Military Technology

Chapter 524 Culture War and Cultural Invasion

Latest URL: Of course, these movies can't be paid for forever. Like offline theaters, a release deadline will be set, but this deadline may be longer.

When these movies expire on the online VR cinema line, they will be converted into VIP member movies for all VIP members to watch for free. As for ordinary viewers who want to watch, they must recharge their membership. If you really don't want to open a VIP membership, then you have to wait until these movies are screened for all audiences.

Just like the three movies and TV series released this time, the Xianxia movie and one TV series will be shown for free to all users.

The rights to broadcast this movie and a TV series have all been bought out by Wei Media and Haoyu Technology, and the buyout fee is also very expensive, costing them a total of nearly 7.8 billion yuan. The reason why they spend huge sums of money to buy out movies and then show them for free is to promote their online VR movie theaters and attract audiences. Secondly, it is to promote their VR equipment, which can be regarded as a huge advertisement.

Sure enough, the effectiveness of this advertisement is still very good, and the sales of their VR series products ushered in a new peak. Whether it is many netizens or their own users, they are very interested in these films and TV series specially made for VR equipment.

Some fragments of the trailers of these dramas have also been repeatedly edited, and then spread and fermented rapidly on the Internet. However, because only the user can see the visual effects in the VR glasses, what you see on the ordinary Internet is just a flat screen.

Therefore, many curious netizens can only go to the nearest Haoyu Technology offline official experience store and offline sales outlets to experience, which also makes the already popular offline experience stores and major offline agency sales outlets Once again ushered in the peak,

Even some sales outlets have made relevant restrictions, and only release a certain number of reservation experience places every day, so as to avoid too many people in the store from affecting the service quality and normal operation of the store.

And these netizens who have experienced it have posted their experience on the Internet, and together with many other users and experiencers, it has become a hot topic on the Internet.

More and more people are discussing, and these films have received more and more attention. Not only in China, users and many netizens in Southeast Asia, South Korea, South Asia, Europe and other regions have become very interested in this.

Perhaps these people don't understand our domestic traditional culture very well, but the gorgeous and shocking visual images brought by this promotional film made many foreigners exclaim in amazement, as if it opened up a brand new world.

The attention of the public has also made these dramas appear in the mainstream media.

Some influential foreign media have given reports. There are even so-called experts who warned that this is a cultural invasion, a cultural war, so that countries should prepare for it and prohibit these movies and TV shows from flowing into the Western world.

It even proposed to impose severe restrictions on Haoyu Technology's VR equipment products, prohibiting it from using its own equipment to play some content that does not conform to Western values.

Yep, another old threat theory. Although it is absurd to mention it, many people really believe it. Even the Minister of Culture of Yingguo had to come forward to respond.

In the words of the Minister of Culture, as long as the content of the film and television works does not violate the relevant laws and regulations, ethics and universal values ​​of Yingguo, then these film and television works should be shown and played in Yingguo and be protected by law.

At the same time, the relevant competent authorities of the Hair Country also made a relevant response, the content of which was similar to that of the Ying Country, roughly meaning this.

With the statements of these two major European countries, there is no problem for these movies and TV series to be broadcast in Europe. It's just that the types of these dramas are mainly aimed at domestic users this time, and overseas users are not taken care of.

Therefore, if they want to expand overseas markets, they must absorb more excellent films from overseas countries. After all, in the current general environment, our domestic cultural influence is still very limited in the world, and many countries and people still have a lot of misunderstanding or even discrimination against it.

This of course requires us to explain and clarify, but this process cannot be rushed and needs to be done bit by bit. As domestic excellent cultural works continue to be exported overseas, these misunderstandings and prejudices will gradually disappear.

If you act too hastily and use too much force, it will arouse the vigilance or even resistance of the other party, and the loss outweighs the gain.

Sometimes cultural invasion is more ferocious than guns, because it cannot be seen, touched, or felt. When it really shows its power, it will really be more destructive than a tragic war.

We have suffered a lot in this regard. The United States has acted recklessly in the world by virtue of the cultural influence it has painstakingly cultivated over the years.

Among them, the most influential and most effective in the world is actually the film industry of the United States. These films are continuously exported and spread to countries all over the world, constantly promoting its universal values ​​and culture.

I didn't feel it at first, because this kind of influence was carried out subtly. But over time its intrusion, destructive power and influence gradually revealed.

Let me give two of the most common and typical examples in our daily life. For example, when we play the red and blue blood bars in the game, the blue ones that everyone thinks of first must belong to the righteous side, while the red ones belong to the enemy. This is the power of cultural invasion. The concept of red and blue camps can be traced back to the Cold War stage. Because of the confrontation between the Eastern and Western camps, the red and blue camps emerged.

This also deeply affected the social production of the film and game industry during this period and later, and gradually formed a global consensus.

And the second one is the white wedding dress in the wedding. In our traditional culture, white is not flattering. On festive days, you must wear red, because red is festive and auspicious. However, under the influence of Western culture, people gradually accept white wedding dresses, and even now every girl must wear a wedding dress when they get married, making white wedding dresses a standard for weddings.

What's more, some people who worship foreigners think that traditional red festive clothing is a bad custom and a legacy of feudalism.

There are many other related examples, some of which are not suitable to be mentioned here. But it is true that we have been subject to targeted cultural invasions from foreign countries.

In recent years, our country has also noticed this problem and has taken many measures. On the other hand, with the continuous development of our country's economy and culture, our people's sense of identity with traditional culture has continued to deepen, and has gradually evolved into a trend of cultural revival.

However, this is not enough, we just resisted and contained the enemy's cultural invasion. There is no better way and strength to spread our own culture better, and this way of spreading is not all smooth sailing, but has encountered many ups and downs.

The most famous one should be the Confucius Institute, which has actively spread our traditional culture overseas and achieved very good results. However, this is still blocked by some Western countries, and even suppressed attacks. It can be said that the situation is not optimistic.

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