Magic Farmer Dara

... Namely, create your own small farm on the basis of 40 acres, grow vegetables and berries, especially for restaurateurs and ... your store.

The loan taken is clearly not enough to implement the idea, you will have to sell an apartment and live in the country house yourself. Thus, there will be money for the purchase of a used mini tractor for 25 horsepower with attached equipment, an old minibus and the creation of its farm shop.

Thus, Dara would be able to escape the fate of their neighbor. Now he will sell exclusive products for the middle class, which care for his health and follows the concept of a Healthy Lifestyle, which includes the consumption of organic food, environmentally friendly. Therefore, the prices of these products are 50 percent higher than usual with the use of chemical fertilizers and pesticides. The latter are just the cause of the emergence of serious diseases. Those who have money can afford to take care of their own health and the health of their loved ones.

Shop, Dara wanted to make two forms - online through the Internet for sale to restaurants and an ordinary shop in the city for traditional buyers.

For this, he needed to register his shops with the tax inspectorate, so that he could deduct taxes. The second item is the search for the location of the store and this is a whole science, the place should be visited, with a convenient traffic interchange, with parking so that the rent is not very high.

Well, all as described by Philip Kotler "In the Fundamentals of Marketing" and to develop a technical task for the site and create it, Dara decided to ask his cousin, he had just graduated from the University of Information Technologies and now he had his own private company developing thematic web sites. Besides cousin, was a lover of Healthy Eating. Therefore, Dara was sure that his cousin would not take much from him, and this would save another $ 1,000, which would not be superfluous for him.

The store should be located in the residential sector, far from supermarkets and markets but at the same time, so that the people would live there, who understands the sense of organic food.

Such an area Dara found. He was near the house of his aunt, a professor of history, a doctor of science. Such academic campus was inhabited by employees of research institutes, research centers, middle-ranking officials, university professors, police officers and firefighters. This area was built up at the end of the 19th century; servicemen — the military — initially lived there; in the 20th century their children and grandchildren lived, then the police and fire brigade moved there.

From the middle of the 20th century, scientists and teachers began to struggle, due to the fact that several scientific institutes, two universities, a couple of scientific laboratories were built near this area. With the growth of the city, this district gained popularity among businessmen and middle-level officials.

The area in general consisted of multi-storey buildings, which were buried in one and two storey houses of the private sector. In the area there were several small shops, minimarkets.

At the end of the 20th century there was a market and a large grocery store, but in the 21st century they disappeared and parking and new high-rise buildings took their place.

Therefore, the choice of Dara, this area was perfect. Using family ties, he came on Saturday morning to visit her aunt. She was glad to see her nephew, Dara had not visited her for a long time but now there was a reason to visit my aunt more often.

Dara gave her good jasmine tea, a couple of large peaches and two kilograms of selected figs. Although Dara himself knew that there was nothing more delicious than "boiling water". On university exchange, a student from Chengdu visited his home a year ago. He told Dara that only boiling water could be more delicious than tea. Indeed, even boiling water is sometimes sweet. It is more beneficial to human health, there are no harmful toxins in it, they do not accumulate in the body. On the contrary, water washes the vessels. If in the morning you drink one or two glasses of boiling water from a dream, then the body wakes up faster and the vessels are cleared of slags!

It was he, bro Fang, who told Dara about boiling water and Chinese cooking, which is at least 5 thousand years old and what is the most delicious cuisine, this is their Sichuan. Just bro Fang said that cooking varies according to the zonal principle. Each landscape has its own unique set of dishes. So on the plains and steppes one type of food, in the low mountains another, in the highlands the third, in the desert regions the fourth, in the cities the fifth.

When aunt listened to her nephew, she smiled - whatever the child would like to make it, if only she would not cry, the first experience in business would be useful for him. Even it will not work, it is better to try and get experience than to immediately give up.

She went with him to the quarterly committee of their district. They were met by the head of the committee, along with his deputies, one of whom was for business development. They discussed the business plan for Gifts and decided to help him.

Having issued the documents, he was given a place at the intersection, near the quarterly committee, just at the border of multi-storey and private buildings. There, just a year ago, a small cafe was empty. Here it is and allocated Dara, 80 square meters.

Delighted Dara, immediately at the box office of the quarterly committee paid the rent for a year and bought electricity and water right ahead, paid for the garbage collection. The quarter committee were pleased. After all, Dara promised to employ three people, he also created new jobs in the quarter!

Further Dara needed to get permission from the fire, veterinary and sanatorium inspections.

The next step was to think about what product to offer to a potential buyer, not all types of products, Dara could get from her site. So, he will have to enter into contracts for direct supplies from other farmers and for this, Dara must first be taught how to properly produce organic food so that there is no deception. Agree and that time was brought and the products were fresh. Consider storage issues. It is also necessary to solve questions about the certification of quality for manufactured products.

Next, you had to think about how to place the shelves and products in the store. To think over deliveries of batches, at first buy small batches in order to understand which products buyers understand better. The main task is to create a stable client base and then work on marketing to expand it.

At the same time, the store should be comfortable, the product should have strict quality control. Later go to the creation of a sustainable brand.

Dara had to do all this, and this required not only money but also personnel. Professionals in their field...