Magic Farmer Dara

We look further! It was here that the marshmallow with splashes of sunflower seeds, and then pumpkins, they are good at driving all sorts of pests of the body, but not many people need to eat. Here we have added a walnut to taste in a marshmallow of apples, this marshmallow helps with strong mental loads, gives the brain strength! And you can add and almond or pistachio.

The sea-buckthorn marshmallow, though useful, turned out to be very sour, much for the lover of healthy eating. A simple person will try once and not buy more.

Yes, and how things will be with the packaging, such equipment costs at least $ 6,000 new and about $ 3,000. This is also a mini packing equipment for 80 servings per hour. There is a second option, to pack in an artisanal way, under the ethnographic method. All natural. Here are the advantages that it will be possible to enter the tourist segment of the market.

If we sell pastila, you need to get permission from the sanitary epidemiological surveillance, and for this you get a certificate from the expert laboratory, pass a test of recipes for guests or technical conditions, compliance with the state agency for standardization and calibration.

Plus payment of state fees, payment for the collection of the necessary documents, somewhere else will take another 300-600 dollars. By the time, if we ourselves deal with it, it will take about three months, if we surrender to a consulting firm, we will issue it in 1 week but take 1300 dollars.

So little by little, not yet starting to sell anything, we have a lot of spending, just now, and there is still spending for later. I think we need to decide what we are going to buy, what we will produce, everything will not work right away, we need to leave it for later. Although I understand that everything looks interesting and deserves our attention. But first you need to study the market conjecture.

For example, I already have marketing research in my hands. In the market as a whole, in our city pastila is produced by 5 companies, two of them are produced in the traditional ethnographic style, fruit and berry marshmallow. Its does not enjoy the wild, popular with customers, they deliver a batch of 150 packs per month to the store, it takes 30-40.

One company switched to packaging paper. At first, this caused a certain interest in a new product, as buyers hoped, but in reality it turned out to be the same product, only the packaging became different. By weight, the first two companies sell lozenges in one package ten plates, different types, weight 150 grams, price per package $ 5, those who sell in paper packaging, reduced the weight to 90 grams, inside only three plates of pastes of the same type. In stores of 150 packages barely buy 20.

Well, the shelf life is large, almost 1.5 years. Two more companies produce pastila with sugar, proteins, factory-made, however, there are preservatives, large amounts of sugar, food coloring, emulsifiers ... a package of 300 grams each, the price is $ 9. They buy it only on holidays, as a cheap substitute for a gift - traditional chocolates.

Due to rising prices, now the box of the worst chocolate comes from $ 8, a class slightly higher than 10, the middle class is 13, and the elite one is from 20 to 40 dollars. There are two types of imported goods - pastes, she has a slightly better taste, factory-made, but also preservatives, food coloring, substitutes, sugar is slightly smaller, but also more than necessary.

Although all the guests, but it does not mean that it is good for health. Prices for 280 grams - 29 and 35 dollars respectively.

At the same time, we may have our own niche in the market, focused on organic dessert, and a healing one, which can cure and engage in disease prevention. While this product is not in stores. Part of this idea, tried to implement in pharmacies, selling pressed bars with cereals and fruit candy with fructose.

But according to the latest data from scientists, fructose is far from panacea, but rather a catalyst for triggering the disease. Yes, and prices there, higher than in stores. One bar weighing 30 grams costs $ 2. It is only bought by schoolchildren and students, office workers. But a lot of them are missing, the first five purchases to switch to a new type of product.

Our potential buyers are those who care about their health and follow modern trends in the field of healthy nutrition. They also have money to become regular customers. Therefore, a surcharge of 30-40 percent will not frighten them, they know that in European countries, such a surcharge is the norm. For example, in Vienna, an ordinary apple treated with chemical fertilizers costs 3.5 euros per 1 kg, and now an environmentally friendly 35 euros.

They value their health, they understand that organic food is the basis of their material for building a healthy body, the main thing they can afford to eat healthy food. That is, our clients are young families, they are middle-aged people with higher education, who work in foreign enterprises, joint ventures, their officials have a salary of 500 - 1500 and there is up to $ 4,500 a month, maybe some of the professors, they know a lot about healthy food, but the truth is their salaries are not high, only 300 dollars. Although there are some professors of the old generation, their favorite saying is that for us scientists do not care that sour cream and manure! So that professors are different ...

We need to understand that we will need new products, so that maybe we should prepare them, build an update line, but not immediately put it all in, but issue it in parts. To have an interest in products. Also to think what additional services we could provide in the store?

For example, to organize a fair with discounts on goods, to organize master classes for teaching cooking. Introduce discount cards, when purchasing goods for a certain amount, issue cards of 3, 5, 10, 20 percent. Card holders to give some bonuses, and these bonuses will need to think more, but this is in the future.

To send SMS to them, although now people use more and more "telegrams" and use iPhones, but iPhones themselves do not have a healthy lifestyle. At the expense of radiation when I called, I still remember the experience, our mathematicians were doing, from the faculty, to the antenna of a cell phone, they were hooked on a diode on a wire, they called the handset and it started to glow! Next of this or that research of scientists from universities in the EU came out that the use of iPhones may lead to certain types of exposure ... but there are no exact results yet. One way or another, we will use the newsletter system about the store, new arrivals, discount seasons.

For the holders of the cards will be provided with the delivery service and the delivery will also be a discount.

We have already discussed this once, spending on the creation of three main areas so far:

- online store

- shop

- farms

Within each direction appeared their new spending.

This is a domain purchase, registration, site support throughout the year, all together about $ 400, and the first two expenses, purely symbolic of $ 40.

For an online store - a mini-tractor was used for $ 700, attachments - $ 900, I already found out the prices, wiring engineering communications, if you do from rural companies and not urban ones, then $ 1,700, $ 300 to pay state duty, purchase of seeds with a resolution of 1200 dollars, I looked at the previous prices on the Internet, and then clarified in the firms. For fertilizer about 340 dollars, uncle gives me 80 percent discount.

The equipment for drying and sublimation of berries, fruits and vegetables - together with the delivery and commissioning of 1,700 dollars if you invite specialists from Sichuan, and from Russia it turns out more expensive than about 3400 dollars.

Plus from Sichuyan, Bro Fang takes over. He will be a translator, speaks English, so that we understand each other. The company of his cousin, just supplies its products to us. Recently opened their sales office with us. So Bro Fang, said that he himself would arrive soon, in 20 days, if we pay now, the equipment is already in stock, so that they will bring, where they will say and install, in 2-3 days. Give a warranty of 2 years!

If Grandma Makhtab does not object, then we will place the equipment in your village. Just Bro Fang said that he has a less powerful, the machine for the sublimation of products at 2 kg per hour, just for me just right will be, and the price is only $ 160!

If you also buy packing equipment for pastes, then buy the specified price of $ 2,800 with the installation, if you buy the old one, and if the new one is 5,900, there is a three-year warranty. Small power 6400 dollars with delivery and commissioning.

For the store - about $ 8,000 with furniture 12,000.

On the farm - a Damas-type minibus, a new one costs $ 6,700 and an old one from $ 3,000 to $ 4,000. Tyunning 900. If you ask to dig up the land, farmer Masa, a relative of Kamol's grandfather, said that for 1 hectare he charges $ 381, but since we have only 40 ar, then he will take 150 dollars.

Payment of contracts, utilities, salaries, Baraz's cars, gasoline for the car of our forwarder for the first year is $ 15,000.

Copter - 5700 dollars with a special discount for us.

Plus a party and food - $ 330.

Total we get 57660 dollars in the balance of dollars just in case. So for working capital, we have 35,340 dollars.

From dried berries, we have a wide choice in the markets, in supermarkets, goods of lower quality. There are four companies for the production of dry fruits, but the quality of products is below average, sometimes foreign products, nuts, nails, metal filings, shells, partitions from shells come across in the products.

Therefore, a high level of risk, breaking a tooth or hurting a gum. We have not taken, as in the EU or Japan, to ask for compensation, for damage caused by the goods, there were no precedents for compensation for physical and moral damages. Just this product, stop buying.

There is more choice of dried fruits on the market - apricot, peach, cherry, sweet cherry, fig, plum, several kinds of grapes, apples, pears, dates, unabi, raspberries, wild rose, rowan, currants.

On the shop window in the bazaar there are not high-quality products for an average of 1 kg from 5 dollars, from the banks they get an average quality product for 8 dollars already and there is an elite one, from under the counter for 15 dollars.

But in the bazaar they weigh 100 grams, and the second minus, can give instead of this year the harvest of dry fruits, past or even remnants from the third year. Wretched merchants sometimes mix, not sold, an old product with a new crop.

The same applies when selling cumin, it can replace its seeds, it is odorless for carrot seeds or wild cumin, the price is naturally lower, pure cumin 1 gram costs 1 dollar, and carrot seeds for 1 kg 1 dollar, and wild cumin for 1 kg the price is 50 cents.

That is, in our store, the buyer will avoid these risks and we can play on it profitably for us.

There is no advertising per se for dried products.

Freeze-dried dried food is a small assortment, the one on the supermarket shelves - cherry, apple, melon, banana, pear.

The price of 200 grams has a cost of 2 dollars. While the price of 1 kg of apples jumps from 20 to 30 cents, bananas are about 2 dollars, melons - 30 cents per 1 kg, cherries - 50 cents, pears - 90 cents. In the supermarket chain, only one manufacturer. In the online stores of producers there is more, as well as the assortment, but all producers sell ordinary fruits using chemical fertilizers. There is organic matter, but it is brought from abroad, the price for 1 kg of products is 15 dollars.

Here, too, we have our own niche and our own market segment. We can play on the prices ....

Shop managers themselves are not ready to place new products on the shelves. First, they demand from manufacturers to pay them in advance, for the risk of placing new products a month in advance about $ 500.

We need advertising on the Internet, in social networks, in search engines, perhaps on banners or specialized blogs. According to surveys, only 4.8 percent of urban residents watch local television. Few newspapers and magazines read on paper.

Advertising through Internet providers is possible, we have about 10 in total in the city. The issue price is about $ 600 per year.

Judging by the data of marketing analysis, there are about 25,000 regular clients in the city who are focused on healthy eating. And the city is a big 1.5 million people!

What we have next in the list of the range?

Sea buckthorn, gooseberry red, black currant, raspberry, red mulberry, black mulberry, white mulberry, pear, apricot, peach, cherry, sweet cherry, yellow grapes. And about the useful properties of each do not forget to write.

We will pack in 50 gram paper sachets. Here you will need to pay attention to the hostesses, the fact that these dried berries can be used in the preparation of desserts, however, we will focus here not only on those who care about healthy desserts, but also ordinary (not healthy) too.

Marketing research has shown, through questioning, that housewives are looking for dry berries, there is no full range on the market yet, there are ice creams, but when they defrost they lose their structure and change their taste. Unlike dry berries.

Here it is necessary to focus on the fact that anyone drinking compote from dry peach can not be afraid of colds and improves their immunity. It will be popular until the beginning of the outbreak of Influenza. Prevention, the basis of health!

The price will be 50 cents. If they make a price of $ 1, they will buy it in the moment, but this is already a psychological price, people will want to save money, and they will go to the market. And 50 cents this price will not cause stress among buyers. Tested in practice.

What we have here? Walnuts, sunflower seeds, judging by the strewn husk near the benches in city parks, these seeds are popular with guests and residents.

We have prices for 200 grams of salted sunflower seeds, unrefined 70 cents. In Vienna, 0.5 kg of peeled seeds cost 13 shillings, which is about 50 cents, but after the euro ordered the price for 1 kg of Ringo-Platz was already 11 euros. Well, we do not have Europe, Mother Asia. Machines for the peeling of pumpkin or sunflower seeds without delivery are the cheapest from $ 900 to $ 1,800, including delivery and commissioning, plus $ 3,000. Well, who needs it, let him do it, we do not need to do it yet.

Here at Kamol's grandfather, there is an ordinary, household seed-peeling machine, these are not industrial volumes of 1–5 tons per 1 hour, only 4 kg per 1 hour, very good for our online store just right.

There are pumpkin, watermelon and melon. In the 18th and 19th centuries, they used to be eaten at receptions by the sultans in the Great Port. Now somehow we have them and is not accepted in the city. But in the villages, this tradition is apparently preserved! Here is another interesting point, the study - regional cuisine!

Almonds, and even sweet! We can make our marzipans! That would be fashionable to buy your mini-factory for the production of sweets and marzipans, the price is 9000 dollars. But we do not need this.

Although of course, this is an exciting activity, inventing new fillings for sweets. Development of new designs for the chocolates themselves, glaze, chocolate bars, marmalade. But this is not our profile, and our competitors would be too steep, but why spit against the wind? And do not pull it. If you buy high-quality products, then burn through, and if you are crap, then you should not start this business ...

Almonds I think it is better to sell peeled, in 100 gram packs, the price for 2 dollars. You can also marzipan mass, there are household apparatuses for the manufacture of marzipans worth $ 140, even in our city there are developers, smart guys. For an hour you can get 4 kg of mass. The price is now 1 kg of marzipans from 9 to 11 dollars. Already learned, will disassemble immediately, private entrepreneurs, who are engaged in the manufacture of festive cakes. Ready to buy at 7-8 dollars per 1 kg.

By the way, and pistachios will go as marzipan, although the price will be already 15 dollars for 1 kg. After all, even in Salzburg there are candies with marzipan made from pistachios, for only 30 candies the price is 55 euros!

Here and flour prepared from mulberry, it is good, will go as an ethnographic product, with an additional 50 percent mark-up! It is good for cleaning the blood, especially after cousin drugs, antibiotics, you need to replace the blood, update it, eat flour with tea for a month, and now the blood has refreshed! It's better than eating grenades for a whole month. Though it is easy to clean them, but the cleaning process itself takes at least 5 minutes.

But bekmes and Irchal, jars are beautiful, and what an interesting color, cream. What is it? Plum? I never would have thought ?! And the taste is also interesting and plays like an aftertaste! What aroma and rich texture! Irchal is interesting, something like Seoul jam from ginger. Also ethnographic, tourist destinations. I think with this product, you can in the Ministry of Innovation!

As an addition to the morning porridge is good! Useful bio - supplement!

Here is sumalak! Well, until March 21 there is still a whole month! By the way, you will have an owl sumalak! Do not forget to leave a couple of dozen cans for our store ?! Okay?

Here is Yantan sugar, some kind of strange milky color ?!

Jam looks very beautiful, especially carrot! Almost gold and gold coins are floating in liquid gold! Cleverly you come up with!

Grape jam, so tender turned out, purple!

Dried persimmon, I look to eat! When I was in Seoul, I was treated to her, and in Kyoto I saw her in the suburbs being dried in houses, just strung on a rope!

We'll set fire to two and a half months and supply pumpkin whips ... but for now I can make sets of herbal teas!