King of Industry

  Chapter 716 The language is not surprising

  In the conference room, after Zhao Guoyang finished his request, Li Zhaohe was the first to express his attitude.

"Mr. Zhao, I completely agree with your point of view just now. In fact, our 'SMS Construction Machinery Group' has put a lot of effort into the publicity of our mine hoist 'SMS-GKT-MD' series recently. Even SJ City TV, we have spent money to prepare for the advertisement..."

  Li Zhaohe took out an advertisement flyer from his briefcase, handed it to Zhao Guoyang with both hands, and said with eloquence: "Mr. Zhao, please read it over. This is the advertisement and product introduction we designed."

  Zhao Guoyang took Li Zhaohe's advertising leaflet and looked at it. Except for a black and white "mine hoist" with the manufacturer's words unclear, there were only a few advertising words.

  Advertisement written: SMS company, the latest mine hoist GKT-MD2x1.5, powerful performance, price concessions, welcome new and old customers to choose and order, contact number 021...

   As far as this advertisement is concerned, it was quite satisfactory in the early 1990s, and there was nothing wrong with it.

  But in the eyes of Zhao Guoyang, who has experienced all kinds of marketing bombing before rebirth, this is too low-grade.

   Just such an ad word will not cause much sensation after being advertised.

  For the “GKT-MD” series of mine hoists whose product quality has been tested by the market, such advertisements can’t even help their sales a little bit.

   After reading the slogan on this flyer for a while, Zhao Guoyang shook his head decisively and handed it back to Li Zhaohe.

   Seeing Zhao Guoyang's disapproving look, Li Zhaohe was somewhat embarrassed.

   You know, these advertisements were produced by him and several cadres in the sales department with great pains.

   This has already been negotiated with SJ City TV Station, and it may be on TV commercials this week.

  Now Mr. Zhao just looked at it, and he seemed to have the intention of typing this advertisement back. Of course, Li Zhaohe was a little embarrassed.

  He managed to force a smile, and just as he was about to explain something, Zhao Guoyang spoke before him.

   "Lao Li, this ad is absolutely not acceptable, it's too ordinary and too uncreative."

  Zhao Guoyang said earnestly: "Lao Li, you should know that the 'GKT-MD' series mine hoists of our 'SMS Company' have already opened up a part of the domestic market, and it is a good time for further expansion."

"At this critical point in time, our advertising and marketing must be perfect. Because only in this way can we make the most of the fame of the first batch of products and let more people Know our product."

Zhao Guoyang stretched out a finger and said: "I have only one requirement for the advertisements and leaflets of our 'GKT-MD' series mine hoist - to be unique. It must be different from other companies, even large-scale construction machinery companies. Differentiate between different languages. Let people see our advertisement and be attracted by it!"

   "Poet Saint Du Fu has a famous saying, which is called, "For human nature, good sentences are out of the way, and the words are not shocking and endless." My opinion is that our advertisements and promotional language should work hard in this direction..."

  After Zhao Guoyang said these words, Li Zhaohe gradually calmed down.

  Thinking about it carefully, what Mr. Zhao said is really true.

  The advertisements and promotional terms I created are indeed somewhat similar to the product advertisements of many construction machinery factories of the same type, and they are not special enough.

   Although there is no major problem with such advertisements, it is easy to make their own products disappear from everyone.

   Just when Li Zhaohe was about to nod his head and agree, Zhao Siyan next to him muttered: "The words are not astonishing and endless...It's really good!"

  Zhao Siyan muttered something, then suddenly looked up at Zhao Guoyang and said, "Mr. Zhao, I understand what you mean, and Director Li. Let's sum up the advertising words on this flyer and how to write it."

After hearing Zhao Siyan's words, Zhao Guoyang didn't even think about it, and said directly: "Just use this for the advertisement, 'Sun, moon, and stars, without them, we will have nothing—SMS, your forever trustworthy brand' ..."

   This advertisement, Zhao Guoyang actually modified it based on the advertisement of a world-renowned brand in his memory.

  The original ad was "What will happen to the world if human beings lose their associations?" Zhao Guoyang absorbed its artistic conception and changed it a little, so it became the ad that fits his own company very well.

   "Sun, moon, and stars, isn't it the abbreviation of the three letters of our SMS company in English? This advertisement is too handsome!"

  Liu Yan, who was the first to react, clapped her hands hard.

   Tang Wan on the side also nodded again and again, obviously very moved by his own Mr. Zhao's "flash of inspiration".

  The members of "Xingtai International Foreign Trade Company" such as Zhang Yufang and Wang Zecheng sitting in the row on the right were all amazed.

  At this moment, Li Zhaohe was completely convinced.

He let out a long sigh, gave Zhao Guoyang a thumbs up and said: "Mr. Zhao, I am really convinced. Not only are you skilled in technology, but even the design of the advertisement is light years ahead of us! You This ability is too strong, it really makes us mortals feel ashamed!"

  After Li Zhaohe said this, everyone else in the conference room praised and agreed.

  Zhao Siyan giggled and said: "Director Li, I think we should not compare ourselves with Mr. Zhao, that would hurt our self-esteem too much! Let's just do our own thing!"

Li Zhaohe was slightly taken aback, then nodded with a wry smile and said in agreement: "Although I don't want to admit it, what you said, Minister Siyan, is quite reasonable. Mr. Zhao is in charge of the overall situation, so we just need to do our job well! "

   After being praised by these two for a while, Zhao Guoyang was also a little helpless.

  He shook his head, and reminded wordlessly: "Come on, Lao Li, Si Yan, you two, don't give me a high hat, I can come up with ideas, and the specific operation depends on you!"

   Seeing that Zhao Guoyang was talking about the serious business, Li Zhaohe and Zhao Siyan both turned their faces straight at the same time, and responded: "Understood, Mr. Zhao! We will immediately put this matter into practice later on, and we promise to get it done within two days!"

  Zhao Guoyang gave a "hmm" and continued: "The slogan has been changed, and the quality of the leaflets has to be improved. Turn around, don't use black and white covers, use colored ones!"

   Regarding this point, Li Zhonghe and Zhao Siyan agreed without thinking about it.

   "Also, don't bother yourself about distributing leaflets, leave it to the 'professionals'!" Zhao Guoyang pointed to the right.

  Seeing the aspect of Zhao Guoyang's fingers, Li Zhaohe immediately understood.

   Indeed, although most of the trade activities of "Xingtai International" are with foreign countries, but at home, they also have contacts and information channels that their own "SMS company" cannot match.

  Please ask "Xingtai International" to help with the leaflets. It is definitely better than doing it yourself.

   In addition, this matter is handed over to the other party, and I have to concentrate on my own side to overcome the "small excavator" project that Mr. Zhao said.

  After figuring this out, Li Zhaohe politely said to Zhang Yufang: "Assistant Zhang, I'll leave it to you to distribute the leaflets of our 'GKT-MD' series mine hoists."

   "After the fee for distributing leaflets is settled, Assistant Zhang, just report the number to me, and I will settle the account as soon as possible!"

  Zhang Yufang had already prepared for this, and immediately smiled and said: "Director Li is too polite, our two companies are actually one family, and there is no need to calculate it so clearly."

   Seeing that the two quickly reached a cooperation agreement, Zhao Guoyang nodded happily.

Suddenly, he seemed to think of something again, so he added another sentence: "By the way, Lao Li. You can ask Mr. Zhang and the others to assist you in distributing leaflets in various places. However, this TV station advertisement Things, it’s better to add up again!”

   "My preliminary opinion is that our advertisement should be bigger. Not only Songjiang TV Station, but also CCTV, Jiangnan TV Station, Zhedong TV Station and other well-known provincial TV stations in China have to do it!"

  Listening to Zhao Guoyang's ambitious words, there was a burst of exclamation in the conference room.

  Because Li Zhaohe is in charge of the money bag of his own "SMS company", he is very clear about the company's fund balance.

  After listening to Zhao Guoyang's instructions, he said with a bitter face: "Mr. Zhao, I can understand what you mean. The bigger this advertisement is, the bigger the sales of our mine hoist may be."

"However, for the SJ TV station alone, we spent 50,000 yuan to win this advertisement. If we also bought the advertising time of Jiangnan Provincial TV Station, the price would not be cheap. As for the advertisement on CCTV, it would cost even more. Too much. I'm worried... we don't have enough funds!"

   Li Zhaohe's words are not alarmist.

  In fact, although the company's "GKT-MD series mine hoist" is currently selling well, the money will not come in the first time for the handover of this kind of construction machinery products.

  The factory has sold a full hundred sets of "GKT-MD" series of mine hoists so far, but less than one-tenth of the money has been recovered.

  If he spends a lot of money on advertising, Li Zhaohe is worried that the factory will not even have enough money to buy materials.

   "Hey, Lao Li. You don't have to worry about the advertising fee. I'll find a way!"

  Zhao Guoyang waved his hand and said: "In addition, since our advertisement will be broadcast on multiple TV stations, we must hire a spokesperson. Let me handle this as well!"

  After hearing Zhao Guoyang's statement, Li Zhaohe, Zhao Siyan and others all looked relieved.

  Obviously, in their eyes, as long as their own boss Zhao is in charge, there will definitely be nothing that cannot be dealt with.

  Seeing that no one objected, Zhao Guoyang turned to another topic and said, "Okay, let's start with the advertisement, and then let's focus on the design and trial production of this 'small excavator'!"

  (end of this chapter)