Military Technology

Latest website: At the reception, Wu Hao and Lin Wei were naturally the focus of attention. In this regard, Lin Wei quite enjoyed the feeling of being surrounded by stars, but Wu Hao didn't like it very much.

But at least it was for entertainment, even if he didn't like it, he had to bite the bullet and deal with these bosses and celebrities who flocked over on purpose and took the opportunity.

He doesn't know what these people are thinking, but he doesn't have much interest in investing in the film and television industry at the moment. So after these people's plans failed, they had to flock to Lin Wei again.

Although Wei Media will invest in some film and television projects in the future, it will not make profits from it. Its main purpose is to promote online VR movie theaters.

In the foreseeable future, the opening of online VR movie theaters is bound to cause fierce conflicts with traditional offline theaters, so it is very important to compete for excellent movie resources.

In the long run, their online VR cinema line will definitely have an advantage. But in the short term, the strength of traditional offline theaters is still very strong. If Wu Hao and the others want to break through and grow stronger, they may have to spend a lot of trouble.

This is like the competition between the online video platform and the TV station at the beginning. The TV station must be strong at first. The online video platform is just a new thing, and its strength is very weak. It is as easy for TV stations to crush them as to crush an ant.

But with the popularity of the Internet, online video platforms are also growing. Up to now, it can be said that it has competed with the TV station, and even now the online video platform has a tendency to overwhelm the TV station.

Except for some strong satellite TVs, many local TV stations and even some satellite TVs have begun to struggle to support, and it is difficult to maintain. It is an indisputable fact that the impact of the Internet has indeed caused the decline of traditional TV broadcasting channels.

This is not only seen by Wu Hao himself, but also by these film and television companies and distributors. So this is why the bosses of these film and television companies and distributors worked so hard to come to Anxi to support them.

In a joyful and peaceful atmosphere, the reception ended. As for Lin Wei, she took the opportunity to discuss further in-depth cooperation with the bosses of these film and television companies and distributors, while Wu Hao focused on the online VR cinema line.

In response to the most concerned price issue on the Internet and user names, Wei Media and Haoyu Technology's official Weibo quickly responded.

In this response, it introduced in detail the operation mode of the entire online VR cinema chain, as well as related charging standards.

Online VR movie theaters are said to be online theaters,

In fact, it is not much different from the general online video playback platform, it is just a video resource playback website.

It's just that in the virtual world, it appears in the form of a virtual cinema, giving people the effect of being in a real cinema.

The online VR cinema line adopts VIP membership plus ticket purchase to watch movies. The price of VIP membership is 20 yuan per month. All users who purchase VIP membership can watch all newly launched VIP episodes without restriction, and these episodes will not be charged separately in other ways, let alone additional fees.

The purchase of tickets to watch movies is mainly aimed at movies shown in online VR movie theaters, which is also aligned with offline theaters. Like offline theaters, all films released will be screened in the form of box office sharing. Fifty percent of all proceeds during the effective release period shall belong to the distributor and film studio.

Of course, at this stage, in order to attract a large number of films to join in, online VR cinemas will be screened. Wu Hao made the decision to increase the distribution ratio between the publisher and the film to 55%, while they only kept 45% of the operating expenses.

This is absolutely unacceptable for offline theaters, because the proportion of accounts for offline theaters is generally 60-40, or even more. Theaters accounted for six, distributors and film producers accounted for four.

Sometimes, in order to obtain more and longer release opportunities, film studios and distributors take the initiative to reduce the proportion of bills, more than 30%. And some time-lapse secret key movies, even more than 20% of them are there.

Wu Hao's decision seemed to be a disadvantage to them, but it actually attracted a large number of films to be released in the initial stage and expanded platform resources.

In addition, this is also a way of marketing and publicity. At the beginning, it is necessary to make money and attract a large number of audiences and users.

Of course, it is impossible for them to really lose money, let alone whether the box office distribution and online VR movie theater operation can make money.

Even if it is a loss, there is no problem. You know, they have already made a lot of money by selling hardware equipment. The content of these films is actually released to attract more consumers to buy their VR products. From this aspect, they are not at a loss.

Not to mention some additional income in the process of platform operation, such as advertising revenue and so on.

Currently, they price movies shown in online VR cinemas at between 10 and 20 yuan. The specific price is still negotiated with the film studio. Films with different production costs and quality will have different ticket prices.

Although the film studios and distributors are given the right to set prices independently within a certain range, it does not mean that they can set prices indiscriminately. If they set a high price for a film that is not good enough, then there will be few people willing to watch it. Therefore, filmmakers and distributors must set reasonable prices based on the quality of the film, so as to attract the audience to watch to the greatest extent.

As for VIP members, discounts can be made on the basis of the original ticket price. The higher the level of VIP membership, the cheaper the discount. From the initial 20% discount to the lowest 50% discount, it can be said that the longer the VIP membership is opened, the greater the discount.

Doing this is also to maintain the number of VIP users to a certain extent, instead of thinking about how to cut leeks over and over again, and dig out the maximum value of these VIP members.

All purchased films are available for unlimited viewing within a specified period, usually two days or forty-eight hours. You will have to re-purchase after the deadline. Of course, if you re-purchase, the fare will be more favorable.

The reason for doing this is also to protect the interests of the producers and distributors. After all, in offline theaters, one ticket can only watch one movie.

As for the online VR cinema line, Wu Hao set it to two days, which in itself is somewhat unfair to the film studio and distributor.

Of course, compared to the limited screening period of offline theaters, online VR movie theaters can be shown for a longer time without restrictions. From this aspect, the film studio and the distributor can obtain more income through a longer screening period, which indirectly makes up for their previous losses.