "Scheduled delivery", "Order completed" and other processes have not gone through.

Each process shows the time node, which makes him feel that Hummer has done a very good job, letting customers know the progress of their car and avoiding anxiety. If it reaches the stage of making an appointment for delivery, he can also prepare the rest of the car payment to complete the final order.

Davis went to the supermarket to buy items, put the goods in his old car, ate a piece of bread, and planned to visit the Hummer store.

I saw a lot of people still queuing up, and some riders were waiting while eating hamburgers. It took time for the staff to confirm the order. It seemed that the task could not be completed in the morning.

So many car enthusiasts are waiting to buy a car, which means that everyone is optimistic about the Hummer EV. Davis feels that he has made the right choice. He is also lucky that he got the order, took a few photos, and showed it to his family.

Don't need to guess too much, there must be many riders who can't get a pre-sale car.

...

Mu Yang has been paying attention to the pre-sale of Hummer EV. When he heard that there are many test drive customers, he noticed that the pre-sale day will be more popular. Hummer has also prepared various emergency plans. John has communicated with Mu Yang.

yesterday.

John called Mu Yang himself, and he was very excited: "Boss, we are popular! Hummer EV is popular, and Hummer is rising again. Thank you boss for giving me this opportunity."

Mu Yang understood John's feelings. After all, the Hummer was in decline under his hands, and he valued performance more than anyone else.

Mu Yang solemnly explained: "John, you must take emergency measures, just in case, I don't want a stampede on the day of the pre-sale, and you don't want to be in the media news, you must take safety measures and provide reception services. "

"Don't worry, boss, I have experience in dealing with this, and I have hired temporary security guards. At the same time, I will let the employees treat customers with the same respect as God."

When Mu Yang heard what John said, it meant that he had really made the preparations, so he didn’t need to worry too much about the other things. He must have thought carefully, and finally said a word of encouragement: “Well, I hope our pre-sale will be successful, but Most importantly, mass production must go smoothly, otherwise everything will be in vain.”

The pre-sale of Hummer EV is very hot. The media reporters from the beautiful country interviewed the pre-owners. The pre-owners who successfully got the order were very excited. At the same time, they were a little worried about the mass production of Hummer, and hoped that everything will go well.

The sales scene was very hot, and the media reported frantically.

Domestic car enthusiasts who plan to buy Hummer EV are also concerned about the progress of pre-sales. If overseas pre-sales are popular, most domestic factories must be built to realize the localization of Hummer EV.

Beautiful country is direct sales, and other countries are dealers.

It is only sold in North America for the time being, and has not yet opened to the EN market.

The pre-sale is at 9:00 in the morning. In fact, most stores do not confirm the order until after 9:00.

At 2:30 in the afternoon, the pre-sale results came out.

50000 vehicles!

Pre-sale of 50,000 units in 5.5 hours!

crazy!

It was a car sales carnage that shook all petrol car dealers.

The price of the Hummer EV is not low. For 50,000 Hummer EVs, there is no limit to the ratio of low and high configurations, but most people choose low configurations. They feel that the low configuration version is enough.

If the 50,000 vehicles can be successfully delivered, and if there is no pre-owner reneging on the contract, the turnover will be at least US$7.2 billion.

In fact, this pre-sale speed is not a big deal. In 2022, the new Chevrolet pure electric pickup truck Silverado EV, with a starting price of up to 105,000 US dollars, announced that 10,000 units were sold out within 12 minutes after its release. Obtained 150,000 pre-sales.

The same Ford electric car, the F-150 Lightning, pre-sold more than 200,000 units that year.

In 2022, 10,000 Hummer EVs were pre-sold in ten minutes, and more than 100,000 were pre-sold that year.

In that era, the deposit was paid directly on the APP, which could be confirmed directly.

If Xinghai Hummer Company adopts the method that users can directly confirm the order, it can still pre-sell 10,000 vehicles in ten minutes, or even more.

Moreover, pre-sale of 10,000 vehicles in ten minutes does not mean that 60,000 vehicles can be pre-sold in one hour.

These users, after observing for at least two months, waited for the pre-sale to start snapping up.

Now, the pre-owners of the Xinghai Hummer have also observed the Hummer EV for a long time and conducted a test drive during this period. In fact, these orders are accumulated by customers over a long period of time.

The first batch of 50,000 vehicles sold out!

There are still many customers who cannot grab the pre-sale places.

There is no way for Hummer to increase pre-sales. The current production line capacity is like this. There is only one production line with an annual production capacity of 50,000 vehicles. It will take at least ten months to deliver the 50,000 vehicles. Delivery within a year is normal.

If you want to increase production capacity, you need at least eight months of preparation, including factory construction, production line manufacturing, commissioning, and employee training.

Not only Xinghai Hummer Company needs to expand production capacity, but Xinghai Group's battery factory and motor factory also need to expand production capacity.

It is now certain that Xinghai Hummer must add at least one more production line in the beautiful country, so that the production capacity can meet the market demand.

Inside and outside the Hummer EV store, after being told that the 50,000 pre-sale places were sold out, the customers who had not successfully placed an order were very dissatisfied and shouted.

"We want a car, we must get a car!"

"Why only sell 50,000 cars, we don't need money, we only need cars!"

"We can wait, please let go of the pre-sale volume, I have been waiting for hours!"

"FU*K, 50,000 cars were sold out so quickly, I should have come earlier! I knew I didn't do anything wrong last night, so I couldn't get up in the morning."

The security guards tried their best to protect the dissatisfied customers on site. Some customers were so angry that they wanted to smash the store. The store manager had to stand up and explain:

"Everyone, I'm very sorry. After more than 50,000 vehicles, I can't place an order. The system does not recognize it. This is due to the company's limited production capacity. Our company currently only has one production line, and the annual production capacity is limited. Three days ago, we announced the pre-sale volume. Yes, some customers may not have received the message.

For customers who have already got the queue number but cannot place an order, our company will compensate each customer with a $50 shopping card.

I believe that the sales of our Hummer EV are so good, the headquarters will make a decision on the next step, please wait for the official announcement later. "

When they heard that there was a $50 shopping card, most people calmed down a little. This car dealer is quite kind, at least they didn't wait in line for nothing.

But many customers are still dissatisfied. They just want the car, saying that even if the price is increased, they just want to get the pre-sale order, or they can sell the show car to them.

Of course, it is impossible to sell a show car, and after the show car is sold, the company does not allow it to be used for publicity.

The customer couldn't get the car, and Xinghai Hummer Company compensated hundreds of thousands of dollars in shopping cards at once, comforting most customers.

Customers who were more tempered, seeing that the decision of the manufacturer could not be changed, finally stopped, feeling that it was useless to make trouble.

It's five o'clock in the afternoon in the beautiful country.

Nathan, the vice president of GM who bet 100 million dollars with Mu Yang, was intercepted by media reporters. Nathan was also happy to see this, and said bluntly:

"As I said earlier, no matter how good the pre-sale is, it only means that half of the success is achieved. How many car dealers are unable to deliver the new car as required; or after delivering the new car, many problems are found and they have to be recycled and maintained.

It is not so easy for Xinghai Hummer Company to complete the delivery of 50,000 new vehicles by July next year. It also takes time to increase the production line. "

This time, most netizens are not optimistic about Nathan, but they have to admit that his words are very reasonable, the pre-sale is good, and the new car can be delivered on time is king.

If there are many problems with the new car, many customers will cancel their orders at that time, and the deposit will not be required.

Moreover, the production capacity is limited, and whether it can complete the production of 50,000 new cars is a big problem.

But no matter what, Hummer EV pre-sales are very popular. This is a fact that anyone has to admit. All brand car dealers have seen the bright future of new energy vehicles.

On July 2, Mu Yang officially announced on Weibo: "Huaguo will open the domestic pre-sale of Hummer EV on October 1. The pre-sale price of the low-end version is 930,000 yuan, and the pre-sale price of the high-end version is 120 yuan. 10,000 yuan, the deposit is 10,000 yuan.

The pre-sale volume is 50,000 units.

The delivery time is relatively long, and friends who are interested and patient can place an order. "

At the same time, Xinghai Group's official website also officially announced Mu Yang's decision to establish Xinghai Hummer Huaguo Company.

The pricing of the domestic Hummer EV has been discussed by Mu Yang with the strategy department.

The overall price is 50,000 to 80,000 yuan lower than the overseas price, and it should not be too low, otherwise it will cause dissatisfaction among overseas customers;

It has to be low, otherwise the Chinese will say that the Xinghai Group is not authentic, and it will be expensive to sell to the Chinese, and they will definitely not want to pay the IQ tax.

Domestic factories are built, and the cars produced are not only supplied to the country, but also to neighboring countries.

Mu Yang's decision was supported by the vast number of netizens, and the comment area was full of applause.

Especially car fans with strong purchasing power have decided to wait for the domestic pre-sale of Hummer EV, cancel the purchase of foreign brand cars, and support domestic cars.

The Hummer EV can be sold well in the beautiful country, which shows that people are optimistic about Xinghai Group's cars, and foreigners recognize it. Why don't Chinese people recognize it.

Although the Hummer EV is an overseas brand, it has independent property rights in China. It is true to say that it is a domestic car.

The Hummer EV, this time, truly rocked the world.